FY15 Financial Briefing 11 March 2016
Forward-Looking Statements This presentation was made from the analysis of reliable information in order to assist investment community to better understand the company's financial status and operation. The presentation may contain forward-looking statements and comments on future events, including our expectation about GMM Grammy s business. However, the information within this presentation has been derived from the existing factors in the present time. Therefore, the forward-looking information on this presentation may not occur in the future if the aforementioned factors or situations are changed. Investors are, however, required to use their own discretion regarding the use of information contained in this presentation for any purpose. For further information, please contact Investor Relations of GMM Grammy Public Company Limited at Tel: (662) 669-9936, (662) 669-9952, (662) 669 8071 or Email : ir@gmmgrammy.com GMM GRAMMY PUBLIC COMPANY LIMITED 2
2015 Key Achievements Financial Performance Digital TV Update GMM GRAMMY PUBLIC COMPANY LIMITED 3
2015 Key Achievements Financial Performance Digital TV Update GMM GRAMMY PUBLIC COMPANY LIMITED 4
Business Overview GMM Grammy is a leading content provider in fully integrated media and entertainment platforms who can produce and deliver high quality contents with the broadest reach Core Business GMM Grammy s Business comprises of: Music GMM Channel ONE Channel Movie & Others Music & Distribution Digital Business Concerts & Showbiz Music Publishing Artist Management TV Production & Copyrights (GMM TV Dee Talk) Digital Terrestrial TV (Standard Definition) Radio & Showbiz (Atime Media) TV Production & Copyrights (Exact Scenario - Meemiti - Teentalk) Digital Terrestrial TV (High Definition) Acts Studio GDH 559 (Formerly GTH) Home Shopping Satellite Broadcasting Call Center Service GMM GRAMMY PUBLIC COMPANY LIMITED 5
Key Highlights & Achievements The Leader in Thai Music Industry - 299 singles - more than 370 albums - 22 concerts Outstanding Improvement in Digital TV channels Rating growth*: 170% (from Beginning of 2015) Revenue growth: 1,341% Rating growth*: 228% (from Beginning of 2015) Revenue growth: 760% GMM GRAMMY PUBLIC COMPANY LIMITED 6 * Source : AC Nielsen, 2015 Channel Rating for Total Individuals 4+ All time 06:00-23:59
Key Highlights & Achievements Honored Nataraj Award for Superb Quality program and production Best Entertainment Radio Station Green Wave 106.5 FM Best DJ Chill FM 89 Best Series Club Friday the Series 5 Thailand Box Office Movies Freelance THB 88 million May, Who? THB 75 million GMM GRAMMY PUBLIC COMPANY LIMITED 7
Key Highlights & Achievements Top YouTube Channels in Thailand (by most viewed) Top 2 GMM Channel in YouTube Global Top 100 GMM Grammy Official Channel Rank #16 Genie Rock Channel Rank #77 Source: socialblade.com as at 3 Mar 16 GMM GRAMMY PUBLIC COMPANY LIMITED 8
Searches Songs of 2015 TV Shows Key Highlights & Achievements เช อกว เศษ ร กนะเป ดโง เพ อนเฮ ยนโรงเร ยน หลอน ท งไว กลางทาง ส ดแค นแสนร ก สงครามนางงาม เพลงข ดใจ ข าบด นทร แอบร กออนไลน ต ดพ อ เช อกว เศษ ท งไว กลางทาง เพลงข ดใจ ต ดพ อ กาโว ไสว าส บ ถ มก น See You Again ไม เคย ใจหมา ค ช ว ต ร กนะเป ดโง เพ อนเฮ ยนโรงเร ยน หลอน ส ดแค นแสนร ก สงครามนางงาม ข าบด นทร แอบร กออนไลน ลมซ อนร ก น าตากามเทพ นางชฎา บ ลล งก เมฆ Source: www.google.com GMM GRAMMY PUBLIC COMPANY LIMITED 9
