CORPORATE SPONSORSHIP OPPORTUNITIES 2016
The Kia Oval One of the world s most iconic sporting venues. The home of Surrey County Cricket Club and perennial hosts of international cricket; there is close affinity with both tradition and success. We are as passionate about becoming the best cricket club in the country as we are about establishing a robust business culture. We continue to build a stronger, more commercially orientated brand which will form the foundation for our journey to becoming the best. We are passionate about delivering first-class experiences, providing outstanding hospitality, memorable events and offering a host of unique commercial opportunities. In 2016 we welcome Sri Lanka and Pakistan for a thrilling summer of cricket. We are delighted to be hosting the climax of the Investec Test series against Pakistan and the only day/night ODI in London this summer against Sri Lanka. Surrey and The Kia Oval has great heritage and have become the blueprint for setting new standards in excellence. We pride ourselves on building truly successful partnerships and we would love you to be a part of it. Richard Gould Chief Executive Surrey County Cricket Club
An arena for sporting firsts Since 1845 the Kia Oval has been home to Surrey County Cricket Club. Its glorious past and Corinthian spirit is packed with historic occasions and firsts. First England football international (1870) First FA Cup Final (1872) First Home Rugby international (1873) First Home Test Match (1880) Australia beat England, creating The Ashes (1882)
Surrey County Cricket Club One of English crickets most succesful counties which has had some of the best players in the world. from Sir Jack Hobbs to Kevin Pietersen, the Club has provided an environment for excellence. Twenty20 Cup Winners (2003) Clydesdale Bank 40 Winners (2011) NatWest Trophy Winners 3 time Benson & Hedges Cup Winners 18 time County Championship Winners Club Personnel Club President, Sir Trevor McDonald Chairman, Richard Thompson Chief Executive, Richard Gould Director of Cricket, Alec Stewart Head Coach, Graham Ford
A commercial department that runs things with panache; they have a superb ground in mint condition that would be attractive to anybody with a sense of history and style; and they are enviably situated, a draw card for any player who fancies a stimulating time in one of the greatest cities of the world. MIKE ATHERTON, THE TIMES SUMMARY OF BENEFITS There are a number of exciting sponsorship opportunities available from grass roots to the professional game in 2014. Surrey County Cricket Club and the Kia Oval offer a wide range of rights drawn up to reflect the client s specific marketing and business needs. Affinity with a world renowned sporting venue and Club Access to a valuable spectator demographic Wide ranging hospitality & client entertainment options Association with sporting ambassadors Coordinated marketing campaigns Product sampling and PR opportunities Domestic and International ticketing opportunities CSR opportunities within the County and surrounding areas of Kennington.
TV COVERAGE AND AUDIENCE England internationals played at the Kia Oval drew a global audience of 2.7 billion viewing minutes. Surrey matches attracted a global audience of 533 million viewing minutes, a 17% increase on 2013 There was a total of 430 hours of coverage from International matches played at the Kia Oval during the 2014 season There was a total of 185 hours of coverage of Surrey during the 2014 domestic season. This is an increase of 32% on the 2013 season. CUMULATIVE IN-GROUND AUDIENCE Test Match vs India 69,710 IT20 vs Sri Lanka 21,180 ODI vs Sri Lanka 19,584 Domestic T20 120,251 Domestic Cricket (non T20) 47,335 Total 278,060
Hospitality & Client entertainment Great sporting moments deserves great hospitality. Your key business contacts and potential customers can benefit from a variety of match day opportunities. As an official commercial partner you have access to a host of exclusive benefits and opportunities to entertain your clients. Corinthian Roof Terrace An ode to the Oval s sporting heritage, The Corinthian Roof Terrace is situated at the top of the ground s iconic OCS Stand, with panoramic views of London s major landmarks, the Corinthian Roof Terrace provides spectacular views of the action. Executive Box An Executive Box at the Kia Oval provides a private dining experience and superb environment to watch Surrey and England. Available on a seasonalor a match by match basis. The Montpelier Club Gold or Platinum partners can enjoy The Montpelier Club located directly next to the players dressing rooms. Here they can enjoy great views of the cricket and first class hospitality. It is the pinnacle of Surrey s Hospitality portfolio.
