Currently more than 80% of our fan base are above the age of 20 and 44% are in the range of 35-59 years of age. 51% of our fans have a combined family income of $100,000 or more. 55% have some level of post secondary education and 63% are married. Since the 2001-02 season, fan attendance has averaged over 100% capacity with standing room only crowds for over 400 plus consecutive games. 60 + 35-59 0-12 12-19 $85,000 - $99,000 $60,000 - $84,000 20-34 $100,000 HIGH SCHOOL POST SECONDARY MARRIED SINGLE OTHER 245,000 240,000 235,000 SEAT EXPANSION 230,000 225,000 220,000 215,000 210,000 205,000 200,000 195,000 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 SINCE 2001, FAN ATTENDANCE HAS AVERAGED OVER 100% SEATING CAPACITY WITH STANDING ROOM ONLY CROWDS
Minimum two year term Dimensions: 4 (h) x 12 (w) Location: Penalty box side, opposite player benches. Dimensions: 3 (h) x 10 (w) Location: Centre Ice cut-way player exits. Minimum two year term Dimensions: 4 5 (h) x 16 (w) Location: Behind visiting net, above corporate loges. Minimum two year term Half arena (10 signs) or full arena (20 signs) Location: Above fan exits inside bowl. Minimum two year term Location: Behind Rangers net, left and right of restaurant seating. Minimum two year term Location: Four signs at upper concourse exits inside bowl. 1 2 3 4
Ice Level Wall signage, C.7.1 Minimum two year term Signage is located at ice level above and behind the ice level seating, providing exposure that is captured by both television and newspaper photography visible to bowl and suite seats. Signs measure 17 (h) X 35 (w) and are located on each side of the arena. Inventory limited to five (5) pairs of signs. Player Bench & Penalty Box signage, C.7.2 A captive area, the player benches and penalty boxes are highly visible and highly-focused areas for fan and media coverage. See your company logo in the middle of the action! Ice Logos, C.7.4 Ice Logos are one of the premier areas of advertising, providing high exposure from spectators, television and newspaper coverage all season long. Rink Boards, C.7.3 Minimum two year term Ice level rink boards put your brand front and center in a hockey game! Rink boards serve as one of hockey s most visible advertising mediums with your presence being viewed by spectators, television broadcasts and in newspaper photography. Rink boards are advertising panels that are mounted along the boards enclosing the ice surface. Option 1: Your rink board program may be expanded to include rink board decal exposure in the Kinsmen and Kiwanis Arenas at The Aud Complex. A highly visible property located on stair risers around the arena. Welcome every attendee to The Aud with your corporate logo. - Minimum Two Year Term Corporate logo and messaging provides exclusive exposure. Historical Main Entrance Concession Area Signage, C.10.1 Dimensions of signage: 3 6 (h) x 14 (w) each High exposure area signage is the largest and most prominent area of signage outside of the arena bowl. Provides exposure for all events at The Aud 365 days a year. One location only. Fan Entrance/Exit Section Floor Signage, C.10.2 Put your company logo and message on the floor in the entry area of any one of the 24 fan sections. Dimensions: Each of your two full colour floor signage locations measure 36 x 36 and are scuff resistant. Main Concourse Posters, C.10.3 Have your logo featured on up to 24 full colour 42 (h) x 32 (w) player posters. Location: Throughout the main fan level concourse. Main Concourse Signage, C.10.4 Throughout the main fan level, this signage is highly visible for fan entry, exit and during intermissions. Location: Signage is located above entrance and exit locations maximizing viability in high traffic area. Upper Concourse Backlit Signage, C.10.5 On the Upper Concourse level, this 4 (h) x 6 (w) signage is highly visible for fan entry, exit and during intermissions. Location: Signage is located in high traffic areas maximizing exposure.
East Avenue Blue, the official magazine of the Kitchener Rangers has the highest circulation (15,000+) in the Ontario Hockey League. The reasons for the success of East Avenue Blue are simple: Multiple content & cover changes to keep reader interest Full colour process results in a professional presentation East Avenue Blue, Player Pages Sponsorship, C.11.1 Have your company logo featured on the player profile pages. Rangers Digest, C.11.2 Features new Rangers player picture on the cover for each game supplement. Full colour, 12 page publication updated every game with team line-ups, comprehensive OHL statistics, human interest stories, and upcoming events and promotions. A fan favourite that includes your colour logo in 15,000 plus copies of our Rangers Digest all season long. Minimum prize value-$25 supplied by your company for each game (supply based on 40 games). Prize cannot require additional purchase to redeem. Your full colour ticket back advertising on each season ticket delivers your message to our season ticket holders and their guests over 215,000 times. A perfect medium to drive instant traffic back to your business! The official Rangers calendar includes a 12-month calendar, a full colour 18 (w) x 24 (h) team picture and the opportunity to promote your company. This publication has a distribution of 5,000 at a Rangers home game. This handy schedule fits right in your pocket or wallet/purse outlining the full 68-game Rangers home/away regular season. Your full colour advertising panel will show your support for Kitchener s premier sports team. This publication has a distribution of 75,000 throughout the community.