Key Highlights & Achievements Fast growing Home Shopping O Shopping Business - Revenue growth of 53% YoY - No. 2 Home Shopping in Thailand Good Corporate Governance Rewarded Excellent or Five 5-Stars from the Thai Institute of Directors (IOD) for a fifth consecutive year GMM GRAMMY PUBLIC COMPANY LIMITED 10
2015 Key Achievements Financial Performance Digital TV Update GMM GRAMMY PUBLIC COMPANY LIMITED 11
Revenue Structure by Type of Business Digital TV, 1% Digital TV, 11% Digital TV, 18% Others, 26% Others, 29% Satellite, 16% Others, 28% Satellite, 6% Satellite, 5% Media, 25% Media, 17% Media, 11% Music, 32% Music, 37% Music, 38% Strategic Highlights Growing Digital TV Footprint 2014 2015 2016 (Projected) Remark: *Others consist of Movie, Home Shopping and Miscellaneous Strengthening Music Leadership Y-o-Y % Growth 5.8% 7,911 7,480 Game-changing the Industry with Total Media Solutions from Group Synergy 2014 2015 Operating Revenues excl. ONE GMM GRAMMY PUBLIC COMPANY LIMITED 12
Financial Performance Music & Digital FY15 Revenue THB 3,252 Million 14.4% - Underlying the growth of music group in 2015 was fuelled by digital music marketing with higher contribution from SMS service Song2U, while YouTube viewers and revenue sharing for music & non-music contents kept rising with a total of THB 195 million for 2015 - Showbiz performed extra well with high activities all year round totaling 22 concerts including major events i.e. Jim Lai Music Festival 2, Big Mountain Music Festival 7, and Gannes Film & Music Festival 6. Artist management revenue also grew from more events organized this year - Physical sales dropped with a total number of 299 singles and 370 albums released this year 2015 Turnaround Revenue Growth 2,843 375 803 456 91 194 886 FY14 28 80 117 185 181 199 114 119 115 46 45 18 48 31 138 153 166 Y-o-Y % Growth 3,252 14.4% 160 741 707 127 220 1,244 FY15 40 7 238 210 20 108 171 208 37 55 55 21 175 430 434 27 56 234 Others Physical Digital YouTube Copyright Showbiz 14 169 16 164 155 42 55 196 37 54 411 164 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 GMM GRAMMY PUBLIC COMPANY LIMITED 13
Financial Performance Digital TV GMM ONE FY15 Revenue THB 687 Million 50.1% - Revenue for ONE digital TV continue to grow with top-rated series of Prime time drama on air i.e. Hormone3 The Final with line-ups of exclusive contents for early primetime and mid-day primetime to expand the modern mass target audience in urban and regional area together with seasonal programs and live sport events coming up - Normalized FY15 revenue incl. the deconsolidated One Enterprise resulted in 0.3% revenue improvement - Revenue stream from analog free TV platform decreased in accordance with the transition towards digital free TV platform. In segmental reporting remained only financial figures of EXACT business unit holding the library and copyrights of TV contents prior to the shareholder restructuring, which was impacted from migrating most TV contents to digital platform 2015 Gearing towards Top-notch DTT Channels 354 351 Y-o-Y % Growth 0.3% 50.1% 1Q142Q143Q144Q14 1Q15 2Q15 2Q15 3Q15 3Q15 4Q15 4Q15 Normalized Normalized Normalized Consol ONE Consol ONE Consol ONE GMM GRAMMY PUBLIC COMPANY LIMITED 14 47 49 1,378 73 171 1,134 30 44 248 42 27 181 125 21 73 687 125 75 486 18 218 245 18 98 1,381 1,052 75 253 FY14 FY15 FY15 Normalized 20 153 ONE DTV Others Free TV 322 360 20 7 7 41 42 42
