FREESTYLE FIS WORLD CUP 2008/2009

FREESTYLE FIS WORLD CUP 2008/2009 TV EXPOSURE REPORT OC SEMINAR DUBROVNIK (CRO) May 24th 2009

Table of contents Rights holders map Races Rights holders map Magazine TV Exposure Report: total exposure (as of 11.05.2009) notes - explanations venue by venue report 2008/2009 Freestyle FIS World Cup Overview

2008-2009 rights holders list - RACES NATIONAL BROADCASTERS EUROSPORT 2 COUNTRIES EUROSPORT ASIA COUNTRIES

2008-2009 rights holders list -

2008 2009 TV Exposure SEASON 2007-2008 2008-2009 BROADCAST (h.mm.ss) 504.06.28 581.46.43* 2007-2008 2008-2009 581.46.43 504.06.28 2007-2008 2008-2009 * data as of May 11th 2009 not all the broadcasters have delivered the 2008-2009 broadcast reports yet

TV Exposure Report The TV Exposure Report is exclusively based on the information received from the broadcasters. Referring to the kind of broadcast, the following information has been specified: SAME-DAY HIGHLIGHTS NEWS transmission of the entire competition on a live basis transmission of the entire competition on the same competition day but after the competition s end transmission of the entire competition on a delayed basis (starting from the day after the competition) re-run of the live and/or delayed transmission transmission of the top runs from each competition possibly with the interviews and podium shots (transmission covers the most important aspects of the competitions in less than 20 minutes) weekly official Freestyle FIS World Cup TV program that covers all the World Cup competitions. During the 2008-2009 there were 13 episodes of 25 minutes each. All the episodes have the following elements: race/competition report, focus on athletes/characters as well as on particularly interesting aspects of the World Cup short (3 minutes) competition recap featuring final, winners and podium

MERIBEL (FRA) - DM 0.10.00 HIGHLIGHTS 3.03.23 2.40.00 SAME-DAY 1.00.00 19.43.09 12.11.32 SAME-DAY HIGHLIGHTS 3.03.23 2.40.00 1.00.00 12.11.32 19.43.09 0.10.00 38.48.04 8% 7% 3% 31% 51% 0%

ADVENTURE MOUNTAIN (CHN) AE 1.46.27 HIGHLIGHTS 4.00.00 15.47.55 13.00.00 HIGHLIGHTS 4.00.00 13.00.00 15.47.55 1.46.27 34.34.22 12% 38% 46% 5%

ST. JOHANN (AUT) - SX 1.00.00 7.00.00 14.02.00 1.00.00 7.00.00 14.02.00 22.02.00 5% 32% 64%

LES CONTAMINES (FRA) SX + HP 5.49.22 5.16.36 1.20.00 SAME-DAY 4.57.53 11.44.07 SAME-DAY 5.16.36 1.20.00 4.57.53 11.44.07 5.49.22 29.07.58 18% 5% 17% 40% 20%

FLAINE (FRA) - SX 5.49.22 4.07.14 6.20.00 14.55.02 1.20.00 SAME-DAY SAME-DAY 4.07.14 6.20.00 1.20.00 14.55.02 5.49.22 32.31.38 13% 19% 4% 46% 18%

LAKE PLACID (USA) AE Night + SX 0.56.17 HIGHLIGHTS 15.01.57 17.06.41 16.30.00 HIGHLIGHTS 17.06.41 16.30.00 15.01.57 0.56.17 49.34.55 35% 33% 30% 2%

MONT GABRIEL (CAN) MO + AE 11.44.33 0.52.07 HIGHLIGHTS 18.43.51 22.00.00 HIGHLIGHTS 18.43.51 22.00.00 11.44.33 0.52.07 53.20.31 35% 41% 22% 2%

DEER VALLEY (USA) MO + AE Night + HP + DM Night 12.07.50 0.52.07 HIGHLIGHTS 22.24.08 19.31.28 HIGHLIGHTS 22.24.08 19.31.28 12.07.50 0.52.07 54.55.33 41% 36% 22% 2%

CYPRESS MOUNTAIN (CAN) SX + AE Night + MO Night 11.24.32 27.31.42 34.35.39 27.31.42 34.35.39 11.24.32 73.31.53 37% 47% 16%

