4th Annual. Tuesday 1:00 PM. Schohr. Herefords & September 9th, Oakdale, CA. Presented By. Bringing you the best of California.

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4th Annual Tuesday 1:00 PM September 9th, 2014 Oakdale, CA Presented By Schohr Herefords & Bringing you the best of California.

General Information SALE LOCATION: The sale will be held at the Farmers Livestock Market, 6001 Albers Rd., Oakdale, CA. 95631; 209/847-1033. MOTEL: Numerous quality motels are available in Oakdale. TERMS & CONDITIONS: This sale is being conducted under the suggested sale terms and conditions adopted by the American Hereford Association. Except for those stated in the terms and conditions, there are no warranties either expressed or implied, as to the merchantability or fitness for a particular purpose with respect to the cattle being sold in this auction. The warranties and guaranties set forth in the Terms and Conditions are in lieu of all other warranties either expressed or implied, and the remedies provided therein shall be the sole and exclusive remedy of the buyer (or any claiming through the buyer) for any breach of warranty of guarantee therein provided and all other obligations available at the clerk s office sale day. HEALTH: Anaplas vaccinated. All bulls will have a negative Trich test. All bulls have been BVD Tested. Any test needed for interstate will have to be completed before shipment. SEMEN TEST: All bulls will have passed a satisfactory semen test and rigid fertility evaluation prior to the sale. TRANSPORTATION: Upon request, with sufficient time, planes will be met at the Oakdale, Escalon or Stockton airports. CURRENT VACCINATIONS: All bulls have been on a complete vaccination program. Contact the respective breeder concerning vaccinations status of their consignment. LIVESTOCK MORTALITY INSURANCE: Mortality insurance on your purchase can be obtained from the Sale Management, American Live Stock Insurance Co. at time of settlement. DELIVERY: FREE DELIVERY on bulls within California & adjoining states. All other deliveries at cost. Pick up your bull purchase sale day and deduct $50.00 per head off your bill. LOT NUMBERS: Lot numbers will correspond to this sale catalog. LUNCH: A complimentary lunch of beef tacos and all the fixings will be available sale day at 11:30 AM. INSPECTION OF CATTLE: Cattle will be available for inspection after September 7th at the sale site. Prior to that at the respective ranches. SALE NOTE: All persons who attend this sale do so at their own risk. The Breeders involved with the California Bullfest and Farmers Livestock Market assume no liabilities, legal or otherwise, for accidents which may occur. STOCKTON Yosemite AVE MANTECA 99 To Sacramento e MARIPOSA RD MODESTO To fresno 120 STODDARD RD kiernan ave 132 Escalon ladd rd 108 MAP TO SALE SITE lone TREE RD 108 Yosemite Blvd Jackson Ave patterson rd. 219 claribel rd MCHENRY AVE DOWNEY AVE BURNEY ST X Lon Dale Rd 120 OAKDALE Albers rd east F ST 120 6001 Albers Rd Oakdale, CA 2 California Bullfest 2014

4th Annual 1:00 PM Tuesday, September 9, 2014 Farmers Livestock Market, Oakdale, CA Lunch at 11:30 AM 35 Horned & Hereford Bulls Semen Tested Trich Tested Anaplas Vaccinated Ultra-Sound or Zoetis DNA Tested REPRESENTATIVES Rick Machado... Auctioneer - 805-501-3210 James A. Danekas...Western Cowman - 916-837-1432 Mark Holt... American Hereford Association - 208-369-7425 Matt Macfarlane...California Cattleman - 916-803-3113 Logan Ipsen... Western Livestock Journal - 916-947-2392 SALE CONSULTANT (916) 837-1432 SALE DAY PHONES Sale Yard (209) 847-1033 Steven Schohr (530) 864-2855 Bob Coker (916) 539-1987 Dwight Joos (775) 240-6030 PO Box 391, Gridley, CA 95948 Carl, Susan & Tracy (530) 846-4354 Steven & Joseph (530) 864-2855 www.schohrherefords.com ricencows@schohr.com 640 Genoa Lane, Minden, NV 89423 Dwight Joos (775) 240-6030 Bob Coker (916) 539-1987 Office (775) 782-3336 View Sale Bull Videos at www.genoalivestock.com California Bullfest 2014 3

