WEDNESDAY, 18 TH NOVEMBER, 2014 Carl Beet Paul Parkhouse Sarah Tuohy CAMBRIDGE ACCESS STUDY: TACKLING CONGESTION WORKSHOP
A REMINDER OF THE CHALLENGE 30,000 EXTRA PEOPLE OF WORKING AGE 44,000 new jobs 33,000 new homes 100m City Deal funding secured (potential for a further 400m )
Jobs Change 2009-2013 Annual Change Index (2009=100) DEMAND INDEXED GROWTH IN CAMBRIDGE POPULATION AND JOBS, 2009-2013 112 110 108 106 104 102 100 Jobs Population 98 96 94 2009 2010 2011 2012 2013 CHANGE IN NUMBER OF JOBS BY ECONOMIC SECTOR, 2009-2013 50% 40% 30% 20% 10% 0% -10% -20% -30% -40% -50% 0% 0% -13% -37% 14% 0% 2% -6% 40% 20% 15% 7% 20% 16% -10% 8% 13% -7%
DISTRIBUTION OF ECONOMICALLY ACTIVE POPULATION DISTRIBUTION OF TRIP ATTRACTING LAND USES
TRIP PURPOSE DISTRIBUTION OF CAMBRIDGESHIRE TRIPS WHICH START, END OR PASS THROUGH CAMBRIDGE 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 5% 4% 17% 30% 14% 7% 31% 19% 3% 8% 40% 23% GP Health Shopping School University/College Work 0% Source: All day 2007/8 Cambridgeshire TIF Study Peak hour trips
REGIONAL DISTRIBUTION OF CAMBRIDGE RESIDENTS COMMUTE DESTINATION
REGIONAL DISTRIBUTION OF CAMBRIDGE EMPLOYEES COMMUTE ORIGINS
Number of People WORKPLACE AND HOMEPLACE DISTRIBUTION OF CAMBRIDGE RESIDENTS AND EMPLOYEES 90,000 80,000 70,000 33% 60,000 50,000 40,000 30,000 20,000 10,000 16% 17% 68% 28% 40% - Workplace of People Living in Cambridge Homeplace of People Working in Cambridge Rest of UK 7,790 27,873 South Cambridgeshire 8,272 23,367 Cambridge 33,704 33,704
Mode Share TRAVEL-TO-WORK MODE SHARES FOR ALL TRIPS DESTINATING WITHIN CAMBRIDGE 100% 90% 80% 26% 70% 60% 55% 77% 71% 0% 8% Car, Taxi, M'cycle, Other 50% 40% 30% 20% 10% 0% 4% 8% 22% 10% All Areas to Cambridge 12% 2% 11% 7% 14% 2% 2% 2% Rest of UK to Cambridge South Cams to Cambridge 43% 23% Cambridge to Cambridge Rail Bus Bicycle On Foot
400M CATCHMENT AREAS FOR BUS STOPS OF DIFFERENT SERVICE FREQUENCIES
Proportion of Population POPULATION DISTRIBUTION OF CAMBRIDGE AND SOUTH CAMS BY ACCESS TO BUS STOPS 70% 66% 60% 50% 46% 40% 30% 20% 13% 25% 33% Cambridge South Cams 10% 7% 8% 0% 1% >400m of bus stop <400m of 1 service per hour stop <400m of 2-4 services per hour stop <400m of 5 services per hour stop These figures show: Only 1% of Cambridge residents live beyond 400m of a bus stop, but in South Cams this rises to 13% Similarly, 91% of Cambridge residents have access to bus stops on a bus route of at least two buses per hour per direction, but only 41% of South Cams residents have the same.