ÅRE (SWE) MO + DM 5.32.36 12.03.14 1.44.00 SAME-DAY 19.12.39 6.21.31 SAME-DAY 12.03.14 1.44.00 6.21.31 19.12.39 5.32.36 44.54.00 27% 4% 14% 43% 12%

MOSCOW (RUS) AE 4.26.59 5.32.36 0.42.44 4.26.59 0.42.44 5.32.36 10.42.19 42% 7% 52%

MYRKDALEN - VOSS (NOR) SX + MO 5.26.55 4.40.00 7.04.57 SAME-DAY 8.25.00 27.33.23 SAME-DAY 4.40.00 7.04.57 8.25.00 27.33.23 5.26.55 53.10.15 9% 13% 16% 52% 10%

BRANÄS (SWE) SX 5.26.55 5.37.38 3.37.00 16.16.58 5.37.38 3.37.00 16.16.58 5.26.55 30.58.31 18% 12% 53% 18%

MEIRINGEN HASLIBERG (SUI) SX 3.05.00 11.12.25 3.05.00 11.12.25 14.17.25 22% 78%

LA PLAGNE (FRA) DM Night + HP + SX 8.02.00 1.26.00 HIGHLIGHTS 14.03.12 10.14.07 4.00.00 1.32.00 SAME-DAY SAME-DAY HIGHLIGHTS 14.03.12 1.32.00 4.00.00 10.14.07 8.02.00 1.26.00 39.17.19 36% 4% 10% 26% 20% 4%

2008-2009 FREESTYLE FIS WORLD CUP DATABASE OVERVIEW

TV Exposure Report focus on the kind of broadcast 2007-2008 2008-2009 Live 17.41.14 48.51.17 Same-day Delayed 15.40.57 Delayed (+Repeats) 282.01.08 358.27.24 Magazine 175.15.56 152.44.07 Highlights 29.08.10 6.02.58 * data as of May 11th 2009 not all the broadcasters have delivered the 2008-2009 broadcast reports yet

TV Exposure Report focus on the event 2007-2008 2008-2009 240.00.00 216.00.00 199.26.44 204.57.03 215.09.28 192.00.00 168.00.00 131.24.35 148.12.21 144.00.00 116.04.31 120.00.00 96.00.00 72.00.00 40.22.52 48.00.00 30.15.36 24.00.00 0.00.00 AERIAL HALF PIPE MOGUL SKI CROSS * data as of May 11th 2009 not all the broadcasters have delivered the 2008-2009 broadcast reports yet

TV Exposure Report focus on the transmission per venue MERIBEL ADVENTURE MOUNTAIN ST. JOHANN LES CONTAMINES FLAINE LAKE PLACID MONT GABRIEL DEER VALLEY CYPRESS MOUNTAIN ARE MOSCOW VOSS BRANAS MEIRINGEN - HASLIBERG LA PLAGNE 38.48.04 34.34.22 22.02.00 29.07.58 32.31.38 49.34.55 53.20.31 54.55.33 44.54.00 10.42.19 53.10.15 30.58.31 14.17.25 39.17.19 73.31.53 0.00.00 12.00.00 24.00.00 36.00.00 48.00.00 60.00.00 72.00.00 84.00.00 * data as of May 11th 2009 not all the broadcasters have delivered the 2008-2009 broadcast reports yet

TV Exposure Report focus on the transmission per country USA UKRAINE TURKEY SWEDEN SOUTH/LATIN AMERICA RUSSIA PORTUGAL POLAND NORWAY JAPAN ITALY IRELAND GREECE FRANCE FINLAND EUROPE CROATIA CANADA ALBANIA ASIA AUSTRALIA 3% 1% 0% 1% 1% 0% 2% 1% 1% 1% 2% 2% 3% 4% 4% 7% 8% 10% 10% 13% 27% 0% 5% 10% 15% 20% 25% 30% * data as of May 11th 2009 not all the broadcasters have delivered the 2008-2009 broadcast reports yet

FIS SKI WORLD CUP 07-08 Thank you for your kind attention For any additional information please contact: INFRONT ITALY SRL Via Deruta, 20 20132 Milano Tel. + 39 02 771121 - Fax +39 02 28900439 anna.banach@infrontsports.com