Local Sustainable Transport Fund 15/16 Revenue Application Form

Local Sustainable Transport Fund 15/16 Revenue Application Form Local transport authority name(s): East Sussex County Council Bid Manager Name and position: Jonathan Wheeler, Team Manager, Strategic Economic Infrastructure Contact telephone number: 01273 482212 Email address jonathan.wheeler@eastsussex.gov.uk Postal address: East Sussex County Council Communities, Economy & Transport County Hall St Anne s Crescent Lewes BN7 1UE Website address for published bid: http://www.eastsussex.gov.uk/roadsandtransport/localtransportplan/funding/default.htm Contents Pages Section A Project Description & Funding Profile 1-4 Section B The Business Case 5-24 Section C Monitoring & Evaluation 25 Section D Declarations 25 Appendices Appendix 1 Equality Analysis Appendix 2 Letters of Support Appendix 3 Evaluation Data Appendix 4 Value for Money Appendix 5 Delivery Plan Appendix 6 Governance Appendix 7 Risk Assessment Appendix 8 Commercial Case Appendix 9 Monitoring & Evaluation

SECTION A - Project description and funding profile A1. Project name: East Sussex s Growth Corridors: Better Ways to Work & Education A2. Headline description A2.1 East Sussex s Growth Corridors - Better Ways to Work & Education is ready to deliver a seamless and focussed programme of revenue based sustainable travel measures from April 2015. Supporting local economic growth, it will build on and enhance the existing LSTF programme, continuing to enable realistic, achievable and attractive door to door sustainable travel options for people commuting for work, education and training. A2.2 It will complement and maximise the investment in capital transport infrastructure being delivered in the growth corridors/areas of Newhaven, Eastbourne/South Wealden and Bexhill/Hastings, identified in the South East (SE) and Coast 2 Capital (C2C) Local Enterprise Partnership s (LEP s) Strategic Economic Plans. A2.3 By maximising proven benefits of the existing Local Sustainable Transport Fund (LSTF) projects, capitalising on new partnerships with the Business, Community and Voluntary Sector, this extended programme will produce a benefit:cost ratio (BCR) on the level of investment sought from the LSTF of 5.49 (Very High), economic benefits of 4,008,435 to deliver a reduction of 12,329,900 vehicle kilometres, and a reduction of carbon emissions by 2,552 tonnes in the growth corridors/ areas over the programme period. A3. Geographical area A3.1 East Sussex s Growth Corridors - Better Ways to Work & Education targets East Sussex s three major growth corridors / areas Newhaven, Eastbourne & South Wealden; and Bexhill & Hastings and the surrounding rural hinterland of East Sussex (Figure 1). The main bid area is home to 341,800 people, almost two-thirds of the county s population. It provides the opportunity to work across the two South East and Coast to Capital Local Enterprise Partnership (LEP) areas. Figure 1: Bid Area Growth Areas 1

A3.2 Approximately four fifths of East Sussex is covered by landscape designations, of both national and international significance. Hastings is located on the edge of the High Weald, proving access to an Area of Outstanding Natural Beauty (AONB). Newhaven and Eastbourne are located on the edge of the South Downs National Park and act as gateways into the park. The County Council is also a partner in a separate 2015/16 Local Sustainable Transport Fund revenue bid, being led by Hampshire County Council, focussed on sustainable visitor travel in the South Downs and New Forest National Parks A4. Total package cost ( m): 6.759 A5. Total DfT revenue funding contribution sought ( m): 0.684 A6. Local contribution ( m): 6.075 A6.1 A number of key partners, who have been intrinsic to the delivery of the 2012-2015 LSTF programme have committed to making the following contributions to support the 2015/16 LSTF programme. Table 1 Local Contributions Organisation Contribution Capital/Revenue East Sussex County Council Local Transport 1.31m Capital Capital Programme and Development Contributions East Sussex County Council Officer time 28,363 Revenue Sustrans (European Regional Development Fund) 16,551 Revenue Lewes District Council 1130 Revenue Eastbourne Borough Council 1130 Revenue Wealden District Council 1130 Revenue Rother District Council 1130 Revenue Hastings Borough Council 1130 Revenue Sussex Community Rail Partnership Volunteer Time 14,208 Revenue Brighton & Hove Buses 4.7m Capital South Eastern 2m Capital Total 6,074,772 Capital/Revenue N.B Please note that South Eastern s contributions are not included in the above table, they will potentially come forward during 2015/16. The funding is being requested as part of their Direct Award Franchise Bid. A7. Equality Analysis A7.1 An Equality Analysis has been undertaken in line with the Equality Duty. A summary of the Equality Analysis is attached at Appendix 1. A8. Partnership bodies A8.1 The East Sussex Local Sustainable Transport Fund (LSTF) 2015/16 Revenue Programme is an extension of our existing Coastal Towns LSTF Programme encompassing a range of partners, with whom we have established excellent working relationships since 2.2m of LSTF funding was allocated to the County Council in 2012 to deliver the programme in Eastbourne and Newhaven. A8.2 Partners will continue to add value to capital investment schemes coming forward through the Local Growth Fund (LGF) and the County Council Integrated Transport Capital Programme, through integrated delivery to ensure that the benefits of the capital investment is maximised. A8.3 Table 2 outlines the partners that the County Council will be working with in the delivery of the capital and revenue LSTF measures. Evidence of their willingness to deliver or support the delivery of the components of our bid is provided in Appendix 2. 2

