FY 2017 Results Presentation Q Results Presentation. Milan, 24 th April Milan, 15 th May 2018

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FY 2017 Results Presentation Milan, 24 th April 2018 2018 1Q Results Presentation Milan, 15 th May 2018

FY 2017 Results Presentation Milan, 24 th April 2018 Audience & Advertising

gen-16 feb-16 mar-16 apr-16 mag-16 giu-16 lug-16 ago-16 set-16 ott-16 nov-16 dic-16 gen-17 feb-17 mar-17 apr-17 mag-17 giu-17 lug-17 ago-17 set-17 ott-17 nov-17 dic-17 gen-18 feb-18 mar-18 1.1 ITALY Macroeconomic scenario - 2018 Outlook MACRO-ECONOMIC KEY INDICATORS Key Economic Indicators GDP & HH EXPENDITURE y.o.y growth rate forecast 2018 GOOD & SERVICE CONSUMPTION y.o.y montly growth rate, Source: CONFCOMMERCIO GDP 1.4 1.5 1.5 1.3 HH EXPENDITURE 1.3 1.3 1.0 1.0 services good TOTAL SERVICES + 2.1% GOODS: - 1.4% AVG: - 0.3% ISTAT OCSE ISTAT OCSE CONFINDUSTRIA INTESA S. PAOLO CONFINDUSTRIA INTESA S. PAOLO CONSUMPTION PRICES Inflation Rate (y.o.t monhtly var.) source: ISTAT 3M 2017: AVG: +0.8 2,5 2,0 1,5 1,0 0,5 0,0-0,5-1,0 GOOD & SERVICE CONSUMPTION BY MACRO-SECTOR 2017 1Q 2018 Recreational goods and services + 1.0% +0.3% Hotels and eating out +2.7% +2.5% Mobility goods and services -0.7% -3.8% Comunic. Goods and services +2.7% +0.9% Clothing and shoes - 0.2% - 1.7% Home goods and services + 0.7% +0.3% Personal care goods & services +0.6% + 0.9% Food, beverages and tobacco - 0.4% - 1.2% 3

ITALY Sector Analysis Sales & AdEx Trend by Key Sector Jan Mar 2018 10 5 0-5 -10-15 1.2-0.9-0.2 8-5.5-2.6-6.6 0.4 Food Beverage Pers.Care Home Care Sales AdEx -0.7-1.7 2.2 0.9-11.3-0.1 0.9-12,9 5.9-9.4 Clothing Retail Auto Telco Pharma Source: Nielsen, Confcommercio, UNRAE * Automotive Sales to Consumers; Istat. Pharma IMS Health. Adex Personal Care includes Toiletries. Food&Beverages include Easter 4

MEDIASET 1Q 2018 Total advertising revenues 1Q2018 vs 1Q2017 (mio Eur) -1.3% 512,2 505,8 1Q 2017 1Q 2018 TOTAL ADVERTISING MARKET -1.3% (yoy) 5

2.3 MEDIASET 1Q 2018 Advertising breakdown by sector 1Q2018 vs 1Q2017 Retail +1.9% Pharma -14.8% Other +10.2 Media -19.9% 4.7 9.3 3.6 3.4 18.4 Food 22.6 0.8% 15.6 Auto +2.9% Finance -6.2% 7.6 14.7 TLC -13.5% MS TREND better than Total Adv Market MS SHARE better than Total Adv Market No Food +1.4% Source: Nielsen 6

MEDIASET 1Q 2018 Audience performance Core channels vs multichannels, commercial target (15-64 yrs, 24H) Jan Mar 2018 La7 +0.7 Rai -0.7 31.6 3.4 36.0 Mediaset +0.1 CORE CHANNELS Mediaset Rai La7 2017 2018 27.0 27.2 25.4 24.5 2.1 2.8 MULTICHANNELS Other -0.1 11.7 8.0 Discovery +0.1 9.3 Sky+Fox -0.1 Mediaset DTT (Free+Pay) Rai DTT Discovery Sky Channels Fox Channels La7 D 8.9 6.9 7.9 8.0 1.4 0.6 8.8 7.2 8.0 7.9 1.4 0.6 Source: Auditel, Live+Vosdal 7

MEDIASET 1Q 2018 Advertising and audience performance Mediaset market share in Q1 flat vs last year Radio & Digital revenues growth double digit up Leading TV audience share: 36.0% on commercial target (15-64 yrs, 24 H) growing by 10 bps yoy At the FTA business, Mediaset is successfully defending the market share in an environment in which the other operators are still pushing for price per GRPSs deflation 8

MEDIASET Audience and Advertising Key drivers for 2018 and into 2019 CONFIDENCE INDEXES CONSUMERS, MANUFACTURERS & RETAILERS Key Drivers 1Q 2018 2Q 2018 3Q 2018 4Q 2018 Notes Core channels Positive audience trend expected due to strong line up of programs in Q2 and Q4 Thematic channels Football World Cup Thematic channel portfolio to reach 10 channels, launch of 2 new channels: Cinema & series ( 20 channel) Docu-science ( Focus channel) Exclusive Rights for football World Cup Russia 2018 64 live matches in FTA MS-Sky agreement Increase of audience share for Mediaset Premium Cinema and Series channels Advanced TV First Screen Interactive Offer for connected TVs, launched with football World Cup 2018 Extended Offer for Second Screen 9

