Table of Contents Foreword... xix Preface...xxii Section I Usage of Online Surveys and Measurements Chapter I E-Survey Methodology / Karen J. Jansen, Kevin G. Corley, and Bernard J. Jansen... 1 Chapter II Web Survey Design / Qingxiong Ma and Mary McCord... 9 Chapter III Opportunities and Constraints of Electronic Research / Lynne D. Roberts... 19 Chapter IV Electronic Data Collection Methods / Mohini Singh and Stephen Burgess... 28 Chapter V Online-Questionnaire Design Guidelines / Joanna Lumsden... 44 Chapter VI Dual-Mode Electronic Survey Lessons and Experiences / Michael Lang... 65 Chapter VII Software Design Tips for Online Surveys / John M. Artz... 76 Chapter VIII Overcoming Challenges to Conducting Online Surveys / Jiali Ye... 83 Chapter IX Sampling in Online Surveys / Gerd Beidernikl and Arno Kerschbaumer... 90
Chapter X Equivalence of Electronic and Off-Line Measures / Lynne D. Roberts... 97 Chapter XI Electronic vs. Conventional Surveys / Rhonda Dixon and Rodney Turner... 104 Chapter XII The Ethics of Online Surveys / Călin Gurău... 112 Chapter XIII Legal and Ethical Concerns of Collecting Data Online / Amanda Sturgill and Pattama Jongsuwanwattana... 120 Chapter XIV Measuring Internet Dependency / Jaime L. Melton and J. Lynn Reynolds... 126 Chapter XV Online Advertising Metrics / Ginger Rosenkrans... 136 Chapter XVI Measurements in E-Business / Damon Aiken... 144 Chapter XVII Measurement in Public Relations / Renée A. Botta... 153 Chapter XVIII Measuring Intrinsic Motivations / J. Lynn Reynolds... 170 Chapter XIX Measuring Disagreement / Brian Whitworth... 174 Chapter XX Measuring Cognitive Load / Nanette M. Hogg... 188 Chapter XXI Surveying Online Scholarship / J. D. Wallace... 195 Chapter XXII Computer-Mediated Communication Research / J. D. Wallace... 207 Section II Survey Software Chapter XXIII Mixed-Mode Surveys with Netservey / Savvas Papagiannidis and Feng Li... 224
Chapter XXIV Design and Development of an Electronic Survey System / Bruce Aaron and Samir Desai... 232 Chapter XXV Open Source Surveys with Asset / Bert G. Wachsmuth... 241 Chapter XXVI Web Survey Methodology (WebSM) Portal / Katja Lozar Manfreda and Vasja Vehovar... 248 Chapter XXVII Web-Based Survey Software for Academic Research / Hallie D Agruma and Erika A. Zollet... 253 Chapter XXVIII Comparison of Online Surveys Tools / Gerd Beidernikl and Arno Kerschbaumer... 264 Chapter XXIX SurveyTracker E-Mail/Web Survey Software / Eun G. Park... 269 Chapter XXX Open Source Survey Software / Jason D. Baker... 273 Section III Instrument Profiles of Interest to Survey Researchers Chapter XXXI Hyperlink Analysis / Mike Thelwall... 277 Chapter XXXII Web Site Experience Analysis / Mihaela Vorvoreanu... 283 Chapter XXXIII Bit-Wise Coding for Exploratory Analysis / Thomas O Daniel... 287 Chapter XXXIV Measurement of End-User Computing Satisfaction / Rodney A. Reynolds... 293 Chapter XXXV Web Credibility Measurement / Rodney A. Reynolds... 296 Chapter XXXVI Constructivist Online Learning Environment Survey / Jason D. Baker... 299 Chapter XXXVII Celebrity-Persona Identification Scale / William J. Brown and Mihai C. Bocarnea... 302
Chapter XXXVIII Technology Acceptance Model / Mary McCord... 306 Chapter XXXIX Celebrity-Persona Parasocial Interaction Scale / Mihai C. Bocarnea and William J. Brown... 309 Chapter XL Organizational Culture Profile / Katty Marmenout... 313 Chapter XLI Measuring Online Flow / Damon Aiken... 317 Chapter XLII Personal Report of Communication Apprehension / Robert H. Woods, Jr... 320 Chapter XLIII Reactance Proneness Assessment / Lijiang Shen and James P. Dillard... 323 Chapter XLIV Self-Report Measures of Discrete Emotions / James P. Dillard and Lijiang Shen... 330 Chapter XLV The Listening Styles Profile / Stephanie Lee Sargent and James B. Weaver, III... 334 Chapter XLVI Servant Leadership Assessment Instrument / Rob Dennis and Mihai C. Bocarnea... 339 Chapter XLVII The Aggression Questionnaire / Christian Kiewitz and James B. Weaver, III... 343 Chapter XLVIII Motivational Gifts Survey / Dorena DellaVecchio, Bruce E. Winston, and Mihai C. Bocarnea... 348 Chapter XLIX Queendom Online Test Repository / Jason D. Baker... 352 Chapter L Willingness to Communicate / Sharon Berry... 355 Chapter LI Leadership Practices Inventory / Sharon Berry... 357 Chapter LII Eysenck Personality Questionnaire / James B. Weaver, III and Christian Kiewitz... 360
Chapter LIII Personal Report of Intercultural Communication Apprehension / Sharon Berry... 364 Chapter LIV Gender Role Inventory / James B. Weaver, III and Stephanie Lee Sargent... 367 Chapter LV Internet Motives Questionnaire / Stephanie Lee Sargent... 371 Chapter LVI Situational Communication Apprehension Measure / Sharon Berry... 376