J.B. Holmes, 2014 Champion TOURNAMENT RECAP APRIL 28 - MAY 4, 2014
This compilation of notes and statistics has been assembled to provide you with a recap and additional insight into the week that was the 2014 Wells Fargo Championship at Quail Hollow Club.
TABLE OF CONTENTS 2 Course Enhancements In 2014 4 Tournament Results 6 Tournament Statistical Leaders 8 Television Snapshot 9 PGATOUR.com Overview 10 Website Analytics 14 Social Media 18 Weather Report 21 Tournament by the Numbers 22 Charity Highlights 24 Succeeding Together 26 Supporting our Troops
COURSE ENHANCEMENTS IN 2014 New greens, re-designed holes, and the addition of The Green Mile Village A few hours after Derek Ernst, our 2013 champion, was crowned, Quail Hollow Club began to make numerous changes and enhancements to the golf course. Major changes include: Resurfaced all greens to MiniVerde Bermudagrass Re-designed and moved the 16th hole closer to the lake and extended the green to the edge of the water downhill of the landing area Moved the 17th tee, now playing over 210 yards, to the former location of the 16th green Totally restructured the par-three 13th green, also moving it 15 yards to the left Added 10 feet of elevation and two bunkers to the short par-four 8th fairway Phil Mickelson tees off at the newly modified signature 17th hole at Quail Hollow Club. 2 2014 WELLS FARGO CHAMPIONSHIP
THE GREEN MILE VILLAGE The Championship capitalized on the course design changes and created a new area for patrons called The Green Mile Village. Fan amenities included: A large outdoor seating area, variety of specialty concessions, secondary Merchandise Tent, and a Jumbotron Wells Fargo Golf Experience featuring the fan putting challenge, tee shot simulator, and commemorative photo station Interactive Mercedes-Benz Performance Center with complimentary one-on-one full swing and putt analysis by PGA Professionals TOURNAMENT RECAP 3
2014 FINAL RESULTS POS PLAYER SCORE WINNINGS 1. J.B. Holmes 70-67-66-71 274 $ 1,242,000 2. Jim Furyk 72-69-69-65 275 745,200 3. Martin Flores 67-68-69-72 276 469,200 4. Jason Bohn 73-67-67-70 277 331,200 5. Justin Rose 69-67-71-71 278 276,000 6. Brendon de 80-62-68-69 279 239,775 Jonge Kevin Kisner 72-66-68-73 279 239,775 8. Rory Sabbatini 74-68-71-67 280 200,100 Roberto Castro 71-70-69-70 280 200,100 Rory McIlroy 69-76-65-70 280 200,100 J.B. Holmes makes the 2014 Wells Fargo Championship his third PGA TOUR victory. TOURNAMENT PURSE Since the tournament s inception in 2003, the Wells Fargo Championship has offered one of the largest purses on TOUR. This year, players competed for a $6,900,000 purse. This year s champion, J.B. Holmes, earned $1,242,000. Following the first two rounds of competition, the field is reduced to the low 70 scores and ties. All players who make the cut are eligible for a share of the purse. This year 73 players made the 36-hole cut. Jim Herman finished 73rd in the final standings and earned $13,386. 4 2014 WELLS FARGO CHAMPIONSHIP
