Your easy, automatic bike commuting program 1. Why do it? 2. How it works 3. Hardware and Software 4. Example program
Background Developed for U of M Health Insurance Credit Wellness Requirements Difficult to Cheat Passive System Automatic and Easy 1. Get tag and register 2. Ride Bike Program Expansion - a network of RFID readers
How it works 1. A tamper-proof RFID tag attaches to the front wheel of each registered bike 2. A ZAP station detects tagged bikes as they pass by 3. Our web app reports on the ride data received from each station
Where is RFID Used? Door locking systems Passports Credit Cards Hospitals Libraries Bike Commute Logging
ZAP System Hardware Passive RFID Tamper-proof tag Wireless communication 5-30 Read Zone Solar powered station may be placed nearly anywhere 47 13 24 25ft
Commuter Web Interface Personal ride stats Calendar clearly indicates which days were counted Announcements from program administrator Reports on other stats chosen by program administrator
Administrator Web Interface Organization s ride stats Manage registrations Manage prizes Manage announcements View station health Mass email function Customized reports
Where are commuter incentive programs common? Universities Faculty and Staff Students Citywide Programs (TMO s) Businesses Large or Small Efforts to increase bike modeshare and improve air quality Alternative Transportation Benefits Offer commute incentivizing to companies citywide Health Insurance Discounts
History of bike programs in MSP Ride 2 Rewards o Manual entry o Users recorded bike trips over 8- week period o Became a multi-modal trip tracker
History of bike programs in MSP Ride 2 Rewards o Worked great for 8 weeks Multi-Modal trip tracker o Even shorter life of average user o Lack of usable data
History of bike programs in MSP Image: QBP
University of Minnesota ZAP Bike Commuting Program ZAP Program Goals Incorporate bike commuting Into Wellness program Available for all Easy for users (passive system) Accurate and accessible data
University of Minnesota ZAP Bike Commuting Program 1 st official effort to include biking as rewardable activity was in 2007 Trip verification issues always scuttled attempts Verification suggestions included U-cardbased parking schemes, date-stamped photos, honor system logs, etc. Realized that system had to be bikebased and not GPS-based due to privacy concerns and availability to all
University of Minnesota ZAP Bike Commuting Program In 2007/2008 hit on the idea of RFID as trip verification method discovered Freiker system in CO elementary school Dero developed bike-based system, testing began at UMN in 2008 System fully deployed in 2011 Wellness began offering rewards in January 2012
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program Actual Installations
University of Minnesota ZAP Bike Commuting Program Actual Installations
University of Minnesota ZAP Bike Commuting Program Bicycle Tagging Commuters go to the U of MN Bike Center to get tag installed on bike.
University of Minnesota ZAP Bike Commuting Program Bicycle Tagging Events
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program Initial Funding Initial hardware purchase $100,000 for 20 readers National Transportation Pilot Program(NTPP) funding of $524,000 for ZAP and UMN Bike Center University contribution of $240,000
ZAP Twin Cities funding Joint program between St. Paul Smart Trips and Commuter Connection $165,000 to purchase ZAP readers from surplus CMAQ
Regional collaboration
Regional collaboration Population and employment density around ZAP readers: http://bit.ly/1bionuc
University of Minnesota ZAP Bike Commuting Program Ongoing Funding $25,000 annually for student incentives & event expenses $50,000 - $70,000 annually for Wellness reimbursements $12,000 annually for student program coordinator
University of Minnesota ZAP Bike Commuting Program Business Sponsorship Local businesses sponsor ZAP readers, provide discounted gift cards and sponsor a variety of minichallenges
University of Minnesota ZAP Bike Commuting Program Team Challenges 66 teams, 345 participants Fall, Spring, Summer Challenge Sponsored Mini-Challenges throughout year
University of Minnesota ZAP Bike Commuting Program Team Challenge Awards Event
ZAP Twin Cities
ZAP Twin Cities What is ZAP Twin Cities? How does it work? Who uses ZAP? Results so far
What is ZAP Twin Cities? Regional partnership Pilot started in August 2012 Offered to individuals and employers
How does it work?
How ZAP Twin Cities works Get tagged. Get ZAPPED. Get rewarded.
How ZAP Twin Cities works Tagging events For general public As part of employer package
How ZAP Twin Cities works Connection to bikeshare
How ZAP Twin Cities works
How ZAP Twin Cities works Incentives to ride Automatic incentive - 10 days Prize drawing - 8 days / month Challenge prizes - occasional
How ZAP Twin Cities works 2012-2013 10-ride prize Example of monthly prize drawing Example of challenge prize
Who is in ZAP Twin Cities?
Who is in ZAP Twin Cities? 14 employers o Large companies o Local co-ops o Non-profits o Colleges & hospitals
Who is in ZAP Twin Cities? Why ZAP? o Wellness o Sustainability o Parking
Who is in ZAP Twin Cities? Different employers, different uses for ZAP Largest has 285 users o Bike room with ZAP reader o 60% participated this year
Who is in ZAP Twin Cities? What makes a successful ZAP employer program? o Internal champions o Engaged administrator o Buy-in from insurer
Who is in ZAP Twin Cities? City of Minneapolis o My Health Rewards o Bikeshare integration o 117 participants, 40 met their goal (34%)
What we ve found
What we ve found Percentage of ZAP participants who completed 50 or more rides
What we ve found More popular than we expected o 2406 participants and counting o 129,000+ ZAPs o 1,300,000+ miles biked
What we ve found Retention o 68% participation this year o 85% completed at least 1 ride over life of program o 66% completed 10 rides
What s next Continue to expand program Attract new employers, incorporating fee for service Push for wider availability of ZAP wellness benefit
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program
University of Minnesota ZAP Bike Commuting Program Participation Rates Staff/Faculty ZAPS April - October
University of Minnesota ZAP Bike Commuting Program Daily ZAP averages Fall/Winter
University of Minnesota ZAP Bike Commuting Program