World Cup bid guide 2014

UCI BMX Supercross World Cup bid guide 2014

It s ALl about THE FANS

BICYCLE MOTORCROSS BMX Bicycle moto cross (BMX) started in the late 1960s in California, around the time that motocross became a popular sport in the USA. In April 1981, the International BMX Federation was founded, and the first world championships were held in 1982. Thus, since January 1993, BMX has been fully integrated into the Union Cycliste Internationale. The main BMX areas in the world were and are the U.S.A., Europe and Australia, whilst South America has also been growing rapidly over the past years. Over 2,400 competitors from 38 countries participated in the 2012 UCI BMX World Championships that was held in Birmingham, Great Britain. BMX made a successful debut at the Summer Olympic Games in Beijing, China and made a succesful return at the 2012 Olympic Games in London. Millions of TV-viewers watched the eciting BMX action over 3 days, which was held in front of a sold-out crowd in the Olympic park.

UCI Union Cycliste Internationale The International Cycling Union (UCI) is cycling s International Federation recognised by the International Olympic Committee (IOC). The UCI was founded in Paris in 1900. The UCI administers and promotes the development of the eight disciplines of cycling all around the world (road, track, mountain bike, BMX, para-cycling, cyclo-cross, trials and indoor cycling). ESTABLISHED 1900

Global s event Inc. GSX As from January 1, 2011, the UCI BMX Supercross World Cup is managed by Global SX Events Inc. Global SX Events has acquired all management, marketing and TV rights related to the UCI BMX Supercross World Cup. It s ALl about TEAMWORK Global SX Events Inc. (GSX Events) is the premier promoter of professional BMX events internationally. The GSX team represents the leading edge of BMX events organization and have been instrumental developing the BMX Supercross World Cup series. GSX Events Inc. is headquartered in Gahanna, Ohio, USA. GSX Events subsidiary company, EliteTra Inc. led by Tom Ritzenthaler will deliver all BMX Supercross World Cup tracks to assure a top notch quality. EliteTra is globally recognized for delivering BMX tracks of the highest standard and is the preferred construction company of the UCI. www.gsevents.com www.elitetrainc.com

WORLD CUP UCI BMX Supercross World Cup The UCI BMX Supercross World Cup is the premier BMX racing series in the world, with a live world wide TV coverage enjoyed by thousands of fans. The BMX Supercross World Cup is the most eciting and spectacular BMX and cycling events ever produced, featuring 5 events per year around the world with the very best male and female BMX riders fighting for a prize purse of over US $120,000. Apart from the UCI BMX World Championships, the BMX Supercross World Cup is the only BMX racing series featuring the Olympic format and is the main qualification events for the Olympic Games.

WORLD CUP Athletes & Participants An average of 250 participants from 30 countries attend each of the BMX Supercross World Cup s. With more than 200 competitors and with an average 3000 people attending a BMX Supercross World Cup, an economic impact of app. US $500,000 on the local economy can be epected. Using previous World Cups as a guide, the epected average length of stay for out of country and out of province visitors is a minimum of 5 days. During their stay visitor will spend, on average, $200 per day. The current high-profile male riders: Sam Willoughby, 23 (Australia) Maris Strombergs, 28 (Latvia) Joris Daudet, 22 (France) Marc Willers, 28 (New Zealand) Raymon Van Der Biezen, 26 (Netherlands) Connor Fields, 21 (USA) The current high-profile female riders: Mariana Pajon, 22 (Colombia) Caroline Buchanan, 23 (Australia) Magalie Pottier, 23 (France) Sarah Walker, 25 (New Zealand) Shanaze Reade, 26 (Great Britain)

BMX s ON TV The 2012 UCI BMX Supercross World Cup was distributed by IMG Media and broadcasted in 70 territories over 15 broadcasters. Depending of what type of broadcaster and interest, GSX produced webcast (3 hour window), live (2 hour window), 26 minute post production (available 12 hours after event), 26 minute magazine lifestyle show (available 10 days after event). EUROPE Eurosport (Pan Europe), TV2 (Norway), NOS (Netherlands), Sky Sports (UK), EXQI Sports (Belgium), L Equipe online (France), Nova Sports (Greece), LTV, Etreme Channel (Pan-Europe) Americas Universal Sports (USA), ESPN (Brazil), Fo Sports Latam (Pan South America), Rush HD (Pan America) ASIA Eurosport Asia (Pan Asia), EDGESport (Pan Asia) Africa Eurosport (Pan Africa) Inflight Media To date the airlines KLM, Thai airlines and Garuda Indonesia. Magazine/News distribution Transworld Sport, Sports News TV (SNTV) distribute to 350 world wide news broadcasters (incl BBC, ESPN, Canal Plus). The Global audience reach is estimated to 4.24 million TV viewers, with a live audience of 0.5 million TV viewers. All events were webcasted live on bmlive.tv and freecaster.tv with an average of 35,000 individual viewers per event. In total and including video-on-demand, BMX Supercross had an average of 25,000 per event. The intention is to increase the distribution for 2013 and beyond, where GSX will work closely with the appropriate distribution agencies.

