2015
ARCA 101 Founded in 1953 as a Midwest-based stock car racing series, ARCA has grown to represent the most diverse nationally touring stock car series anywhere. ARCA is the second-longest running championship racing series in the country, and remains consistently dedicated to fans, competitors, and sponsors at the highest levels of the sport. ARCA founder, John Marcum s association with NASCAR founder, Bill France Sr. predates the sanctioning body itself, and the two sanctioning bodies remain joined on companion weekends at the same high-profile racing venues that host NASCAR s most elite series. Our history is a celebration of integrity, stability, tradition, respect, and success. In 2012, the Automobile Racing Club of America celebrated its 60th Anniversary Season, and moved into its seventh decade of competition in 2013. A substantial, multi-faceted marketing campaign has highlighted ARCA s commitment to its legacy and heritage, and is now designed to showcase the best of ARCA as its tradition grows toward the next milestone. At the top-tier, the ARCA Racing Series presented by Menards is the flagship division of the sanctioning body. Strategically positioned as a driver development series as well as a destination for professional stock car racers, this division has competed at more than two-hundred race tracks in twenty-six states nationwide and in Canada. The tour boasts an annual schedule of approximately 20 race events, in up to 16 major U.S. markets and is often aligned with NASCAR Sprint Cup, Nationwide, and Camping World Truck series events. As many as 160 teams compete in this division each year and combined, carry and represent more than 400 sponsors.
The new and improved ARCAracing.com website marks the seventh different website design for the ARCA sanction since ARCAracing.com first launched in 1997. ARCAracing.com has always been the web source for accurate, timely and responsible information, said ARCA President Ron Drager. The evolution of technology and our relationship with our digital services provider, ACME Branding Company, has allowed ARCA to take a significant stride forward with regard to digital technology within our sport. We are constantly striving to achieve the greatest possible experience for our fans, teams, drivers and sponsors. The new site, designed to be as user-friendly on mobile devices and tablets as it will continue to be on desktop and laptop computers, incorporates a wide variety of enhanced, interactive elements. Socially active site users have also embraced our new integration with Facebook and Twitter. The enhancements and increased interactive elements that are part of the new infrastructure make it easier and user-friendly for ARCA members to engage in communication where the conversation takes place for all things ARCA, added Drager. Users have access to exclusive, never before available ARCA content from the latest news stories, photos and video, and be able to comment on a variety of categories. Additions to the interactive elements also include the ability for users to help drive homepage content from trending drivers to the most popular photos and video. Users will also have access to a new and improved version of live timing and scoring at all ARCA Racing Series presented by Menards events. The site was designed and built by ACME Branding Company, ARCA s digital services provider since 2008. ACME first introduced ARCA s digital audience to live timing and scoring.
Online Activity arcaracing.com Arcaracing.com re-launched in March of 2014. Stats for arcaracing.com for 2014 are below Exposure 2014 Annual 7,000,000 page views How are they Viewing? 59% 32% 9% Social Media Channels Facebook Likes, January 2015 21,546 Twitter Followers, January 2015 20,700
Run of Site (ROS) advertising Our site is designed to be viewed on all devices, including desktops, laptops, tablets and mobile phones. We offer two ad sizes currently for our ROS placements: 320x100 300x250 There are several locations that we place banner ads, including but not limited to: 320x100 Event Pages and Event Tabs (Fig. 1) Track Pages (Fig. 2) News Story (Fig. 3) Videos Photo Galleries Ads will be added to ARCA web ad inventory and will appear on web pages and sections in a balance rotation will other ads on our ad server 300x250 Event Page & Event Tabs Example Fig. 1
320x100 300x250 Track Page Example News Story Example Fig. 2 Fig. 3
Fully Branded Timing & Scoring Completely branded with your ads Practice Sessions, Qualifying and the Race Ads will be set to re-direct to URL of your choice 4 different ad sizes, number of placements in () 320x100 (2) 320x90 (1) 320x50 (1) 300x250 (1) Ad impression and click through report following your T/S events, upon request Great opportunity to promote multiple events, products, promotions, etc. for your business
Branded Timing & Scoring 320x100 320x50 300x250 320x90 ARCA 98.9 @
Drive to Retail & Online Contests and Giveaways Through our Check-in feature on arcaracing.com we can help get customers to your retail location. Gets customers in your doors using online integrated marketing promotions with ARCA and our online properties. On site activation of mobile device promotions are now available through arcaracing.com and our social media channels If you have an idea or promotion you want to activate, call us to discuss the details Contact ARCA for details on pricing for your specific promotion
Web Marketing Rates ROS Run of Site Timing & Scoring Online Promotions $150 per month Includes both the 320x100 and 300x250 ads Ads will be placed throughout site locations: News Stories, Event Pages and Tabs, Track pages, with new placement locations being added all the time Ads will be linked to URL of your choice Ads will be in rotation with other ads, all with balanced impressions served Ads to be created and delivered to ARCA or an additional, one time, $50 per ad design fee to be added $500 per race event Includes all practice sessions, qualifying and the race Complete branding of Timing & Scoring sessions with your ads Rates for Online promotions will vary based the individual needs and activation options determined by the advertiser and ARCA Contact ARCA to discuss your company initiatives and how we can help 2014 2014
Contact Information Larry Mauter ARCA Marketing Manager 734-847-6726 ext 204 lmauter@arcaracing.com