Iron Distance Profiling:

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Iron Distance Profiling: A True Length Technology TM project with OptimalFlight: 2007 Five months of development enabled OptimalFlight to handle launch monitor data from Driver-5w to all clubs in the bag (putter is optional). A special launch monitor project was done on a player s current iron set and a fitted set using Dan Connelly s True Length Technology TM system. Results: OptimalFlight was used successfully to illustrate set-to-set differences. On course results validated OptimalFlight s carry estimates for irons. The TLT TM set produced improved control overall and created longer distance with the long irons. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 2 January 2008 1

OptimalFlight + TLT: Background Launch monitor studies are mostly done for Driver. Very few studies focus on irons. True Length Technology TM fitting system has been generating positive press coverage in the past few years. Little was known about TLT results from a Launch Monitor perspective. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 3 January 2008 OptimalFlight + TLT: The plan Dan Connelly was contacted to see if he would be interested in doing a special project to document an exceptional ball striker progress from his Ping ISI iron set of 12 years to a custom fitted TLT set. The participants in this project are: Colby Webber (fitter who did the fitting, contributed launch monitor time) Dan Connelly (True Length TechnologyTM) Todd Kos (project leader, OptimalFlight analysis) A (+) Handicap golfer who shoots under par regularly and plays golf at least 2-3x per week. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 4 January 2008 2

OptimalFlight + TLT: Results October 2007: LM data was gathered on current iron set. November 2007: LM data was gathered on TLT fitted set. 4 good strikes were recorded with each club. The ball was placed in the same spot on the mat for each iron as we went through his set. I asked him after each shot, whether the contact was solid or not. It it was, I added the shot to our list. The most similar 3 or all 4 shots were selected and averaged. Each launch monitor session time took approximately 90 minutes to gather the data. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 5 January 2008 OptimalFlight + TLT: Results head speed consistency performance summary: MPH 140 130 120 110 100 90 80 70 60 50 86.1 92.0 86.1 90.5 84.3 97.1 and Summary for PW - 4 Iron 84.3 97.8 82.8 102.3 82.8 101.9 83.4 106.1 Original Set TLT Original Set TLT Original Set TLT Original Set TLT Original Set TLT Original Set TLT Original Set TLT 83.4 PW 9 Iron 8 Iron 7 Iron 6 Iron 5 Iron 4 Iron 106.1 83.1 110.7 83.1 112.8 83.3 114.6 83.3 117.4 84.8 120.6 84.8 121.0 This player is an ideal candidate to provide an insight on how launch condition differences with his current set and a TLT fitted set. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 6 January 2008 3

OptimalFlight + TLT: Results The golfer s current set was Ping ISI nickels (2670kg/cm2 MOI average) and decided on this iron and shaft combination for his TLT custom fitted set: Maltby M45 with FST Pro White Lite's with ProSoft inserts. 2670kg/cm2 MOI target with a very tight "tolerance" of +/- 3kg/cm2. Loft 50 * 45 40 35 30 25 20 15 Loft Summary for PW - 4 Iron 46 47 42 43 38 39 34 35 31 29.5 26.5 27 23 23.5 Loft Loft Loft Loft Loft Loft Loft Loft Loft Loft Loft Loft Loft Loft Ping ISI TLT - M45 Ping ISI TLT - M45 Ping ISI TLT - M45 Ping ISI TLT - M45 Ping ISI TLT - M45 Ping ISI TLT - M45 Ping ISI TLT - M45 PW 9 Iron 8 Iron 7 Iron 6 Iron 5 Iron 4 Iron 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 7 January 2008 OptimalFlight + TLT: Demo A special OptimalFlight sample database of 28 reports was set up to document this project. It helped summarize individual shot results and identified the mostsimilar 3 of 4 or all 4 shots for club average. It helped create Averages and Comparisons. Iron distance profile for all clubs. Side by side comparison 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 8 January 2008 4

OptimalFlight + TLT: Conclusions Summary Results of True Length Technology TM fitted set: 2-3 degrees higher launch conditions. Steeper and more consistent landing angle. Small but insignificant decrease in spin (300rpm) 5-10 yards longer distance off the long irons. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 9 January 2008 OptimalFlight + TLT: Feedback Flight comparison: Results: Comparable distances for short irons. Ping ISI Set PW-7I: TLT Fitted Set PW-7I: 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 10 January 2008 5

OptimalFlight + TLT: Feedback Flight comparison: Ping ISI Set 6I-4I: Results: 5-10 yards longer for the long irons.* TLT Fitted Set 6I-4I: * On-course results, validating OptimalFlight estimates. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 11 January 2008 OptimalFlight + TLT: Feedback Long Iron comparison: 6I-5I: 4I: 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 12 January 2008 6

OptimalFlight + TLT: Conclusions Summary Results of True Length Technology TM fitted set: 2-3 degrees higher launch conditions. Steeper and more consistent landing angle. Small but insignificant decrease in spin (300rpm) 5-10 yards longer distance off the long irons. The myth of a reduced length club (due to TLT fitting system) will cause a distance loss was dispelled. The player successfully switched over to the True Length Technology TM fitted iron set. Likes the irons a lot! Follow-up feedback from OptimalFlight and on-course distance validation helped achieve a smooth adjustment with confidence to new clubs in 1-2 weeks instead of 4-8 weeks. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 13 January 2008 OptimalFlight + TLT: Feedback Golfer s feedback on his custom fitted TLT set: What do you like most about the irons? It feels solid when I hit balls with it, and it feels like I have more control. Was the longer distance in the long irons something you wanted to improve on your previous set? No, I wanted better control (to hit balls straighter). Is there anything else that you noticed? Is it easier to hit? How's the shot making (making draws, fades, etc)? Yes, I can control the draws and fades better, and also I can hit balls straighter when I want to. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 14 January 2008 7

OptimalFlight + TLT: Feedback Golfer s feedback on his custom fitted TLT set: What did the clubfitter do on this project that made you feel comfortable with this project? I am glad that he gave me the best match in iron and shaft. He took the time to test my swings using his launch machine. It was hard for me to find an iron set that I liked, and needed to test many, many different irons and he let me test as many as I wanted. He let me take demos out to the driving range so I could really test them out to see if the results matched the launch test. 2008 True Length Technology is a Trademark of Dan Connelly & Dan's Custom Golf Shop. Page 15 January 2008 8