2018 MEDIA GUIDE
AUTHENTIC EXCITING ENGAGING The Supra Boats Pro Wakeboard Tour (PWT) is the largest and longest-running professional wakeboarding circuit in the world. Since 1992 the PWT has attracted the sport s most talented athletes from Australia, Japan, Italy and more to compete for the title. The PWT qualifies the most elite athletes annually, within the Pro Men wakeboard and wakesurf divisions throughout the season. 2015 was the inaugural year of what is the only Pro Wakesurf Tour in existence. The Pro Wakeboard and Wakesurf tour includes coverage in the industry s highest profile multi-channel event marketing platform and connects sponsors with attendees.
B R A N D O V E R V I E W OVERALL ATTENDENCE: 10,000+ @prowaketour @prowakesurftour King of Wake ProWakeSurfTour @prowakeboardtour @prowakesurftour 129,200+ SOCIAL MEDIA AUDIENCE 88,000+ PAGE VIEWS ON SUPRABOATSPWT.COM 200,000 PRINT & DIGITAL DISTRIBU- TION OF PWT SPECIAL ISSUE OF WAKEBOARDING MAG 60+ VIDEOS PRODUCED FROM THE EVENT 4,766,300+ VIDEOS VIEWS 4,866,000 MEDIA IMPRESSIONS 79,900 BOATING, WAKEBOARDING AND WATERSKI S COMBINED/ DE-DUPED LIST OF OPT-IN SUBSCRIBERS
AUDIENCE PROFILE The most pa ssionate waterspor t s and boating enthusiasts attend the Pro Wakeboard Tour. This audience is ready to learn, ready to buy and ready to be entertained. DEMOGRAPHICS AVERAGE 21% % 35% 26% HOUSEHOLD INCOME 87%13% 166,100 83 Male / Female OWN 1 OR MORE BOATS 83% 59% 65 % ARE DEFINITELY IN MARKET OR WOULD CONSIDER PURCHASING A WAKEBOARD BOAT UPON ATTENDING 49% PLAN TO PURCHASE A WAKEBOARD WITHIN THE NEXT TWO YEARS 80% STATED THEY ARE MORE LIKELY TO PURCHASE A BRAND THAT SUPPORTS AND ALIGNS ITSELF WITH THE SPORT OF WAKEBOARDING AND ITS LIFESTYLE AGES 18-29 AGES 30-44 AGES 45-54 AVERAGE NUMBER OF YEARS THE AUDIENCE HAS BEEN WAKEBOARDING 6.5 56.6 AVERAGE DAYS OUT OF THE YEAR SPENT WAKEBOARDING 30% 62% PLAN TO PURCHASE A MARINE AUDIO SYSTEM OWN A PICK-UP TRUCK Source: 2017 Pro Wakeboard Tour Pre-Event Survey - Conducted by BCI
ON-SITE EXPOSURE Business-to-consumer and experiential marketing prove to be the most effective tool for sponsors. The Pro Wakeboard Tour will host the most passionate watersports and boating enthusiasts across the United States. As a sponsor, you will have leverage over competitors by connecting with your target market in a high-energy atmosphere. OPPORTUNITY FOR ENGAGEMENT INCLUDES: - on-site activation and crowd interaction - emcee & recorded announcements - signage, logo inclusion and literature distribution - jumbotron video reel and logo placement - athlete meet-and-greets - product sales - crowd surveying
EXPOSURE BEYOND THE EVENT The 2018 Supra Boats Pro Wakeboard Tour sponsorship program is supported by a comprehensive campaign with national, regional and local advertising through print, radio and television, a well-publicized website, e-mail campaigns, social media promotion and much more, ensuring consistent exposure and engagement with this high enthusiast audience. SPONSORSHIP COMPONENTS: Print: Sponsor advertising and brand presence in the Pro Wakeboard Tour Special Issue (distributed on-site at event and polybagged with Wakeboarding Magazine) 200,000 print and digital distribution Digital: Inclusions in custom emails, event video and ROS banner ads on SupraBoatsPWT.com On Site: On-site display and sales opportunity, signage, logo inclusion, emcee announcements, video on jumbotron Social: Inclusion in Facebook, instagram and twitter campaigns to 122,400+ watersports and boating enthusiasts Live Feed opportunity distributed through Facebook Live. Reach an active, enthusiast audience through Wakeboading s Facebook page. Livestream in 2017 was up 13,431% over the prior season with 4.8 million impressions.
CHANDLER, AZ APRIL 14 ACWORTH, GA MAY 19 MOORESVILLE, NC JUNE 16 WARSAW, IN AUGUST 4
CONTACT BEN GREENWOOD PUBLISHER WAKEBOARDING & WATERSKI MAGAZINE 407-571-4518 ben.greenwood@bonniercorp.com RHONDA MOCK DIRECTOR OF BRAND STRATEGY BOATING, WAKEBOARDING, WATERSKI & YACHTING MAGAZINE 407-571-4696 rhonda.mock@bonniercorp.com CHARLES NEGRON ACCOUNT MANAGER WAKEBOARDING & WATERSKI MAGAZINE 407-571-4935 charles.negron@bonniercorp.com