Reference Sires #1 Calving Ease Proven Sire in the Hereford Breed! A GENOA S BONANZA 11051 Reg: 43174342 DOB: 02/21/2011 BT MOHICAN TRADITION 530 BAR JZ TRADITION 434V... BAR JZ BANNER LDY 693P EFBEEF SCHU-LAR PROFICIENT N093 GERBER WATCHFIRE 117F GERBER 117F DIXIE 009K... GERBER 80X DIXIE 106Z SCHU-LAR 5N OF 9L 3008 SCHU-LAR ON TARGET 22S... SCHU-LAR 208 OF 1H 121 ET HYALITE 22S LASS 876 KT TOP SECRET 1030 HYALITE TS LASS 406... HYALITE 215F LASS 812-5.5 +50 +76 +27 +52 +0.032 +0.31 +2.2 +0.46 D MSU TCF REVOLUTION 4R Reg: 42593689 DOB: 01/04/2005 OXH DOMINO 7002 FELTONS DOMINO 774... FELTONS B72 FELTONS LEGEND 242 FELTONS 549 FELTONS G15... FELTONS B32 REMITALL EMBRACER 8E REMITALL ONLINE 122L... REMITALL CATALINA 24H MSU TCF RACHAEL ET 54N CL 1 DOMINO 500E HH MISS ADV 786G 1ET... HH MISS ADVANCE 251B +2.7 +67 +106 +26 +59 +0.028 +0.98 +0.9 +0.09 B UPS DOMINO 3027 Reg: 42426386 DOB: 03/08/2003 Horned CL 1 DOMINO 500E HH ADVANCE 767G 1ET... HH MISS ADVANCE 251B CL 1 DOMINO 9126J 1ET CL 1 DOMINO 166 CL 1 DOMINETTE 490... CL 1 DOMINETTE 130 JNHR 414 DIAMND 164D SH DIAMOND 881... SH RED MISS 436 UPS MISS DIAMOND 1353 C MR HIGH 96106 4ET UPS MS MILEHIGH 8330... UPS MS RED FORK 5537-1.2 +47 +77 +36 +60 +0.011 +0.40 +1.1 +0.30 E SHF VISION R117 U38 Reg: 42894861 DOB: 02/07/2008 RRH MR FELT 3008 KCF BENNETT 3008 M326... KCF MISS 459 F284 SHF RIB EYE M326 R117 MSU MF HUDSON 19H HVH MISS HUDSON 83K 8M... SUN VINDY MISS 83K FELTONS LEGEND 242 SHF PROGRESS P20... SHF INTRSTATE D03 G06 ET SHF MISS PROGRESS S03 ET REMITALL GOVERNOR 236G SHF GOVERNESS 236G K42... SHF MISS KEYNOTE 20X E39 +0.6 +52 +64 +19 +45-0.038 +0.58 +1.2 +0.32 C CJH HARLAND 408 Reg: 42536808 DOB: 01/20/2004 Horned HH ADVANCE 311C KB L1 DOMINO 519... CL 1 DOMINETTE 6008 HH ADVANCE 9005J L1 DOMINO 910282 HH MS ADVANCE 4054D... HH MISS ADVANCE 218B L1 DOMINO 890029 L1 DOMINO 920501... L1 DOMINETTE 850206 CJH L1 DOMINETTE 0064 JA L1 DOMINO 5301 CJH L1 DOMINETTE 759... CJH L1 DOMINETTE 505 +1.8 +54 +94 +32 +60 +0.072 +0.17 +1.6 +0.39 4 California Bullfest 2014 F CHURCHILL YANKEE ET Reg: 42731411 DOB: 01/20/2006 Horned GH MR DIFFERENCE 73J GH DIFFERENCE BRITISHER 45L... FA BRITISHER LADY 59F GH NEON 17N FA BRITISHER 59G GH SIR SIMBA LASS 107K... FA BRITISHER LADY 138G CL 1 DOMINO 500E HH ADVANCE 767G 1ET... HH MISS ADVANCE 251B CHURCHILL LADY 202 CHURCHILL MONTANA 1ET CHURCHILL LADY 0113... CHURCHILL LADY 6101 +2.8 +56 +93 +17 +45 0.000 +0.40 +0.1 +0.51

