EVENT SPONSORSHIP OPPORTUNITIES

EVENT SPONSORSHIP OPPORTUNITIES

WHY MS? CANADA HAS THE HIGHEST RATE OF MS IN THE WORLD. It s true 100 000 Canadians live with multiple sclerosis; and three more are diagnosed every day. MS is a complex and unpredictable disease, affecting vision, hearing, memory, balance, and mobility. Its effects are not only physical, but emotional and financial, and they last a lifetime. The MS Society of Canada s mission is to fund groundbreaking MS research and provide support and services for people living with MS through 120 chapters from coast-to-coast, and a world-class network of researchers. But we can t do it alone. Through the generosity of thousands of participants, donors, and corporate partners, we are taking a stand against Canada s disease. We are asking Canadians one simple question: Will you do whatever it takes in the fight to end MS? 3:1 The diagnosis of MS in women compared to men. 15-40 The ages at which MS is most commonly diagnosed.? As of today, there is no cure.

Value Proposition Canada has the highest rate of MS in the world. This is an important and urgent matter to Canadians, who always rise to the challenge. The MS Society funds ground-breaking research and provides life-enabling services for people living with MS. Our events are supported by hundreds of thousands of participants and donors, committed to ending MS. Our events provide an opportunity to align with an important cause and trusted brand, and reach a loyal demographic through meaningful activation.

The MS Walk is the MS Society s largest fundraiser, with 40 000 participants in 160 communities raising $9 million each year. The MS Walk participant is primarily female, aged 25-44, and owns a home with a household income of $70 000+. She is closely connected to the cause, with an affinity and loyalty to companies that support the MS Society.

Reaching across Atlantic Canada with 13 events, the MS Walk has significant presence in key markets like Halifax, Moncton, Charlottetown, and St. John s.

MS Walk day in Atlantic Canada is an empowering and inspiring experience with more than 2,000 supporters coming together in the fight to end MS.

MS Bike is the largest cycling series in North America, with 26 events attracting 12 000 cyclists that raise $9 million annually. The MS Bike participant is 35-55, owns a home with multiple vehicles, with an income of $100 000+ MS Bike participants aspire to a healthy lifestyle, looking for new ways to remain active.

MS Bike participants recognize quality when they see it. There are numerous sponsorable properties such as the registration area, start/finish line, rest stops and awards celebration. Sampling opportunities, prizing, creative activation, and event integration are all possible for official sponsors of MS Bike. Atlantic Canada plays host to nearly 400 cyclists in three exciting MS Bike events each year: Sussex to Saint John NB, Annapolis Valley NS, and St. John s NL

Sussex to Saint John, NB Annapolis Valley, NS St. John s, NL The ride begins in the quaint town of Sussex and meanders through the Kennebecasis River Valley toward Saint John. Cyclists have the option of riding the more challenging route through the hills of Kingston or staying on the main route through to the finish at the Rothesay Netherwood School. Saturday evening festivities include dinner, presentations and awards with a return ride to Sussex on Sunday to enjoy a BBQ at the finish line Beginning at Acadia University in Wolfville, participants cycle through the picturesque Annapolis Valley countryside on one of two circular routes. Following Saturday's ride, participants and volunteers celebrate their accomplishments during the evening awards banquet. On Sunday morning, following a hearty breakfast, cyclists once again choose between two ride lengths and complete the weekend with a BBQ at the finish line. Participants can choose to take in one or both days of the event. This one-day event begins in the aptly named town of Paradise with a pre-ride awards celebration. Cyclists then enjoy some of the best scenery Newfoundland has to offer as they ride to the picturesque coastal town of Torbay, returning to Paradise for a BBQ at the finish line.

PARTNERING WITH THE MS SOCIETY BRAND ALIGNMENT MARKETING & PROMOTION The MS Society believes in a strategic approach to sponsorship, delivering activation through all aspects of the event. We will work with you to emphasize the areas of activation that will maximize your return on investment. PARTICIPANT ACCESS EMPLOYEE ENGAGEMENT ON-SITE ACTIVATION PARTNERING WITH THE MS SOCIETY MEANS: > A customized and strategic approach designed to meet your business and brand objectives. > A team takes you from development to activation. The MS Society does not hire an outside agency to manage sponsorships: you will be partnered with dedicated staff that live and breathe the cause and events. > A partnership with a trusted brand and important cause: help us end Canada s disease.

For more information please contact: Tim Dunlop Director, Development Office (902) 800-3226 Toll Free (800) 268-7582 tim.dunlop@mssociety.ca Our mission: to be a leader in finding a cure for multiple sclerosis and enabling people affected by MS to enhance their quality of life.