About Downtown Yonge BIA

About Downtown Yonge BIA

DYBIA Downtown Yonge BIA (DYBIA) is the steward of the Downtown Yonge neighbourhood in the heart of Toronto. Our role is to act as catalysts of positive change for our members, our community and our City. Located at one of the city s busiest intersections in North America, Downtown Yonge is a vibrant and diverse neighbourhood offering the best of the city s shopping, dining and entertainment

DYBIA by the Numbers Dollars quoted reflect yearly average household expenditure unless otherwise stated Sources: PRIZM, DemoStats 2014, DaytimePop 2014, HouseholdSpend 2014 *More than the City of Toronto average

Opportunities to engage and reach your audience.

Active Transportation

Bike Valet The Service How it works. Guests sign in their bikes and receive numbered parking tags. Once they are ready to leave the event, guests can retrieve their bike by simply presenting their tag.

Bike Valet Downtown Yonge BIA partners with the Festivals for the promotion of the Bike Valet service and the location. Activation Dates: Location: June 19 to 20 at NXNE June 28 at Pride Parade August 27 to 30 at Scotiabank BuskerFest in Support of Epilepsy Toronto TBC Open Streets Trinity Square Lane on Dundas, between Joey and Ryerson University Bike Valet can accommodate up to approximately 200 bikes at a time

Bike Clinic The Service How it works. We bring expert mechanics. You bring your bike in Mechanics provided safety check on your bike for FREE. Add-on. On-site resource people for bike safety tips While you wait: Enjoy other free programming

Bike Clinic Proposed Schedule Launch: Wednesday, May 27 in conjunction with Bike Day Canada Bike Clinic Days: Locations: 2/x month, 11am to 2pm total of 8 clinics in the season Bay and College Streets Bay and Albert Streets

Active Transportation Almost 1000 Bike Valet users Close to 500 Bikes serviced at the clinic Downtown Yonge BIA was the winner of Cycle Toronto Supporter of the Year Award in 2014

Active Transportation The Opportunity Be a champion of ACTIVE transportation And have the opportunity to co-brand the services Logo on: Parking tags or claim tags Entrance signage at the Bike Valet Way-finding signage directing guests to the location of the service. Additional Benefits: On-site activation during bike clinics Social Media Campaign mentions

Events

Play The Parks Music and Wellness programming The Event and Audience runs throughout the summer Approximately 10,000 attendees throughout the season between 25 55 years old Mostly office tower employees

Play The Parks The Event M = Music programming W=Wellness programming 2015 Locations: (M/W) Trinity Square Park (behind Toronto Eaton Centre) (M/W) College Park (Courtyard) (M) McGill Granby Parkette At least 30 days of programming throughout the season with a Launch event to kick of summer and season 3 of Play the Parks

Fashion on Yonge The Event Outdoor Fashion Event featuring the different businesses in the Downtown Yonge BIA Neighbourhood Runway shows + Activations in September

Fashion on Yonge The Audience This event is great for sponsors looking to reach Urban professionals and University students Estimated attendance over 3000

Illuminite The Event Lighting Ceremony to kick off the holiday season Saturday, Nov 14, 2015 5:00pm to 7:30pm Yonge Dundas Square

Illuminite The Event Spectacular Entertainment with music and unique walk-around characters culminating in the lighting of the LED holiday tree.

Illuminite Estimated attendance over 13,000 Families, young adults and professionals 19-34 The Audience

Ice, Wine & Dine The Event An evening of culinary delights festive drinks Saturday, November 21, 2015 Elm Street, between Yonge & Bay Streets

Ice, Wine & Dine The Event Sampler menus from Martini & Wine lounges Interactive entertainment and ice sculptures

Ice, Wine & Dine The Audience Estimated over 6,000 in attendance Young professionals 19-45; Families with children

KidzFest The Event A day of free fun for the entire family! Saturday, Nov 28, 2015 Noon to 5pm Yonge Dundas Square

KidzFest The Event Watch and meet your Free entertainment & activities favourite characters Spectacular Entertainment with music and unique walk-around characters culminating in the lighting of the LED holiday tree.

KidzFest Expecting over 18,000 people Multi-generational families with children from 1 to 12 years old The Audience

Be the Presenting Sponsor! Be the presenting sponsor There is an opportunity for exclusivity as presenting sponsor for all the events or one of the events. Benefits include: On-site sampling and promotional opportunities Activation booth space 10 x 20 Acknowledgement in Press Releases Advertorial in DYBIA newsletter Social Media mentions/campaigns Promotion on DYBIA website Logo on: Subway ads Flyers Print ads On-site signage On-street banners

Be a Sponsor Opportunities Have an Activation Booth An opportunity for you to promote your brand, product or services at one or all of the events. Benefits include: On-site 10 x 10 or 10 x 20 space Social media mention day of the event

Other Opportunities.

Discovery Tam Discovery Team Summer Ambassador Program through out the summer The Service Provide Tourists and Locals information about Downtown Yonge BIA and the GTA Over 35,000 interactions Walking Tours: Architectural Music

Discovery Tam Discovery Team The Opportunity Be The Discovery Team Sponsor for the 2015 Season and get brand exposure to local and international audience Your logo on: Discovery Team uniforms Walking Tour maps - distributed at Discovery Team kiosk and through Tourism Toronto Info to Go Downtown Yonge BIA microsite Other benefits: Mention in social media Pin drop of your business(es) location(s) in the Downtown Yonge BIA on the Walking Tour map.

Banner Program Branding opportunities on the streets through the banner program. There are 100 banners on Yonge Street 150 banners on side street 80-20 Rule 80% of the banner space is to promote the area or event, 20% for corporate sponsorship Investment on the banners depend on the inventory; this can also be bundled with event sponsorship.

2015 STREET BANNER PROGRAM Graphical Representation Sponsor Logo Sponsor Logo Sponsor Logo Sponsor Logo Sponsor Logo Sponsor Logo N S AREA BANNERS YONGE STREET BANNERS YONGE STREET BANNERS AREA BANNERS

2015 STREET BANNER PROGRAM Yonge Street Banners SPONSOR LOGO PLACEMENT Sponsor Logo Sponsor Logo Sponsor Logo Sponsor Logo Sponsor Logo GENERIC Pantone 254 Pantone 360 Pantone 285 Pantone 225 Pantone 259

2015 STREET BANNER PROGRAM Area Banners SPONSOR LOGO PLACEMENT Sponsor Logo Sponsor Logo Sponsor Logo Sponsor Logo Sponsor Logo GENERIC Pantone 254 Pantone 360 Pantone 285 Pantone 225 Pantone 259

Thank You and Let s Talk We look forward to talking with you. Let s explore how we can create mutually beneficial partnership together. We re flexible and not limited to what s listed here the possibilities are endless! To start the conversation, contact: Cheryll Diego Events Manager cdiego@downtownyonge.com 40 Dundas Street West Unit 300, Toronto, ON 416-597-0255 Ext 226