PERSEVERANCE HELPS HOLMES COLLECT HIS THIRD PGA TOUR VICTORY On his 71st hole of the Wells Fargo Championship, J.B. Holmes sank a 9-foot par putt that proved to be necessary and critical in securing a personal comeback and a victory that will long be remembered. It was a beautiful day for golf and the thousands of fans who lined the fairway. And, it was an even better day for a wonderful story of perseverance for one of the most popular players in the game. It has been a long road back for the Kentucky native. Since his last victory in 2008 Holmes has endured two brain surgeries, a broken ankle that kept him away from competitive golf for a year, and surgery for tennis elbow. There were days he had to go to rehab twice, then to acupuncture, then to his workout. He s worked so hard to get to where he is. The par putt provided the margin he needed as he stood over a 3-foot putt for bogey on the final hole in the fading sun. He made the putt and earned a one-stroke victory over past champion Jim Furyk and his first win on the PGA TOUR since 2008. Holmes said he felt confident over the putt at 17, a left-to-right breaker he faced after chipping short. Yeah, that was huge, said Holmes, who collected his third PGA TOUR win. It gave me a two shot lead going into the last hole, and then that was big. So I felt comfortable over that putt. I felt like I was going to make it, and I had a good stroke and it went in. TOURNAMENT RECAP 5
While Phil Mickelson may have had an inconsistent four rounds of scoring during the tournament, he did manage to tie Stewart Cink in greens in regulation. The two led the field in that stats category, hitting the greens in regulation 72.22 percent of the time. Jim Furyk, the 2006 champion of the Wells Fargo Championship, had perhaps the best statistical performance on his way to solo second. He led the field in scrambling, was second in driving accuracy, ninth in strokes gained/putting and 10th in greens in regulation. On his way to victory, J.B. Holmes was far ahead of the field in driving distance during the week with a 333.9 average for four rounds. Gary Woodland was second with a 315.3 average. Phil Mickelson and Rory McIlroy were third and fourth, respectively. 6 2014 WELLS FARGO CHAMPIONSHIP
TOURNAMENT STATISTICAL LEADERS DRIVING DISTANCE AVG. (YARDS) 1. J.B. Holmes 333.9 2. Gary Woodland 317.3 3. Phil Mickelson 315.5 4. Rory McIlroy 313.8 5. Charles Howell III 313.0 6. Stewart Cink 311.3 7. Justin Rose 310.8 8. Jason Kokrak 310.4 9. Shawn Stefani 309.0 10. Robert Streb 308.9 FAIRWAYS HIT % 1. Heath Slocum 75.0 2. Jim Furyk 71.4 3. Jonathan Byrd 67.9 4. Zach Johnson 64.3 5. Justin Hicks 62.5 Danny Lee 62.5 Shawn Stefani 62.5 8. Six players tied 60.7 GREENS IN REGULATION % 1. Stewart Cink 72.2 Phil Mickelson 72.2 3. Robert Allenby 70.8 Kevin Chappell 70.8 Derek Ernst 70.8 6. Danny Lee 69.4 Davis Love III 69.4 John Merrick 69.4 Shawn Stefani 69.4 10. Five players tied 68.1 STROKES GAINED/PUTTING 1. Kevin Kisner 1.706 2. Michael Thompson 1.635 3. Jason Bohn 1.495 4. J.B. Holmes 1.472 5. Y.E. Yang 1.469 6. Jason Kokrak 1.291 7. Webb Simpson 1.239 8. John Merrick 1.195 9. Jim Furyk 1.126 10. Martin Laird 1.124 SCRAMBLING* % 1. Jim Furyk 87.0 2. Justin Rose 80.8 3. Vijah Singh 78.3 4. Martin Flores 75.9 Rickie Fowler 75.9 6. Scott Brown 74.1 J.B. Holmes 74.1 Kevin Kisner 74.1 9. Kevin Na 73.9 10. Scott Langley 73.3 * % of par or better after missing green in regulation TOURNAMENT RECAP 7
