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Sheffield and sport. The 1991 World Student Games and the regeneration of Sheffield Peter Taylor Emeritus Professor Sheffield Hallam University England

Sheffield and Sport 5 th largest city in the UK - population of about 576,664 World's oldest football club - Sheffield FC, 1857+ Host of World Snooker Championship, 1977+ Host of World Student Games in 1991

Why did Sheffield host the World Student Games in 1991? Industrial decline - NB the collapse of the steel industry in Sheffield Start the regeneration of the East End of the city Diversification - from manufacturing to services Image change - from 'The Full Monty' to a more contemporary, positive image Sport as a means to an end - regeneration

Sheffield and the World Student Games Hosting the World Student Games was an opportunistic political initiative, NB a FISU committee member was based in Sheffield a charismatic local politician was enthusiastic about sport and leisure other local politicians in the governing party shared the vision and showed strong leadership in progressing it. No other industrial regeneration alternative was seriously considered at the time

Other coincidental investments which affected regeneration Meadowhall shopping centre, 1990+ Supertram, 1995+

Funding for the 1991 Games When the Games were awarded to Sheffield in 1987: no central government funding had been secured the capital and revenue budgets for the Games were very early estimates Funding and building the sports facilities were the biggest risks of hosting the Games

Capital funding for the 1991 Games The major capital cost and infrastructure development in the 1991 Games was for sport and leisure (about 150million) There were no significant transport infrastructure costs these were mainly part of the Supertram and Meadowhall projects Accommodation costs (refurbishing Hyde Park flats) were relatively minor

Operational funding for the 1991 Games The operating cost of the actual Games was 24.1 million They made an operating loss of 10 million, mainly through a shortfall in income ticketing, sponsorship and TV revenues were all short of targets set The operating loss was separately funded by the City Council

Negative media coverage ignores the long-term benefits of hosting the Games Sheffield counts cost of staging student games (Independent 30/9/1992) Sheffield's World Student Games 658m debt 'disaster' (BBC, 14/7/2011)

Economic impact Economic impact study conducted in 1990, before the Games, concluded: 1,395 construction job-years for local workers over a 3 year period 6,000 competitors and officials 250,000 spectator visits 1,179 temporary workers for the Games 6,000 volunteers In addition: 258 full-time equivalent permanent jobs in new facilities 924 indirect permanent jobs from tourism

Economic Impact No economic impact study during or after the Games But long term benefits are clear - NB permanent facilities for events and community participation

Infrastructure for the Games: Ponds Forge International Sports Centre

Hillsborough Leisure Centre

Don Valley Stadium

Sheffield Indoor Arena

plus the Lyceum Theatre

One year's operation of Sheffield City Trust's sport and leisure facilities in Sheffield (2016/17) Over 700 employees 26.5 million annual turnover 4.5 million Visits:- 3.7 million visits for sport and leisure 800,000 visits for entertainment (NB Arena, City Hall) 1,500 events 30 million spend from bed nights in city accommodation

Subsequently... Sheffield was the first designated 'City of Sport' in the UK, 1995 NB enhanced reputation, further events, increased government funding for sport and more sports facilities...

English Institute of Sport, Sheffield, 2003+

Ice Sheffield, 2003+

Impacts Improved city image Attracting major sports events Event visitors and economic impact Repeat visitors Facilities for residents Attracting business development?

Coincidence or a wider impact? Sheffield, World Student Games, 1991 Manchester, Commonwealth Games, 2002 London, Olympic Games, 2012

The impact of the 2012 London Olympic Games on Sheffield 45 International training camps 2008-2012 In July and August 2012, in four facilities, Sheffield hosted: 250 athletes and officials in 9 different sports from 11 different countries generating nearly 3000 bed nights 51 Team GB athletes and 50 Paralympics GB athletes were from, or trained in Sheffield 18 of these won 15 medals between them

The impact of the 2012 London Olympic Games on Sheffield Over 30 million of additional economic benefit to Sheffield due to London hosting the 2012 Olympics and Paralympics 6 million worth of Advertising Value Equivalent was generated by London 2012 related activity for Sheffield City Council, Sheffield International Venues and Sheffield Hallam University Sheffield is one of only 3 National Centre for Sport and Exercise Medicine sites in England

However, in the UK recently... financial crisis, 2008+ central government cuts to local councils' budgets In Sheffield, closure of Don Valley Stadium in 2014

Don Valley Stadium - now demolished

But a new Olympic legacy park instead Including: community stadium, indoor community arena, new school, new university technical college, an advanced wellbeing research centre, and offices and labs for commercial companies

And other recent investments in sports facilities in Sheffield Thorncliffe Health and Leisure Centre, 2016 7million development with a 25m swimming pool, learner pool, fitness suite and studio, plus specialist health and research facilities Graves Tennis and Leisure Centre, 2016 16million redevelopment, including a 25m swimming pool, learner pool, new fitness suite and studios, two additional indoor tennis courts and Sheffield s firstever dedicated gymnastics and trampolining centre. The first Parklife Grassroots Football hub, 2016

And the wider Sheffield Economy? According to Sheffield City Council: "Sheffield s economy has significantly transformed over the last twenty years with substantial improvements made across a range of economic indicators. Sheffield s recent transformation was built upon a period of above national average employment growth, with jobs in the city increasing by 22% between 1995 and 2008. This economic recovery was based on the strong performance of business services (16,000 new jobs) and there was also significant growth in retail, real estate and software consultancy services."

