National Capital Open to SUPPORT OUR TROOPS AUGUST 14 TH 20 TH 2017 HYLANDS GOLF CLUB, OTTAWA Hosted by Hylands Golf Club to benefit Soldier On CF Morale & Welfare SERVICES SERVICES Bien-être et moral FC
LETTER FROM THE TOURNAMENT DIRECTOR Canadian Forces Morale and Welfare Services and Mackenzie Tour PGA TOUR Canada are bringing high profile golf back to the capital from August 14 th 20 th for the fourth edition of the National Capital Open to Support Our Troops. The tournament is one of 12 stops on the Tour schedule, and offers the public an opportunity to see the who s next generation of golfers up close. Over the course of the 12 tournament regular season, the players compete for ranking points and their share of the winning purse at each tournament, with the goal of finishing in the top 5 and graduating to the Web.Com Tour, the gateway to the PGA TOUR. It is a week-long celebration of professional golf and entertainment that raises funds for Soldier On. In 2016, the tournament, with the support of our partners, broke the GUINNESS WORLD RECORDS for the most people to hit a golf ball 100 yards in an hour and generated $100K to help mitigate veteran homelessness. This year s tournament will benefit Soldier On, a Canadian Armed Forces program that supports currently serving members and veterans to overcome their physical or mental health illness or injury through physical activity and sport. Since its inception in 2007, Soldier On has helped more than 2,200 ill and injured members and has issued more than $4-million in grants. The program has grown rapidly, and the funds raised will allow Soldier On to touch the lives of many more military members in need. 2
More than 2,500 spectators, 250 volunteers and 44 corporate partners came to Hylands to watch 156 young professionals from more than 15 different countries compete for their share of the $175,000 purse. Brock Mackenzie emerged the 2016 tournament winner after a thrilling 7 hole sudden death playoff and a final score of 15 under par. The Mackenzie Tour PGA TOUR Canada offers the opportunity to see the who s next generation of golfers up close. I ask you to be a sponsor of the National Capital Open to Support Our Troops at Hylands Golf Club and support these incredible athletes, watch high caliber golf in the comfort of our VIP hospitality suite and meet ill and injured military members while helping us achieve our $100K fundraising objective for Soldier On. Peter Atkinson Tournament Director Senior Vice President Personnel Support Programs Canadian Forces Morale and Welfare Services 3
WHY SPONSOR? ENTERING INTO A PARTNERSHIP WITH CANADIAN FORCES MORALE AND WELFARE SERVICES WILL: Provide an exclusive and intimate venue to host your clients and foster business relationships. For example, Bank of America has used the Pro Am event around its sponsorship of PGA TOUR stops to entertain customers and pitch new products. Over several years the Bank generated more than 2.5 million in incremental profit from the Pro Am events. Allow for a two way dialogue between your company and its consumers in an environment that matches their lifestyle. Provide a cost effective method of marketing your brand more efficiently to new and existing consumers over traditional forms of media buying. Market your products and services to a new and captive audience. Acquire access to senior leadership and decision makers. Harness the power of two world class brands, the Canadian Armed Forces and Mackenzie Tour PGA TOUR Canada, to help improve your customer loyalty. Demonstrate a high degree of corporate social responsibility by supporting Canadian Armed Forces ill and injured members. Show your support to Soldier On participants who will be representing Team Canada at the Invictus Games in Toronto in September 2017. 4