Reference Sires g NJW 98S R117 RIBEYE 88X ET Reg: 43094146 DOB: 02/08/2010 HORNED RRH MR FELT 3008 KCF BENNETTE 3008 M326... KCF MISS 459 F284 SHF RIB EYE M326 R117 MSU MF HUDSON 19H HVH MISS HUDSON 83K 8M... SUN VINDY MISS 83K HH ADVANCE 767G 1ET CL 1 DOMINO 9126j 1ET... CL 1 DOMINETTE 490 NJW 9126J DEW DOMINO 98S RU 20X BOULDER 57G NJW 57G 74G DEW 5M... NJW 832W FAITHFUL 74G +1.4 +61 +87 +30 +61-0.035 +.36 +.09 +0.21 J MH DAKOTA 0230 Reg: 42090398 DOB: 04/10/2000 HORNED l star lad 300j 1et upstream lad 1082... l1 dominette 3968 sr lad 447 gvpc kernel sr kara 871... sr yampette 669 jv generator 118 jv general 418... jdj helen 417 jv angel 684 gb l1 domino 096 vr miss domett... cfr 1005 lass 519 +5.3 +62 +99 +19 +50 +0.080 +0.05 +0.7 +0.16 Photo of Sire: CJH Harland 408 h UPS HARLAND 0571 Reg: 43150260 DOB: 09/05/2010 HORNED KB L1 DOMINO 519 HH ADVANCE 9005J... HH MS ADVANCE 4054D CJH HARLAND 408 L1 DOMINO 920501 CJH L1 DOMINETTE 0064... CJH L1 DOMINETTE 759 KB L1 DOMINO 218 JBN L1 DOMINO 508... JBN L1 DOMINETTE 117 UPS MISS DOMINO 8712 UPS DOMINO 3027 ups MISS DOMINO 6505... UPS MISS KNIGHT 4818 +1.3 +48 +85 +32 +56 +0.064 +0.18 +1.4 +0.30 K TH 122 71I VICTOR 719T Reg: 42800895 DOB: 01/24/2007 POLLED BTF forage finder 109W hrp thm victor 109w 9329... tmf vindy 451 drf jwr prince victor 71I rhf victor 266 964 rhf 964 victra 4057... paf victoria 2j85 circle-d wrangler 832w njw 1y wrangler 19d... njw frosty 1y kbcr 19d dominette 122 kbcr 434v trader 535 kbcr dominette 9112... kbcr a58 dominette +0.4 +63 +88 +24 +58-0.011 +0.36 +1.3 +0.09 I MH SILVERADO 891 ET Reg: 42924278 DOB: 03/24/2008 HORNED gh difference britisher 45l gh neon 17n... gh sir simba lass 107k gh rambo 279r hr gold standard 171b et hr gold domino 251e... hr 1t domino lass 252c bb patriot 0293 mh patriot 3159... mh miss donna 921 mh miss patriot 971 xtd 6t rst tmp 9a et mh miss rusty 476... mh miss advance 8195 +5.7 +58 +102 +24 +53-0.029 +1.08 +0.3-0.15 California Bullfest 2014 5