Community participation Sheffield City Council's sport policy for 2015-2020 is centred on increasing physical activity, including community participation at sports and leisure facilities. "There is strong evidence that creating a culture of physical activity in Sheffield can lead to over 600 premature deaths being prevented each year" Other benefits from more physical activity include improvements in educational attainment, productivity, employment and quality of life for local citizens.

Social Return on Investment for sport 2014/15 in Sheffield's SIV facilities Overall primary SROI from 14,065 regular participants = 1.20 Secondary SROI from 947 participants on SIV's Physical Activity Referral Scheme = 2.73

SROI for sport in Sheffield's SIV facilities Public SROI (health, crime and education returns from Sheffield City Council investment) = 2.01 Private SROI = 1.05

Why host a major games? Demonstrate capability major events unit for the City 45-50 major events hosted every year Public relations - positive city image Urban regeneration Infrastructure, NB East End of Sheffield sport development tourism through sport events - economic impact Legacy: events, facilities, participation, volunteering, SROI And we did have a great party in 1991!

Conclusion "Sheffield understands the power of sport, not just in terms of elite level but the way to harness this to local communities and I think this is a city that s done that in an exemplary way and should be seen as a template for so many other cities not just in the UK but around the world." Lord Sebastian Coe, October 2016

Thank you peter.taylor@shu.ac.uk

Jo Pearce Head of Physical Activity and Sport Sheffield City Council

Our partners in East Midlands, London, and Sheffield will undertake world-class research and provide services that will deliver long-term systematic change to benefit the health of the nation. Lord Seb Coe 9 January 2012

Vision: A healthier nation through Sport, Exercise and Physical Activity.

NCSEM England: Priorities Translation: Translating discoveries into improved pathways of patient care. Evaluation: Providing academic rigor to evidence impact. Education: Supporting the education of healthcare professionals to improve the use of exercise prescription. Influence: Using influence to effect changes in government policy around physical activity Research: Leading research in sport, exercise and physical activity.

NCSEM Research Themes Physical Activity in Disease Prevention Promote physical activity and healthy lifestyles as a preventative therapy for long term conditions. Chronic Disease Treatment Develop the prescription of physical activity in the treatment of chronic disease. Musculoskeletal Health Develop models for the use of physical activity in diagnosis and management of musculoskeletal disorders, and public cost savings through reduction in work absenteeism. Mental Health and Wellbeing Improve staff wellbeing, reduce absenteeism and enhance productivity, through physical activity. Promote physical activity in the treatment of mental illness and deliver research, education and training in the identification of eating disorders in sport. Performance Health Research elite athlete performance to further understand how to optimise health for this population and make it applicable to benefit other groups, such as the ageing population.

NCSEM-Sheffield

Who is involved in the NCSEM?

NCSEM-Sheffield Vision To create a culture of physical activity that results in Sheffield becoming the most active city in the UK by 2020

NCSEM-Sheffield Mission Make it easier for everyone in Sheffield to be active as part of everyday life.

Rationale for NCSEM Capital infrastructure Vision for NHS services to include greater supported selfmanagement, innovative and integrated service provision, prevention and moving more in our pathways Deliver community-located services for multiple specialities Establish joint clinics and co-located working to provide one-stop clinical care closer to patients homes, shorten pathways and improve experience

NCSEM Capital infrastructure NCSEM capital investment establish an innovative model to; co-locate patients, clinicians, researchers, sport and exercise medicine specialists and public health professionals across the City create community facilities to extend the reach of Sport and Exercise Medicine that include; research, recreation, rehabilitation and education. 32 clinical rooms, 35,000 NHS appointments per year

NCSEM Hub - Graves

NCSEM Hub - Graves We are running 6 different group exercise sessions and 3 education and training sessions per week including: Mental health Diabetes Pulmonary rehab Pain Management Physio National Ankylosing Spondylitis Society Memory Service Pulse HealthCare diabetes sessions Pain Management

NCSEM Hub - Graves We run over 140 clinics per week from a range of NHS providers including: Physio Diabetes Rheumatology Podiatry Staff Physio Neurological Enablement Chronic Pain IAPT

NCSEM Spoke - Thorncliffe

NCSEM Spoke - Concord

Clinic Rooms

NCSEM Hub - Concord We have 5 education sessions running including; Diabetes, Why Weight, Mental Health, Physio We run 68 clinics per week including: Physio Diabetes Continence Podiatry Pain Weight management IAPT Total 35-40,000 appointments per year

Evaluation PhD starting September to explore the health, social, organisational and economic impact of the co-location model A 1bn regeneration scheme to save the NHS by transforming the UK's leisure centres into a preventative frontline. A radical overhaul of our leisure infrastructure would move us towards a health system that places emphasis on wellness over illness

Move More Brochure

The Move More School Challenge.

Move More Month Participation 8.3million move more minutes against a 10million target 102 Workplaces 20 Schools Move More Workplace Challenge 421 Teams Move More Schools Challenge 5,146 Pupils 379 Fans Steel City Derby 863k Minutes 2,503 Participants 256,439 Journeys 7.6million Minutes 6,411 Miles

Contact details Jo Pearce Head of Sport and Physical Activity Sheffield City Council jo.pearce@sheffield.gov.uk Prof. Robert Copeland C.Psychol Director NCSEM-Sheffield r.j.copeland@shu.ac.uk www.movemoresheffield.com

Paul Billington Director of Culture and Environment Sheffield City Council

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