TELEVISION SNAPSHOT TOTAL CONSUMPTION 2014 Prior 3 Year Average Total Broadcast Hours 42.7 35.4 This seasons emergence of former Wells Fargo Champions, Rory McIlroy and Rickie Fowler, provides a glimpse of what s in store for PGA TOUR viewers and spectators in 2015. Viewership (P2+ / millions) 20.8 22.8 Avg. Viewing Time (minutes) 60.8 59.5 Total Hours Viewed (millions) 21.0 22.6 TELEVISION RATINGS 2014 Prior 3 Year Average First Round 0.7 0.7 Second Round 0.6 0.7 Third Round 1.1 1.3 Final Round 1.8 2.1 Weekend Average 1.5 1.7 * Please note that this does not include lead-in NOTES Sunday and Weekend Average consistent with TOUR average year-to-date Golf Channel aired 90 minutes of live tournament coverage prior to CBS coming on the air for both the third and final round Received 221 promotional units on Golf Channel and 22 promotional units on CBS, delivering an additional 83M impressions Received significant exposure through other Golf Channel ancillary programming (e.g. Golf Central, Morning Drive, Updates, etc.) 8 2014 WELLS FARGO CHAMPIONSHIP
PGATOUR.COM OVERVIEW PGATOUR.COM TOURNAMENT SITE TRAFFIC Tournament Week Previous 51 Weeks Tournament Home Page Views 193,977 125,861 Tournament Editorial / News Page Views 262,891 60,788 Tournament Tickets Page Views 1,851 5,240 Tournament Sponsors Page Views 230 182 Tournament Hospitality Page Views 662 379 Tournament Other Tournament Information Pages* 244,030 85,816 Total Tournament Page Views 983,197 PGATOUR.COM SITE TRAFFIC Tournament Week Previous 51 Weeks PGA TOUR Digital Unique Visitors 2,467,023 - PGA TOUR Digital Visits 7,077,571 - PGA TOUR Digital Page Views 31,486,508 - PGA TOUR Digital Home Page Views 2,654,602 - Tournament Leaderboard Page Views 769,959 94,434 Tournament Scorecard Page Views* 184,649 16,609 REDIRECT TRAFFIC Tournament Week Previous 51 Weeks Clicks from PGA TOUR Digital to Tournament Website 7,582 5,493 INTERNATIONAL TRAFFIC (Top 5 Countries) Tournament Week Previous 51 Weeks United Kingdom 222,985 - Canada 207,796 - Germany 68,787 - Australia 66,350 - Ireland 61,054 94,434 * Other Tournament Information Pages include tee-times, field, winners, course info, parking information, etc. TOURNAMENT RECAP 9
WellsFargoChampionship.com Website Analytics AUDIENCE OVERVIEW* 444,424 Total number of page views 153,753 Total number of visitors 111,398 Total number of unique visitors NEW VISITOR VS. RETURNING VISITOR PAGE VIEWS* New Visitors (96,805) 37% 55,439 Visits to Pairings & Tee Times (most visited page besides homepage) 2.89 Average number of page views per visit 00:02:25 Average time spent on the site per visit Returning Visitors (56,948) 63% GEO LOCATION* (where our visitors are coming from) 1. United States 129,779 (84.41%) 2. United Kingdom 7,388 (4.81%) 3. Canada 3,405 (2.21%) 4. Germany 2,354 (1.53%) 5. Ireland 1,976 (1.29%) 6. Australia 951 (0.62%) 7. Argentina 901 (0.59%) 8. France 555 0.36%) 9. Sweden 522 (0.34%) 10. Italy 480 (0.31%) *Google Analytics for tournament week only, April 28-May 4, 2014 10 2014 WELLS FARGO CHAMPIONSHIP
Tournament exposure in Europe was driven by Top 10 finishes for England s Justin Rose (pictured above) and Ireland s Rory McIlroy. TOURNAMENT RECAP 11
12 2014 WELLS FARGO CHAMPIONSHIP Jim Furyk celebrates after making an eagle on the 15th hole during the final round.
