ALLIANCE GOLF MANAGEMENT SERVICES, INCORPORATED Page Number 1-2...............WHO ARE WE? WHAT WE DO... 3-4................ Golf Course Construction A. Construction Pre-Planning Consultation B. Construction Project Development Consultation C. Onsite Construction Project Management 5-6................ New Golf Course Operations Setup 7-8................ Existing Golf Course Operations A. Evaluation Consultation B. On-Going Operations Management 9-11.............. PROJECT HISTORY 12............... BIOGRAPHY - DARYL A. DRISCOLL,FOUNDER AND PRESIDENT
ALLIANCE GOLF MANAGEMENT SERVICES, INCORPORATED Who are we? Alliance Golf Management Services (AGMS) was founded in 1997 by a group of PGA Professionals looking to set higher standards of customer service and quality in the golf business, while operating courses professionally and profitably. Alliance Golf realizes the golf industry is in need of a management company that is small enough to give personal attention to golf course owners, but large enough to ensure each owner achieves their financial goals. Alliance Golf enables the golf course owner to have access to their management team and participate in the operations of their facilities. Each member of AGMS possesses unique talents, knowledge and diverse experience within the golf business.with over 25 years combined experience, at a wide 1
THE GOLF MANAGEMENT COMPANY range of facility types (municipal, private, resort, destination and public) there are not any obstacles in the golf business that Alliance has not navigated successfully. Innovative ideas, time tested business practices, implementation of efficiencies, financial planning, and attention to detail in all aspects of the golf business allow Alliance to ensure each area of golf course operations performs to full potential. Our common goal is to align with and support golf course owners to realize the full revenue potential of their facility, without sacrificing course quality or customer service. v 2
GOLF COURSE CONSTRUCTION A. Construction Pre-Planning Consultation Alliance Golf gathers information to create reports regarding the areas below. These reports are essential for determining the feasibility of the project. Owners, Developers, and Financial Institutions typically require this information for decision making. Market Study/Feasibility Study Proforma and Report Generation Site Location Evaluation Golf Course Design/Review Forecast Construction Budget Water, Site, Soil and Utility Study/Analysis B. Project Development Consultation Alliance Golf will work closely with the Owner/Developer and their design team to analyze and determine criteria on the items listed below. The Alliance team will then use its years of experience to complete each task. Planning and Coordination Schedule Development and Create Construction Timeline Cost Generations Forecast Soft Costs and Hard Costs On Course Rest Stations Layout and Site Clubhouse Architectural Efficiencies On Course Snack Bar Layout and Site Golf Cart Fleet Evaluations Point of Sale Equipment Requirements Phone Systems Requirements Maintenance Facility Requirements Pump House Requirements Cart Storage Requirements and Efficiencies Turf Equipment Requirements Golf Shop Design/Coordination Food and Beverage Requirements Tee Time Reservation System Requirements Cart Path Routing and Requirements Practice Facility Layout and Teaching Facilities for Golf School 3
C. Onsite Construction Project Management Alliance Golf will place an onsite project management team to manage the ongoing day to day construction of the project. Alliance Golf will act as the Owner s representative to ensure product quality, budget compliance and time management. Golf Course Construction Supervision Create Construction Timeline Record Progress of Each Area Perform Quality Insurance Inspections (labor and materials) Meet With Subcontractors Daily/Host Weekly Construction Meeting Photo Documentation Provide Owner With a Weekly Progress Report Review Timeline to Evaluate The Progress of Construction Permit Processing Golf Irrigation Design/Review/Selection of Contractor Water Features Design/Review/Selection of Contractor Pump Station and Wet Well Design/Review/Selection of Contractor Landscaping Design/Review/Selection of Contractor Construction and Selection of all Subcontractors Clubhouse Architect Selection Clubhouse Design/Review Grassing v 4