Financial Performance Digital TV GMM 25 FY15 Revenue THB 1,680 Million 6.4% - Ramp-up revenue for Digital TV GMM25, with rising trend after the launch of new programs in prime-time slots. By seamlessly exposing contents to reach out the targets through an integrated approach, the channel brand was strengthened with a sharp increase in audience base and ratings - GMM25 got a highly positive response from media agency and customers as the most preferred channel to engage new generations effectively and efficiently - Atime showbiz continued to grow strong from distinctive formats and concepts underlying each concert theme with unique selling points - Revenue from radio media dropped 7.2% Y-o-Y in line with declining media industry spending - Satellite-FreeTV revenue declined from previous year, following the industry transition towards digital TV 2015 Gearing towards Top-notch DTT Channels Y-o-Y % Growth 1,578 17 17 10 39 35 13 13 40 17 29 153 5 19 15 203 64 153 166 53 143 188 28 128 122 112 100 103 151 159 149 100 159 90 104 106 0 1 4 44 44 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 GMM GRAMMY PUBLIC COMPANY LIMITED 15 223 112 647 549 48 FY14 6.4% 1,680 103 138 600 425 413 FY15 Others Showbiz Radio Free TV GMM 25 DTV
Financial Performance Home Shopping FY15 Revenue THB 1,738 Million 53.1% 2015 High Double Digit Revenue Growth - Strong growth driven by increased lines of products and series of promotion and value-for-money campaigns throughout the year especially during the last quarter festive season targeting virtually all prospects via TV O-shopping, online shoppers, and mobile applications, all of which positively accepted by the market - In 2016 O-shopping planned to emphasize on product TV showcase with frequent and hot promotions, in parallel with expanding the broadcast over multi-platforms to reach out consumers at the right time and place, as well as partnering with digital TV to promote home shopping - Differentiate with variety of products - Expand through internet channel - Daily sales average at 5.3 MB in 2015 - Regulatory spotlight and supporting policy GMM GRAMMY PUBLIC COMPANY LIMITED 16
Financial Performance Satellite TV Platform Movies & Others FY15 Revenue FY15 Revenue THB 391 Million THB 850 Million 5.4% 63.3% - Approximately 0.65 million units were sold in 2015, dropped by half from last year mainly due to the economic slowdown with suspended consumer purchase decision following confusion on digital TV subsidy vouchers, altogether caused the entrepreneurs to miss sales target despite aggressive promotions to clear aging stocks and launch new product series with increased performance i.e. Mini Gold to add value and meet consumer demand - Overall set-top-box business was expected to rebound in 2016 from major sports league including World Cup and Euro football championship - Two movies released in 2015. Freelance generated box office revenue by THB 88 million together with substantial copyrights revenue in ASEAN market. During the last quarter, May Who? generated box office revenue by THB75 million. 