Mobile Site - m.wellsfargochampionship.com Website Analytics AUDIENCE OVERVIEW* 140,453 Total number of page views 49,028 Total number of visitors 33,779 Total number of unique visitors NEW VISITOR VS. RETURNING VISITOR PAGE VIEWS* New Visitors (31,925) 34.9% 11,738 Visits to Leaderboard (most visited page besides homepage) 2.87 Average number of page views per visit 00:01:52 Average time spent on the site per visit Returning Visitors (17,103) 65.1% GEO LOCATION* (where our visitors are coming from) 1. United States 43,945 (89.63%) 2. United Kingdom 1,994 (4.07%) 3. Ireland 738 (1.51%) 4. Canada 437 (0.89%) 5. Germany 353 (0.72%) 6. Australia 212 (0.43%) 7. Argentina 191 (0.39%) 8. Sweden 119 0.24%) 9. Italy 111 (0.23%) 10. Spain 76 (0.16%) *Google Analytics for tournament week only, April 28-May 4, 2014 TOURNAMENT RECAP 13
SOCIAL MEDIA Wells Fargo Championship used social media extensively as a means of conveying tournament scoring and statistics, but also sharing human interest stories of the players, tournament volunteers, and fans. Patrons contributed with passion about the tournament and moving stories of their own. Here are some social media highlights. FACEBOOK Facebook.com/WellsFargoChampionship Wells Fargo Championship April 30 Alejandra Ayala, #thefirsttee winner of the Wells Fargo #succeedingtogether program, played with @rorymcilroygolf in today s Wednesday ProAm. #WellsFargoChamp 99,136 People Reached 1,505 Likes, Comments & Shares 1,430 133 1,297 Likes On Post On Shares 29 133 1,297 Comments On Post On Shares 46 46 0 Shares On Post On Shares 99,136 people reached 17,452 Post Clicks 8,146 113 9,193 Photo Views Link Clicks Other Clicks 14 2014 WELLS FARGO CHAMPIONSHIP
Wells Fargo Championship May 3 This tournament is one that I d like to win because it s a course that I dearly love and a place that I dearly love, Phil Mickelson said after shooting 63 on Saturday at the #WellsFargoChamp. Wells Fargo Championship May 3 Phil broke the 9-hole tournament record on the Front 9... Will he finish strong through #The GreenMile? Wells Fargo Championship May 4 #starambassador David Share has served on Hole #12 for nine years. Three years ago he endured some massive health issues that kept him from working the last two tournaments. We welcomed him back this year, and the 12th fairway has never been better protected. He is truly an inspiration to all of us. #WellsFargoChamp Wells Fargo Championship May 1 Today s Quote of the Day comes from Martin Kaymer following his back-to-back eagles on 7 and 8. #WellsFargoChamp Wells Fargo Championship May 1 The tournament is family friendly! Children 12 and under get in free when accompanied by an adult ticket holder. #WellsFargoChamp Wells Fargo Championship May 1 Fairway fun with Feherty on No. 7 at the #WellsFargoChamp! 15
TWITTER @wellsfargogolf J.B. Holmes and fellow PGA TOUR professionals share their messages in this selection of tweets following the 2014 Wells Fargo Championship. @wellsfargogolf 1,101 TWEETS 1,986 FOLLOWING 10.1K FOLLOWERS J.B. Holmes May 4 @JBHolmesgolf Thank you so much to the volunteers and staff as well as @WellsFargoGolf for making this tournament great! Justin Rose May 4 @JustinRoss99 Respect to J.B. Great to see someone play with perspective and gratitude after some health struggles. @WellsFargoChamp J.B. Holmes May 4 @JBHolmesgolf Thank you for all the kind words, support and thoughts! God truly has blessed me.@wellsfargochamp Greg Norman May 4 @SharkGregNorman @JBHolmesgolf So happy for you. Well done in your journey back to winners circle @WellsFargoChamp @PGATOUR. Congrats. Graeme McDowell May 4 @Graeme_McDowell That win for @JBHolmesgolf personifies how much of a journey a career can be. Great to see a guy just thankful to be back. @SrixonGolf Jordan Spieth May 4 @JordonSpieth Huge congrats to @JBHolmesgolf on an inspiring comeback for such a humble guy! 16 2014 WELLS FARGO CHAMPIONSHIP
INSTAGRAM wellsfargogolf Many memorable moments from the 2014 Wells Fargo Championship were shared in photos and videos on Instagram. wellsfargogolf 184 Post 1,178 FOLLOWERS 46 FOLLOWING wellsfargogolf Another beautiful day at the #wellsfargochamp! wellsfargogolf #thefirsttee kids had a great time at the Wednesday ProAm today! #wellsfargochamp wellsfargogolf The first @webdotcomtour Small Business Summit is being held today @wellsfargogolf. wellsfargogolf Each year the #wellsfargochamp has received tremendous support from our volunteer base number 2,300 annually. wellsfargogolf Local favorite @webbsimpson1 teeing off on 1. #wellsfargochamp. wellsfargogolf J.B. Holmes heads to the locker room with his third #PGATOUR win in the bag! #wellsfargochamp TOURNAMENT RECAP 17
