PARTNERSHIP PROPOSAL SPONSORSHIP PACKAGES 1
About Us Adelaide Footy League (trading name of SA Amateur Football League Inc) is one of Australia s largest senior Australian Rules Football League. The League, formed in 1901, has 80 clubs and over 100,000 registered players, officials and supporters. There are over 133 games played every week of the minor round and 700 official Adelaide Footy League umpires ensuring a safe enjoyable game environment. 52 games on average are played at ALDI Arena (Thebarton Oval) per year. The League provides and promotes opportunities for individuals in metropolitan Adelaide communities to participate in Australian Rules Football in an accessible and safe environment. We are a not-for-profit organisation that uses all profits to assist in developing the League, its clubs and its facilities. Adelaide Footy League headquarters is situated at ALDI Arena. In 2014 the SA Women s Football League partnered with Adelaide Footy League and implemented its own board that is currently responsible for assisting with the development of women's football in South Australia and working with the Adelaide Footy League to improve administration and processes for the betterment of the League and its players, volunteers and officials. In 2017 the League will add 2 more divisions to its fixture. 27 Not for profit organisations have used ALDI Arena in 2016 as a venue to hold events whether they be sport or community based allowing us to pay forward our own successes as an extension of our goal of being recognised as not only a Not for Profit in our own right but one that is supportive of other Not for profits less fortunate than ourselves. West Torrens City Council, The Lion Nathan Brewery, Sherrin, BANK SA and Channel 9 continue to provide a financial base for us to assume some security in the decisions we make and we are currently negotiating renewed terms for a longer tenancy at ALDI Arena where we plan to further entrench ourselves and continue to develop a platform based on stability for the 80 member clubs of our League. ALDI Arena has become synonymous with the Adelaide Footy League and will continue to allow us to strengthen our footprint as the sole metropolitan football competition in Adelaide and the preferred destination for men to play football. CEO John Kernahan
Media Release 2 March 20017 Last night The League launched our 2017 Footy season to over 200 guests at ALDI Arena. There is a change in footy and you will see it firsthand said MC Ben Hook. In 2016, our Executive Management Team undertook a programme of self-appraisal which primarily centred around our purpose of the day, our purpose in the future whilst acknowledging the role our League has played in the past. We reaffirmed our stakeholders, revisited our strategic plan and ensured we understood who and what we are. Football is the most obvious answer but the Community and the role our Clubs play in it is the most compelling. Football Clubs are community Clubs and play a powerful role in assembling communities as well as ensuring younger generations are engaged on a positive platform. Our League but more specifically our Clubs are here for those that love the game, whether a player, an official or a volunteer. The subtle change to Adelaide Footy League is very deliberate. Footy represents change and as a League we are being challenged to embrace that change with a whole raft of considerations but what won t change is our resolve to provide a safe community to play football, a safe community to volunteer, a safe community to umpire and a safe community to simply be a member. As we achieve these milestones we will be Strengthening Communities Through Football. For any further queries please feel free to contact me on: P: (08) 8443 8999 or E: kernahan@adelaidefooty.com.au John Kernaha Chief Executive Officer Adelaide Footy League
Pay It Forward Our Contribution ACHPER - SA (Australian Council for Health Physical Education and Recreation) Australian University Sport Musicians Community Cup Adelaide Crows - AFL C7 Lightening Carnival Port Adelaide Magpies Adelaide Cobras Soccer Club Adelaide Crows Women s 2017 Inaugural Season Christadelphian Church Group Football Matches Ch9 AFL Umpire Association(220 umpires) Royal Adelaide Hospital RMH Society Sports Day Rugby SA Adelaide United Football Club Adelaide Crows - SANFL SA Deaf Society AFL Under 18 Girls Football Championships Indigenous Football Carnival SANFL U15 Championships African Community of SA Soccer Tournament Inclusive Sports SA The Village Tavern Adelaide Footy Women's League Australian Champions League Little Heroes Foundation Australian College of Community Services Islamic Society SA Family Day Lebanese Charity Football Match State Men s and Women s Team Woodville West Torrens Football Club Our Stadium is second to none attracting 27 other codes, clubs and events annually including
The Future Our submission to Partners is about delivering an experience and atmosphere where new partnerships may be formed, where there is profusion of entertainment and participation and where two organisations can act as one making both stronger and healthier. We have been able to develop strong relationships with our Partners by providing value for the sponsorship dollar. This has been achieved through a number of channels including branding, signage, database access, networking functions, social media and corporate facilities. Our proposal is designed to initiate further discussion and generate other ideas/options from your perspective. Our commitment to your organisation guarantees you a cost saving and professional network service tailored to your needs. We are able to market your brand in the wider community making it more visible attracting more business and members. We can aggressively get your message out there. We are committed to supporting SA organisations and welcome mutually beneficial opportunities to grow and develop our partners and Adelaide Footy League. Please contact: Dee Shepard Partnership & Communications Executive Adelaide Footy League Club Locations P: 8443 8999 E: dee@adelaidefooty.com.au
Partnership Highlights Invaluable association with Adelaide Footy League and the power of Channel 9 and Nine News brands. Channel 9 Adelaide Football League is keen to develop a partnership with your company where there are reciprocal benefits and strategic alignments between both organisations. Adelaide Footy League is a financially sound organisation with a proud 106 year history. Adelaide Footy League explores every opportunity to lift its profile in the wider community. Adelaide Footy League is actively seeking high profile events to utilise its great facilities and generate greater returns. A partnership with Adelaide Footy League offers your company the opportunity to build a relationship with our 100,000+ players, officials and supporters. Work side by side with Adelaide Footy League One of the largest Senior Football League in Australia to promote your company products. Ubiquitous brand presence across all aspects of the community with recognition as a partner with Adelaide Footy League. Access to a predominantly young, health conscious, sports orientated audience. Engage and reinforce your brand image with your target audience. The opportunity to engage your company brand at grass roots Club level. Your company will support activities that enhance the local communities in which they operate. Leverage similarities in your company brand and the League s principles of integrity, respect, teamwork, achievement and innovation. Networking opportunities with corporate businesses and broaden your target audience. Continued and constant exposure to our audience. Able to broaden and engage with a popular men s and women s sport and extend your company presence in the local community.