2015 revenue dropped 5.3% in line with overall local film industry got impacted from political unrest, economic recession and strong competition from Hollywood blockbusters. In 2016 the Company planned to continue the investment in series production for digital TV and Line TV - The suspension of GTH operation was announced this year but no material impact was resulted. Upon the beginning of 2016, GMM Grammy partnered with Hub Ho Hin group to establish the new film company GDH 559 GMM GRAMMY PUBLIC COMPANY LIMITED 17
Million THB SG & A Expenses % SG&A to total revenue (Normal) 38% 35% 4,000.0 3,500.0 3,000.0 2,500.0 2,000.0 1,500.0 1,000.0 500.0 0.0 815.2 21.6% 638.9 299.5 129.0 3.0% 2,679.6 2,760.2 2014 2015 Admin.-Normal Business Extraordinary items Selling and servicing expenses 1 Extraordinary Items includes write-off of obsolete assets, allowance for impairment loss on asset GMM GRAMMY PUBLIC COMPANY LIMITED 18
Profit & Loss Statement Period as of 2014 2015 Financial Data (THB mm) Sales 8,857 8,598 Total Revenue 9,264 9,704 Cost of sales and services 6,223 5,743 Gross Profit 2,634 2,855 SG&A 3,794 3,528 Loss of CTH impairment - 1,030 Net Profit attributed to Equity holders (2,413) (1,146) - Discontinued operation (1,229) - - Continuing Operations (1,184) (1,146) Exclude Extraordinary items (251) (257) Normal Net profit (1,031) (889) Exclude Loss of One Entreprise (443) (613) Net Profit exclude One Enterprise (588) (276) 2014 Extraordinary items + Sales of OFM shares 147 - Write-off of obsolete assets (300) and allowance for impairment loss on asset - DTV license adjustment (98) 2015 Extraordinary items + Sales of LT investment 70 + Divestment of Event and 158 Publishing business + Deconsolidated One 731 - Loss of CTH impairment (1,030) - Allowance for impairment (129) loss on asset - DTV License adjustment (57) GMM GRAMMY PUBLIC COMPANY LIMITED 19
Strong Financial Position Financial Position Interest Bearing Debt (IBD) Ratio and Total Cash on Hand 16,301 15,950 14,461 14,145 13,918 11,711 11,894 12,604 12,180 11,596 10,821 10,977 10,136 9,776 8,627 9,007 7,795 7,391 7,660 7,590 6,942 6,481 6,442 6,364 6,115 5,556 5,093 4,319 3,916 4,5034,699 3,879 3,977 3,936 3,772 3,661 3,678 3,173 3,484 3,016 3,340 2,815 2,157 2,034 2,032 2,228 2,100 1,629 3.19 2.99 1.61 0.94 1.18 1.24 0.78 0.74 0.72 0.80 0.59 0.57 1,514 1,014 3,348 3,719 2,197 2,884 3,284 1,940 1,847 1,334 1,264 1,235 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 Assets Liabilities Equities IBD Cash IBD: Equity Note: Total cash on hand = Cash and cash equivalents + Current investments i.e. Fixed deposit, Trading and Debt securities GMM GRAMMY PUBLIC COMPANY LIMITED 20
2015 Key Achievements Financial Performance Digital TV Update GMM GRAMMY PUBLIC COMPANY LIMITED 21
Digital TV Business Current Magnet programs CELEBRATE LIFE IN STYLE EVERYDAY Smart and Stylish Yours ONE All Day, Everyday Hits Drama on Air at ONE TVR 2.19 Drama / Series Sitcoms TVR 1.39 TVR 1.88 TVR 2.39 TVR 2.37 TVR 3.18 TVR 1.27 GMM GRAMMY PUBLIC COMPANY LIMITED 22 Source : AC Nielsen