Table 2 Partnership Bodies Partner East Sussex County Council (ESCC) South East Local Enterprise Partnership Coast 2 Capital Local Enterprise Partnership Greater Brighton City Region Lewes District Council Eastbourne Borough Council Wealden District Council Rother District Council Hastings Borough Council Role/Responsibility Lead partner - responsible for the delivery of the LSTF programme Provide project support to delivery partners and delivering the sustainable transport schemes coming forward through the LGF to ensure integrated delivery of the capital and revenue measures. County Council - member of the South East Local Enterprise Partnership (LEP); Lewes District Council is a member of the Coast to Capital LEP. Strategic Economic Plans submitted to Government in March 2015 outlined the investment required to enable or support the delivery of jobs and homes in our growth corridors. This investment in infrastructure within our ask for East Sussex includes packages of LSTF measures for the Newhaven, Bexhill & Hastings and Eastbourne & South Wealden growth which, integrated with the East Sussex 2015/16 LSTF revenue programme, will maximise the benefits in terms of job creation and housing delivery. Continue to be key partners in the delivery of the LSTF programme, providing input into the programme, liaison with business and local community representatives; help align existing projects that they or other partners are delivering to ensure that the LSTF programme targets economic growth in their respective towns. Project Delivery Partners Sustrans East Sussex Wheels 2 Work Sussex Community Rail Partnership (SCRP) easit Role/Responsibility Continue with delivery of the Bike It and Smarter Business Travel scheme (CT2) - schools, colleges and businesses. Continue with the delivery of the East Sussex Wheels 2 Work scheme (CT1) in the existing programme area. Promote the Seaford-Brighton & Marshlink community rail partnership lines. Work in partnership with Sustrans and SCRP to deliver easit product Public Transport Partners Brighton & Hove Bus and Coach Company (BHB&C) Stagecoach Compass Travel Southern Rail South Eastern Rail Role/Responsibility BHB&C will operate and maintain its elements of the GPRS Real Time Passenger Information (RTPI) system installed and upgraded during 2012 2015 LSTF programme. Support promotional and marketing aspects on their routes between Brighton and Eastbourne and towards Wealden. Provide the necessary on bus equipment and resources to operate and maintain elements of the GPRS RTPI system in Eastbourne, Bexhill and Hastings and their hinterland. They will also support ESCC with the promotional and marketing aspects of capital infrastructure coming forward through the LGF. Will support ESCC with the promotional and marketing aspects of capital infrastructure coming forward through the LGF. Will continue to collaborate with ESCC until the end of the franchise in July 2015 to deliver cycle parking at stations, and promote both seamless integrated journeys by rail. Will work with ESCC to support access to stations by sustainable travel, deliver cycle parking and transport integration at Stations, and the 3

development of a Community Rail Partnership on Hastings Tonbridge Line. Voluntary Sector Rother Voluntary Action (RVA) Active Hastings Active Rother 3VA Healthy Eastbourne Role/Responsibility RVA will support the 2015/16 LSTF revenue programme by providing liaison with local partner organisations that can enhance the delivery of existing projects, particularly Bike It and ESW2W. Active Hastings will support the 2015/16 LSTF revenue programme, particularly the Sustrans Bike It Programme with input to the scheme and local partner identification. This will also ensure that the scheme is integrated alongside existing projects in Hastings supporting active travel. Active Rother will support the 2015/16 LSTF revenue programme, particularly the Sustrans Bike It Programme with input to the scheme and local partner identification. This will also ensure that the scheme is integrated alongside existing projects in Bexhill supporting active travel. 3VA Health Eastbourne will continue to support the programme, particularly the Sustrans Bike It Programme with input to the scheme and local partner identification. This will also ensure that the scheme is integrated alongside existing projects in Eastbourne supporting active travel. A9. Local Enterprise Partnership: A9.1 The East Sussex 2015/16 Revenue bid is referenced in the following Strategic Economic Plan documents:- South East Local Enterprise Partnership SEP Chapter 5 outlines the Area Growth Deal for East Sussex; a table in Appendix B (p191) outlines the LSTF capital schemes in the LGF, along with alignment to East Sussex s LSTF 2015/16 Programme, and other local authorities in the SE LEP. Coast to Capital Local Enterprise Partnership SEP Newhaven is prioritised as an Enterprise Zone in the C2C LEP SEP document (p38). Although ESCC are seeking funding through the LGF to deliver a major transport scheme in Newhaven, they will not be seeking LSTF capital from the C2C LEP; however a demonstration of how the scheme will enable sustainable travel measures to be integrated is outlined in section B2. Please note the page numbers quoted were from the draft SEP documents prior to submission. A9.2 ESCC has received letters of support from both SELEP and the C2C (Appendix 2). 4