EVENT SPECTATORS 2012 Round 1, Chula Vista CA (USA) was attended by 8,500 spectators over 2 days Round 2, Randaberg (Norway) was attended by over 4,500 spectators over 2 days Round 3, Papendal (Netherlands) was attended by over 9,200 spectators over 2 days Round 4, Abbotsford BC, (Canada) was attended by over 3,000 spectators over 2 days DEMOGRAPHICS Young males and females from 12 to 24 years old Financially able to purchase your good and services They are independent/leader personality type They are active participants of action sports They live in the Europe, Australia, and USA

Plug And Play GSX The UCI BMX Supercross is unique in the fact that it is a plug-and-play event for a local organizer. All sporting aspects are managed by the eperienced core staff of the UCI and GSX. This give the local organizer a greater oppurtunity to focus on the promotion. The UCI and GSX are bringing valuable core staff and equipment. A few eamples: All timing equipment and staff are supplied. Branding implementation is done by GSX staff. It s ALl about EXPERIENCE The complete TV production is done by Friday TV. GSX is supplying an eperienced DJ. GSX is supplying an English speaking race announcer. GSX is supplying the media service and editorial rights-free photos. UCI is supplying a Technical Delegate and a number of International Commissaires. GSX through EliteTra Inc. is supplying the track builder and designer to build and finalize the track.

2014 CALENDAR The 2014 UCI BMX Supercross World Cup will have a minimum of 5 legs during the pre-scheduled dates below. Start Date End Date Event Country 3/28/2014 3/29/2014 UCI BMX Supercross World Cup Any country 4/18/2014 4/19/2014 UCI BMX Supercross World Cup Any country 5/9/2014 5/10/2014 UCI BMX Supercross World Cup Europe 6/13/2014 6/14/2014 UCI BMX Supercross World Cup Europe 8/15/2014 8/16/2014 UCI BMX Supercross World Cup Any country 9/5/2014 9/6/2014 UCI BMX Supercross World Cup North America 9/26/2015 9/27/2014 UCI BMX Supercross World Cup North America Rights of the Organisers TV & Media Rights The UCI respectively through Global SX Events hold the marketing and sponsorship rights to the 2014 UCI BMX Supercross World Cup. However, the UCI and GSX grant the organizer an average of 50% of the visibility depending on the location. The marketing rights are described in appendi 2. GSX acquired the rights from UCI and is the owner of the worldwide broadcasting rights (including radio, TV, internet and any other multimedia broadcasts) of the 2014 UCI BMX Supercross World Cup. However, if the Organiser supplies the technical equipment for the TV production, GSX may grant the broadcasting rights within the host country to the Organiser (or host broadcaster).

GSX SERVICES UCI BMX Supercross general coordination and management General press service of the series, including the internet service (results, photos, social media) Worldwide promotion of the 2014 UCI BMX Supercross World Cup Trackbuilding services through EliteTra Inc. Timing and results handling system Custom start ramp decking and installation (for locations outside Europe a local solution will be necessary) A Medical Manager overseeing the medical operation during the event 2014 UCI BMX Supercross World Cup Practical Organisation Guide Complete live webcast TV production UCI SERVICES 2014 UCI BMX Supercross World Cup label Supply trophies for the final overall standing Payment of the Overall prize money as mentioned in appendi 1 UCI Technical Delegate and an International Commissaires panel (4 persons) as well as managing the sporting aspects of the events Riders online registration system on www.uci.ch

organiser Responsibilities The necessary infrastructure and human resources for the organisation of the 2014 UCI BMX Supercross World Cup according to the terms and conditions of the series (2014 UCI BMX Supercross Practical Organisation Guide); Payment of the minimum event prize money as mentioned in appendi 1 Human resources and necessary equipment for the track construction (2014 UCI BMX Supercross World Cup Practical Organisation Guide). Supply 150 room nights for Global SX and UCI staff in hotel (near venue) during the event; Financial Responsibilities The organizer is obliged to pay a 10,000 calendar fee. In addition to other mentioned responsibilities for the Organiser, the model of the financial responsibilities in appendi 3 shall act as an outline for the provision organisation budget. UCI Financial Responsibilities Supply trophies for the final overall standing Payment of the Overall prize money as mentioned in appendi 1 UCI Technical Delegate and an International Commissaires panel (4 persons)