Digital TV Business Current Magnet programs CELEBRATE LIFE IN STYLE EVERYDAY Smart and Stylish Yours ONE All Day, Everyday Hits Drama on Air at ONE Game show / Variety Show News TVR 1.94 GMM GRAMMY PUBLIC COMPANY LIMITED 23 Source : AC Nielsen
Digital TV Business Current Magnet programs Drama / Series FUN EVERY DAY, TOGETHER ALL THE TIME Sincere and Sassy Entertaining Drama & Great Fun premiered at 8 pm News TVR 0.75 TVR 1.16 GMM GRAMMY PUBLIC COMPANY LIMITED 24 Source : AC Nielsen
Digital TV Business Current Magnet programs Game show FUN EVERY DAY, TOGETHER ALL THE TIME Sincere and Sassy Entertaining Drama & Great Fun premiered at 8 pm Reality / Variety GMM GRAMMY PUBLIC COMPANY LIMITED 25
Advertising Expenditure 2011-2015 140,000 120,000 100,000 80,000 104,754 42,516 113,945 113,097 45,840 43,848 118,364 38,774 122,319 37,808 60,000 40,000 62,238 68,105 69,249 79,590 84,511 20,000 - Source : Advertising Association of Thailand & AC Nielsen 2011 2012 2013 2014 2015 TV Advertising Non TV Advertising GMM GRAMMY PUBLIC COMPANY LIMITED 26
Development on TV Advertisement 120% 100% 80% 9% 7% 11% 25% 60% 40% 20% 100% 100% 100% 80% 68% 0% 2011 2012 2013 2014 2015 Analog TV Digital TV Cable & Satellite Source : Advertising Association of Thailand & AC Nielsen GMM GRAMMY PUBLIC COMPANY LIMITED 27
Q1-2014 Q2-2014 Q3-2014 Q4-2014 Q1-2015 Q2-2015 Q3-2015 Q4-2015 Q1-2016 Q2-2016 Q3-2016 Q4-2016 % Audience Share Trend of Digital TV : Analog TV vs Digital TV 120% Analog TV (6 Channel + Cable & Satelltie) Digital TV 100% 100% 91% 88% 87% 80% 80% 76% 71% 69% 60% 40% 20% 9% 12% 13% 20% 24% 29% 31% 0% 0% Source : NBTC & AC Nielsen GMM GRAMMY PUBLIC COMPANY LIMITED 28
DTT CHANNEL RANKING : Total Individuals All Day 2015 2016 Quarter 1 Quarter 2 Quarter 3 Quarter 4 January February RANK CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR 1 WORKPOINT TV 0.720 WORKPOINT TV 0.787 WORKPOINT TV 0.931 WORKPOINT TV 0.765 WORKPOINT TV 0.862 WORKPOINT TV 1.100 2 CH 8 0.387 CH 8 0.432 CH 8 0.630 CH 8 0.551 CH 8 0.603 MONO 29 0.629 3 MONO 29 0.297 MONO 29 0.356 MONO 29 0.413 MONO 29 0.474 MONO 29 0.520 CH 8 0.566 4 ONE 0.227 ONE 0.244 ONE 0.312 ONE 0.313 ONE 0.365 ONE 0.427 5 THAIRATH TV 0.187 3 SD 0.213 3 SD 0.239 3 SD 0.291 3 SD 0.365 3 SD 0.281 6 TRUE4U 0.099 THAIRATH TV 0.187 THAIRATH TV 0.226 3 FAMILY 0.175 3 FAMILY 0.175 THAIRATH TV 0.192 7 PPTV 0.079 3 FAMILY 0.105 TRUE4U 0.203 TRUE4U 0.170 THAIRATH TV 0.165 TRUE4U 0.154 8 3 SD 0.063 TRUE4U 0.101 3 FAMILY 0.158 THAIRATH TV 0.152 TRUE4U 0.138 3 FAMILY 0.154 9 NEW TV 0.055 PPTV 0.082 GMM 25 0.113 PPTV 0.100 AMARIN TV 0.102 AMARIN TV 0.110 10 NATION TV 0.055 GMM 25 0.072 PPTV 0.106 GMM 25 0.095 PPTV 0.099 NOW TV 0.107 11 TNN 24 0.054 AMARIN TV 0.067 AMARIN TV 0.104 AMARIN TV 0.093 GMM 25 0.096 GMM 25 0.093 12 AMARIN TV 0.053 NEW TV 0.066 NEW TV 0.085 NEW TV 0.077 NOW TV 0.096 PPTV 0.088 13 THAI TV 0.053 THAI TV 0.063 TNN 24 0.083 NOW TV 0.076 NEW TV 0.076 NEW TV 0.067 14 GMM 25 0.049 TNN 24 0.061 NATION TV 0.076 NATION TV 0.070 NATION TV 0.072 NATION TV 0.065 15 3 FAMILY 0.045 NATION TV 0.059 SPRING NEWS 0.074 SPRING NEWS 0.062 TNN 24 0.055 SPRING NEWS 0.061 16 SPRING NEWS 0.033 SPRING NEWS 0.050 THAI TV 0.068 TNN 24 0.061 SPRING NEWS 0.055 TNN 24 0.049 17 