SECTION B The Business Case B1. The Scheme - Summary B1.1 East Sussex s Growth Corridors - Better Ways to Work & Education 2015/16 LSTF Revenue Programme will build on the following three projects, successfully developed and delivered by the 2012/2015 LSTF programme:- CT1- East Sussex Wheels 2 Work - Increasing access to work and employability through sustainable and affordable travel. CT2 Sustrans Bike It/Smarter Business Travel - Enabling schools and workplaces to support and promote sustainable travel for their pupil/staff and employees. CT3 Social Marketing & Promotions - Increasing the perception of sustainable travel choices as a realistic, achievable and acceptable travel option, with a focus on journeys of 5km or less. B1.2 Delivered in partnership with Private, Public Health, and Community Sectors, these three projects will collectively increase the number of people, schools and businesses engaged with embedding long term behaviour change throughout Newhaven and Eastbourne & South Wealden growth corridors/areas, and also extend these projects into Bexhill and Hastings and the rural hinterland of the county. In doing so, it will enable participation in active and sustainable travel for everyday journeys, using new and improved sustainable travel infrastructure, essential in delivering local economic growth.. B1.3 The programme with deliver the following objectives: 1. To increase the number and proportion of people travelling to work, education and training by sustainable travel, to support local economic growth. 2. To contribute to driving economic growth through the promotion of strategic infrastructure being delivered in East Sussex s growth corridors/areas. 3. To increase access to employment to and within the local growth corridors/areas for marginalised groups where transport is a significant barrier. 4. To enable people of all ages to participate in active travel to support healthy lifestyles and improve the prospect of a longer, healthier life. CT1 - East Sussex Wheels 2 Work & Education (ESW2W) B1.4 East Sussex Wheels to Work & Education scheme is the first of its kind in East Sussex. Using 2015/16 LSTF revenue funding, ESW2W will continue to grow into a sustainable service to meet demand for affordable, flexible and independent transport through a scooter/motorcycle and an electric cycle loan service. ESW2W will continue to target people where transport is a barrier to access work and education whether it be the cost of travel, the time travel takes often incurring two separate bus journeys or one train and one bus journey, the lack of appropriate travel choices or simply being unaware of the travel choices - in our growth corridors/areas. Table 3 CT1 Project Summary Project Where will it be delivered Key Barriers Addressed Who will be targeted Wheels 2 Work & Education Increase provision to meet growing demand for scooters, motorcycles and Growth Corridors/ Areas Newhaven A22/A27 South Wealden/Eastbourne Poor transport availability from rural areas to growth corridors/areas. Low income/ affordability of Target Audience People returning to work following unemployment People who have limited or no access to electric cycles for short Extended into A21 transport in accessing public transport and longer term loan by scheme customers. Continue to develop motorcycle maintenance and repair, MOT testing Bexhill/Hastings and rural hinterland of county work and education Limited job opportunities / long term unemployment W2W Increases job search area People unable to fund and own personal transport People in existing employment / education 5

Project Where will it be delivered Key Barriers Addressed Who will be targeted station services to generate income. Continue to promote training facility for hire to generate income. Numbers 2015/16 180 users standard loan period 6 months - 170 scooters / motorcycles; 10 Electric Cycles. B1.5 Objectives for the CT1 element of the LSTF funding bid for 2015/16 are to: 1. continue to expand, to meet need for improved access to work, education and training into and within the growth areas in East Sussex to support local economic growth. 2. continue to develop ESW2W Community Interest Company into a financially self-sustaining company, to meet need to access employment/education growth areas - now, and in the future. Figure 2 -Progress to date W2W is the first scheme of its kind, serving communities in the growth corridors/areas in East Sussex. The first 6 months delivery has: Provided improved access to employment and education opportunities and remove the transport barriers associated with this, a Wheels 2 Work and Education scheme has been delivered using 2012 2015 LSTF funding. Devon Wheels to Work (DW2W) were procured to run the scheme. Following extensive partnership engagement with local stakeholders from education/training/business and Job Centre Plus, East Sussex Wheels 2 Work CIC was successfully launched from its premises in Eastbourne in September 2013. It the first scheme of its kind, serving communities in the growth corridors/areas in East Sussex. Scheme has created five new jobs four of these employees were long term unemployed. Scheme provides a loan service of either a scooter/motorcycle or an electric cycle. In addition, the motorcycle servicing, an MOT testing station, a shop for motorcycle equipment and a training facility for hire will generate income to move the CIC to financial sustainable in the near future. New mobile van unit has been introduced that can serve clients in other parts of the programme area Since September 2013, 49 people have joined the scheme and this will be in excess of 60 by March 2013, therefore demand is outstripping available machines for loan. Case studies of the benefits that ESW2W has had on its customers are set out in Figure 3. Received high profile media & press coverage http://www.itv.com/news/meridian/update/2013-10- 07/wheels-to-work/List B1.6 Monitoring and evaluation data relating to the first seven months of the operation of the scheme can be seen in Appendix 3. Project Governance and wider links B1.7 The ESW2W Steering Group has been established In order to support the local development of the scheme. The Group meets quarterly; membership includes representatives from colleges, training providers, local authorities and the Police. The scheme has also recently joined forces with the Sussex Safer Roads Partnership, in order to improve safety awareness. All clients undertake the New Rider Awareness course, additional training provided by Sussex Police and East Sussex Fire and Rescue Service. The training is also hosted at ESW2W s premises. B1.8 ESW2W are a member of the National Wheels 2 Work Association and ESW2W s Chief Executive sits on their board of directors. Therefore ESW2W are at the forefront of the development of financially self sustaining W2W schemes, together with the opportunities that the association is providing with joint procurement of equipment and other services. 6