WEATHER REPORT MONDAY April 28 TUESDAY April 29 WEDNESDAY April 30 THURSDAY May 1 FRIDAY May 2 SATURDAY May3 SUNDAY May 4 Mostly Cloudy Shower & Storms Partly Sunny Partly Sunny Mostly Sunny Sunny Partly Cloudy Hi: 75 Low: 50 Hi: 77 Low: 59 Hi: 78 Low: 53 Hi: 69 Low: 47 Hi: 76 Low: 46 Hi: 85 Low: 47 Hi: 88 Low: 56 Precip: 0.00 in Precip: 0.90 in Precip: 0.00 in Precip: 0.00 in Precip: 0.00 in Precip: 0.00 in Precip: 0.00 in Wind: 14 mph Wind: 21 mph Wind: 22 mph Wind: 15 mph Wind: 12 mph Wind: 15 mph Wind: 14 mph 18 2014 WELLS FARGO CHAMPIONSHIP
Plenty of sunshine, zero preciptation, and a light breeze made conditions ideal for players and attendees. TOURNAMENT RECAP 19
20 2014 WELLS FARGO CHAMPIONSHIP The 2014 tournament increased attendance over 2013 with an estimated 46,000 more patrons.
TOURNAMENT BY THE NUMBERS ESTIMATED WEEKLY ATTENDANCE 35,000 30,000 2013 Tournament 2014 Tournament 25,000 20,000 15,000 10,000 5,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Estimated attendance for each day with a weekly total of 182,500 attendees RECYCLING AMBASSADORS A total of 36 tons of materials were recycled in 2014 3 tons of cardboard recycled by International Paper 2 tons of mesh recycled by Syncot 31 tons of material recycled by Republic Waste Since the recycling program began in 2007, 233 tons of aluminum, plastic, paper, and cardboard have been recycled by the tournament 2,317 Ambassadors working on 24 different committees 365 Ambassadors who have been with us all 12 years 922 Ambassadors are Charlotte residents 131 North Carolina cities are represented 29 States are represented by our volunteer corps 53 Average age of our Ambassadors our eldest volunteer is 92 years and youngest is 16! TOURNAMENT RECAP 21
CHARITY HIGHLIGHTS BOY SCOUTS OF AMERICA DIVOT BOMBERS Since the tournament s inception in 2003, area Boy Scouts volunteer to help fill divots prior to tournament and each evening throughout the week after play. To complete this task, it requires over 75 Scouts and family supporters. For their efforts, the Wells Fargo Championship makes a donation to each respective Troop. CONCESSION STANDS & FOOD SERVICE VOLUNTEERS During tournament, Charlotte area nonprofit organizations volunteer to staff on-course concessions and drink stands, as well as select corporate hospitality areas. In 2014, over 21 non-profit groups, and over 400 of their volunteers were utilized to fulfill this important guest services role. For their efforts, they collectively earned a total donation from the tournament of over $128,000. This reflects an 18% increase over 2013 results. FIRST TEE OF CHARLOTTE CADDIE FOR A DAY In cooperation with The First Tee of Charlotte, over 50 members of The First Tee of Charlotte between the ages of 6 and 18 were given the opportunity to caddie for a PGA TOUR professional for at least two holes during the Wednesday Pro-Am. To qualify for the Caddie For A Day program, participants of The First Tee of Charlotte must complete a series of goals throughout the year. 22 2014 WELLS FARGO CHAMPIONSHIP
CHARITY HIGHLIGHTS SECOND HARVEST FOOD BANK OF METROLINA At the end of play each day during tournament week, all unserved prepared food was donated to the Second Harvest Food Bank of Metrolina. As a result, approximately 10,000 pounds of food, estimated at a value of $19,500, was provided to this worthy cause. SOUTH MECKLENBURG H.S. BOOSTERS For the 12th consecutive year, the boosters of CMS South Mecklenburg High School have fulfilled a very important and daunting role ecology (trash management). These volunteers have dedicated themselves to managing all the tournament waste and recyclables during tournament week. For their efforts, the tournament makes a donation to the school s extracurricular programs. TEACH FOR AMERICA The Wells Fargo Championship is proud to support Teach for America- Charlotte and has selected it as the primary charitable recipient of the 2014 event. During the tournament Teach for America-Charlotte is provided with an on-course tent located near the putting green. Corps members volunteer to provide and distribute information about the program. TOURNAMENT RECAP 23
