Quote of the Week: Don t tell me the skies the limit when there are footsteps on the moon. ~Unknown Club Excellence Program Announcement

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Page 1 of 5 2012 Volume 33 USA Swimming < pclark@usaswimming.org> Sat, Sep 1, 2012 at 7:43 AM In this Newsletter Volume 33-08/31/2012 1. 2013 Club Excellence Program 2. Sign Up Now For A USA Swimming Committee 3. Top Five Excuses For Not Eating Healthy 4. 2012 Paralympic Games News, Videos And Results 5. New on the Web - Coach Education 6. The Twin Aims of Deliberate Practice 7. Does Your Nonprofit Website Make These Mistakes? 8. Accountability: Say It, Do It! 9. The New Problem of Entitlement 10. The Leadership Coach Dear Coaches, Quote of the Week: Don t tell me the skies the limit when there are footsteps on the moon. ~Unknown 2013 Club Excellence Program Announcement The 2,800 member clubs of USA Swimming are the foundation of the historic success of USA Swimming s Olympic efforts. We are proud to honor the dedication and commitment of these clubs as we introduce the 12th year of the USA Swimming Club Excellence Program. We are pleased to formally announce the 2013 program and provide directions regarding the application process. For complete program information and the link to begin the application, please visit the Club Excellence page on the USA Swimming website. In order to apply for the 2013 program, clubs must: 1. Complete the online application form available on the USA Swimming website. 2. Submit the performance scoring using the Online Meet Entry (OME) system on the USA Swimming website. Instructions for using OME are included in this packet. 3. Submit the online application and performance scoring by the Oct 19, 2012 deadline. Following is the complete time line for the 2013 program: 09-04-12: Application period begins. Program announcement distributed to all USA-S clubs. Application form and info available on the USA-S Swimming website. 10-19-12: Deadline for applications from clubs to USA Swimming 12-15-12: Club rankings announced by USA Swimming & Grant applications sent to all qualifying clubs (Gold and Silver) 02-22-13: Deadline for grant applications to USA Swimming from qualifying clubs 04-19-13: Grant awards announced by USA Swimming For More Information: Please contact Pat Hogan or Tom Avischious or call the USA Swimming office at (719) 866-4578. Sign Up Now For A USA Swimming Committee This year, the committee application form is only available online. There won t be any hard copies in Greensboro. Anyone interested in serving on a USA Swimming committee must complete the new online

Page 2 of 5 committee application form before September 30, 2012. Anyone applying to serve on a committee must be a current member of USA Swimming and must have completed all membership requirements. Top Five Excuses For Not Eating Healthy By Chris Rosenbloom, PhD, RD, CSSD Athletes, like most people, have many excuses for why they don t eat healthy foods. However, athletes, unlike most people, participate in hard training and competition so their need for calories and nutrients are high. Skipping meals and choosing nutrient-poor junk foods can contribute to feeling tired and not getting the most out of your training. Here are some of the most common excuses I hear from athletes, and some quick fixes to break the excuse cycle. For the full article click here. 2012 Paralympic Games News, Videos And Results The swimming competition of the 2012 Paralympic games began Thursday, Aug. 30. Peter Clark Sport Development Consultant Eastern Zone USA Swimming 719-866-3561 Direct 719-330-0743 Cell 719-866-4669 Fax 719-866-4578 Office 1 Olympic Plaza Colorado Spring, Colorado 80909 email The U.S. Olympic Committee has secured the rights to broadcast the Paralympic Games in the United States, and its writers, photographers and camera crews will be creating multiple daily news and feature stories about Paralympic athletes, competitions and other London events. This will be in addition to the 600 hours of live web streaming done by the International Paralympic Committee, as well as highlight shows on NBC Sports Network (Sept. 4, 5, 6 and 11 at 7 p.m. ET) and NBC on Sept. 16 from 2-3:30 p.m. The USOC s daily video content will be available on it YouTube channel. ( Podium Pain covers the resident swimmers) The U.S. Paralympic web site. The 2012 U.S. Paralympic Team media guide. The USOC will have athlete feature stories, photo galleries and other Team USA highlights. Complete results for the Paralympic Games can be found here. New on the Web - Coach Education HIGH PERFORMANCE Sponsored by: ABC S Of Mental Training: W Is For Winning By Aimee C. Kimball, PhD, CC-AASP People often belong to two camps 1) Winning is the source of all things good or 2) Winning is the source of all things evil. Frankly, when it comes to sport, either can be true but the reality is winning is as important as you make it which is neither good nor bad. This article discusses the concept of winning, from the good, to the bad, to the ugly. GENERAL COACHING Season Planning Parts Two and Three Part II With the start of the short course season coming up, click here to listen to this recorded webinar on Season Planning as a refresher to help you plan your season. Part III Be sure to also check out our most recent August webinar, conducted by Dale Porter, Head Age-Group Coach of The Bolles School Sharks, by clicking here. This NEW! webinar is sure to give you a practical approach on how to design your own season plan. PARENTING Helping Put Athletics in Perspective for Your Child