Figure 3 ESW2W Case Studies Customer A (Providing access to a new job): Customer A was made bankrupt and his only vehicle belonged to his business. This meant that he was unable to access many jobs, and this limited his ability to find work. On joining the scheme he was able to secure a new job. He left the scheme after 21 weeks to purchase his own transport. East Sussex Wheels 2 Work successfully helped him to get back on his feet and move forward with his life again. Customer B (Securing and enhancing an existing job): Customer B is a carer and the unreliability of her own transport was impacting on her ability to meet the requirements of her job. Since joining the scheme she is benefitting from access to reliable and well-maintained transport, which has allowed her to retain her job, take on additional clients and spend more time with clients. Customers C & D (Enabling access to education): Customers C & D are brothers who attend college, but their ability to attend this was recently jeopardised, due to their parent becoming seriously ill and no longer being able to drive them to college. They have joined the scheme and this is enabling them to continue with their education at a very difficult time for their family. 2015/15 Programme B1.9 With demand currently outstripping the availability of scooters/motorcycles, 2015/16 LSTF revenue funding will enable the scheme to focus on the following elements below to provide a service in a wider programme area across the growth corridors and continue to move the CIC towards financial sustainability:- Scheme extension Expand the scheme into Bexhill and Hastings, which as outlined in section B2, would support access to jobs and education to alleviate the areas of deprivation and unemployment that this part of the county experiences. Purchase additional scooter/motorcycle & electric cycles - Increase the number of scooters/motorcycles and electric cycles that are available to provide up to 180 loans during 2015/16. Increase engagement with key stakeholders - Continue to work closely with existing partners and identify new partners, which will provide access to the target market and referrals to the scheme. Increase the profile of income generating services to :- o promote the showroom motorcycle shop - clothing, equipment and accessories, o promote the motorcycle workshop providing maintenance and repairs and MOT s, o provide and promote supported bench time for local community motorcyclists by a trained motorcycle mechanic, o promote training room facility to key partners and wider community for hire, and o establish a new Ebay Store and a facility for online and telephone sales of clothing, equipment and accessories. Board of Directors from members of the existing steering group, move towards the development of a Board of Directors to manage the future direction of the CIC. B1.10 If further LSTF funding is secured, the project will continue seamlessly. The existing ESCC contract with DW2W already includes a clause to allow the contract to be extended for an additional year. ESW2W scheme will expand beyond March 2015 at the existing premises, utilising the existing partnerships with stakeholders who have already identified scheme customers. (See section B10, Appendix 8 for further information.) Legacy post March 2016 B1.11 ESW2W will continue to establish a competitive position in the motorcycle retail sector to develop commercial income streams and grow the loan scheme business to provide affordable transport for local communities in the county. ESCC will continue to collaborate with partners to promote the scheme, providing stakeholder liaison and identifying other short term funding sources to support communities in need. Opportunities to extend the contract beyond March 2016 have been explored and are outlined in section B10, appendix 8. 7

CT2 - Sustrans Bike It/Smarter Business Travel Schools and Workplaces B1.12 Equipping people with training, or bringing a fun and competitive element that improves people s confidence to try sustainable ways of travel will help achieve long term travel behaviour change to sustainable modes. The principal aim of the Sustrans Bike It/Smarter Travel (Schools and Workplaces) programmes is to enable sustainable travel to be a viable option for everyday journeys, particularly in accessing work, education and training. Table 4 CT2 Project Summary Project Where will it be delivered Key Barriers Addressed Who will be targeted Sustrans Bike It School Growth Corridors/Areas:- Programme Newhaven Journey to School Delivering cycling and sustainable travel initiatives that combine training, challenges and initiatives to enable sustainable travel to be a viable option for the journey to school. Recruitment and support of Active Travel Champions in targeted schools to provide scheme legacy. Sustrans Bike It/Smarter Business Travel - Workplaces Programme Daily Commute Delivering cycling and sustainable travel initiatives that combine training, challenges and initiatives to enable sustainable travel to be a viable option for the journey to work. Business Related Journeys One to one support for businesses to help them save money, create a healthier workforce and reduce carbon emissions by enabling the use of sustainable travel for business related journeys. Eastbourne/South Wealden Extend into Bexhill/Hastings Growth Corridors/Areas:- Newhaven Eastbourne/South Wealden Extend into Bexhill/Hastings 8 Lack of belief in easy to use sustainable transport Perceived and actual safety issues Ability to fit sustainable travel into daily lives Normalising sustainable travel Lack of belief in easy to use sustainable transport Perceived and actual safety issues Perceived/ practical ability to fit sustainable travel into daily lives Disbelief sustainable travel can be part of day to day life Intensive Support 28 Schools located on routes where sustainable transport infrastructure delivered during LSTF 2012-2015, and where coming forward during the LGF 2015/16 Light touch support 56 schools to embed behaviour change - Engaged during existing programme LSTF Programme 2013/2015 Organisations & Small & Medium Enterprises (SME s) Intensive Support 50 SME s & Organisations located on routes where sustainable transport infrastructure delivered during LSTF 2012/2015 and where coming forward during the LGF 2015/16 Light touch support 100 workplaces Workplace Travel Forum Engaged during existing programme 2013/2015