NEW GOLF COURSE OPERATIONS SETUP New Operations Setup - Alliance Golf will create a turnkey operation for the Owner. Our experienced team will address each of the items below to ensure operations readiness. Upon opening, time tested systems will be in place to maximize revenue opportunities and minimize expense, adding to the bottom line from the start. PROJECT SCOPE Define Required Scope/Gain Understanding of Owner s Vision OPERATIONAL PLAN AND BUDGET Create Staffing Plan Create Day to Day Policies and Procedures Create Revenue and Expense Forecast INITIATE BID PROCESS FOR REQUIRED CLUBHOUSE EQUIPMENT Public Address System Alarm/Video Surveillance Kitchen Equipment FF & E CLUBHOUSE COMPLETION Attend Weekly Coordination Meeting Continue Input on Operational Needs Provide Specifications on Operational Equipment SPEARHEAD LOCAL GOVERNMENTAL AGENCIES COORDINATION EFFORTS Liquor License Process Health Department Approval Business and Sales Permits Clubhouse and Sports Club Permitting GOLF COURSE AMENITIES Select Yardage System For Sprinklers Select Tee Signs, Blocks, and Select Directional Signage Select Benches, Ball Washers,Trash Receptacles, Logo Flags COORDINATE LEASES AND PURCHASES OF MAJOR EQUIPMENT Cost Out Equipment Through Bid Process Negotiate Best Terms Determine Best Approach Lease Verses Purchase SETUP VENDOR ACCOUNTS Determine Vendors That Will Be Used Coordinate Credit Application and Creation of Accounts Create a List of Vendors With Account Numbers DEVELOP MERCHANDISE STOCK AND BUYING PLANS Create Stock Buying Plan Per Category Create Open to Buy Program Setup Logo Tapes With Vendors Place Orders, Receive Stock, Inventory, Pricing and Display 5
CUSTOMIZE/ENHANCE HUMAN RESOURCE MATERIALS WITH OWNER APPROVAL Create Application for Employment, Employee Handbook and Evaluation Forms Create Orientation Program Create Training Programs by Departments RECRUIT AND PLACE GENERAL MANAGER Advertise, Review Applications/Resumes and Interview Candidates Select Individual and Involve in Setup Program INTERVIEW,SELECT AND HIRE DEPARTMENT HEADS Advertise, Review Applicants, Interview and Hire Department Heads Ensure a Cohesive Management Team Orient and Train Selections COORDINATE DELIVERIES AND OVERSEE INSTALLATION OF EQUIPMENT, HARDWARE & SOFTWARE Ensure Timely Arrival of Equipment Ensure Accuracy and Condition of Deliveries Accept, Log Serial Numbers and Oversee Installation of Equipment Coordinate Placement of Equipment/Fixtures, Etc. Coordinate Food and Beverage Equipment Placement Coordinate Completion of Cart Storage and Maintenance Facilities Determine Computer Needs Select, Price, Purchase and Assembly of Hardware Input Software for Point of Sale, Reservation System,Accounting, Etc. Train Staff on Systems and Verify Proper Operations CREATE PERSONAL PROPERTY INVENTORIES Inventory Equipment by Departments Create Equipment Disposition Form Secure Equipment From Theft COORDINATE AND FINALIZE POLICIES AND PROCEDURES Ensure Daily Procedures for Operation Are in Place and Followed Ensure Policies Are Clear and Concise and Understood by Staff RECRUIT,INTERVIEW,HIRE,TEST AND TRAIN REMAINING STAFF Create a Cohesive,Well Mannered, Motivated, Honest, Hardworking Staff Train/Test Staff on Department and Customer Service Skills Prior to Interaction With Guests RECEIVE,PRICE AND COORDINATE OPENING DISPLAYS OF ALL MERCHANDISE Golf Shop to be Fully Stocked, Priced, Displayed and Ready for Profitable Sale v 6
EXISTING GOLF COURSE OPERATIONS A. Evaluation/Consultation of Existing Golf Course Operations Alliance Golf evaluates current operations to determine weaknesses, strengths and potential. Recommend and/or implement changes to the areas listed below to increase profitability and efficiencies. B. On-Going Operations Management of Existing Golf Course Alliance Golf implements necessary changes to the areas listed below and puts new systems into place to increase profitability and revenues. Alliance Golf continues to oversee golf course operations for an agreed service term. FINANCIAL Revenue Generation Proforma Development Accounts Payable/Receivable Management Capitol Improvement Project Supervision Business Marketing Development Budget Preparation and Generation Financial Statement Generation Cash Flow Analysis Internal Control Review Payroll Costs/Labor Schedules Expenses Analysis Control Legal Liability Reduction Waste and Perishable Controls and Pricing HUMAN RESOURCES Hiring,Training and Development of Staff for All Positions Co-Worker Health and Safety Programs Worker s Compensation Management Organization Development and Alignment Qualified Management Placement Co-Worker Evaluation/Employee Satisfaction Surveys OSHA Compliance Policy Development 7