Dear Cattlemen and Friends, It is with great pleasure that I invite you to our fourth California BULLFEST Sale. It is an exciting time to be in the cattle business but scary at the same time, with the current drought situation. This year s sale offering is smaller than normal but the quality and consistency is better than ever; over half the sale offering is out of two cows. We have had many customers ask us to bring some more Dakota sons to the sale and we have brought four full brothers this year. The offering also includes a full brother to last year s high selling bull and a maternal brother to the 2012 high selling bull. Our family has been in the cattle industry for over 100 years, most of that time it was in the commercial cow/calf side of the industry. My grandfather and father have instilled in me the qualities that cattlemen like you want in a bull. We continually update our genetics focusing on sound functional cattle that will perform under a wide variety of conditions for you and mash the scales down hard. I hope to see all of you at the sale! Sincerely, Steven Schohr PO Box 391, Gridley, CA 95948 Carl, Susan & Tracy (530) 846-4354 Steven & Joseph (530) 864-2855 www.schohrherefords.com ricencows@schohr.com Susan, Carl, Joseph & Steven Schohr schohr herefords Lots 1-16 Dam of Lots 1-4 1 SS AS Henry Untapped 2s99 Reg: 43496442 DOB: 12/06/2012 Tattoo: 2S99 Bull thm durango 4037 crr about time 743... crr d 03 cassie 206 th 89t 743 untapped 425x et nph 20x spartan 20n th 16g 20n gemini 89t... tee-jay 707b gemini 16g et gh neon 17n ups tcc nitro 1et... lcc two timin 438 et c miss nitro 9152 c-s pure gold 98170 c pure gold 5075... c 492d miss adv 9001 POLLED -1.7 86 +4.6 790 +56 1280 +92 +22 +50 +1.2 +0.6-0.043 +0.76 +0.05 +$16 +$12 +$13 +$30 Lot 1 C MISS NITRO Dam of Lots 1-4 The four bulls are out of c miss nitro 9152, THE QUEEN. She has become one of the best cows we have ever had at Schohr Herefords. 2s99 is a full brother to last year s high selling bull, purchased by Schneider Brown Ranches of Sloughouse, CA and Michelli Herefords of Fort Bridger, Wyo. He is long stout and ready to work. We have two full sibs in production at the ranch; they have near picture perfect udders and calved with no assistance at the winter ranch this spring. 302 and 303 are out of the infamous Hereford A.I. Sire 719T. These two bulls are really good hipped and can move like cats. 303 is by 88X the sire of the world record setting bull at $600,000.00 and is The Queens natural calf, he is proof that this cow is the real deal and can do a wonderful job. 6 California Bullfest 2014

2 SS AS 88X Charles 3S2 ET DOB: 03/01/2013 Tattoo: 3S2 Bull KCF bennett 3008 m326 shf rib eye m326 r117... hvh miss hudson 83k 8m njw 98s r117 ribeye 88x et cl 1 domino 9126 j 1et njw 9126j dew domino 98s... njw 74g dew 5m gh neon 17n ups tcc nitro 1et... lcc two timin 438 et c miss nitro 9152 c-s pure gold 98170 c pure gold 5075... c 492d miss adv 9001 Horned -.2 64 +3.5 605 +60 1025 +92 +26 +56 +4.1 +0.9-0.034 +0.55 +0.13 +$19 +$16 +$15 +$31 Lot 2 3 SS AS 719T Archer 302 ET DOB: 03/10/2013 Tattoo: 302 Bull HRP THM victor 109w 9329 drf jwr prince victor 71i... rhf 964 victra 4057 TH 122 71i victor 719t njw 1y wrangler 19d kbcr 19d dominette 122... kbcr dominette 9112 gh neon 17n ups tcc nitro 1et... lcc two timin 438 et c miss nitro 9152 c-s pure gold 98170 c pure gold 5075... c 492d miss adv 9001 +2.1 70 +3 610 +61 1150 +93 +24 +54 +.1 +1.1-0.021 +0.55 +0.01 +$20 +$16 +$17 +$30 polled 4 SS AS 719T James 303 ET DOB: 03/11/2013 Tattoo: 303 Bull HRP THM victor 109w 9329 drf jwr prince victor 71i... rhf 964 victra 4057 TH 122 71i victor 719t njw 1y wrangler 19d kbcr 19d dominette 122... kbcr dominette 9112 gh neon 17n ups tcc nitro 1et... lcc two timin 438 et c miss nitro 9152 c-s pure gold 98170 c pure gold 5075... c 492d miss adv 9001 polled +2.1 72 +3 620 +61 1105 +93 +24 +54 +.1 +1.1-0.021 +0.55 +0.01 +$20 +$16 +$17 +$30 Lot 4 California Bullfest 2014 7

