CHALLENGE ROTH
HISTORY OF TRIATHLON 1978 First Ironman Hawaii 1984 First Triathlon in Roth 1988 First Ironman Europe, Event getting popular from year to year, many World Records achieved within the race 2002 Foundation of the Challenge-Brand 2003 Heartbeat-Finish between Lothar Leder and Chris McCormack 2007 Death of Herbert Walchshöfer, Founder of the Challenge-Brand 2011 10 years Challenge Roth, New World Record both for Men and Women, Voted as best long distance triathlon race in the world 2012 Official European Championship of the ETU, Voted as best long distance triathlon race in the world 2013 New Titel-Sponsor -> DATEV Challenge Roth, Voted as best long distance triathlon race in the world 2014 30 years of triathlon in Roth, Voted as best long distance triathlon race in the world 2015 Voted as best long distance triathlon race in the world
QUICK FACTS 31 years of history with both male and female world records World s biggest long distance triathlon event (3.8 km swim 180 km bike 42.195 km run) 3,400 single athletes and 650 relay teams out of 70 nations 270,000 spectators Biggest One-Day-Sport-Event in Bavaria Week long festival (concerts, runs, kids triathlons, etc.) More than 6,000 volunteers Biggest Triathlon-Expo of the world with more than 4,500 sqm Elected as the best long distance triathlon race five times in a row from 2011 to 2015 Sold out within 60 seconds
CHALLENGE FAMILY WELCOME TO THE FAMILY Challenge Family is: A global series of long-distance triathlon held in iconic destinations. Delivering quality festival events for athletes, communities and creating memorable spectator experiences At Challenge Family we are: Driven by our passion. From Athletes for Athletes Perform at our best and enjoy what we do in style. Respect the legacy of the sport of triathlon Challenge Family is a brand that is synonymous with aspiration, authenticity, premium production, athlete-first focus, personal best and loyalty.
STRATEGIC POSITION Scale Quality and Innovation Athletes Focused Loyalty amongst Key Stake holders Authentic Preferred Brand
OUR DNA ALL QUALITY ROT H TRIATHLON innovation THE L I F E S T Y L E inclusive EQUALI SPECTAT ORS ABOUT TY COMMITM EXPERIEN C E EXCEPTIONAL ENT VOLUNTE ICON ERS IC support leadershi RAC COMMUNI p VOLUNTE ES TY FAMILY ATHLETE ERS L E G A C Y LOYALTY AWARDS DESTINATIO NS
Think Global - Act local Go To Market Strategy Key Considerations Targeted Consumers Specific Business Model Regional Markets Local Communities Brand/Busine ss Sustainability A marketing driven CHALLENGE FAMILY Brand needs an exact understanding of the fragmented markets and perfectly well managed alignment with the global team
COMMITTED TO RAISING THE LEVEL OF PROFESSIONALISM Money World Ranking (Triathlon Industry Reference ) Pro License CHALLENGE FAMILY (free of charge) European Prize Money Ranking Professional Athletes Voice
CHALLENGE FAMILY ASSETS CHRIS MCCORMACK; AMBASSADOR AGE GROUP ATHLETE SENTIMENT CHALLENGE ROTH INDUSTRY LEADING STAFF ATHLETE DATABASE EVENTS + + BRAND BRAND CHALLENGE TOURS POSITIVE MEDIA RELATIONSHIP S POSITIVE PRO ATHLETE RELATIONSHIP S 60:40 Quality Leadership GLOBAL PARTNERS CUSTOMER LOYALTY + AFFINITY
EVENTS CHALLENGE FAMILY GROWTH 80K 60 50 EVENTS 70K 50 47 EVENTS 40 30 27 EVENTS 61,000 ATHLETES 64,000 ATHLETES 60K 50K 40K PARTICIPANTS 20 10 11 EVENTS 14.000 ATHLETES 12 EVENTS 17,000 ATHLETES 16 EVENTS 23,500 ATHLETES 36,000 ATHLETES 30K 20K 2011 2012 2013 2014 2015 2016
Tonsberg (Norway) Nusajaya (Singapore) Kanchanaburi (Thailand) Vietnam Amazon (Brazil) Regensburg (Germany) Samorin (Slovakia) Mogan-Gran Canaria (Spain) Puerto Varas (Chile) NEW IN 2016
CHOICE OF CHAMPIONS, FIRST TIMERS AND EVERYONE INBETWEEN
AUDIENCE DEMOGRAPHICS 26% FEMALE AGE + GENDER Ages represented 18-80+, Largest age group 34-40. 74% male participation 38% $150,000+ 78% COLLEGE DEGREE 71% MARRIED INCOME EDUCATION STATUS Mean annual household income $181K, 26% under $100K, 32% between $110K and $150K. 38% over $150K annual income. 78% of participants have college or university degrees and are opinion leaders in their field. 71% of participants are married and 62% have one or more children.
Simply Best Triathlon Race in the World CHALLENGE ROTH
AUDIENCE BEHAVIOUR and FUTURE CHALLENGE FAMILY athletes are as driven and successful in their professional careers as they are in their sporting lives. They are goal oriented and committed to an active and healthy lifestyle. Triathlon with its active and committed participants is more valuable than stadiums full of passive spectators. The long-distance triathlon fan community is passionate, demonstrating an insatiable need to learn more about the sport of triathlon and their natural desire to share that learning with others - Fmr. CEO of Challenge Intelligence, a Google Company TRIATHLETES HAVE SOCIAL POWER TRIATHLETES ARE PASSIONATE TRIATHLETES ARE KEY INFLUENCERS TRIATHLETES ARE EARLY ADOPTERS They talk about products. About their sport and products. They reach a wide and desirable audience. They embrace innovation and new technologies.