2017 SALES CATALOG Print Digital Event Career Reach a Network of 30,000+ For more information, please contact: Tabitha Jenkins Account Manager 352-333-3468 tjenkins@naylor.com
2017 SALES CATALOG WHO WE ARE Prospanica is the non-profit organization dedicated to empowering the Hispanic community to achieve their full educational, economic, and social potential. Formed in 1988 as the National Society of Hispanic MBAs (NSHMBA), Prospanica advocates the pursuit of higher education and Hispanic leadership advancement. Prospanica is the Association of Hispanic Professionals with 45 Chapters nationwide and hundreds of community partners across the U.S. and Puerto Rico. For more information, visit www.prospanica.org. Why Prospanica? As the largest and fastest growing minority group, Hispanics are severely underrepresented in professional employment and are expected to account for 60 % of the U.S. population growth by 2050. Prospanica is dedicated to building and advancing Hispanic leadership through education and professional development and strives to be a leading catalyst for professional achievement. Prospanica celebrates Hispanic success by showcasing professional talent every year at the national conference and career expo, and 2017 will be no exception. Take part at the 2017 annual conference in Philadelphia, PA, September 26-30, and meet with the nation's best Hispanic professionals and business students.
2017 SALES CATALOG CHAPTERS Prospanica has broadened and deepened its reach for Hispanic professionals in what is now 45 Professional and University Chapters that span the U.S. and Puerto Rico. In a single year, Prospanica Professional Chapters execute more than 250 events to provide members with localized and market-specific opportunities to network, gain professional development, and better know university, organizational and corporate partners. Each chapter is established strategically in cities large and small to strengthen the leadership pool and provide corporate and university partners access to the nation's top Hispanic talent. PROFESSIONAL CHAPTERS UNIVERSITY CHAPTERS Atlanta Austin Bakersfield Boston Chicago Cincinnati Cleveland Columbia Columbus Connecticut Dallas Ft. Worth Denver Detroit El Paso Houston Indianapolis Kansas City Los Angeles Louisville Milwaukee Minneapolis St. Paul New Jersey New Mexico New York Orange County Oregon Orlando Philadelphia Phoenix Puerto Rico Rio Grande Rochester San Antonio San Diego San Francisco San Jose Seattle South Florida Tampa Bay Washington D.C. Northeastern Illinois University Cal State LA California State University, Dominguez Hills University of Puerto Rico at Cayey University of Central Florida
2017 SALES CATALOG AUDIENCE BREAKDOWN Our print, online and event opportunities reach an audience of more than 30,000 professionals across 45 chapters in the U.S. and Puerto Rico. Prospanica includes professional members, entrepreneurs, Hispanic graduates and undergraduates across the country. You have the opportunity to target the fastest growing demographic in the U.S. 30,000+ 45 chapters 18-24 13% Age 25-34 75% 34-44 8% 45+ 4% Gender 39% 61% Top 3 Bachelor Degrees 1. Science 2. Arts 3. Engineering Top 3 Master Degrees 1. Administration 2. Business 3. Finance Prospanica communications give you the ability to increase brand awareness, recruit talented professionals, promote your MBA program or display your company as a pillar of diversity and inclusion to the growing Hispanic population. Contact Naylor today for custom marketing packages to fit your company's budget and needs. Highly Educated 73% are MBA Graduates 61% are Students High Achievers Nearly 20% have Management Experience 51% have 3-6 years of Professional Experience Source: 2016 Prospanica Conference & Career Expo Demographics
2017 SALES CATALOG DEMOGRAPHICS HISPANICS: THE FASTEST GROWING DEMOGRAPHIC IN THE U.S. 30 % Expected increase of Hispanics overall share of the U.S. workforce. 30.5 million Projected Hispanic labor force by 2020 119 million Projected Hispanic population by 2060, which will constitute 28.6% of the nation's population. $1.7 trillion Projected Hispanic consumer power by 2019. Sources: U.S. Census Bureau, Bureau of Labor Statistics
2017 SALES CATALOG Prospanica Job Board Win the Talent War with the Prospanica Job Board The Prospanica Job Board is the strategic bridge to the talented candidates your company needs to win in a competitive market. The Prospanica Job Board is more than just a collection of searchable resumes and uses the latest advances in social media and search technology to generate the matches that lead to hiring success. Check out these valuable services certain to connect you to highly qualified and diverse talent! Recruiting Services Featured Employer: Highlights your company's logo with a hyperlink back to your website. Featured Job: Spotlights your featured job on the Prospanica Job Board home page. Job Wrapper: Pulls job postings directly from your company's website. Spotlight: Highlights your job posting. Search Feature: Searchable resume database. Prospanica Professional Job Board Pricing Item Description 1 Year Unlimited Job postings and Resume views 6 Months Unlimited Job postings and Resume views Conference Job Board July - Sept Unlimited postings and Resume views 3 Months Unlimited Job postings and Resume views 20/20 Pack - 20 Job postings with 20 Resume views 10/10 Pack - 10 Job postings with 10 Resume views 5/5 Pack - 5 Job postings with 5 Resume views Price $10,000 $6,500 $6,000 $3,500 $2,000 $1,000 $500 Visit jobs.prospanica.org to purchase the Prospanica Job Board directly.
