INCREASING PARTICIPATION WITH SOCIAL MEDIA
10 years ago- How would you share ideas? Scenario- you walk out of X2 and you instantly want to tell your friends how great the movie. You had to CALL them to tell them about the movie. You may even have left a VOICEMAIL.
Jump forward to 2013- Scenario- you walk out of Les Miserables and you instantly want to tell your friends how great Hugh Jackman sung in the movie. You would post it on Facebook/Twitter
Now let s think what that scenario would have looked like for the YMCA 10 years ago? You would be mailing out registration forms and leaving voicemails.
Jump forward to 2013 in the YMCA world Scenario- your YMCA has a new Zoomba class that you want to promote in your community Post your information on Facebook and Twitter to get the message out
HOW WILL WE DO THIS? Facebook
Create content that engages users ASK them to engage! Post on a regular schedule Visual content gets higher weighting Interact Respond to questions and comments
YMCA CELEBRATING EVENTS Examples of Celebration
EXAMPLES San Diego County YMCA
YMCA OF SAN DIEGO COUNTY PROGRAMS Examples of ways to Market Programs
YMCA OF GREATER HOUSTON www.facebook.com/ymcahouston
YMCA OF THE ROCKIES www.facebook.com/ymcarockies
HOW TO GET NOTICED - Use captive language to pull them in - Advertise promos and discounts - Leverage current events - #Hashtags (NEW!)
JUST REDIRECT APP Facebook app to feature online registration Visit apps.facebook.com/redirectab/ Download the app to your page Create a tab image with a call to action Feature it as one of your top apps
EXAMPLE: YMCA OF NIAGARA Donations Volunteering Member Registration
FACEBOOK REVIEW - ENGAGING CONTENT - WHAT OTHER YMCAs ARE DOING - GETTING NOTICED - REDIRECT APP
HOW WILL WE DO THIS? Twitter
TWITTER TIPS - Tweet often but not too often - Post useful and relevant information - Engage (Retweet and Reply) - Be active in the community
EXAMPLE OF CONTENT YMCA OF CALGARY @YMCA_Calgary 14,586 Followers (08-22-13)
MEMBERS LOVE CONTESTS! @YMCA_ABC: Want to win a month s worth of free yoga classes courtesy of @YMCA_ABC? @YMCA_ABC: Help us reach out goal of 2,000 followers and we will select a winner. Retweet and Follow to enter!
HAVING A TWITTER PAGE GETS YOU ATTENTION!
TOP 15 YMCA TWITTER ACCOUNTS TO FOLLOW ORGANIZATION ACCOUNT FOLLOWERS 1. YMCA Calgary @YMCA_Calgary 14438 2. YMCA Greater Houston @YMCAHouston 5702 3. YMCA Greater Boston @YMCA_Boston 4798 4. YMCA of Niagara @YMCANiagara 3749 5. YMCA New York City @ymcanyc 3731 6. YMCA of Middle Tennessee @YMCAofmiddletn 3069 7. YMCA of San Diego @ymcasandiego 2782 8. YMCA Durham @DurhamYMCA 2742 9. YMCA of Cincinnati @ymcagrcinti 2732 10. YMCAs of C&KW @YMCAsofCandKW 2586 11. YMCA of Greater Grand Rapids @GRYMCA 2507 12. YMCA Pierce & Kitsap @ymcapkc 2396 13. YMCA Kansas City @KansasCityYMCA 2338 14. Northshore YMCA @NorthshoreYMCA 2291 15. YMCA of the Rockies @YMCARockies 2256 *Data reported on 07-16-13
FACEBOOK PAGES ORGANIZATION ACCOUNT LIKES 1. YMCA Calgary /ymcacalgary 1,829 2. YMCA Greater Houston /ymcahouston 11,189 3. YMCA Greater Boston /ymcaboston 5,785 4. YMCA of Niagara /ymcaniagara 2,441 5. YMCA New York City /ymcanyc 2,400 6. YMCA of Middle Tennessee /ymcamidtn 8,392 7. YMCA of San Diego /ymcasandiego 4,250 8. YMCA Durham /ymcadurham 624 9. YMCA of Cincinnati /ymcacincinnati 3,194 10. YMCAs of C&KW /ymcaofcandkw 996 11. YMCA of Greater Grand Rapids /ymcagr 5,479 12. YMCA Pierce & Kitsap /ymcapkc 4,371 13. YMCA Kansas City /kansascityymca 5,296 14. Northshore YMCA /northshoreymca 2,026 15. YMCA of the Rockies /ymcarockies 16,319
TWITTER REVIEW - TWITTER TIPS - WHAT ARE OTHER YMCAs DOING? - GETTING NOTICED - TOP 15 YMCA TWITTER PAGES
IT S NOT JUST FOR THE YOUNG
HOW WILL WE DO THIS? Sharing Your YMCA
THE 3 ESSENTIAL DATA POINTS 1. Impressions How many people are seeing the posts I m making 2. Clicks How many visits I m getting from each of my posts 3. Conversions How many people are registering, reserving, etc.
THE REWARDS 1. Stronger online presence 2. Tighter member community 3. It s FREE!
CHECKLIST Social Media Ask for engagement Respond to questions and comments Tweet often but not to often Post visual content Post useful and relevant information Install the Facebook Redirect App Track these numbers Impressions Clicks Conversions Calculate conversion percentages
THANK YOU! Tommi Mann Tommi.Mann@activenetwork.com Matt Webb Matt.Webb@activenetwork.com Please feel free to contact us if you have any questions or if you would like a copy of the webinar!