JA L1 DOMINETTE 7608T Dam of Lots 5-8 JA L1 Dominette 7608T Reg: 42847704 DOB: 03/08/2003 Horned cl 1 domino 824h HH ADVANCE 0024k... HH MISS ADVANCE 894h hh advance 286m 1et kb l1 domino 519 hh miss advance 752g... hh miss advance 454d l1 domino 890061 cl 1 domino 484... cl 1 dominette 761 ja l1 dominette 0201 cl 1 domino 307 ja l1 dominette 7314... ja l1 dominette 5804 +2.2 +47 +74 +17 +41 +0.013 +0.28 +1.0 +0.10 These four Dakota sons are the cattlemen s bulls. They are rugged, big boned, stout rascals that should make ideal steer calves and exceptional females as they are by the 7608T cow who has become a standout in our donor cow pen. We retained three females from this flush and sold one to Brumley Farms of Orvada, NV. Lot 8 is a little behind as he was on a poorer milking recip cow. 5 SS Dakota Domino 306 ET DOB: 03/13/2013 Tattoo: 306 Bull Upstream lad 1082 sr lad 447... sr kara 871 mh dakota 0230 jv general 418 jv angel 684... vr miss domett d98 hh advance 0024k hh advance 286m 1et... hh miss advance 752g ja l1 dominette 7608t cl 1 domino 484 ja l1 dominette 0201... ja l1 dominette 7314 horned Lot 5 +.2 75 +3.8 680 +55 1230 +87 +18 +46 -.5 +0.9 +0.047 +0.17 +0.13 +$17 +$13 +$15 +$23 6 SS Dakota Domino 307 ET DOB: 03/13/2013 Tattoo: 307 Bull Upstream lad 1082 sr lad 447... sr kara 871 mh dakota 0230 jv general 418 jv angel 684... vr miss domett d98 hh advance 0024k hh advance 286m 1et... hh miss advance 752g ja l1 dominette 7608t cl 1 domino 484 ja l1 dominette 0201... ja l1 dominette 7314 horned Lot 6 +.2 76 +3.8 650 +55 1135 +87 +18 +46 -.5 +0.09 +0.047 +0.17 +0.13 +$17 +$13 +$15 +$23 8 California Bullfest 2014

7 SS Dakota Domino 326 ET DOB: 03/17/2013 Tattoo: 326 Bull Upstream lad 1082 sr lad 447... sr kara 871 mh dakota 0230 jv general 418 jv angel 684... vr miss domett d98 hh advance 0024k hh advance 286m 1et... hh miss advance 752g ja l1 dominette 7608t cl 1 domino 484 ja l1 dominette 0201... ja l1 dominette 7314 horned +.2 68 +3.8 550 +55 925 +87 +18 +46 -.5 +0.09 +0.047 +0.17 +0.13 +$17 +$13 +$15 +$23 Lot 7 8 SS Dakota Domino 328 ET DOB: 03/18/2013 Tattoo: 328 Bull Upstream lad 1082 sr lad 447... sr kara 871 mh dakota 0230 jv general 418 jv angel 684... vr miss domett d98 hh advance 0024k hh advance 286m 1et... hh miss advance 752g ja l1 dominette 7608t cl 1 domino 484 ja l1 dominette 0201... ja l1 dominette 7314 horned +.2 71 +3.8 600 +55 1000 +87 +18 +46 -.5 +0.09 +0.047 +0.17 +0.13 +$17 +$13 +$15 +$23 Lot 8 9 SS Silverado 2S67 DOB: 10/10/2012 Tattoo: 2S67 Bull gh neon 17n gh rambo 279r... hr gold domino 251E mh silverado 891 et mh patriot 3159 mh miss patriot 971... mh miss rusty 476 sr domino 700 ups domino 5271... ups miss advance 1457 ss ms cody haddie mae 8s67 mh dakota 0230 ss ms dakota haddie 5s28... cs mark dominette 0s39 -.8 83 +3.5 650 +51 1135 +84 +20 +45-1.6 +0.3-0.01 +0.75-0.02 +$12 +$12 +$10 +$24 horned MH SILVERADO 891 ET Sire of Lots 9-14 This year s offering includes 6 Silverado sons who are all big topped, sound, and ready to go to work. 2s67 is a maternal brother to the 2012 Bullfest High selling bull that sold to Billy Grissom. 2117 and 2s94 is out of an outstanding Dakota x Lloyd bred cow with great udders, both cows have had sons go to Bidart Bros. California Bullfest 2014 9

