LIGHT THE NIGHT TIMES The Official Newsletter of the 19th Annual Light The Night Walk

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Western & Central New York Chapter 4043 Maple Road Suite 105, Amherst, NY 14226 Phone: 716.834.2578 800.784.2368 Fax: 716.837.0335 www.lightthenight.org/wcny September 2017 Syracuse Pre Walk Edition LIGHT THE NIGHT TIMES The Official Newsletter of the 19th Annual Light The Night Walk Countdown to Light The Night 3 DAYS! LIGHT THE NIGHT WALK SCHEDULE OF ACTIVITIES THURSDAY SEPTEMBER 14th, 2017 RAIN OR SHINE! REGISTRATION: 5 PM - 7 PM Registration Tent PRIZE WHEEL: 5 PM - 9 PM REMEMBRANCE TENT: 5 PM - 9 PM LIVE BAND FT. CXtec DINOSAURS: 5-9 PM OPENING CEREMONIES & SURVIVORS CIRCLE: 7 PM LIGHT THE NIGHT WALK START: 7:30 PM CLOSING CEREMONY & GRAND TOTAL: 9 PM Back by Popular Demand at Clinton Square! STEP ONE: CREATE YOUR FUNDRAI$ING WEBPAGE 1. Go to www.lightthenight.org/wcny & click on Sign In along the top 3. Enter your username and password or click Forgot Password 4. Under the Funds Raised section on the left, edit your team goal and your individual goal as Team Captain STEP TWO: PERSONALIZE YOUR WEBPAGE 1. Select the Personalize Pages tab 2. Click to select your individual or team page, then click Edit 3. Personalize the message on your web page with the reason you are walking 4. Add a photo of the person your team is walking in honor of, or of your team. Click on the camera icon on the editing bar, then click Browse to search your files for an image 5. Once you edit your message and/or photo, be sure to click on Save STEP THREE: E-MAIL YOUR PERSONAL LINK 1. Click on the Email Center tab. Click on the Manage Address Book tab to enter and/or import e-mail address. To import e-mail addresses, click on Choose an Option, select your preferences, and follow the instructions. 2. Click on the Compose E-mail tab to personalize the template to send to your friends, family, neighbors and business associates. 3. Click on the address book icon next to the To: section to select which contacts you will send the email to. 4. Click on Send Please call 888-557-7177 or email: supportservices@lls.org if you need help setting up your website.

Night of Walk Benefits All participants must turn in a collection envelope with funds raised during Registration. Team Captains and walkers will receive appropriate coupons based on their fundraising efforts. CHAMPIONS FOR CURES All CHAMPIONS FOR CURES who raise $100 or more will receive the official t-shirt the evening of the walk, an illuminated lantern, and a food/beverage wristband. BRIGHT LIGHTS Participants who raise $1,000 or more will receive the very Special Bright Lights Club Scarf, in addition to the Champions for Cures t-shirt. SURVIVOR SHIRTS There will be a special Survivor t-shirt for all cancer survivors. THANK YOU! Proceeds from Light The Night Walk help advance our mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. This mission is carried out through funding extensive research for treatments and cures, government advocacy, patient assistance programs, community outreach and education programs. FUNDRAI$ING QUICK TIP$ Send Your Link Send an email or follow-up email to everyone you know with your personal or team fundraising URL link! Send a Personal Text Text message your fundraising link to your contact list! Post It Post your link to all your social media sites including Facebook, Twitter, LinkedIn, Pinterest, etc. Be sure to include a short story of why you are walking!

Registration Details all cancer Please ensure proper allocation of funds so that you and your team members receive any incentives they are entitled to! survivors supporters IT IS MANDATORY THAT ALL PARTICIPANTS TURNING IN FUND$ HAVE A COLLECTION ENVELOPE. BOTH SIDES OF THE WALKER COLLECTION ENVELOPE MUST BE FILLED OUT COMPLETELY. 1. Distribute a walker collection envelope to each team member. (Prewrite team name and Team Captain name on the envelopes to make it easier) *Additional envelopes will be available at Registration. is in memory of loved ones 2. Team members should fill out their contact information. 3. They should enclose all cash and checks, and record their fund$ on the front of the collection envelope. *Please note there are columns to include online fundrai$ing and matching gifts. 4. Team Captains can collect walker envelopes to turn in at the walk, or the walkers can turn in their own envelopes at Registration. 5. Once envelopes are turned in, participants will receive lantern coupons, food & beverage wristbands, & official LTN shirt along with bright lights scarves they are eligible for, based on funds raised. 6. Distribute incentives to your team members and enjoy the event! IF YOU HAVE WALKERS ON YOUR TEAM WHO DID ALL THEIR FUNDRAISING ONLINE AND DO NOT HAVE FUNDS TO TURN IN: 1. There will be a designated line in Registration for those Walkers who have done all their fundraising in advance either online or by turning in prior to the Walk. Volunteers will look their name up on an advance listing to know how much they have in their account to determine t-shirt eligibility. Did you know... Light The Night is Please be sure to have your pet on a leash! REMEMBRANCE TENT Please bring a photo and/or message in memory of a loved one lost to add to our remembrance tent throughout the evening. REMEMBRANCE TENT 2. These Walkers will not have to fill out a Walker Collection Envelope at the Walk as they are already in our system.

With only 3 DAYS remaining until Light the Night Walk, we encourage you to make a final fundraising push before the walk. Now is a great time to: Organize one more simple, easy fundraiser such as a bake sale, car wash, or dress-down day at work! Register additional team members and give them the opportunity to raise funds before the walk! Make follow-up calls and texts to possible donors! Are you utilizing your online fundraising web page? Go to lightthenight.org/wcny and click on Sign In in the top right corner to get started! #LightTheNight #Raise4LLS Please note* Our office will be closed on the following days for our Light The Night Walks across the Chapter: Thursday, September 14: Syracuse, NY Friday, September 15: Rochester, NY Friday, September 22: Buffalo, NY How to Raise $300 in 1 Day: Start by Sponsoring yourself for $50. Ask 5 family members to Sponsor you for $25. Ask 5 co-workers to Sponsor you for $25. Did you know... September is Blood Cancer Awareness Month!

19 th Annual Light The Night Walk Thursday, September 14th, 2017 Clinton Square Registration: 5:00 p.m. Walk Begins: 7:30 p.m. THANK YOU FOR YOUR SUPPORT! YOUR FUNDRAISING EFFORTS ARE HELPING US WALK TO THE END OF CANCER!