Did You Know... FACTS ABOUT CLOVERDALE History Incorporated in 1872, Cloverdale was once the Orange Belt of Sonoma County. Today, the History Center and Historical Society in downtown Cloverdale house a treasure of historical photos and exhibits. Tourism Great weather makes Cloverdale a perfect destination for wine tasting, biking, hiking and outdoor fun. Vacation rentals, B&B s, spas, wineries and restaurants cater to every tourist need. Location SMART train station will connect Mendocino, Sonoma and Marin counties. The Napa Valley and the Mendocino Coast are a day-trip on Hwy 128. Welcome To Cloverdale Cloverdale is located in the picturesque Alexander Valley wine region of Sonoma County, just off Northern California Highway 101 about 15 miles north of Healdsburg. With good proximity to urban centers (30 miles north of Santa Rosa and within easy driving distance to Marin County/San Francisco and north to Arcata/Eureka), Cloverdale is evolving as a smart growth city with small town charm. An Exceptional Place To Live The city proper covers 2.7 square miles with a population of approximately 11,032 (5 mile radius) and is surrounded by oak-studded rolling hills, outstanding recreational opportunities, wineries, vineyards and small farms. m Walkable and bikable neighborhoods dotted with family-oriented parks m Apartments and home prices ranging from the affordable to luxury m River Park on the Russian River and many more walking, hiking and biking trails m Moderate winters, warm summers m Balmy summer nights to enjoy downtown plaza events and Farmers Market Proactive Local Government Cloverdale s business-friendly city council/city manager form of government, a proactive Chamber of Commerce and an engaged community have made well-planned growth and economic development a priority. The City is committed to the revitalization of its historic downtown and has completed a downtown Plaza, Performing Arts Center, History Center, and SMART Train Depot. The approved 2009 General Plan Update provides and encourages development opportunities and land sites for employers, retailers and mixed use projects in downtown and within the city s urban growth boundary and sphere of influence, a total area of approximately 7.0 square miles. Ideal Setting For Business Cloverdale is the ideal location for companies looking to relocate where business innovation is encouraged and employee quality of life is exceptional. The city is proud home to Reuser Inc., manufacturer and bulk distributor of organic landscaping materials and Asti Winery, both recipients of many awards for sound environmental business practices. In Cloverdale, entrepreneurial and traditional businesses co-exist and complement each other. The City appreciates all businesses and works to retain businesses, encouraging expansion in Cloverdale. Cloverdale is a great place to live, work, play and do business. Contact us today for more information! Photography Courtesy Wayne Elliott, weoriginals.com Source: Claritas Inc. Courtesy Keegan & Coppin Company
Demographics Average age is 38 51% White Collar; 25% Blue Collar; 24% Service & Farm 48% High school grads/ some college; 25% college degree + Community The Cloverdale Reveille, locally owned and published, has been the hometown newspaper since 1879. Cloverdale s hundreds of local non-profits share information and resources for the benefit of the community. Entertainment The annual Cloverdale Citrus Fair began in1892 and is the first official fair in the state of California each year. Cloverdale s Old Time Fiddle Festival and Contest attracts music lovers everywhere. Arts The Cloverdale Performing Arts Center wows audiences with first class talent and plays. The Arts Alliance has year-round programs featuring local artisans in all media. CLOVERDALE COMMUNITY PROFILE Location, Location! m Close to urban centers m 15 minutes to Healdsburg Plaza m 10 minutes to Lake Sonoma fishing, biking, and boating m Surrounded by miles of vineyards and family-owned wineries POPULATION CHARACTERISTICS DESCRIPTION 5.0 MILE RADIUS 10.0 MILE RADIUS 20.0 MILE RADIUS Population 2009 est 11,032 13,521 86,383 Population 2014 proj 12,082 14,512 90,903 Avg Household Income 2009 est $69,863 $74,926 $77,354 