Adelaide Footy League : Division 1 Naming Rights Adelaide Footy League - Division 1 & Division 1R Naming Rights Your name will appear on our Channel 9 TVC pre game weekly campaign and promotion ads. Your logo will appear on our Channel 9 TVC pre game weekly campaign and promotion ads. Your name will be mentioned during the 5AA live reads in Friday drive time and during the Saturday morning sports show when promoting Division 1. Your name to appear in The Advertiser Results page (Sunday) Stadium Signage 1 x 3050mm x 3000mm above ground frame. Advertising opportunities on our LED Outdoor Scoreboard during our finals campaign. Your logo will appear on our website with a link to our partners page and your website. Spot ads on our website with a link to your website. Signage in each Adelaide Footy League club proudly supporting your club 1 x ad in each edition of our publication The Bounce. 1 x full page colour ad in the Year Handbook. Social media campaigns. Nine News @ Your Club partnership opportunities including TVC and print advertising. Annual Report acknowledgement. Promotion and communication of your campaigns. Privileged access to Clubs, Players, Officials and Supporters. 4 x complimentary ticket to the Adelaide Footy League D1 Grand Final VIP Event. 4 x complimentary ticket to the Adelaide Footy Women's League D1 Grand Final. 4 x complimentary tickets to the Season Launch. 2 x complimentary tickets to the Keith Sims OAM Medal Dinner. 2 x complimentary invitations to all Networking Events. ** 3 year partnership required
Adelaide Footy League : Platinum Partner Adelaide Footy League - Platinum Partner Your logo will appear on the umpire game day polo. Your logo will appear on our Channel 9 TVC pre game weekly campaign and promotion ads. Stadium Signage 1 x 3050mm x 3000mm above ground frame. Advertising opportunities on our LED Outdoor Scoreboard during our finals campaign. Your logo will appear on our website with a link to our partners page and your website. Spot ads on our website with a link to your website. 1 x ad in each edition of our publication The Bounce. 1 x full page colour ad in the Year Handbook. Social media campaigns. Nine News @ Your Club partnership opportunities. Annual Report acknowledgement. Promotion and communication of your campaigns. 4 x complimentary ticket to the Adelaide Footy League D1 Grand Final VIP Event. 4 x complimentary ticket to the Adelaide Footy Women's League D1 Grand Final. 4 x complimentary tickets to the Season Launch. 2 x complimentary tickets to the Keith Sims OAM Medal Dinner. 2 x complimentary invitations to all Networking Events. ** 3 year partnership required
Adelaide Footy Women : Platinum Partner Adelaide Footy Women - Platinum Partner Your logo on match day football. Your name will appear in The Advertiser Results page (Monday) Your logo and name will appear on our Channel 9 TVC scoreboard and promotion ads when promoting Division 4. Your name will be mentioned during the 5AA live reads in Friday drive time and during the Saturday morning sports show when promoting Division 4. Your logo will appear on our League invitations. Your logo will appear on our Channel 9 TVC pre game weekly campaign and promotion ads. Arena signage at ALDI Arena (Thebarton Oval) 1 x 8m x.7m banner. Stadium Signage 1 x 3050mm x 1500mm above ground frame. Advertising opportunities on our LED Outdoor Scoreboard during our finals campaign. Your logo will appear on our website with a link to our partners page and your website. 1 x ad in each edition of our publication The Bounce. 1 x full page colour ad in the Year Handbook. Facebook and Twitter campaigns. Annual Report Logo acknowledgement. Promotion and communication of your campaigns. 4 x complimentary ticket to the Adelaide Footy League D1 Grand Final VIP Event. 4 x complimentary ticket to the Adelaide Footy Women's League D1 Grand Final. 4 x complimentary tickets to the Season Launch. 2 x complimentary tickets to the Keith Sims OAM Medal Dinner. 2 x complimentary invitations to all Networking Events. ** 3 year partnership required
