11th International Equine Trade Fair 2016 5-7 October 2016, MEYDAN, GATE C, DUBAI, UAE POST SHOW REPORT www.alfaresdubai.com
ABOUT AL FARES INTRODUCTION & HIGHLIGHTS HH Sheikh Hasher Bin Juma Al Maktoum, Director General of the Dubai Department of Information has inaugurated Al Fares International Equine exhibition in Meydan in Dubai. The exhibition is one of the oldest fairs in Asia and Africa that is specialized in the equine industry. It provides all the gears needed in equestrian sports such as food and medicine, in addition to securing materials to establish horse riding centres, and other related maintenance products and services. The event welcomes horse owners, trainers, equine industry experts, and senior international knights. Al Fares illustrates the remarkable development of these sports in the UAE and displays the latest new products and services for horses and riders. During the opening ceremony, Sheikh Hasher said: "We are pleased to open Al Fares exhibition for the first time in Meydan in Dubai, which leverage it to a higher level and confer it greater credibility among the horse lovers and equestrian community. This is intended to raise the number of visitors from horse riders, coaches and specialists in equestrian sports within UAE and all over the world. This is an outstanding start of the show as it precedes the launch of horse racing events in Meydan. The latter contributes in raising the exhibition popularity, which allows riders and sportsmen participating in Dubai racing to acquire required equipments for this international competition." HH Sheikh Hasher added: "Al Fares fair will remain a leading platform to disseminate the horsemanship values, principles and ethics that constitute the pride of Arabs since ancient times. It has also a mission of increasing mainstream interest in equine sports among young men and women in the region, which would contribute positively to shaping their personalities and inculcating courage spirit." Mr. Satish Khanna, the exhibition organizer, has confirmed the importance of having sportsmen attending the event to take advantage of the expertise of international specialists and pioneers in the equitation s field, as well as to discover the novelties and last information about the equine industry and the exciting universe of horseracing. Mr. Rasheed Mbayed, also highlighted the need to exploit the rank of the UAE in equestrian sports globally and the distinctive achievements of Emirati horse riders in major international horse racing events, in order to improve the equine sports and popularize them among the masses of young citizens and residents. He has pointed out that Al Fares Dubai exhibition is the ideal destination to introduce different types of equestrian sports, and thus to learn how to start practicing it as professionals and to instil the fundamental principles and ethics of equitation.
SHOW INFORMATION NAME: AL FARES INTERNATIONAL EQUINE TRADE FAIR 2016 EDITION: 11TH EDITION VENUE: MEYDAN DATES: 5TH 7TH OCTOBER 2016 FREQUENCY: BIENNIAL WEBSITE: www.alfaresdubai.com ORGANIZER: P.O.Box 11183, Dubai, U.A.E. Tel: +971 4 3406888 Fax: +971 4 3403608 210 + BRANDS AND PRODUCTS 19 COUNTRIES
EXHIBITOR PROFILE Feeds and supplements Veterinary products and services Grooming products Exercising and training products Equine spas and rehab products Trailers and trucks Breeding products and services Stabling products and services Saddlery and tack Clothing and accessories Equestrian sports Equine art Equine infra-structure Lifestyle for horse people Horse safaris and equine holidays Associations, stables, riding schools and clubs New products AL FARES 2016 EXHIBITOR OVERVIEW 74% 26% International Exhibitors Local Exhibitors EXHIBITOR FEEDBACK 92% 80% of exhibitors will return next edition of exhibitors rated the show as professional trade show COUNTRIES EXHIBITED IN AL FARES 2016 AUSTRALIA, CANADA, FRANCE, GERMANY, IRELAND, ITALY, INDIA, INDONESIA, JORDAN, OMAN, PAKISTAN, SAUDI ARABIA, SOUTH AFRICA, SWEDEN, THE NETHERLANDS, TURKEY, UAE, UK, USA
VISITORS PROFILE AL FARES 2016 VISITOR S OF INTEREST DISTRIBUTOR/AGENT 19% RIDING CLUB/HORSE-STUD FARM 7 % HORSE OWNER/BREEDER 10% RETAILER 11% MANUFACTURER/PRODUCER 15% GROOMER 5% VETERINARY PRODUCTS & SERVICES 12% PROFESSIONAL RIDER 6% TRAINER 8 % LEISURE/RECREATIONAL RIDER 7% VISITORÊS OVERVIEW 92% 92% of visitors agree that this event is fully representative of the industry SOURCE OF INFORMATION REASON TO VISIT 85% 95% of visitors said Al Fares is the most credible source of information for purchasing products and services. of visitors it was very important or important for them to find new products & Suppliers for their business at the show.
PROMOTIONAL ACTIVITIES PRESS/MEDIA RELATIONS TV/RADIO ADVERTISEMENTS NEWSPAPER ADVERTISEMENTS (ARABIC/ENGLISH) EMAIL MARKETING DIRECT MAIL SMS CAMPAIGN MAGAZINE ADVERTISING SOCIAL MEDIA VIP INVITATIONS WEBSITE PARTICIPATION IN OVERSEAS EQUINE FAIR HAND DELIVERY OF INVITATIONS TO INDUSTRY RELATED DELEGATES VISITORS STATISTICS 4120 72% Trade Visitors attendees from the UAE 20% 8% came from GCC countries (excluding UAE) of visitors from Africa, Asia, Europe and America VISITORS CAME FROM THE FOLLOWING COUNTRIES: Australia Austria Bahrain Canada China Egypt France Germany India Iraq Iran Italy Jordan Kuwait Lebanon Poland Oman Pakistan Philippines Qatar Saudi Arabia Sweden Sri Lanka South Africa The Netherlands Turkey Turkmenistan UAE UK USA
THANK YOU SPONSORS & PARTNERS Venue Associate Member Official Media Partners Supporting Media Partners Be Part Of Al Fares 2018 For further information on Al Fares Dubai, please contact the team directly or visit www.alfaresdubai.com RASHEED MBAYED Exhibition Manager Tel: +9714 3406888 ext 240 Fax: +9714 3403608 Email: rasheed@alfajer.net IMEE VINALON Exhibitions Coordinator Tel: +9714 3406888 ext 207 Fax: +9714 3403608 Email: imee@alfajer.net SEE YOU IN 2018!