PROSPANICA MAGAZINE Net Advertising Rates Prospanica Magazine is the premier magazine for Hispanic Professionals designed to assist the recruitment, career development and promotion of Hispanics. Prospanica Magazine is distributed to 30,000+ in print and online, as well as to hundreds of Fortune 500 partners, Universities and more. Circulation includes professional members, entrepreneurs, Hispanic graduates and undergraduate business students across the country. Visit the publications section on www.prospanica.org to read the most current issue. 2017 Content Plan* Publications Themes and Bonus Distribution Important Dates Spring/Summer 2017 issue Forging New Cycles Spring 2017 Fall/Winter 2017 issue 2,500 copies at the 2017 Conference & Career Expo Space Res: July 14 Ad Due: July 21 Release: Sept 2017 Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates Spring Only Show issue - Fall Outside Back Cover $ 3,000 $ 6,200 Inside Front or Inside Back Cover $ 2,000 $ 8,100 Full Page $ 1,100 $ 4,800 1/2 Page $ 800 $ 4.000 1/4 Page $ 750 $ 2,900 Belly Band N/A $7,000 *Content plan and dates subject to change without notice.
PROSPANICA NEWS Advertising Rates Gain brand visibility year-long by sponsoring or advertising in Prospanica News. This monthly communication is emailed to more than 24,000 and hosted on www.prospanica.org to be viewed by Prospanica website visitors. It contains articles of interest to Hispanic professionals, students and entrepreneurs, news from Prospanica Chapters, and important information about the organization and its national events. The high readership rate makes it an excellent advertising vehicle for any product or service directed to this highly sought audience. Box Ads Located between popular sections of the enewsletter 12 issues $5,500 6 issues $3,500 6 total positions available with no rotation 300 x 250 pixels JPG, PSD or GIF at 72 DPI Provide link URL Distribution Schedule January 12, 2017 February 9, 2017 March 8, 2017 April 12, 2017 May 10, 2017 June 14, 2017 July 12, 2017 August 9, 2017 September 13, 2017 October 11, 2017 November 8, 2017 December 13, 2017 Your ad here Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing-ready. Your ad here
PROSPANICA ADVERTISING Specifications Print Advertising Specifications Magazine Trim Size: 8.375" x 10.875" Full-Page Bleed 1/2 Page Horizontal 1/4 Page Horizontal 8.375" x 10.875" 8.375" x 4.4375" 5.4375" 4.1875" x 5.4375" Artwork Requirements Ads must be full color and hi-resolution Adobe Acrobat PDF format PDF format must include live and bleed crop marks: Full-page: 8.375 x 10.875 and should include a.125 bleed on all sides that bleed 1/2 page: 8.375 x 5.4375 and should include a.125 bleed on all sides that bleed 1/4 page: 4.1875 x 5.4375 and should include a.125 bleed on all sides that bleed All screened graphics must be converted to CMYK format at hi-resolution 300dpi All RGB, LAB, and index colors must be converted to CMYK, gray scale or spot color Online Advertising Specifications Prospanica Website Lower Leaderboard 728 x 90 pixels JPG, PSD or GIF at 72 DPI Provide link URL Prospanica News Box Ads 300 x 250 pixels JPG, PSD or GIF at 72 DPI Provide link URL Square Banner Ad 300 x 250 pixels JPG, PSD or GIF at 72 DPI Provide link URL