FY 2017 Results Presentation Milan, 24 th April 2018 Financials

MEDIASET GROUP 1Q 2018 P&L Highlights (Euro mio) 1Q 2017 1Q 2018 Net Consolidated Revenues 889.3 860.6 Italy 649.3 631.0 Spain 240.4 229.6 EBITDA 351.6 317.9 Italy 236.0 219.7 Spain 115.5 98.2 EBIT 76.2 53.9 Italy (0.6) (9.8) Spain 76.8 63.6 Net Profit 15.8 3.5 Group Net Financial Position (1,169.0) (1,377.1) Italy (1,427.9) (1,582.1) Spain 258.9 204.9 11

MEDIASET ITALIAN BUSINESS 1Q 2018 P&L results (Euro mio) 1Q 2017 1Q 2018 Net Consolidated Revenues 649.3 631.0 EBITDA 236.0 219.7 Operating Profit (0.6) (9.8) Financial Income (Losses) (5.1) (5.6) Associates 0.9 0.1 Pre-Tax Profit (4.8) (15.3) Taxes (3.3) 1.2 Minorities (6.7) (10.0) Net Profit (14.8) (24.1) 12

MEDIASET ITALIAN BUSINESS 1Q 2018 Integrated Tv activities (Euro mio) 1Q 2017 1Q 2018 Total Net Revenues 630.1 609.6 Total Gross advertising revenues 512.2 505.8 Commissions (73.5) (72.4) Total Net Advertising Revenues 438.7 433.3 Pay Tv Revenues 151.4 137.6 Other Revenues 40.0 38.7 Total Costs (654.1) (644.6) Personnel Costs (96.1) (92.4) Other Operating Costs (286.1) (286.7) Total Operating Costs (382.2) (379.1) Rights Amortisazion (209.2) (202.1) Other Amortisazion & Depreciation (17.8) (18.0) Intra-company items (44.9) (45.5) Operating Profit (24.0) (35.0) 13

MEDIASET ITALIAN BUSINESS 1Q 2018 Investments 1Q 2017 1Q 2018 (Euro mio) TV rights and cinema 167.2 191.6 Technical & immaterial 6.2 9.7 173.4 Total Investments 201.2 14

MEDIASET ITALIAN BUSINESS 1Q 2018 Cash flow statement (Euro mio) 1Q 2017 1Q 2018 Initial Net Financial Position (1/01) (1,339.8) (1,527.5) Cash Flow from Operation 207.3 192.2 Investment (173.4) (201.2) Disinvestiments 3.8 1.5 Change in Net Working Capital (CNWC) (20.8) (26.2) Cash Flow from Core Activities 16.8 (33.8) Equity (investment)/disinvestment (27.0) (0.6) Dividends paid (59.0) Shares Buyback (16.3) Change in consolidation area (2.6) (20.2) Total Net Cash Flow (88.1) (54.6) Final Net Financial Position (31/03) (1,427.9) (1,582.1) Group Net Financial Position (31/03) (1,169.0) (1,377.1) 15

FY 2017 Results Presentation Milan, 24 th April 2018 Back Up

MEDIASET ITALIAN BUSINESS 1Q 2018 EI Towers (Euro mio) 1Q 2017 1Q 2018 Total Net Revenues 64.6 67.4 Third-Party Revenues 19.2 21.4 Intra-company items 45.4 46.0 Total Costs (41.2) (42.2) Personnel (11.0) (11.3) Other Operating Costs (20.0) (21.0) Other Amortisation & Depreciation (9.6) (9.4) Intra-company items (0.5) (0.6) EI Towers Operating Profit 23.4 25.2 17

MEDIASET SPANISH BUSINESS Back up Slides

MEDIASET ESPANA 1Q 2018 P&L Results (Euro mio) 1Q 2017 1Q 2018 Net Consolidated Revenues 240.4 229.6 Personnel (26.0) (25.7) Other Operating Costs (98.9) (105.7) EBITDA 115.5 98.2 Amortisation & Depreciation (38.8) (34.6) EBIT 76.8 63.6 Financial Income (loss) (0.2) (0.2) Associates 0.5 4.4 Pre-Tax Profit 77.1 67.7 Taxes (16.6) (14.6) Net Profit 60.6 53.2 19

MEDIASET ESPANA 1Q 2018 Investments 1Q 2017 1Q 2018 (Euro mio) Tv rights and cinema 88.8 92.8 Co-production 7.8 0.2 Tangible & Intangible fixed assets 1.8 0.6 98.3 Total 93.7 Investments 20

MEDIASET ESPANA 1Q 2018 Cash Flow Statement (Euro mio) 1Q 2017 1Q 2018 Initial Net Financial Position (1/01) 177.4 135.3 Free Cash Flow 79.4 72.2 - Cash Flow from Operations 105.6 92.5 - Investments/Disinvestiments (98.3) (93.7) - Change in Net Working Capital (CNWC) 72.1 73.5 Change in Equity 2.1 (2.1) Equity (Investments)/Disinvest. (0.5) Total Net Cash Flow 81.5 69.6 Final Net Financial Position (31/03) 258.9 204.9 21

Investor Relations Department: Tel: +39 02 2514.7008 Fax: +39 02 2514.6719 Email: investor.relations@mediaset.it WebSite: www.mediaset.it/investor Forward-looking Statements Statements contained in this document, particularly the ones regarding any Mediaset Group possible or assumed future performance, are or may be forward looking statements and in this respect they involve some risks and uncertainties. Mediaset Group actual results and developments may differ materially from the ones expressed or implied by the above statements depending on a variety of factors. Any reference to past performance of Mediaset Group shall not be taken as an indication of future performance. This announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein. The executive responsible for the preparation of the Mediaset S.p.A. accounts, Luca Marconcini, declares that, as per para. 2 art. 154-bis, of the Testo Unico della Finanza, that the accounting information contained in this document corresponds to that contained in the company s books.