Project Where will it be delivered Key Barriers Addressed Who will be targeted Recruitment and support of Active Travel Champions in targeted workplaces to provide scheme legacy. B1.13 The objectives of the CT2 element of the 2015/16 LSTF revenue bid are to: 1. continue to improve children, young people s and families knowledge, skill and opportunities to make it easier to choose sustainable travel options as their preferred method of travel to education, and 2. continue to improve knowledge, skill and opportunities to make it easier for employees to choose sustainable travel options as their preferred method of travel to work and for business generated journeys. Progress to date B1.14 Sustrans were procured as the delivery partner in East Sussex for their behaviour change programme Bike It. This project currently delivers a complementary mix of cycling and sustainable travel initiatives, training and challenges to enable families to choose sustainable travel for journeys to work and to education across Lewes, Newhaven and Eastbourne. B1.15 Sustrans Bike It Workplace project has recently attracted European Regional Development Funding (ERDF), secured by Sustrans, providing one to one support to transform business related travel by enabling the use of sustainable transport choices, helping businesses increase profit margin and Corporate Social Responsibily, by saving money, delivering health improvement for their employees and cut carbon emissions. Progress on the overall programme has been as follows:- Figure 4 - Progress to date 2 schools officers and 2 workplace officers, with 1 workplace officer funded by the ERDF until autumn 2015. Schools programme launched in January 2013 - engaged with over 28 schools in year 1 13,000 pupils, parents and staff from the school community participated in over 455 activities Workplace programme launched in January 2013 - over 26 businesses have signed up Has begun to embed a sustainable travel ethos into organisations recruitment of 13 Workplace Champions B1.16 Appendix 3 outlines the key findings of the initial evaluation of the existing Bike It programme; case studies of successful work with businesses and schools and testimonials are outlined in Figure 5 below Figure 5 Sustrans Bike It Programme Case Studies Workplaces (Specialist Adviser, Energy), Eastbourne Borough Council - Sustrans have helped to change the culture and bring a positive attitude to cycling to the organisation; developed a corporate cycle policy, and supporting the Council at Community events to help raise awareness of the benefits cycling and walking to Eastbourne residents. (Centre Manager), Newhaven Enterprise Centre - Sustrans has help the renewal of our Green Travel Plan essential for our BREEM Excellence rating of 10; and many links to local providers and promotions have been shared to engage our licensees to enable staff to try sustainable travel for work and business journeys. Employee, South East Coast Ambulance Trust Was struggling to fit any exercise in to her daily life without family life suffering. Sustrans provided group rides to work and cycle training, the employee arrived at work feeling fantastic and put them on the road to a different lifestyle. 9

Schools Ringmer Primary School Before and after engagement cycling increased from 3.3% to 39.7% Pells Primary School Before and after engagement cycling increased from 2.1% to 25.8% Quotes from children and parents participating - Mum, I beat you! 7 year old girl from Parkland Junior School who rode 10 miles on a bike picnic, only having learnt to ride a month before! - He loved it today! He got home and didn't stop talking about the bike club! Parent of year 7 at Ringmer Academy Bike Club. He did not know anyone when he started at Ringmer Academy in September. His mum says that bike club has really helped him settle into the school and he says it s his favourite bit of the week. - I wear a helmet because my head is the best bit of me 4 year old at Pells Primary School when encouraging another student to wear a helmet for a learn to ride session 2015/16 Programme B1.17 2015/ 16 LSTF funding will enable the Bike It/Smarter Business Travel project to focus on the following elements below:- Scheme extension Expand the scheme into Bexhill and Hastings, where there are considerable opportunities to encourage more active travel for everyday journeys, to tackle local congestion and health inequalities, as outlined in B2.18. Programme alignment to infrastructure - The programme will be targeted to schools and businesses located on or near to the growth corridors/area, where infrastructure has been delivered through the East Sussex 2012 /2015 LSTF programme, and where infrastructure will come forward through Local Growth Fund (LGF) allocated for 2015/16 following the negotiations on the South East LEP Strategic Economic Plan. (See B8, Appendix 5 which outlines the proposed programme) This will ensure that the programme maximises the benefits of previous LSTF and potential LGF monies invested in sustainable transport infrastructure. Targeted programme using behavioural insight o Schools - Understanding how people make decisions about how they travel is an important element of the scheme for both schools and workplaces. In 2015/16 the schools programme will continue to provide targeted support by working closely with the individual school communities to identify the key barriers to using sustainable transport, and develop measures that make it easy for more children and their families to choose cycling and walking for the school journey and other journeys. This may include a combination of training, bike maintenance, incentive schemes and bike related activity events. o Workplaces - It is proposed to provide a more efficient and targeted programme for organisations and businesses. To achieve this a business engagement tool is currently being developed in partnership with ESCC, Sustrans and with input from the DfT Behavioural Insight Team, to support the Bike It officers in segmenting the employers and their employees and developing a tailored programme with measures and activities that employers and individual employees are more likely to respond to and make it easier to switch to sustainable modes of travel. B1.18 The existing contract that ESCC has with Sustrans includes a clause to extend the contract for an additional year. (See section B10 for further information) Therefore this will enable seamless delivery beyond March 2015 of the Bike It/Smarter Business Travel project, utilising existing staff resource and Sustrans Programme Management. B1.19 Recruitment of schools and workplaces to participate in the project would be undertaken in autumn 2014 to ensure continued delivery into the new funding period. This would also enable the existing relationships that have been successfully established with schools, local authorities and other partners to continue in Newhaven, Eastbourne/South Wealden, but extended into Bexhill/Hastings. 10