SCHEDULE OF EVENTS MONDAY, AUGUST 14 TH 0800 Tournament Qualifier Hylands Golf Club South Course 1300-1600 Soldier On Golf Clinic 1800-2000 Opening Ceremony/ VIP Reception at Ottawa City Hall TUESDAY, AUGUST 15 TH 1100-1230 Pro-Am Lunch 1200-1800 Interactive Zone 1300-1800 Pro-Am Shotgun Hylands Golf Club North and South Course 1800-1900 Happy Hour 1900-2100 Pro-Am Dinner, Hylands Golf Club WEDNESDAY, AUGUST 16 TH 0800-1700 Player Practice Rounds THURSDAY, AUGUST 17 TH 0700 Ceremonial Tee-Off 0715 Tournament Play Round One 1100-1700 VIP Hosting FRIDAY, AUGUST 18 TH 0715 Tournament Play Round Two 0730-1000 Executive Women s Event 1100-1700 VIP Hosting SATURDAY, AUGUST 19 TH 0800 Tournament Play Round 3 1100-1600 Interactive Zone 1100-1700 VIP Hosting SUNDAY, AUGUST 20 TH 0800 Tournament Play Final Round 1100-1600 Interactive Zone 1100-1700 VIP Hosting 1700 Closing Ceremony/Awards on 18 th green 5
FOUR STAR PARTNER PRESENTING SPONSOR INVESTMENT $100,000 1. Brand Association Association with a marquee event on the Mackenzie Tour PGA TOUR Canada Schedule Association with the Soldier On/Team Canada (Invictus Games) 2. Hospitality Ten (10) Passes to the VIP Opening Ceremony One (1) table at the Women s Event Ten (10) VIP Hospitality Passes 3. Pro Am Three (3) teams of four (4) players in the official tournament Pro Am Lunch prior to the Pro Am Dinner Reception following play for all 12 players Pro Am complimentary gifting for all players 4. Public Speaking Opportunities Opening Ceremonies Closing Ceremonies/Award Presentation 5. Communications Logo placement on all tournament print collaterals and website Social Media posts/mentions Logo placement on course signage including leaderboard/tee back signs Logo placement on daily pairings sheets Profile in Post Tournament sponsor booklet 6
THREE STAR PARTNER INVESTMENT $25,000 1. Brand Association Association with a marquee event on the Mackenzie Tour PGA TOUR Canada Schedule Association with the Soldier On/Team Canada (Invictus Games) 2. Hospitality Six (6) Passes to the VIP Opening ceremony Four (4) invitations to the Women s Event Six (6) VIP Hospitality Passes 3. Pro Am Two (2) teams of four (4) players in the official tournament Pro Am Lunch prior to the Pro Am Dinner Reception following play for all 8 players Pro Am complimentary gifting for all players 4. Communications Logo placement on tournament print collaterals and website Social Media posts/mentions Logo placement on course signage including leaderboard/tee back signs Logo placement on daily pairings sheets Post Tournament sponsor booklet 7
TWO STAR PARTNER INVESTMENT $10,000 1. Brand Association Association with a marquee event on the Mackenzie Tour PGA TOUR Canada Schedule Association with the Soldier On/Team Canada (Invictus Games) 2. Hospitality Four (4) Passes to the VIP Opening ceremony Two (2) invitations to the Women s Event Four (4) VIP Hospitality Passes 3. Pro Am Two (2) teams of four (4) players in the official tournament Pro Am Lunch prior to the Pro Am Dinner Reception following play for all 8 players Pro Am complimentary gifting for all players 4. Communications Logo placement on tournament print collaterals and website Social Media posts/mentions Logo placement on on-course signage including leaderboard/tee back signs Logo placement on daily pairings sheets Post Tournament sponsor booklet 8
ONE STAR PARTNER INVESTMENT $5,000 1. Brand Association Association with a marquee event on the Mackenzie Tour PGA TOUR Canada Schedule Association with Soldier On/Team Canada (Invictus Games) 2. Hospitality Two (2) Passes to the VIP Opening ceremony Four (4) VIP Hospitality Passes 3. Pro Am One (1) team of four (4) players in the official tournament Pro Am Lunch prior to the Pro Am Dinner Reception following play for all 4 players Pro Am gifting for all players 4. Communications Logo placement on tournament print collaterals and website Logo placement on designated hole sign for duration of tournament week Logo placement on daily pairings sheets Post Tournament sponsor booklet 9
CONTACT US FOR ALL SPONSORSHIP INQUIRIES, PLEASE CONTACT: NANCY BRANCO 613-995-0321 branco.nancy@cfmws.com nancy.branco@forces.gc.ca TONY VIRGIN 613-286-5120 virgin.anthony@cfmws.com anthony.virgin@forces.gc.ca Canadian Forces Morale and Welfare Services 4210 Labelle Street Ottawa, ON K1A 0K2 Visit us at www.nationalcapitalopen.ca facebook.com/nationalcapitalopen twitter.com/natcapitalopen 10