MEDIA KIT 2018 PEAK HONG KONG PUBLISHING LIMITED A DIVISION OF SCMP
BACKGROUND THE PEAK was first established in Hong Kong in 1984, later being acquired by Singapore Press Holdings. Since then, it has become a regional presence, with editions published in Singapore, Malaysia and Indonesia. In Hong Kong, THE PEAK has been published by the SCMP Group from April 2014 onwards. The SCMP Group, publishers of the English language newspaper of record in Hong Kong and numerous magazine titles, began operations in 1903. Singapore PEAK SINGAPORE CIRCULATION: 18,000 FREQUENCY: MONTHLY LAUNCH: 1984 PEAK MALAYSIA CIRCULATION: 16,000 FREQUENCY: MONTHLY LAUNCH: 1989 PEAK INDONESIA CIRCULATION: 15,000 FREQUENCY: MONTHLY LAUNCH: 1987 PEAK MALAYSIA PEAK INDONESIA THE PEAK is an essential guide for the Singapore s elite, covering the latest developments in corporate, professional, social and cultural spheres. Lifestyle publication for the corporate leaders Readership of more than 40,000 per month Award-winning publication THE PEAK is the preferred partner magazine of important associations such as the Singapore Diplomatic & Consular Corps, Young Entrepreneurs Organisation and Ernst & Young Entrepreneur of the Year Award.
HONG KONG ONE OF THE WEALTHIEST PLACES ON EARTH CREDIT SUISSE projects that the number of HONG KONG MILLIONAIRES will rise, from 102,000 in 2014 HONG KONG IS HOME TO 3,335 ULTRA HIGH NET WORTH INDIVIDUALS 4.9% the growth of the UHNW population in Hong Kong from 2013 to 2014 to 165,000 The in 2019 a rise of 62% TOTAL WEALTH of the UHNW population has grown 12.3% from 2013 to 2014 Source: Credit Suisse Global Wealth Report 2014 Source: Wealth-X Billionaire Census, 2014 Hong Kong s UHNW population has US$595 Billion in total wealth
MISSION THE PEAK aims at thoughtful, sophisticated and mature readers Hong Kong s wealthiest citizens and businesspeople who want to learn more about their city and the world from a publication that identifies and addresses their particular interests. In terms of the editorial and design, THE PEAK is about exclusivity, sophistication and global ambition. It focuses on the passions and intellectual interests of Hong Kong s Ultra High Net Worth individuals. From trends and personalities in local business and finance to arts and culture events, from luxury watches and lifestyle coverage to men s fashion feature, social events and high society, THE PEAK combines business and lifestyle in a way that s designed to appeal to successful Hong Kong people.
HOW IS DIFFERENT EDITORIAL BREAKDOWN THE PEAK is the only Hong Kong publication that combines all these topics into a single magazine. We use top-level writers based in Hong Kong and abroad to provide international-standard stories combined with a broad overview of all that s new and exclusive in the world of the very wealthy. 5% MEN S FASHION 35% LUXURY WATCHES AND LIFESTYLE 35% COVERAGE TRENDS AND PERSONALITIES IN HONG KONG BUSINESS 10% INVESTMENT IDEAS AND OPPORTUNITIES 5% 10% SOCIAL EVENTS/ HIGH SOCIETY ARTS AND CULTURE EVENTS IN HONG KONG
TARGETED READERS THE PEAK readers are business owners, entrepreneurs, heirs of influential family businesses, C-suites, bankers and professionals. Gender: Male 80%, Female 20% Age: Majority of them are 40 to 60 Personal Income: Annual salary in excess of US$1,000,000 Personal Net Worth: Over US$10,000,000 BASIC FACTS CIRCULATION BREAKDOWN 15,000 VIP DATABASES 5,000 AIRLINES AND AIRPORT LOUNGES FIRST CLASS, PRIVATE JETS, VIP CLUBS, 5 STAR HOTELS AND BOOK STORES Total Circulation: No. of issue: Dimensions: Paper: Distribution: Cover Price: 20,000 copies (VIP Databases - 15,000 copies; Airlines and Airport Lounges First Class, Private Jets, VIP Clubs, 5 Star Hotels and Book Stores 5,000 copies) 10 issue per year 300mm(H) x 215mm(W) Cover - 230gsm artcard with matt lamination; Text - 105gsm matt artpaper Hong Kong and Macau HKD80 TOTAL: 20,000 copies
SUBSCRIPTION (IN CORE DISTRICTS) 9% Tsimshatsui & Jordan 31% Admiralty, Central, Sheung Wan, Sai Wan, Sai Ying Pun & Kennedy Town 14% Causeway Bay, Happy Valley, Tin Hau & Wanchai 10% The Peak, Mid-Levels & Jardine s Lookout 10% Southern District (Repluse Bay, Stanley, Shouson Hill, Aberdeen & etc.)
CONTENT MAIN FEATURES THE PEAK showcases leading business personalities in Hong Kong and around the world. In-depth profiles of prominent and successful people are complemented with substantial feature stories that highlight key business trends and society in Hong Kong. These stories cover topics of known interest to high net worth individuals that touch on topics ranging from investment to business decision-making. In addition, THE PEAK invites experts in their fields to provide commentary connected to our features and profiles.