Page 3 of 5 Sports are an important area in the lives of many youngsters, and for a small number, youth sports are the first phase of a journey that ends in a career in professional athletics. Perhaps you hope that your child is headed in this direction. CLUB SUCCESS How to Develop A Vision and Mission Statement Every club should have a vision of the future and an mission statement that outlines its purpose and reason for being. A mission statement is a formal written statement. A vision can be a bit less defined, but is equally important for long term development of the club. The Twin Aims of Deliberate Practice By Gerald Klickstein. Become a Successful Musician. @The Musician s Way Blog Practice holds a place of honor in the life of a musician. The Musician s Way, p. 4 All of us veteran musicians share the same twin aims when we practice: we intend to polish our skills and prepare music for performances. We also know how to accomplish our goals efficiently. That is, we understand which skills to work on and how to improve and maintain them. Plus, we possess arsenals of strategies to bring repertoire to stage-ready condition. The following concepts help aspiring musicians acquire comparable expertise all are fleshed out in The Musician s Way. Bear in mind that I m talking about deliberate practice and not referring to recreational music making. For the full article click here. Does Your Nonprofit Website Make These Mistakes? By Joanne Fritz, About.com Guide There are 50 Worst Website Features on this list, so I've picked out a few that especially bug me. Click here for the full article. Accountability: Say It, Do It! By John G. Miller The point of this missive is not to pick on a nice guy, but to show how easy it is to say, I believe in accountability! and then not practice it. A month ago we had a gent named Kyle, representing a large landscaping firm, come to our house to talk about a major project. Kyle is the general manager of the company and its many employees. This is no mom and pop shop. As this likeable fella and I chatted and connected he asked what I do for a living. I told him I m an author of books about personal accountability. His immediate response was, Well, that s the way I raise my kids. It s all about being responsible, ya know! I said, Really? That s terrific. Good for you. It s the only way to live. Fast forward one month. And now the rest of the story.

Page 4 of 5 The New Problem of Entitlement By Jim Jackson, President/Founder, Connected Families Researchers tell us that American parents are too child-centered, that making our kids happy is more important to us than teaching them responsibility, and that as a result, kids generally are growing up less prepared to take care of themselves and others than ever before. Here is the rest of the article. For more on parenting from Connected Families. The Leadership Coach By Peter Burwash Appreciating Self-Starters After the NFL draft was held in April, the Oakland Raiders new general manager, Reggie McKenzie, made it clear that he was going to change the team s culture after the passing of Al Davis. What stood out most to me was his comment that only self-starters need apply. In the last decade or two, we have seen an increase in people having a sense of entitlement and expecting things to come to them as opposed to earning the rights and privileges. What a leader truly appreciates in someone is the ability of the individual to do things without being asked. They do not need to be prodded, forced or begged to get the job done. Because of the entitlement attitude that has become so prevalent, so many leaders, whether in the sports arena or not have been forced into being baby sitters. Leaders like McKenzie should not always look for the fastest, the strongest or the biggest names. Instead they should focus on getting players who will be on the field before practice begins or stay after it ends to refine their skill set. Those will be the players you want to have on your team in those last few minutes of a tied game. You can trust that they will be prepared. The Leadership Coach provides inspirational thoughts on leadership in sports and business. The Leadership Coach is Peter Burwash, president of Peter Burwash International, a company that manages tennis instruction programs at top resorts in more than 30 countries around the world. The Leadership Coach can be reached at LeadershipCoach@SchneiderPublishing.com and his books are available through the SportsTravel Bookstore. The material in this e-mail is provided for educational and informational purposes only and does not constitute a recommendation or endorsement with respect to any company or product. One of the objectives of the USA Swimming Club Development News is to make coaches aware of potential resources available. IMPORTANT REMINDER: USA Swimming reminds all member organizations and coaches to that you are responsible for complying with applicable copyright laws regarding publication and distribution of printed materials, including internet content. If you have any concerns about whether material you seek to reprint is covered by copyright law, we encourage you to contact the author and obtain permission or otherwise seek appropriate counsel regarding use of the materials. 2011 USA Swimming

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