triexpo EventCity, Manchester 10th 11th March 2018 All things swimming, cycling and running
The event Since its hugely successful launch in 2013, Tri Expo has grown into an established and successful event in the North West. For beginners and serious triathletes alike, Tri Expo is for anyone interested in swimming, cycling, running and fitness, and the event has been designed to help them get the most out of the sport. Over the last four years, visitors to the Expo have not only been able to see all the latest products from leading triathlon brands but also a range of huge names from the world of triathlon, including Non Stanford, Lucy Gossage, Mark Buckingham, Harry Wiltshire and Joe Skipper. The popularity of the show reflects a booming market sector, with a 15% rise reported in total spend in 2015 to 417.5 million. Participation is up as well by around 10,000 in 2015 to 140,000. This affluent base of athletes is also spending more on fitness tech and coaching than ever before. With equipment being such an integral part of the sport, Tri Expo showcases all the latest products and innovations that are so essential to participants, whether beginner or expert. Beyond the bikes and wetsuits on show, there is everything from running shoes, compression gear and goggles, through to nutrition and energy products, training aids and accessories. Visitors can get practical advice on training, racing and recovery, as well as swimming performance analysis in the endless pools from some of the top coaches in the country. There will be a host of adrenaline-fuelled fitness challenges, yoga for triathletes, running analysis and power challenges for visitors to take part in.
The audience The promotion Tri Expo is a unique event in the North West of England. The demographic of the audience reflects the thriving growth of the region. It targets the growing numbers of triathletes in the region including the thousands of ABC1 professionals spending a lot of their high disposable income on their dedication to the sport. We came with the objective of launching our new wetsuit collection and it was great to see people using and enjoying the demo suits in the pool and hearing first hand their experiences. We really enjoyed the show, it was well attended and had a great buzz. Lee Tomlinson, Zoot UK To ensure the highest level of visitors most relevant for exhibitors, the show benefits from an intensive and highly-targeted national, regional and local marketing campaign. Media partnerships have been secured with the leading triathlon magazines such as Triathlon Plus, as well as promotions in leading leisure and lifestyle titles. The Manchester Evening News is now an official media partner and we will once again be working very closely on the One to Watch Award, which recognises an upand-coming sporting star from the region. Our extensive regional campaign includes targeting the huge number of triathlon clubs and endurance events in the area. The Peel Group is also an active supporter through its widespread community engagement. With the continued support on a national level of industry bodies such as British Triathlon, the show s message targets everyone with a real interest in triathlon.
We have attended the Tri Expo two years in a row and have to say that the organisation is second to none. The team are the best expo team we have worked with - they go out of their way to help, really understand the industry and genuinely care about the brands. As a startup this is really important to us, and we have enjoyed two very successful shows as a result. I'm already looking forward to exhibiting again next year! Helena Hills, Truestart Coffee The location Manchester is Britain s northern powerhouse, with a recent population growth almost three times the national average. It has established itself a truly world-class international city with a vibrant and active population, taking part in the huge range of triathlon events in the region. EventCity is the second largest exhibition space outside of London and is easily accessible by all major transport routes. It is right next to one of the UK s biggest shopping complexes, the intu Trafford Centre, and offers completely free parking to all visitors and exhibitors. The organisers Hamerville Media Group is one of the leading event organisers and trade publishers in the UK and now THE largest exhibition organiser in Manchester. With over 40 years experience, it is renowned for delivering key targeted audiences to manufacturers and suppliers. The event team members are keen triathletes themselves, putting the company in a strong position to organise and promote the very best experience for both the exhibitor and the show visitor. Exhibiting at the TriExpo was great fun & the energy across the weekend was high. As a recent startup it was great to meet lots of keen runners & chat to them about our products. Rebooking for 2018 was an essential part of our marketing plan. Ed Flood, EVOSSI
Visitor stats* 96% of visitors don t attend any other triathlon show 81% of visitors come to the show to see new products on the market 84% of visitors bought something at the show 84% of visitors would recommend the show to others 77% intend to visit the show next year Visitors relevant price range for a new bike: Under 500 16% 500-999 21% 1000-1499 25% 1500-2000 19% Over 2000 19% * from the Tri Expo Survey 2016 Market stats* The UK triathlon market is estimated to be worth 417.5 million a year The North West is the second most populous tri region of the UK 78% of triathletes are ABC1 Over 90 % have purchased running shoes within the last year 71% have purchased a wetsuit within the last three years 77% consume sports nutrition at least once a week * Triathlon Industry Association
triexpo EventCity, Manchester 10th 11th March 2018 Stand price 100 per m 2 Sales enquiries Rebecca Geekie, Exhibition Sales Manager, Mobile: 07527 751160 Email: rgeekie@hamerville.co.uk Tri Expo, Hamerville Media Group, Regal House, Regal Way, Watford WD24 4YF Tel: 01923 237799 www.triexpo.co.uk