Legacy post March 2016 B1.20 Sustainability of the scheme once intensive officer support is removed is a key element of the scheme; this is built into the programme at the start by empowering schools and workplaces to take ownership of the project. Therefore, during 2015/16 the officers will invest time in recruiting the right champion in each school and workplace to support the work during intensive support and beyond the end of the project. B1.21 In addition the following will be delivered to support long term sustainability of the scheme, these include:- A Champion Network supported by a resource kit to give champions the confidence to continue running initiatives within their school or workplace. The School Mark accreditation to help schools progress with delivering sustainable travel measures. A Workplace Travel Network(s) initiated by the Bike It Officers during the intensive support period and led after by one of the larger organisations. School Cluster Groups set up by the Bike It Officer provide a similar function to Workplace Travel Networks. The Cluster Groups would provide the opportunity for Champions to share best practice and reflect on what initiatives work well within their school. Options for funding post 2015/16 will be explored during the programme period. Opportunities to extend the contract with Sustrans beyond March 2016, have also been explored and are outlined in section B10, Appendix 8. CT3 Social Marketing & Promotions B1.22 The key aim of the Social Marketing and Promotion component of the East Sussex 2015/15 LSTF revenue programme is to make it easier for people to choose seamless sustainable travel options for journeys to work and education Table 5- CT3 Project Summary Project Where will it be delivered Key Barriers Addressed Who will be targeted Increasing the perception of sustainable travel choices as a realistic, achievable and acceptable. 150,000 People Targeted social marketing/ behaviour change campaigns underpinned by insight and the identified barriers to behaviour change Community Rail Partnership Activities Activities to promote rail for the journey to work and education on: Seaford Brighton Line Marshlink Line - Eastbourne Hastings Hastings Tonbridge Line Real Time Passenger Growth Corridors/Areas Newhaven Eastbourne/South Wealden Extend into Bexhill/Hastings Surrounding hinterland 11 Lack of Confidence in using sustainable transport Perceived and actual safety issues Perceived/ practical ability to fit sustainable travel into daily lives Disbelief sustainable travel can be part of day to day life Target Audience People travelling to work in the East Sussex LSTF 2015/16 programme growth corridors/areas People starting new jobs/training and education Families on the school journey in the growth corridors/areas target nursery, reception, primary to secondary transition times Young People - secondary to college transition

Project Where will it be delivered Key Barriers Addressed Who will be targeted Information Project Management to support extension into Bexhill/Hastings Delivery of Eastbourne Cycle Hub and Adult Cycle Training to build skills and confidence to cycle to work/school and other utility purposes easit to provide discounted rail and bus travel for workplaces B1.23 The objectives of the CT3 element of the 2015/16 LSTF revenue bid are to: 1. to increase the perception of sustainable travel options as a realistic option for journeys to work and education that are 5km or less. 2. to increase the skills and confidence of people to use sustainable travel Progress to date B1.24 As part of the 2012-2015 LSTF programme social marketing and promotional element has been integrated into the delivery of the wider programme. Progress has focussed on the following:- Figure 6 Progress to date Refreshed County Council travel branding Travel Choice, and developing an in house travel website Sustainable travel marketing campaign - currently being developed - launched alongside the LSTF funded infrastructure coming forward during 2014-15 Marketing and training materials - developed with key partners, including Job Centre Plus Sussex Community Rail Partnership has established a new community line - Seaford to Brighton - focussed on increasing the confidence of school children using rail and the promotion of rail to workplaces alongside the Sustrans Bike It projects Developed a new Cycle Hub in Eastbourne - launch April 2014 will provide a cycling centre that will provide Bikeability Training for all levels, adults and children, cycle maintenance, balance bike sessions and adapted cycle sessions for people with disabilities, along with cycle clubs 2015/16 Programme B1.25 2015/16 LSTF funding will enable social marketing and promotional activity to continue, but it will be focussed on the following elements:- Promoting the use of sustainable transport infrastructure Social marketing and promotional activities will be focussed on the target audiences, as listed in table 5, where infrastructure has been delivered at the end of the 2012 2015 LSTF Programme, and where infrastructure will come forward through LGF in 2015-16. Local campaigns will encourage communities to use the new sustainable transport infrastructure in the growth corridors/areas for journeys from home to education/work. Bikeability Training for Adults/Cycle Hub The social marketing campaigns used to encourage the use of sustainable transport infrastructure will be complemented by the availability of subsidised cycle training for adults to increase confidence and knowledge. 12