Succeeding Together is a national community program created by Wells Fargo to celebrate the importance of having a coach or mentor in the lives of America s youth. The company hosts events, including at the Wells Fargo Championship, to bring this message to life for the thousands of students enrolled in The First Tee, a World Golf Foundation program that builds character through golf at nearly 200 local chapters across the U.S. During the 2014 Wells Fargo Championship, Wells Fargo hosted the fifth annual Succeeding Together event in Charlotte. The event featured five of the PGA TOUR s top young players who talked, read, and golfed with the students enrolled at The First Tee of Charlotte s after-school program. The pro golfers in attendance included: 2013 Wells Fargo Championship winner Derek Ernst J.J. Henry Morgan Hoffman Scott Langley (a former student of The First Tee) Webb Simpson The golfers and students took turns reading pages from the book My Name Is Not Alexander, which was followed by an interactive golf skills clinic. Wells Fargo also presented a donation of $100,000 to The First Tee of Charlotte to help support the continued growth of the organization. 24 2014 WELLS FARGO CHAMPIONSHIP
SUCCEEDING TOGETHER 2014 Succeding Together Grand Prize winner, Alejandra Ayala, enjoys playing along side PGA TOUR superstar Rory McIlroy. As part of the national expansion of the Succeeding Together program, Wells Fargo again offered the 30,000-plus teenage participants of The First Tee in the U.S. the chance to submit a video essay about a coach or mentor in their life that has helped them succeed. This year s Grand Prize winner, 14-yearold Alejandra Ayala from Atlanta, won the opportunity to play the Quail Hollow Club with PGA TOUR superstar Rory McIlroy during the Wells Fargo Championship s Pro-Am. Ayala and the three other contest winners selected by judges from Wells Fargo, The First Tee, and the Wells Fargo Championship tournament office each received a four-day, three-night tournament experience. Ayala entered the 2013 Succeeding Together contest but was not a winner. She showed perseverance (one of the nine core values of The First Tee program) in creating a new video which took this year s top award. In her video, Ayala demonstrated how one of her mentors at The First Tee of Atlanta encouraged her to make her own decisions and be independent, but to also be accountable for her actions. TOURNAMENT RECAP 25
Quail Hollow Club s signature 17th hole pin flag displayed an American Flag as a show of support for our U.S. Military troops. 26 2014 WELLS FARGO CHAMPIONSHIP
SUPPORTING OUR TROOPS TENDING THE FLAG ON 17 USO TICKETS FOR THE MILITARY The standard Wells Fargo Championship For the 5th consecutive year, the pin flag on Quail Hollow Club s signature Wells Fargo Championship partnered 17th hole was replaced this year with with the USO of North Carolina in an an American Flag. Each day, Thursday effort to provide complimentary tickets through Sunday, a different Wells Fargo to active military and their families. Team Member who is an active reservist or military veteran, was asked to tend the This year, the Wells Fargo Championship flag. This marks the second year Wells donated 1,779 daily tickets to members Fargo has adopted this program. of the USO of North Carolina and their families. This represents a total value of $66,870. Ut laborum aspiend ipsaperum nem exped mod qui quia quunte porroris mil inti doluptatum. In addition to receiving complimentary tickets, Wells Fargo gave military members $10 in concession vouchers with each ticket issued through the USO of North Carolina program. Since the inception of this program in 2010, the Wells Fargo Championship has donated approximately 6,279 tickets to members of the USO and their families a value of nearly $247,000. North Carolina TOURNAMENT RECAP 27
THANK YOU Thank you to our partners for making the 2014 Wells Fargo Championship a success. Without your support it wouldn t have been possible.
JOIN US NEXT YEAR MAY 11-17, 2015 QUAIL HOLLOW CLUB CHARLOTTE, NC wellsfargochampionship.com