Number of Households 2009 est 3,989 4,822 31,717 Number of Households 2014 proj 4,339 5,158 33,314 Population Hispanic or Latino 2009 est 34% 35% 28% Population Non Hispanic or Latino 2009 est 66% 65% 72% Population Male 2009 est 51% 52% 51% Population Female 2009 est 49% 48% 49% CLIMATE Cloverdale enjoys a seasonal climate with balmy summer evenings. Annual average rainfall is 44 inches. AVERAGE TEMPERATURES: MONTH HIGH LOW January 57 38 March 65 43 June 86 54 July 91 55 October 78 49 41% Age 45+ 59% Age 0-44 POPULATION BY AGE The population in Cloverdale s Trade Area is balanced between younger families at peak earning power, baby boomers, and retirees. Source: Claritas Inc. Courtesy Keegan & Coppin Company
Area The approved 2009 General Plan Update provides and encourages development opportunities and land sites for employers, retailers and mixed use projects in downtown and within the city s urban growth boundary and sphere of influence, a total area of approximately 7.0 square miles. Location With 3 freeway exits off Northern California Highway 101, Cloverdale is well-located for travel to Arcata/Eureka to the north and Sonoma/Marin/San Francisco Bay Area to the south. It also offers access to Napa, Mendocino, and Lake counties through east/west Hwy 128. The SMART Train depot is within walking distance of downtown. Parks, Recreation & Community Meeting Places m Furber Park, Vintage Meadows Park, River Park on Russian River, four ballparks m Veterans Center with public pool m Citrus Fairgrounds m Cloverdale Senior Center m Center for Performing Arts m Cloverdale History Center m Cloverdale Library Cultural, Entertainment & Points of Interest m Performing Arts Center m Citrus Fair m Cloverdale Historical Society and History Center m First Street Gallery m Cloverdale Arts Alliance m Grange and Young People s Performing Arts m Downtown movie theater m Hundreds of local wineries m Lake Sonoma 128 Downtown FOOTHILL BLVD CLOVERDALE BLVD Furber Plaza m Anderson Valley/Mendocino Coast HWY 128 EXIT CITRUS FAIR EXIT 101 SMART Train Depot S. CLOVERDALE BLVD. EXIT Reuser Industries Transportation m Rail: Freight, Passenger and Commuter Rail through SMART Train (est. 2013 completion). m Truck: Many common carriers provide interstate and intrastate service. m Overnight Delivery: 1-2 day guaranteed delivery anywhere in the U.S. m Air Cloverdale Municipal Airport (1 mile south) Small, full-service municipal airport for light planes and general aviation. Charles M. Schulz / Sonoma County Airport (STS) 20 miles south serves Las Vegas, Los Angeles, Portland, and Seattle through Horizon Air with commuter connections to SFO. Drive-time to SFO, Oakland International and Sacramento International airports. Rental cars available at STS and in Cloverdale. m Bus: One city bus; Sonoma County Transit; Greyhound Bus Stop and Amtrak connection service. m Water: Ocean 30 miles; Barge service from Petaluma on Petaluma River to all inland ports on San Francisco Bay and the Delta. Medical Facilities m Alexander Valley Regional Medical Center- family practice, acute medical care, general dentistry, behavioral health and family counseling. www.avrmcorg.org m Cloverdale Health Care Center Skilled Nursing Facility m Ambulance Service m Local offices of dentists, chiropractors, acupuncturists and massage therapists m Healdsburg District Hospital, www.nschd.org m Kaiser Foundation Hospital, Santa Rosa, www.kaisersantarosa.org m Santa Rosa Memorial Hospital, www.santarosamemorial.org m Sutter Medical Center of Santa Rosa, www.suttersantarosa.org Schools/Education m Cloverdale Unified School District serves 1570 students grades K-12 at two elementary schools, one comprehensive high school (Jefferson Elementary, Washington School and Cloverdale High School), and a continuation high school. m Approximately 36% of the students are Hispanic and 63% Caucasian. m Cooperative preschool program, Even Start and Head Start Programs. m There are a number of private schools in the area. For information on private schools in Sonoma County, www.privateschoolreview.com. m Santa Rosa Junior College, Empire College, USF North Campus and Sonoma State University provide a wide range of educational opportunities close by.