MARKETING Advertising Marketing Plan Development Data Base Development and Management Media Relations Yield Management Membership Development Loyalty Programs Special Events Public Relations Service Programs GOLF OPERATIONS Revenue Management Merchandising Tournament Operations Staffing and Training Course Maintenance Golf Instruction Food and Beverage Security Cart Fleet Management Equipment Maintenance Program Clubhouse Maintenance Program Utilization of Tee Times Security/Theft Controls Cart Fleet Management No Show Tracking/Wait List Procedures Inventory Controls Golf Cart Fleet Management and Service Program Use of Technology Business Networking Tee Sheet Management Pace of Play Vendor Negotiations Terms and Conditions Neighbor Relations Customer Service Levels v 8
PROJECT HISTORY 9
PROJECT HISTORY Rhodes Ranch Golf Club, Las Vegas, Nevada Designed by Ted Robinson, 18 hole Resort Course Worked with first time owner and developer to create a high-end resort golf course. Provided input on all aspects of golf course design, golf course construction, clubhouse design, clubhouse construction and golf operations. Provided a team of industry professionals for project management. Coordinated and supervised subcontractors to completion of project. Acted as owner s representative to negotiate equipment purchases. Worked closely with architect to design an efficient, functional and cost effective clubhouse. March 1997 to October 1997 Rhodes Ranch Golf Club, Las Vegas, Nevada Designed by Ted Robinson, 18 hole Resort Course Hired to setup and manage all facets of the golf operation. Alliance Golf specified and coordinated the purchase of all equipment. Alliance provided all expertise as it related to all systems (ie: point of sale, reservations, cash controls, human resources, accounting, inventory management, F&B etc.) Specified and coordinated the temporary facilities and obtained all county approvals. Oversaw the construction of the permanent clubhouse. Recruited, interviewed, hired and trained all staff members. Conducted all marketing efforts as well as interaction with local brokers, hotels and casinos. Created and implemented all pricing and membership programs. Contract with owner completed. October 1997 to September 1998. Primm Valley Golf Club, California / Nevada Border Designed by Tom Fazio, 36 hole Resort Courses Hired by Primadonna Corporation to transition existing golf management company out of the operation. It was our goal to create a transparent transition from outside control to in-house management. Alliance Golf implemented systems to improve inventory controls (food & beverage, merchandise). Created systems to better manage tournament operations, accounts payable, golf cart operation, food and beverage deliveries and turf equipment maintenance. Recruited, interviewed and hired golf course superintendent. Installed a computerized reservation system that was user friendly to both hotel and golf course staff. The transition was fully completed with-in four months of consultation. November 1997 to February 1998. Rio Secco Golf Club, Las Vegas, Nevada Designed by Reese Jones, 18 hole Resort Course Hired by American Nevada Corporation to perform a certification of completion of the Rio Secco Golf Club. The City of Henderson as a requirement of the LID funding requested a certification of completion. Alliance Golf as a third party golf consultant, was responsible to verify the operation of the irrigation system, proper and complete turf coverage, completion of landscaped areas and the course was fully operation and available for play. v
RECENT HISTORY COMPLETED WORK: Rhodes Ranch Golf Club, Las Vegas, Nevada February 28, 2002 Responsible for all aspects of golf operations. COMPLETED WORK: COMPLETED WORK: COMPLETED WORK: Bali Hai Golf Course Water Features, Las Vegas, Nevada June 9, 2000 Obtained contract with Walters Golf and Breslin Builders for installation of water features at the Bali Hai golf course, in a joint venture with Loza Waterworks (Living Waters). Scope of project included construction of Waterscaper s design of 5 lakes, 1 pond, 1 waterfall and 2 streams. Project management included acquisition of all resources (i.e.: materials, tools, equipment & labor), direct supervision of superintendents, payroll tracking, change order management, payment