WORKPLACE DESTINATION DISTRIBUTION OF CAMBRIDGE RESIDENTS COMMUTING BY BUS
WORKPLACE DESTINATION DISTRIBUTION OF CAMBRIDGE RESIDENTS COMMUTING BY RAIL
WORKPLACE DESTINATION DISTRIBUTION OF CAMBRIDGE RESIDENTS COMMUTING BY CAR
REGIONAL ORIGIN DISTRIBUTION OF CAMBRIDGE EMPLOYEES COMMUTING BY BUS
REGIONAL ORIGIN DISTRIBUTION OF CAMBRIDGE EMPLOYEES COMMUTING BY RAIL
REGIONAL ORIGIN DISTRIBUTION OF CAMBRIDGE EMPLOYEES COMMUTING BY CAR
CONNECTIVITY & ACCESSIBILITY TRIPS ATTRACTING EMPLOYMENT ZONES IN CAMBRIDGE Zone ID Zone Location Total No Employees A Cattle Market 2,163 B Hills Road 6,858 C St Andrew s Street 15,396 D West Cambridge Campus 1,695 E Castle Street 2,441 F Mitchams Corner 1,384 G The Grafton 3,880 H Mill Road (west) 1,098 I Mill Road (east) 744 J Newmarket Road 3,214 K Science Park 12,299 L Histon 2,402 M Addenbrooke s 12,976 N Airport 2,987
EMPLOYEE CATCHMENT DISTRIBUTION BY PUBLIC TRANSPORT TRAVEL TIME PROPORTIONAL VALUES
IN-COMMUTING MODE SHARES BY CAMBRIDGE EMPLOYMENT AREA
HOW CAN EMPLOYERS/BUSINESSES CAN HELP REDUCE CONGESTION? Subsidise public transport Reduce parking spaces available Improve facilities for cyclists Provide incentives for not driving Encourage home working Better information provision Flexible working hours
IBM: CULTURE OF MOBILE WORKING Encourage home-working and mobile working. Allow staff to set up broadband up at home on the IBM account. Information and tips for home workers and mobile workers on the intranet. Result: Some 80% of IBM UK staff now sometimes work at home.
COMPUTERSHARE: COMPLIMENTARY STAFF BUS Staff retention was a big issue because the expense of public transport was consuming a significant portion of wages. Complimentary bus service does three trips morning and evening between the site and Bristol city centre. Result: The bus is full everyday and carries about 14% of staff.
LEGAL AND GENERAL: NO PARKING DAYS One no-parking day each week. The rule is enforced by a security firm that patrols the car parks and can issue fines ( 20 rising to 40 if not promptly paid). Car sharers can park any day and have their own car park (matches are made through Surreycarshare.com). Result: Around 500 staff now car share each day, 25% of the 2000 employees.
HBOS: DISCOUNTED PUBLIC TRANSPORT Have a deal with Metro which gives its staff a 15% reduction. Interest-free loans to staff for season tickets repaid through adjustments to the payroll on Metrocard season tickets. Result: Bus and train journeys to work have risen substantially.
GLAXOSMITHKLINE: REWARDING CYCLISTS Facilities: Cycle parking in a prime location, sheltered, secure and light Lockers Drying room with vented hanging and heating Showers with shampoo, towels and hair dryers provided Irons, ironing boards and shoe racks Bike miles scheme. Pay for a bike mechanic who visits the site once a week offering service and repair. Result: 130 staff who cycle to work each day (5% of staff trips to work) of which 40% are women.
RBS GROUP: NEEDS-BASED PARKING Permit applications are assessed annually against the following scoring criteria: Personal mobility difficulties Lack of convenient access to public transport Care commitments Early or late contracted working hours Business need for a vehicle Active participation in car sharing or space sharing Points are additive and the highest scoring personnel are allocated available permits.
EGG: FUNDING BUSES FROM PARKING REVENUE Charge staff 75p per day to park at the site on the edge of Derby city centre. The income raised is used to subsidise and fund two bus services. Services: A local bus service, which runs from 7am to 7pm, Mondays to Saturday, is available to the public at a fare of 70p whereas Egg staff pay a nominal 10p fare. Supplemented with a free out-of-hours shuttle bus, available to Egg staff only, until 11.15pm and on Sundays.
PFIZER: CASH FOR NOT PARKING Staff receive 5 or 2, depending on which location, for every day that they work on site but do not bring a car. Scaled benefits to car sharers are also automatically built in. Result: 20% reduction in the proportion of cars coming to the site.
THE ETHICAL PROPERTY COMPANY: INCENTIVES FOR MOVING CLOSER Recruitment adverts feature our policy of offering to buy new staff a free company bike. Pay annual maintenance bill for bikes. Pay for an individual to get internet access at home and for phone bills. A relocation package of 500 per person in the household if they move within cycling distance of the office.
DORKING: COMPANIES CHIP IN FOR A WIDER CHOICE OF TRAVEL Companies: Friends Provident, Kuoni Travel, Unum Provident, Waitrose, Sabre Insurance and Pfizer. Together they employ nearly 70% of Dorking s working population. Support a car share scheme/ run company buses. Result: Surrey Carshare now has 750 people registered and a 50% match rate, with about 250 sharers on an average day.
POTENTIAL BENEFITS Reduced transport and parking costs A fitter, healthier and more productive workforce Greater recruitment and staff retention A more punctual workforce with less absenteeism Sites that are more accessible to your customers Mitigating your overall environmental impact.
QUESTIONS Would you be able to adopt any of these measures? What help would you need from the Council?
QUESTIONS AND DISCUSSION