Business Locations and Development Opportunities Why Cloverdale? Cloverdale s Location Has Unique Regional Attributes Connectivity to Bay Area When You are Thinking of Re-locating Your Business. Think Cloverdale. With so many new and exciting development opportunities, Cloverdale is emerging as a smart place to do business. Located in the heart of the world-renowned Alexander Valley wine region of northern Sonoma County, Cloverdale is a perfect place for your employees to call home and to build and expand your business. There has never been a better time to consider Cloverdale. Strong competitive advantages 1. Located mid-point on Highway 101, just 80 miles north of the Golden Gate Bridge 2. A half-day drive to Arcata/Eureka on Hwy 101 3. Drive to Silicon Valley for the day and back 4. Access to Lake, Mendocino, Napa and Sonoma counties 5. Convenient exits off Highway 101 to downtown and industrial, commercial, retail sites 6. SMART Train Depot just off freeway and within walking distance to downtown 7. Good interior road system that supports business traffic 8. Cloverdale Municipal Airport just one mile from downtown 9. Transit-Oriented destination with SMART Train Station 10. Close to urban centers Cloverdale s Business Community (Just some of the companies that have chosen to locate here) Reuser Inc. Redwood Credit Union Ray s Food Place Exchange Bank Kragen Auto Parts Mary s Pizza Starbucks Subway CVS Ace Hardware Antiques & Uniques Papa s Pizza Pick s Drive In Cloverdale s General Plan provides: Site planning flexibility Balanced and wide range of mixed land uses Historic Downtown Office and Retail Shopping Center Retail Mixed Use Transit-Oriented Uses Anchor-Store Destination Retail with Freeway Access Light Industrial with Freeway Access Commercial with Freeway Access First time Buyer to Retirement For Sale & Apartments Health Care and Continuing Senior Care Education & Cultural Entertainment and Community Tourism Government Site Development Opportunities Cloverdale is planning carefully so that it may retain its small town character and natural beauty. At the same time, the City s General Plan has designated several site development opportunities that will enable Cloverdale residents to enjoy the benefits of a vibrant and diverse economy. Listed below are some of the site development areas available. The City of Cloverdale appreciates all businesses and is committed to working with interested developers, employers and businesses. Downtown Transit-Oriented near SMART Depot Thyme Square Kelly Road Gateway Master Plan (Southwest Area) Asti Future Economic Zone (Southeast Area) Future Industrial Economic Zone (Southeast Area) Source: Claritas Inc. Courtesy Keegan & Coppin Company
Bring Your Business to Cloverdale! Companies that locate and do business in Cloverdale benefit from the internationally recognized Sonoma Brand- rustic wineries, organic foods, creative industries and innovative entrepreneurs. Sonoma County s schools, universities and companies are in the forefront of green technology. The county is fast evolving as Northern California s Innovation Corridor. For businesses and their employees, living in Cloverdale and Sonoma County couldn t be a better choice. HOUSING TRENDS Single-Family Multiple Family Mobile Total Housing Annual Percentage Year Units Units Homes Units Change 1990 1,437 434 162 2,033 n/a 1991 1,467 466 162 2,095 3% 1992 1,485 511 162 2,158 3% 1993 1,514 515 162 2,191 1.5% 1994 1,524 515 162 2,201 0.5% 1995 1,530 515 162 2,207 0.3% 1996 1,562 515 162 2,239 1.4% 1997 1,574 515 162 2,251 0.5% 1998 1,595 515 162 2,272 0.9% 1999 1,751 515 162 2,428 6.9% 2000 2,006 405 208 2,619 7.9% 2001 2,101 405 208 2,714 3.6% 2002 2,205 405 208 2,818 3.8% 2003 2,280 405 208 2,893 2.7% 2004 2,475 405 208 3,088 6.7% 2005 2,571 413 208 3,192 3.4% 2006 2,660 428 209 3,297 3.3% 2007 2,682 443 209 3,334 1.1% Housing Characteristics The number of housing units in Cloverdale has increased steadily since 1998. Today, Cloverdale has a balanced housing stock that includes first time buyer to luxury homes, active adult and senior living, apartment and townhome rentals and affordable housing. 10,000 CITY OF CLOVERDALE POPULATION GROWTH 8,000 6,000 4,000 Growth and Trends The city of Cloverdale is the fastest growing city in Sonoma County, with an annual average population increase of nearly 4 percent between 1998 and 2008. 2,000 0 1990 (n/a) 1992 (+4.4%) 1994 (+2.0%) 1996 (+2.1%) 1998 (+2.2%) 2000 (+5.8%) 2002 (+3.5%) 2004 (+6.4%) 2006 (+2.6%) 2008 (+1.2%) EMPLOYMENT BY POPULATION (15 mile radius) Farming, Fishing and Forestry Construction, Extraction and Maintenance Management, Business and Financial Service Production, Transportation and Material Moving Professional and Related Occupations Sales and Office 0% 5% 10% 15% 20% 25% 2009 Economic & Demographic Profile Report
Cloverdale Trade Area Demographics 20 MILE /OR 25-MINUTE DRIVE-TIME RADIUS. Cloverdale