BRAND AWARENESS Sponsorship is the ideal solution to build brand awareness. The Kia Oval offers a portfolio of opportunities to promote brand identity. Connect your brand with potential customers by the following: Ground Perimeter Advertising Trivision branding on the Pavilion sightscreen during Surrey s NatWest T20 Blast Replay Screen Branding near Iconic Gasholder Outer wall of Bedser Stand Posters sites around the Ground Media backdrops Team apparel
PLAY AT THE KIA OVAL This once in a lifetime opportunity to play on the hallowed turf of the Kia Oval will be available in the summer of 2015. Renowned as one of the best wickets in Test Match cricket and scene of many great England triumphs, the Kia Oval is the perfect setting to hold a private cricket day. All our events are professionally managed by Surrey County Cricket Club staff and caterers who will ensure your day runs smoothly. This exclusive opportunity includes access to the inner sanctum of Surrey County Cricket Club including the Members Long Room and the Players Dressing Room as used by the Surrey and England Players. Matchdays are available in 11-a-side or 6-a-side tournement formats.
Database & Marketing Opportunities Presence on Surrey digital marketing campaign. Logo and website links on Surrey emails. Presence on kiaoval.com website with link to own website. Opportunity to work with Surrey s in house marketing team to discuss accessing the Club database with relevant content-driven material
Social Media Over 76,000 followers on facebook and twitter Kiaoval.com had over 631,492 unique visitors from 1 October 2013 1st October 2014. Kiaoval.com has an average of 116,136 users per month. Youtube and Vimeo: A record 440,000 views on youtube and vimeo in 2014
Corporate Social Responsibilty The opportunity to support and grow our Community programmes can be an attractive proposition to organisations. This is vital for providing a legacy to our audience for the future. The Club s projects are typically based around the following: Participation Education & Training Health and Welbeing Employment & Re-engagement Facility Development
International Schedule The Kia Oval has a long term staging agreement with the England and Wales Cricket Board (ECB), ensuring we host International cricket for many years to come. In 2016, we host the following: Royal London One Day International, England vs, Sri Lanka, Wednesday 29th June 2016 Investec Test Match, England vs Pakistan, from Thursday 11th August 2016 We also welcome other nations to the Kia Oval over the next few years.
Packages As a commercially driven business, Surrey and The Kia Oval understands the power of marketing and brand awareness and have our own clearly defined ambitions for success and professionalism. All our commercial packages are tailor-made in order to align ourselves with our partner s corporate goals. OFFICIAL PARTNER SILVER PARTNER GOLD PARTNER PLATINUM PARTNER From 20,000 per year From 50,000 per year From 100,000 per year From 150,000 per year GROUND LEVEL ADVERTISING * SECONDARY LEVEL ADVERTISING * * * 3RD FLOOR EXCLUSIVE ADVERTISING * * POSTER SITES AROUND GROUND * * * * LOGO IN CLUB COLLATERAL * * * * T20 SPONSORSHIP PARTNER * * * PRIVATE MATCH DAY * * EXECUTIVE BOX * INTERNATIONAL HOSPITALITY * DOMESTIC HOSPITALITY * * * ACCESS TO INTERNATIONAL TICKETS * * * * ACCESS TO DOMESTIC TICKETS * * * * INVITATION TO CLUB EVENTS * * * * ACCESS TO DATABASE/PRODUCT SAMPLING * * *
Contact Details To discuss this proposal and for further informationplease contact: George Hampson - Sponsorship and Hospitality Sales Manager Tel: +44(0) 20 7820 5649 Email: ghampson@kiaoval.com