invoicing, subcontractor coordination and all other contract administration. Living Waters Project Management, Nevada June 9, 2000 Contracted by Living Waters water feature company to provide project management for all Nevada Projects. Direct supervision of superintendents, payroll tracking, change order management, payment invoicing, subcontractor coordination and all other contract administration. Work with representatives from Raven Golf & Olympic Development Company. Oversee Nevada operations for Living Waters. Projects include: Mountain Falls, Lakes of Las Vegas & Paradise Canyon Projects, Southern Highlands and follow up with the Venetian Hotel & Canyon Ranch. Generate leads on new opportunities. Venetian Hotel & Casino (Water Features), Las Vegas, Nevada September, 1999 Contracted by water feature company (Living Waters) to provide project management. Managed four construction contracts to build water features at the Venetian Hotel & Casino. Obtained all permits and Clark County Health Department approvals to construct various water features. Construction included the building of 26 decorative fountains, 7 swimming pools, 4 hydrotherapy spas, 2 lagoons and a Venetian canal. Interacted with Owner and representatives as well as direct contact with General Contractor.Project management included acquisition of all resources (i.e.: materials, tools, equipment & labor), direct supervision of superintendents, payroll tracking, change order management, payment invoicing, subcontractor coordination and all other contract administration. v
FOUNDER AND PRESIDENT DARYL A. DRISCOLL D aryl Driscoll, Founder of Alliance Golf Management Services (AGMS) has been involved in the golf industry since 1980, but his interest in golf was kindled long before that. As a youth, he began playing golf in the San Diego Junior Golf Program, and later served as team captain of his senior high school and College teams. His love for the sport of golf grew while playing Chapter/Section events, the Golden State Mini- Tour, and ultimately attending the 1989 PGA Tour Qualifying School. Daryl began his many years of experience in the golf industry as a Driving Range/Cart Attendant and ascended through the ranks, serving in all areas of the golf industry along the way. He was elected to PGA Membership in 1989. While serving in his role as a Head Golf Professional, he was fortunate enough to host the Optimist Junior World years 1990 and 1991. He also instituted his first of many PGA Apprentice programs. After completing the American Golf Corporation (AGC) General Manager Training program in 1991, he began his role as a General Manager. He has been able to work closely with many different city planning commissions on various projects, including installation of a city 96 water mainline through a golf course property. He was promoted to the Lead Manager for the San Diego area in 1994 to oversee all American Golf Courses in the area. In 1994 he made his move to Las Vegas, Nevada to pursue greater challenges. He headed up the transition team for the take over of the Wildhorse Country Club. As General Manager of the Wildhorse, he served in a dual role as project manager for the completion of a 2.6 million dollar clubhouse as well as a one million dollar turf improvement program. He conceived, developed and implemented pre-pay green fee program for the entire AGC Las Vegas region, while maintaining the highest customer and co-worker satisfaction ratings in the region. He was appointed by AGC Chairman of the Board, David Price, as Yield Director for sixteen properties and acquisition due diligence. Daryl has received numerous awards for his accomplishments throughout his career thus far, as well as continuing education in the golf industry through seminars, conferences, etc. As founder of Alliance Golf he continues to strive for the excellence in all aspects of his involvement in the golf industry. In January of 1997, Daryl created and founded Alliance Golf Management Services. In March of 1997, he began the construction of Rhodes Ranch Golf Club, a high end Las Vegas resort.with the construction completed, Alliance Golf set up the entire turnkey golf operation. Alliance Golf has completed many different types of projects since its creation, and continues to seek out projects which can benefit from their highly professional standards of quality, customer service, operational expertise, knowledge, profitability of operations, and overall attention to detail. v