Adelaide Footy League : Division 3 Naming Rights Adelaide Footy League - Division 3 & Division 3R Naming Rights Your name to appear in The Advertiser Results page (Sunday) 2 x Sunday Mail ad Strip (dates advised on availability) Arena signage at ALDI Arena (Thebarton Oval) 1 x banner (8m x.7m each). Stadium Signage 1 x 3050mm x 3000mm above ground frame. Signage in each Adelaide Footy League club proudly supporting your club Your logo will appear on our website with a link to our partners page and your website. Your name will be mentioned during the 5AA live reads in Friday drive time and during the Saturday morning sports show when promoting Division 3. Your logo and name to appear on our Channel 9 TVC scoreboard and promotion ads. Nine News @ Your Club partnership opportunities. 1 x full page colour ad in the Year Handbook. 1 x ad in each edition of our publication The Bounce. Advertising opportunities on our LED Outdoor Scoreboard during our finals campaign. Annual Report Logo acknowledgement. Promotion and communication of your campaigns. Privileged access to Clubs, Players, Officials and Supporters. 2 x complimentary ticket to the Adelaide Footy League D1 Grand Final. 2 x complimentary tickets to the Season Launch. 2 x complimentary tickets to the Keith Sims OAM Medal Dinner. 2 x complimentary invitations to all Networking Events. ** 3 year partnership required
Adelaide Footy League : Division 4 Naming Rights Adelaide Footy League - Division 4 & Division 4R Naming Rights Your name to appear in The Advertiser Results page (Sunday) 2 x Sunday Mail ad Strip (dates advised on availability) Arena signage at ALDI Arena (Thebarton Oval) 1 x banner (8m x.7m each). Stadium Signage 1 x 3050mm x 3000mm above ground frame. Signage in each Channel 9 Adelaide Football League club proudly supporting your club Your logo will appear on our website with a link to our partners page and your website. Your name will be mentioned during the 5AA live reads in Friday drive time and during the Saturday morning sports show when promoting Division 3. Your logo and name to appear on our Channel 9 TVC scoreboard and promotion ads. Nine News @ Your Club partnership opportunities. 1 x full page colour ad in the Year Handbook. 1 x ad in each edition of our publication The Bounce Advertising opportunities on our LED Outdoor Scoreboard during our finals campaign. Annual Report Logo acknowledgement. Promotion and communication of your campaigns. Privileged access to Clubs, Players, Officials and Supporters. 2 x complimentary ticket to the Adelaide Footy League D1 Grand Final. 2 x complimentary tickets to the Season Launch. 2 x complimentary tickets to the Keith Sims OAM Medal Dinner. 2 x complimentary invitations to all Networking Events. ** 3 year partnership required
Adelaide Footy Women : Division 4 Naming Rights Adelaide Footy Women - Division 4 Naming Rights Your name to appear in The Advertiser Results page (Monday during season) Arena signage at ALDI Arena (Thebarton Oval) 1 x 8m x.7m banner. Signage in each Division 4 club proudly supporting your club Your logo will appear on our website with a link to our Partners Page and your website. Advertising opportunities on our LED Outdoor Scoreboard during our finals campaign. Ad in each edition of our e-publication The Bounce. Annual Report Logo acknowledgement. 1 x full page colour ad in the Year Handbook. 2 x complimentary ticket to the Adelaide Footy League D1 Grand Final. 2 x complimentary tickets to the Season Launch 2 x complimentary tickets to the Dutshcke Medal Presentation Dinner ** 3 year partnership required
Adelaide Footy Umpires : Umpire Partner Adelaide Footy Umpires - Umpire Partner Your logo will appear on the umpire game day polo. Advertising opportunities on our LED Outdoor Scoreboard during our finals campaign. Your logo will appear on our website with a link to our partners page and your website. Arena signage at ALDI Arena (Thebarton Oval) 1 x 8m x.7m banner. 1 x ad in each edition of our publication The Bounce. 1 x full page colour ad in the Year Handbook. Use of social media campaigns. Annual Report Logo acknowledgement. 2 x complimentary ticket to the Adelaide Footy League D1 Grand Final. 4 x complimentary tickets to the Season Launch. 2 x complimentary tickets to the Keith Sims OAM Medal Dinner. ** 3 year partnership required
Adelaide Footy League : Advertising Arena Signage Aluminium oval signage at ALDI Arena 1 x 8500mm x.900mm. Your logo will appear on our website with a link to our Partners Page and your website. 1 x complimentary ticket to the Adelaide Footy League D1 Grand Final VIP event. 1 x complimentary tickets to the Season Launch ** 3 Year partnership required Premium Mound Signage from $3,500.00 +GST Advertising 2017 Handbook Sponsors Directory from $1,200.00 +GST The Bounce - Official Publication Partner from $4,000 +GST Website Advertising from $2,500 +GST Sports Segment Radio Partner with 5AA Change Room Naming Rights