BRIGHT TV 0.024 MCOT FAMILY 0.046 MCOT FAMILY 0.052 MCOT FAMILY 0.039 MCOT FAMILY 0.042 MCOT FAMILY 0.039 18 MCOT FAMILY 0.020 BRIGHT TV 0.029 NOW TV 0.035 BRIGHT TV 0.032 BRIGHT TV 0.032 BRIGHT TV 0.028 19 VOICE TV 0.015 MVTV FAMILY (LOCA) 0.024 BRIGHT TV 0.029 VOICE TV 0.028 VOICE TV 0.025 VOICE TV 0.024 20 NOW TV 0.014 NOW TV 0.022 VOICE TV 0.024 THAI TV 0.000 THAI TV 0.000 THAI TV 0.000 21 MVTV FAMILY (LOCA) 0.013 VOICE TV 0.019 MVTV FAMILY (LOCA) 0.022 MVTV FAMILY (LOCA) 0.000 MVTV FAMILY (LOCA) 0.000 MVTV FAMILY (LOCA) 0.000 Source : AC Nielsen Note: Exclude former analog TV channels i.e. Ch 3, Ch 5, Ch 7 GMM GRAMMY PUBLIC COMPANY LIMITED 29
DTT CHANNEL RANKING : Target 15-24 All Day 2015 2016 Quarter 1 Quarter 2 Quarter 3 Quarter 4 January February RANK CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR 1 WORKPOINT TV 0.678 WORKPOINT TV 0.731 WORKPOINT TV 0.742 WORKPOINT TV 0.642 WORKPOINT TV 0.752 WORKPOINT TV 0.868 2 ONE 0.305 CH 8 0.283 CH 8 0.355 ONE 0.364 MONO 29 0.404 MONO 29 0.454 3 CH 8 0.274 MONO 29 0.265 ONE 0.333 MONO 29 0.355 ONE 0.401 ONE 0.396 4 MONO 29 0.211 ONE 0.262 MONO 29 0.312 CH 8 0.280 CH 8 0.334 CH 8 0.321 5 THAIRATH TV 0.152 3 SD 0.131 TRUE4U 0.155 3 SD 0.183 3 SD 0.269 3 SD 0.177 6 GMM 25 0.095 THAIRATH TV 0.119 3 SD 0.146 GMM 25 0.135 GMM 25 0.148 GMM 25 0.135 7 TRUE4U 0.089 GMM 25 0.111 GMM 25 0.138 TRUE4U 0.132 TRUE4U 0.113 TRUE4U 0.117 8 3 SD 0.081 TRUE4U 0.089 THAIRATH TV 0.130 THAIRATH TV 0.086 THAIRATH TV 0.084 THAIRATH TV 0.086 9 PPTV 0.081 3 FAMILY 0.068 3 FAMILY 0.096 3 FAMILY 0.081 3 FAMILY 0.082 3 FAMILY 0.072 10 AMARIN TV 0.039 PPTV 0.052 PPTV 0.081 PPTV 0.062 NOW TV 0.061 NOW TV 0.066 11 3 FAMILY 0.037 AMARIN TV 0.040 AMARIN TV 0.061 AMARIN TV 0.045 PPTV 0.052 PPTV 0.050 12 THAI TV 0.031 MCOT FAMILY 0.038 MCOT FAMILY 0.050 NOW TV 0.041 AMARIN TV 0.043 AMARIN TV 0.047 13 NEW TV 0.026 NEW TV 0.034 NEW TV 0.041 NEW TV 0.035 NEW TV 0.034 NEW TV 0.034 14 TNN 24 0.017 THAI TV 0.032 TNN 24 0.033 TNN 24 0.025 MCOT FAMILY 0.025 MCOT FAMILY 0.022 15 BRIGHT TV 0.017 TNN 24 0.022 THAI TV 0.033 MCOT FAMILY 0.021 NATION TV 0.020 NATION TV 0.014 16 SPRING NEWS 0.013 SPRING NEWS 0.019 NOW TV 0.025 SPRING NEWS 0.018 TNN 24 0.016 SPRING NEWS 0.014 17 NATION TV 0.010 NOW TV 0.015 SPRING NEWS 0.021 BRIGHT TV 0.016 BRIGHT TV 0.016 TNN 24 0.011 18 MCOT FAMILY 0.009 NATION TV 0.015 NATION TV 0.019 NATION TV 0.015 SPRING NEWS 0.015 BRIGHT TV 0.011 19 NOW TV 0.008 BRIGHT TV 0.015 BRIGHT TV 0.015 VOICE TV 0.008 VOICE TV 0.006 VOICE TV 0.004 20 MVTV FAMILY (LOCA) 0.007 MVTV FAMILY (LOCA) 0.008 MVTV FAMILY (LOCA) 0.010 THAI TV 0.000 THAI TV 0.000 THAI TV 0.000 21 VOICE TV 0.003 VOICE TV 0.006 VOICE TV 0.009 MVTV FAMILY (LOCA) 0.000 MVTV FAMILY (LOCA) 0.000 MVTV FAMILY (LOCA) 0.000 Source : AC Nielsen Note: Exclude former analog TV channels i.e. Ch 3, Ch 5, Ch 7 GMM GRAMMY PUBLIC COMPANY LIMITED 30
DTT CHANNEL RATING (Total Individuals - All 4+) 2.800 2.600 2.400 2.200 2.000 1.800 1.600 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 1.200 1.100 1.000 0.900 0.800 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) TOTAL INDIVIDUALS MON- SUN PRIMETIME 18:30 22:29 April May June July August September October November December January February March April May June July August September October November December January February GMM GRAMMY PUBLIC COMPANY LIMITED 31 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 2014 2015 2016 TOTAL INDIVIDUALS MON- SUN ALL TIME 06:00 23:59 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016