The Eastbourne Cycle Hub will continue to be promoted, and other locations on the growth corridors/areas will be sought to set up similar cycle hubs to empower local people to try cycling in a supported and fun environment. Use existing TravelChoice branding This element will maximise the existing work undertaken to develop the County Council s travel branding, TravelChoice and Travel Choice website developed as part of the2012-2015 LSTF programme. Community Rail Partnership Activities Work will continue to be undertaken to promote rail for the journey to work and school on the Seaford to Brighton Line; these activities will be extended to the Marshlink (Hastings to Ashford) Line, which will include the locations within the growth/areas corridors stretching from Eastbourne/South Wealden through to Bexhill and Hastings, along with the Hastings to Tonbridge Line. Real Time Passenger Information (RTPI) following the investment of LSTF and other funding sources on the upgrade and expansion of RTPI across the county, a major marketing campaign to promote RTPI will be undertaken across the growth corridors/areas in partnership with the bus operators. The marketing will focus on the benefits that RTPI brings in terms of the greater comfort of knowing when their bus will arrive, fostering greater confidence in bus services and increasing bus patronage. B1.26 The campaigns and activities will continue to be managed internally across the public health, transport policy and scheme delivery and communications service areas in the County Council, and supported by officers/volunteers from the SCRP and Sustrans. Legacy post March 2016 B1.27 In partnership with the Sustrans Bike It/Smarter Business Travel and Sussex Community Rail Partnership, ESCC propose to invest LSTF funding in easit, which will provide discounted travel to the organisations and businesses that are engaged with in 2015/16. To continue to influence businesses in the growth corridors/areas to continue to adopt alternative and sustainable transport behaviours. B2. The Strategic Case Programme Area B2.1 The East Sussex 2015/16 LSTF Programme area is focused on the Newhaven, A22/A27 South Wealden and Eastbourne and A21/A259 Hastings Bexhill growth corridors/areas as identified in the South East and Coast to Capital Local Enterprise Partnership s (LEP) Strategic Economic Plans. This area is home to two thirds of the county s population 1 and where significant development of housing and employment space will be concentrated, to unlock economic growth for our coastal communities. Target Population B2.2 With a strategic road network which is not fit for purpose for carrying long distance traffic, a high proportion of people living and working in the growth corridors/areas 73% in Eastbourne and 70% in Hastings 2 are travelling less than five kilometres by car. As a consequence, localised congestion on the routes into the towns and within the town centres is often significant. B2.3 Future growth in our growth corridors poses both a challenge and an opportunity to tackle local congestion that is inhibiting economic growth. Therefore the ESCC LSTF revenue programme will continue to target people who live, work and access education and training in the growth corridors/areas and travel less than five kilometres by car. A focus on journeys that are less than five kilometres provides the greatest opportunity to deliver measures that increase the perception that walking, cycling or the use of public transport can be a realistic choice for everyday journeys. 13

Delivering local economic growth B2.4 Delivering economic growth is now the responsibility of Local Enterprise Partnerships where local authorities and businesses work in partnership to prioritise investment in infrastructure to enable housing and business development to come forward. East Sussex County Council has embraced this and is part of two Local Enterprise Partnerships (LEP s):- South East LEP (SE LEP) - which includes businesses, local government and other key organisations from East Sussex, Essex, Kent, Medway, Southend and Thurrock. Coast 2 Capital (C2C) - which includes which includes businesses, local government and other key organisations from West Sussex, the London Borough of Croydon, the City of Brighton and Hove, a major part of Surrey and the district of Lewes in East Sussex. B2.5 The overarching aims of the LEP s are to support business growth, create jobs and enable the delivery of new homes. In order to achieve this both LEP s have developed multi-year local growth strategies, referred to as Strategic Economic Plans. These outline the key issues and opportunities that the LEP areas will focus on to support economic growth alongside an infrastructure investment plan. ESCC is also part of the Greater Brighton City Region Growth Deal, agreed in February 2014 3, which will deliver a programme of housing, education jobs and cultural development. Newhaven will benefit from flood defence works to unlock employment sites. B2.6 The SE LEP SEP Programme for East Sussex will focus on four key components to achieve growth, which ESCC LSTF revenue Programme and the LSTF capital coming forward through the LGF will be intrinsically linked to:- Investing in Our Growth Corridors; Boosting Our Productivity with our Universities Driving Growth; Enhancing Our Wealth: Improving Our Skills; Accelerating Investment in Housing 4 B2.7 The transport priorities in the SE LEP and C2C LEP SEP s are in alignment with East Sussex County Council s Local Transport Plan 2011-2026, where economic growth and safety are key priorities, and the Local Transport Plan Implementation Plan 2011/12 2015/16 and the infrastructure priorities required to support employment and housing growth identified in the Borough and District Council s Infrastructure Delivery Plans. The East Sussex 2015/16 LSTF Revenue Programme will maximise the benefits of the investment in transport infrastructure coming forward through both the LGF, the East Sussex County Council s Local Transport Plan and funded or delivered by development. B2.8 The transport priorities for infrastructure, complemented by the 2015/2016 revenue measures, are in alignment with the Marmot Review, 2010, that identifies interventions to encourage active travel including investing in better walking and cycling routes, reducing car speed to improve road safety, and improving public transport can contribute to improving health and reducing health inequalities. B2.9 The programme will also embrace the government s Door to Door Strategy, March 2013, with the delivery of integrated sustainable transport measures for walking, cycling and public transport, along with complementary revenue measures that enable sustainable transport to be seen as attractive and convenient and provide seamless journeys. The opportunities to integrate the policy commitments included in the government s ambition for Cycling, August 2013, specifically the cycle proofing of roads, providing bikeability training for adults to complement training for children, together with encouraging cycling to school are key elements within the LGF sustainable transport measures and 2015/16 LSTF programme. 14