UCI Bidding Procedure A. B. Selection of the candidates for the 2014 uci bm Supercross World Cup: A GSX representative visit will be organised for every new site. The following elements will be taken into consideration: Technical aspects of the site Geographical situation Evaluation of the general competencies for the organisation of such an event Four (4) files have to be prepared in English and returned to the UCI before 1st May 2013 to the BMX Coordinator to the following address: Ms. Ellen Bollansee International Cycling Union (off road) 1860 Aigle Switzerland Mail to: ellen.bollansee@uci.ch In addition, a copy of the file shall also be sent to: Global SX Events Creekside Plaza 1000 Suite 300 Gahanna, Ohio 43230 USA Mail to: johan.lindstrom@gsevents.com The National Federations or organisers/candidates will have to supply the following information for each candidature: A support letter of the National Federation; An introduction letter describing the motivations of the candidature Organiser s address References and events already organised by the organiser and on the venue/track (if it already eists) Requested dates (with reference to the period mentioned above) Infrastructures available (track, grand stands, press room, meeting rooms, commissaires room, accreditation-registration center, official hotel etc.) Team accommodation possibilities Provisional complete budget (incomes and epenses) Geographical situation (airport distance, freeway access, big cities and accessibility to the site) Map and profile of the venue and (if already eists) the track. Preferably in colour and in A4 form. Do you plan more events in conjunction with the UCI BMX Supercross World Cup, If yes, which one and when?

UCI Selection Procedure The candidatures will not be confirmed before: The UCI and GSX will evaluate the received bids, which have signed the contract and will announce the selected venues and organizations of the 2014 UCI BMX Supercross World Cup by letter and later on followed by a press release. The signature of a contract, which will be sent to each candidate and/or the hosting National Federation. Candidates will be confirmed during the month of June after the UCI Management Board confirmed the dates and locations Only files arriving before the deadline can be taken into consideration.

Appendi 1 Prize Money Grid (Subject to change) MEN ELITE Per round* Overall 1st semi-final* WOMEN ELITE Per round* Overall 1st 2,866 6,000 5th 150 1,500 4,000 2nd 1,666 4,000 6th 133 733 2,500 3rd 1,000 2,500 7th 100 300 1,379 4th 800 1,500 8th 60 267 900 5th 666 1,200 Total 433 233 800 6th 600 1,000 187 700 7th 8th 500 400 800 600 2nd semi-final* 167 600 500 9th 550 5th 150 275 10th 500 6th 133 250 11th 450 7th 100 225 12th 400 8th 60 200 13th 350 Total 433 175 14th 15th 300 250 *Minimum event prize money to be paid by the Organisers. 120 125 16th 200 100 Total 8,498 20,600 Appendi 2 See seperate document 3,587 12,879

Appendi 3 Model of financial obligations Administration, Staff UCI GSX Organizing Com GSX Staff General management UCI Staff 1 Technical Delegate UCI Commissaires 4 commissaires Official photographer UCI Doping Control Officer General Race Organisation Min 15 persons Implementation personnel Timing staff Track building staff min 1 builder Track building volunteers 4 volunteers Announcer 1 GSX, 1 OC Deejay 1 GSX Medical Manager Min 1 person Local First Aid & medical staff Catering - staff Site visits General administration Calendar/rights fee UCI online registration system

Appendi 3 Model of financial obligations Events Costs UCI GSX Organizing Com Track material Heavy machinery rental Start Ramp scaffolding Start Ramp custom deck Start gate Timing equipment Video Screen Start/Finish/podium arch trussing Spectator grandstands Safety Air fence Track cover/plastic Barriers Toilet facilities Riders covered area start/finish Administration/timing Administration facility PA System Communication/radios

Appendi 3 Model of financial obligations TV/Media/Promotion UCI GSX Organizing Com TV Production Live + post production Onsite Communication Accreditation system Rainbow pass system Media/press facility Banners/Back drops Start/finish/podium Number plates Information signs Promotion Website, program, poster Miscellaneous UCI GSX Organizing Com Prize Money per event Prize Money overall Trophies per event Trophies overall Riders catering 200 rider 3 days Anti-doping facility Anti-doping tests

It s ALl about BMX SX