Hudson River Park 2015 Sports Partner Sponsorship 1
Sports Partner Hudson River Park offers a wide variety of sports and athletic activities to the millions of New Yorker s that use the park. Everyday of the year you can find active park patrons in the middle of a rugby scrum at Pier 40, skateboarding in the pool at the Pier 62 Skatepark, spiking a ball on the Pier 25 Beach Volleyball Courts or smashing a baseline winner with a view of the downtown skyline at the Canal St. tennis courts. Events Healthy on the Hudson Sports Facilities Athletic Fields Basketball Courts Skateparks Tennis Courts Volleyball Courts The combination of physical assets, event assets and media assets provide a unique opportunity to reach valuable demographics through on-site activations and signage, experiential tieins, promotion collateral, media, and online presence, while supporting one of the largest open space Manhattan footprints that receives 17 million+ visits per year. 2
Sport Events and Facilities Facilities Skate Parks Tennis Courts Athletic Fields Tribeca: 8,840 square feet Pier 62: 15,000 square feet Canal St.: Two (2) doubles and one (1) singles court Pier 40: Three and a half (3.5) acres of recreation field space. Average of 200,000+ athletes and active park patrons use the fields annually. Chelsea Waterside Park: 32 yard x 60 yard allpurpose outdoor turf field Basketball Courts Volleyball Courts Harrison St., Canal St. and Chelsea Waterside Park Pier 25: Three (3) beach volleyball courts Events Healthy on the Hudson Hudson River Park teams up with Lolë to provide free yoga, boot camp and other fitness classes throughout the summer at two (2) locations 3
Sports Partner Activation Official Partner of all Hudson River Park sport events and locations Brand visibility and signage at all sport events and facilities Partner's activation footprint at all sport events Partner s logo on the following HRP websites (when applicable): events, events series, sports facilities Partner s logo on all sport eventsrelated collateral material Designation rights of a TBD number of HRP sport facilities Partner s logo on HRP printed maps One (1) annual partner recognition e-mail to HRP database Partner s logo on all HRP digital communications Partner's description and logo link on HRP Partners page Right to host six (6) sampling activities per year Right to host one (1) event per year Logo on all paid media ads that refer to sport events Press release announcing the partnership Partner s mention on all relevant HRP press release and e-mail blasts Right to use HRP mark, logo and image for marketing and promotional purposes 4
Term and Investment One (1) year partnership Opportunity to negotiate multi-year agreement First right of renewal Annual investment Sponsorship fees are negotiable. Please call for pricing. 5
Appendix Park Map Exposure Summary Audience Profile 6
7 2015 Sports Facilities and Events Canal St Basketball Courts Tribeca Skatepark Healthy on the Hudson Canal St Tennis Courts Pier 40 Fields Pier 62 Skatepark Chelsea Waterside Park Athletic Field and Basketball Court Harrison St Basketball Court
Sponsorship Exposure Summary Sports Events Estimated impressions: 551,366 Physical Assets Estimated impressions: 13,322,317 Database Estimated impressions: 209,845 Online Presence Social Media On-site Activation Estimated impressions: 475,145 Facebook: 8,300+ Twitter:6,600+ Estimated impressions: 81,650 Marketing Campaign Estimated impressions: 335,760 Media Announcement of partnership Full Summer Event Series schedule release Total estimated impressions: 15,010,983 8
9 Visitor Profile Gender Age Income Park Wide Male 44% Female 56% 18-24 25-44 45+ 14% 36% 48% $50 - $100K $100 - $200K $200K+ 20% 27% 26% Male Gender Female Age 18-34 35-54 55+ Income $50 - $100K $100 - $200K Events 39% 61% 13% 24% 61% 24% 35% Characteristics: Passionate Park Patrons Key Influencers Young Professionals College Educated Disposable Income Socially Conscious
Thank You Thank you for your consideration. Please contact me with any questions or comments. Tom Lindon Vice President of Marketing & Events (212) 627-2020, Ext.8754 tlindon@hrpt.ny.gov 10