PROSPANICA WEBSITE Advertising on www.prospanica.org Advertising on the Prospanica website allows you to position your company with Hispanic business professionals across the country. Visitors log on to prospanica.org to learn about upcoming association events, view the latest issue of Prospanica Magazine, read the Prospanica News and find information on education and career advancement. Advertising on prospanica.org offers several cost-effective opportunities to connect with Hispanic MBA professionals and students. Features of website advertising: Year-round visibility reinforces brand recognition Directs visitors to the landing page of your choice Allows dynamic, time-sensitive promotion On average, www.prospanica.org receives: More than 14,700 visits per month 9,600 unique visits per month More than 48,000 pageviews per month More than 3 minutes spent per visit 3 1/2 pages per visit * Traffic numbers from April 30, 2016 - Oct. 31, 2016 Square Banner Ad (300 x 250 pixels) 12 Months $3,600 Rotates throughout most interior pages Four ads rotating in position Lower Leaderboard (728 x 90 pixels) 12 Months $5,000 Rotates on home page and most interior pages Six ads rotating in position Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing-ready.
S P O N S O R S H I P S EXCLUSIVES ANNUAL MEMBERSHIP MEETING Price: $35,000 The Annual Membership Meeting features Prospanica leadership, local and regional representatives and lead sponsors. Prospanica's CEO and the National Board present updates on the Year in Review and introduce plans for the future. Includes: 2-3 minute speaking opportunity Multi-media recognition Product placement opportunity Link on Conference website CASE COMPETITION Price: $85,000 Prospanica has a long-standing history of involving the best and the brightest students from the nation's top MBA programs at the Annual Conference & Career Expo. Through this case competition, students gain real world problem solving skills and experience networking opportunities with some of the nation's top organizations. Sponsors of this event have the opportunity to preview the new talent pool in action all while building and branding this experience for participants. Includes: Three speaking/presentation opportunities: 2-3 minutes at the case competition welcome, 3-5 minutes during case competition luncheon and 2-3 minutes during awards presentation. Multi-media recognition throughout the case competition Product placement opportunity Logo placement on all electronic marketing materials to universities and students Link on conference/case competiion website
S P O N S O R S H I P S EXCLUSIVES BRILLANTE GALA The Brillante Gala is an evening of celebration as we honor our founders, showcase milestones from our history, highlight the year's achievements and recognize leaders who have contributed to our community. Each year Prospanica seeks nominations for those outstanding individuals, businesses, non-profits, educational institutions, and companies whose endeavors coincide with the Prospanica mission and directly benefit the advancement and recognition of Hispanics and the Hispanic communities across the nation. Brillante Award for Corporate or Government Excellence Brillante Award for Education Excellence Brillante Award for Entrepreneurial Excellence Brillante Award for Member Excellence Brillante Award for Community Service Excellence BRILLANTE RECEPTION Price:$40,000 Includes: 5 Brillante invitations for reception and dinner 5 minute speaking opportunity Special acknowledgement from Prospanica Multi-media recognition at dinner Product placement opportunity BRILLANTE DINNER Price: $100,000 Includes: 8 Exhibitor registrations (no access to meals) 1 minute speaking opportunity 1 reserved table for 10 at dinner Special acknowledgment from Prospanica Link on Conference website BRILLANTE AWARDS PARTY Price: $75,000* Promoted as the Sponsor for the Brillante Entertainment (1) table at the Brillante reception and dinner Special acknowledgment from Prospanica Link on Conference website *Price may vary per booked entertainment. Contact corporaterelations@prospanica.org for details.