Cochrane Generals P.O Box 313 Cochrane, AB T4C1A6 Derek Donald, GM 587-893-2299 cochranegenerals@gmail.com www.cochranegenerals.com 2017-18 SPONSORSHIP OFFERS
page 2 Introduction The Cochrane Generals Junior B Hockey Club is a non-profit organization that relies on community and corporate support to help offset our costs. Some of our costs associated with running a Junior Hockey Team include ice time, equipment, travel expenses, and wage payment to officials. It is important for us to offset these costs with your help, allowing us to keep expenses for our young athletes as low as possible; many of them are attending university or entering the work force for the first time. As part of the Heritage Junior Hockey League, the Cochrane Generals represents an opportunity for athletes between the age of 17 and 21 to continue playing a competitive level of hockey while pursuing higher education or a career. This sponsorship package will familiarize you with various opportunities to support the Cochrane Generals. Please take time to read it. Your interest and commitment are what makes this team possible. Vision The Cochrane Generals Hockey Club has a mission to build and maintain a thriving organization constructed around the community of Cochrane. The most important part of this vision is to provide the essential tools to our players allowing them to develop not only their next stage within the sport of Hockey but to equip them with self-improvement and team skills important in all other life pursuits. Our organization is invested in innovation, ambition, and excellence. We believe that maintaining the Cochrane Generals as a premier franchise within the HJHL represents a rich investment in our local community spirit and identity. Most importantly though, the Cochrane Generals Hockey Club is an investment in our youth and the future they bring with them. Community Involvement Throughout each season the players and staff of the Generals organization are committed to giving back to the Town of Cochrane. As a way for the Generals to be involved in all levels of the Cochrane Minor Hockey Association, the Generals hosted Minor Hockey Nights. Teams were invited to enjoy a Generals game of their choice with free admission, souvenir programs, pizza, and drinks. At the conclusion of the game, the minor hockey teams go behind the scenes and meet the Generals players in their dressing room. During the 2016-2017 season, the Generals participated in the Cochrane Parade, Outhouse Races, Cochrane WinterFest, and Rogers Hometown Hockey. At Christmas, the Generals also donated 100 game passes to the Cochrane Activettes as stocking-stuffers.
page 3 Advertisement Package Opportunities 5 Star General $5000.00 Description: Our 5 Star General is the most prestigious package. Your business will be promoted locally in the arena as well as online. Through the association of your brand with the Cochrane Generals, our website will provide your company with a reach to Generals fans across Canada. If the arena and online aspects weren t enough, your company will be announced at various times throughout the three periods at all Home Games. This added feature expands on the visual components to create an auditory association of your company and the Cochrane Generals. The presentation of physical, visual, and auditory stimuli to fans will provide them with a familiarization of your company. This familiarization will create quick recall within their memory when thinking about the services your company provides. Your involvement with our team is greatly appreciated; with this package, you will also be included as part of our year-end Thank-You s in the Cochrane newspapers. This will highlight your commitment to the community of Cochrane and the values it stands for. As part of our appreciation for premier sponsors, you will also receive two season passes to take in the action at the Spray Lakes Arena. Here are the listed specs of the 5 Star General: Banner Displayed at Home Games (7 x 2 ) Logo Displayed on Website Announcements at Home Games 2 Season Passes Minor Hockey Game Sponsor (1 Minor Hockey Team is invited to each Home Game) Thank You in the Local Newspapers
page 4 $2500.00 Description: The 3 Star General is an advantageous advertisement package for business promotion. This package will display your company s logo at all Home Games. Not only will your business gain exposure from local fans but also fans of opponent teams in surrounding areas of Cochrane. As a promotional benefit, the announcement of your organization during games will resonate with fans and become an anticipated aspect of the game; similar to how consumers respond to radio ads. This package will also include two season passes, for the regular season, for members of your company to experience the team in action. Here are the listed specs of the 3 Star General: Banner Displayed at Home Games (7 x 2 ) Announcements at Home Games (Average of 3 times per Game) 2 Season Passes Individual Sponsorship Opportunities Player Sponsorship - Jersey Shoulder Patch or Left Chest Advertising - $2000 - Hockey Pant Advertising Sponsor - $2000 - Helmet Advertising Sponsor - $1500 - Individual Player Jersey Back Sponsorship - $500 - Exclusive Goalie Jersey Back Sponsor - $1000 - Team Bag Sponsor - $2000 - Team Jacket Sponsor - $2200 - Track Suit Sponsor - $2500 - Glove Sponsor - $2000
page 5 Game Day Sponsorship Starting Lineup Sponsor - $500 PA Hit of the Game Sponsor - $400 PA Last Minute of Play Sponsor $400 PA Generals PP Sponsor $800 PA Generals PK Sponsor $800 Generals Goal Sponsor $600 PA Period Summary Sponsor $500 Game Day Sponsor $350 or Prize Equivalent Sunday Game Day Sponsor $1000 Other opportunities for you to invest in your community of Cochrane and the Cochrane Generals Hockey Club can be custom tailored to meet your needs. With your help and direction, we can be innovative and responsive making your investment work for both you and the team. Please contact: CochraneGenerals@gmail.com
page 6 2017-2018 S AND ADVERTISING ORDER FORM Name: Company: Address: Code: City/Postal Phone: Email: Quantity Sponsorship Package / Program TOTAL ($) Payment: In Full Partial Amount $ Cash: Cheque: Cheques made payable to: Cochrane Generals Hockey Club Electronic ad or logo can be emailed to cochranegenerals@gmail.com