CONTENT PORTFOLIO Each issue of THE PEAK reveals the latest trends and ideas in investable assets that are popular among the world s wealthiest people. Be it a private island in the Caribbean, a penthouse suite in New York, a rare painting or ancient antique, or the latest ideas in asset management, Portfolio offers opinions, trends and commentary from leading professionals by top writers.
CONTENT LIFESTYLE FASHION AND WATCHES At THE PEAK, a new and improved fashion and luxury watches section highlights the best and latest in trends befitting the businessperson of stature. In addition to tasteful and sophisticated fashion and product photography, THE PEAK adds commentary by style gurus suitable for businessmen who want to look their best in the boardroom, on safari or at the races. Special features bring out the best in tailoring, be it for shoes or signet rings. Each issue also features luxury watch stories that bring to life the trends and personalities that make the world of luxury timepieces tick, prepared by leading industry experts.
CONTENT LIFESTYLE THE ARTS, DESIGN AND FINE LIVING Art, fine design, the best in wine and the finest in culinary experiences. These are the things that successful people wish to surround themselves with in life. Readers can explore the works of leading artists, both established and on the rise, while also finding out about the thoughts and ideas of leading architects and designers. Performing artists at the top of their game are also in profile. And of course, fine living is nothing without travel and dining. Every issue, readers will find out about exotic and luxurious destinations, as well as the best of the best in culinary appreciation, be it old fashioned and charming, or at the very leading edge of the curve.
CONTENT LIFESTYLE YACHTS, CARS AND AVIATION Legendary American author Joan Didion once said that the point of money wasn t the things it could buy, but the freedom, mobility and privacy it afforded you. The editorial team at THE PEAK knows this, and gives its wealthy readers regular features on the latest trends, products and personalities in luxury yachts, super cars, and private and business aviation. As a dense city set amid rocky islands on the South China Sea, Hong Kong s leading citizens are known for their love of boating, flying and driving in style. Whether it s the latest technology in supersonic business transport, four-door total luxury, or cruising uncharted waters, THE PEAK has it all.
EDITORIAL THEMES 2018 January-February Cities of the Future March Alternative Investments April The Luxury Business in Asia May Property in Hong Kong June Sustainability and the Progressive Business July-August The State of Globalization September Women at Work October Luxury Travel and the Tourism Industry November Technology Businesses in South China December Philanthropy in Hong Kong SCHEDULE OF THE PEAK 2017 Jan / Feb 10/1/2018 Mar 6/3/2018 Apr 6/4/2018 May 4/5/2018 Jun 1/6/2018 Jul / Aug 6/7/2018 Sep 7/9/2018 Oct 5/10/2018 Nov 2/11/2018 Dec 7/12/2018
SUPPLEMENTS SUPPLEMENTS THE PEAK provides a targeted method to reach ultra high net worth individuals with specialised supplements that focus on the interests of THE PEAK s readers. These supplements, which cover luxury properties, private banking and wealth management, and top-end timepieces, give brands one of the best platforms to showcase new products and services in a though-provoking and engaging way.
2018 RATE CARD (HK DOLLARS) Advertising Rate 4 COLOUR Inside Front Cover Spread Facing Table of Content Facing Editor s Note Inside Back Cover Back Cover Double Page Spread (ROB) Full Page (ROB) Specified Position TRIM SIZE (H x W) 300 x 416 mm 300 x 215 mm 300 x 215 mm 300 x 208 mm 300 x 215 mm 300 x 430 mm 300 x 215 mm BLEED SIZE (H x W) 300 x 426 mm 300 x 225 mm 300 x 225 mm 300 x 218 mm 300 x 225 mm 300 x 440 mm 300 x 225 mm BASIC RATE HKD 230,000 HKD 105,000 HKD 110,000 HKD 100,000 HKD 130,000 HKD 170,000 HKD 85,000 +10% HKD 219,000 HKD 100,000 HKD 105,000 HKD 95,000 HKD 124,000 HKD 162,000 HKD 81,000 +10% HKD 208,000 HKD 95,000 HKD 100,000 HKD 91,000 HKD 118,000 HKD 154,000 HKD 77,000 +10% HKD 198,000 HKD 91,000 HKD 95,000 HKD 86,000 HKD 112,000 HKD 146,000 HKD 73,000 +10% Publishing Date Booking Deadline Material Deadline 1st week of the month 25 days before publishing date 18 working days before publishing date Remarks: Size of booklet and card insert must be smaller than the magazine. Bookings for fixed position advertisements are non-cancellable. In the event of the Advertiser or the Advertising Agency cancelling any advertisement, the Advertiser and the Advertising Agency shall be fully liable to pay the Publisher for all rates and charges in respect of the uncompleted portion of the advertising services under the contract. ROP advertisements may be cancelled or postponed in writing before the booking deadline. The Publisher reserves the right to bill for any difference in frequency discounts arising from such cancellations or postponements. All advertising bookings shall be subject to the terms and conditions contained in the Advertising Contract.
PEAK HK PUBLISHING LIMITED AD ENQUIRIES: + 852 25655 2435 FAX: +852 2565 5380 EMAIL: ADVERTISING@SCMP.COM