1 Census 2011 2 ESIF 2011 3 Greater Brighton City Deal March 2014 4 SE LEP SEP March 2014 Economic & Transport Picture Employment and skills B2.10 Key issues and opportunities in three growth corridors/areas:- Provide over half of the county s jobs; 82,500 (50.3%) of the 163,400 jobs in the county (2009). Jobs are often in public administration, particularly in Bexhill (44%), Hastings (42%) and Eastbourne (39%) compared with a national average of 29%. SE LEP SEP focuses on opportunities to expand the employment sectors, and support existing sectors that are flourishing, along with raising employability skills. Included are a diversified private sector base, self employment, higher education, creative and professional services, advanced manufacturing, health and social services and hospitality and tourism. Low job density levels are at 0.64 jobs per resident compared with 0.7 in the SE LEP area. 5 Higher level of economic inactivity, at 24.0% of working age residents, compared to 20.3% in the South East, this hides Hastings who have a high inactivity rate of 27.3% and is reflective of the fact that Hastings is the 20th most deprived local authority area in England. 6 B2.11 In supporting economic growth, East Sussex 2015/16 LSTF Revenue Programme will:- deliver schemes including Wheels 2 Work that will increase access to niche sectors of employment that are concentrated in the growth corridors/areas, i.e. health and social services and hospitality and tourism, that have more flexible and seasonal working hours. increase the perception that sustainable travel for journeys to work and education to and within the growth corridors/areas are a realistic and attractive option, through the delivery of supported initiatives including Bike It & Smarter Business Travel, contributing to a reduction in traffic congestion on key commuter routes. enhance job availability through the delivery of targeted social marketing, to enable the use of sustainable travel to access jobs and education on a wider geographic scale. Transport Investment and Unlocking Development B2.12 Significant growth in terms of housing and business development will be delivered in our three growth corridors/areas A22/A27 South Wealden/Eastbourne to Brighton; A21 Bexhill/Hastings and Newhaven as set out in the respective local district and borough Local Plans. B2.13 As set out in B2.7 above, investment in transport infrastructure, which has been identified in the Local Plan Infrastructure Delivery Plans, will be a critical element of the SEPs to support this growth. The East Sussex 2015/16 LSTF Revenue Programme, alongside LGF monies for sustainable transport infrastructure allocated by the LEP, will seek to address the issues and support the opportunities outlined below. Newhaven B2.14 Key issues and opportunities include: Severance and congestion, with the A259 running east-west through the middle of the town, forming the town centre ring road, impedes access to shops and employment areas in the town. Congestion has resulted in air quality levels of nitrogen dioxide close to the national limits. Good public transport links and two functioning railway stations, offering direct train services to Lewes, Seaford and Brighton. The number of passenger journeys from Newhaven Town station has increased from 302,576 in 2008/09 to 318,812 in 2012/13 7 Access to and from the station will be enhanced during 2014-15, for all road users, with the development of a new transport interchange by ESCC. Journey time reliability by bus is supported by an every 10 minute service between Brighton and Eastbourne, this has been enhanced through the delivery of a bus priority corridor between Brighton and Peacehaven. 15

5 SE LEP SEP March 2014 6 SE LEP SEP March 2014 7 Rail Data 2012 Improved Real Time Passenger Information delivered as part of East Sussex 2012 2015 LSTF programme, along with improved bus stop infrastructure and pedestrian facilities on the routes into and within Newhaven. National Cycle Route NCN2 passes through Newhaven and forms part of the Avenue Verte, London to Paris cycle route. As part of East Sussex 2012 2015 LSTF Programme, provision for pedestrians including crossings, shared walking and cycling routes and improved facilities for cyclists will be delivered on the key routes between Peacehaven and Newhaven. Development in Newhaven will see over 1,500 homes delivered over the Lewes District Local Plan period whilst commercial development in the town will be focused on the Eastside by Newhaven Harbour and the regeneration of existing vacant or underused industrial sites. The C2C SEP and the Greater Brighton City Deal identifies that development in the town will focus on move high technology and enhances the linkages between it being a gateway to Europe and Brighton & Hove.8 C2C LEP growth deal, ESCC will be seeking funding to deliver the Newhaven Port Access Road, which will unlock development sites at Newhaven Harbour and will support the 13m the County Council has allocated to fund the delivery of phase 2 of the road. The provision of the road will enable opportunities for access by sustainable travel and complement the transport interchange at the Newhaven Town rail station. Participation in physical activity Newhaven in the district of Lewes has significantly lower participation in the recommended levels of sport and physical activity for children and young people. B2.15 As part of SE LEP growth deal, the County Council will be seeking funding that supports access by sustainable travel, both within and to Newhaven by delivering the following LSTF packages of schemes which have also been identified in the emerging Lewes District Infrastructure Delivery Plan to support housing and business development in Newhaven. Table 6 outlines how the East Sussex 2015/16 LSTF Revenue programme will maximise any investment in the delivery of this infrastructure. Table 6 - Newhaven LGF ask LSTF capital projects Link to LSTF revenue Schemes Housing Numbers Newhaven area LSTF walking Delivering marketing and promotional activity and cycle package (including and subsidised Bikeability Training for adults to links to Seaford, support the pedestrian and cycle connectivity Peacehaven/Brighton and elements of the walking and cycling package, Lewes) targeted at segmented sections of the population and designed to overcome some of the key barriers to using sustainable travel, including safety. Newhaven Ring Road & Local capacity improvement package including connectivity improvements for pedestrian and cyclists. The Sustrans Bike It/Smarter Business Travel Project will provide training, challenges and initiatives, to enable sustainable travel to be a viable option on routes to and within the town centre. 1700 725 Job Numbers 8 C2C LEP SEP March 2014 16