DTT CHANNEL RATING (Total Individuals - All 14-25) 2.000 1.800 1.600 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) ALL 14-25 MON- SUN PRIMETIME 18:30 22:29 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 1.000 0.900 0.800 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 April May June July August September October November December January February March April May June July August September October November December January February GMM GRAMMY PUBLIC COMPANY LIMITED 32 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 ALL 14-25 MON- SUN ALL TIME 06:00 23:59 2014 2015 2016
DTT CHANNEL RATING (Greater Bangkok) 2.400 2.200 2.000 1.800 1.600 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 1.200 1.100 1.000 0.900 0.800 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) GREATER BANGKOK MON- SUN PRIMETIME 18:30 22:29 April May June July August September October November December January February March April May June July August September October November December January February GMM GRAMMY PUBLIC COMPANY LIMITED 33 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 2014 2015 2016 GREATER BANGKOK MON- SUN ALL TIME 06:00 23:59 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016
DTT CHANNEL RATING (Urban) 2.600 2.400 2.200 2.000 1.800 1.600 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) UPC URBAN MON- SUN PRIMETIME 18:30 22:29 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 1.200 1.100 1.000 0.900 0.800 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 April May June July August September October November December January February March April May June July August September October November December January February GMM GRAMMY PUBLIC COMPANY LIMITED 34 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 UPC URBAN MON- SUN ALL TIME 06:00 23:59 2014 2015 2016
DTT CHANNEL RATING (Rural) 3.000 2.800 2.600 2.400 2.200 2.000 1.800 1.600 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 1.200 1.100 1.000 0.900 0.800 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) April May June July August September October November December January February March April May June July August September October November December January February GMM GRAMMY PUBLIC COMPANY LIMITED 35 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 UPC RURAL MON- SUN PRIMETIME 18:30 22:29 2014 2015 2016 UPC RURAL MON- SUN ALL TIME 06:00 23:59 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016
Estimated DTT Operating Cost for 2016 Unit : Million Baht ONE 31 GMM 25 Production/Contents 1,150 480 Others e.g. MUX 200 100 License 220 150 SG&A 1,000 500 Total 2,570 1,230 GMM GRAMMY PUBLIC COMPANY LIMITED 36
GMM GRAMMY PUBLIC COMPANY LIMITED. 50 GMM Grammy PLACE, Sukhumvit 21 Rd. (Asoke), Khlongtoeinuea, Wattana, Bangkok 10110, Thailand www.gmmgrammy.com Investor Relations Email : ir@gmmgrammy.com Tel : (+66) 2 669 9936, (+66) 2 669 9952, (+66) 2 669 8071 GMM GRAMMY PUBLIC COMPANY LIMITED 37