Imagine your company s logo on the official game puck of the Kitchener Rangers... a showpiece certain to be enjoyed by many fans for years! Your pucks will stay within the hearts of Rangers fans for a long time. Official game pucks offer an attractive means of advertising for giveaways. Your sponsorship also includes 10-second video identifying your company as the official puck sponsor. Shoot to score! This traditional on-ice event is a hit with fans. One shot for a chance to win a prize courtesy of your company. Includes PA announcements during the game and full colour shoot out insert in East Avenue Blue magazine (prize provided by client). Credit card style V.I.P. card-distribution of 7,000 included in season ticket subscriber booklet and season ticket Warming House (wait list) members package. Your full colour logo and offer is printed on the V.I.P. Card. Showcase your company message to the community at The Aud. A game promotion night provides a captive one-on-one encounter with Kitchener Rangers fans and includes tickets, fan messaging over the public address sound system, Centre Ice Video Board exposure, a kiosk display area, flyer distribution and much more! You can be sure your message ends up in the hands of fans. A corporate partnership with the Kitchener Rangers can result in your company s logo teaming up with the Rangers brand in a captive market. Imagine your logo on rally towels, thunder sticks, or mini-sticks... the possibilities are endless. Game announcements, an opportunity to give away premium items to fans during the game and 15 game tickets are also included. In-venue activity may include a grand prize giveaway, ballot draws or on ice shoot out. Have your logo on all of the Rangers players game warm-up sweaters. This has tremendous fan and visual media exposure during an OHL/Rangers game warm-up. Home games only. Be the proud sponsor of a fantastic grass roots program valued at more than $40,000 per season. Your company will be provided recognition with an average of 80 tickets provided to each school choir singing the National Anthem at each game compliments of your company. Plus, receive the opportunity to provide premium handouts to over 2,500 school children. Choir members also receive an Anthem Program T-shirt, courtesy of the Kitchener Rangers.
For each Rangers home game, this fan favorite award acknowledges the hardest working Rangers player during the 3 star selection. Not always the player who scores the most goals or makes the most saves, this nightly award aligns your company with a player who put in a honest day s work. Your sponsorship includes a public address announcement and Centre Ice Video Board still with your company logo recognizing your sponsorship. Right in the middle of the action your company will be front and center as the players emerge onto the ice. Your sponsorship includes a company Video Board feature and signage above High Five Alley as rabid Rangers fans high five their favorite hockey heroes prior to the first, second and third periods of play. Become a part of the Rangers wildly successful birthday party program. Birthday party packages are a yearly sell-out! Your business can be front and center by sponsoring this popular children s program. Sponsorship includes video spots on the main videoboard display promoting the program, company logo with a link to your website on kitchenerrangers.com and the opportunity to include coupons or special offers to members of each birthday party. That s more than 1,500 kids throughout the season! Add atmosphere to our home games with a fan noise maker. Your logo will be displayed by more than 7,200 fans per game. Fans love to make noise and what better way than with your help. Consider adding a prize draw that will direct traffic to your location. Playing in a world-class facility like the Kitchener Memorial Auditorium Complex certainly adds to the excitement, comfort and pleasure of a night of entertainment. The Rangers offer an element of entertainment comparable to major professional sports at a fraction of the cost. The 7,200 seat capacity arena with modern seating is a fantastic way to entertain corporate clients, suppliers, friends, and family. Leave a lasting impression on the individuals that are important to you corporately or personally. A limited number of sponsor season tickets are available as part of sponsorship packages. Individual season tickets requests are currently placed within our Warming House program, a wait list with benefits.
Kitchener Rangers home games are broadcast by Rogers Television both locally on Cable 20 and throughout Ontario in HD on OHL Action Pak. OHL Action Pak is part of the Rogers Super Sports Package that also includes NHL Centre Ice, Nascar, NFL Football and MLB Extra Innings. Opportunities to be part of these broadcasts include: Title Sponsorship Three Stars of the Game Sponsorship Shots on Goal Sponsorship Replay Graphics Sponsorship Out-of-town Scoreboard Sponsorship I n-period Break Sponsorship (TV Time-out) Starting Goalie Sponsorship Restrictions Note The Kitchener Rangers Hockey Club is a member of the Ontario Hockey League ( OHL ). Under OHL rules all advertising/sponsorship agreements are subject to temporary removal for CHL/OHL nationally sponsored events. Such events include the following: Games broadcast on Rogers Sportsnet OHL Conference Championship Series OHL League Championship Series CHL Subway Canada/Russia Challenge CHL BMO Top Prospects Game CHL MasterCard Memorial Cup OHL HOCKEY IS THE MOST WATCHED ROGERS TV PROGRAM IN KITCHENER, which boasts more than 200,000 subscribers in Waterloo Region. Production Charges Production charges are not included unless specified. Production can range from $10 - $20 per square foot based on location and number of colours. Kitchener Rangers Hockey Club does not assume any responsibility for advertising reproduction that does not conform to the specifications as provided. Kitchener Memorial Auditorium Complex, 1963 Eugene George Way, Kitchener, ON N2H 0B8 T: 519.576.3700 F: 519.576.7571 E: info@kitchenerrangers.com www.kitchenerrangers.com