10 SS Silvervado 2117 Reg: 43501650 DOB: 11/17/2012 Tattoo: 2117 Bull gh neon 17n gh rambo 279r... hr gold domino 251E mh silverado 891 et mh patriot 3159 mh miss patriot 971... mh miss rusty 476 rcr domino 5171 5et rcr l1 domino 99136... rcr l1 dominet 5262 ss ms lloyd daquiri 7s54 mh dakota 0230 ss ms dakota destiny 4s29... ss ms star debi 8s36 HORNED Lot 10-2.7 85 +2.1 610 +54 1055 +95 +24 +51-3.2 +0.06 +0.0035 +0.51-0.04 +$11 +$9 +$9 +$24 11 SS Silverado 2S92 Reg: 43496435 DOB: 11/20/2012 Tattoo: 2S92 Bull gh neon 17n gh rambo 279r... hr gold domino 251e mh silverado 891 et mh patriot 3159 mh miss patriot 971... mh miss rusty 476 sr domino 700 ups domino 5271... ups miss advance 1457 ss ms cody champagne 9S79 mh dakota 0230 ss ms dakota chablis 7s59... ss carla et HORNED Lot 11-1.5 86 +4.6 790 +56 1280 +92 +22 +50-2.2 +0.6-0.043 +0.76 +0.05 +$16 +$12 +$13 +$26 12 SS Silverado 2S94 Reg: 43496437 DOB: 11/21/2012 Tattoo: 2S94 Bull gh neon 17n gh rambo 279r... hr gold domino 251e mh silverado 891 et mh patriot 3159 mh miss patriot 971... mh miss rusty 476 SR Lad 447 mh dakota 0230... jv angel 684 ss ms dakota lilly 6s44 rcr l1 domino 99136 ts domino lady gin 1s66... lgm miss tracy 9607 HORNED Lot 12-3.1 89 +6.1 605 +57 1020 +97 +20 +49-3.4 +0.19 +0.003 0.56-0.065 +$11 +$9 +$9 +$24 10 California Bullfest 2014

13 SS Silverado 309 DOB: 03/15/2013 Tattoo: 309 Bull gh neon 17n gh rambo 279r... hr gold domino 251E mh silverado 891 et mh patriot 3159 mh miss patriot 971... mh miss rusty 476 bb amrk donald 386 bb mark donald 3007... bb ms m classic 8150 bb ms 3007 mark donald 7053 lpg 82b standard lad 59k bb ms 59k std mark 4096... bb ms 4033 lad 6127 horned -2.3 77 +4.6 625 +51 1020 +83 +24 +49-2.5 +0.05-0.009 +0.55-0.15 +$11 +$11 +$9 +$21 Lot 13 14 SS Silverado 3s21 DOB: 03/13/2013 Tattoo: 3S21 Bull gh neon 17n gh rambo 279r... hr gold domino 251E mh silverado 891 et mh patriot 3159 mh miss patriot 971... mh miss rusty 476 MH dakota 0230 ss dakota cletus 6s11... ss ms spectrum domet 1s40 ss ms cletus may 9s55 lh calgary extra 3058 ss ms watson may 6s26... mh miss multi 4312-1.2 75 +5.5 610 +52 1020 +86 +24 +50-4 +0.6-0.003 +0.54-0.035 +$12 +$10 +$10 +$23 horned 15 SS AS Sterling Domino 2116 Reg: 43496432 DOB: 11/15/2012 Tattoo: 2116 Bull OXH ADVANCE 3019 DS 3019 ADV 7602... DS 1045 ADVANCE 5554 UPS DOMINO 9525 JA L1 DOMINO 2227M UPS MISS DOMINO 7900... UPS MISS DIAMOND 1353 br dm channing et h easy deal 609 et... c ms pure gold 2003 ss as easy deal nellie 0s77 purple milsap 45s r/o milli 848 et... rlb nikita momentum 7002 POLLED +2.1 68 +2.1 620 +59 1005 +95 +25 +54 +.9 +0.08 +0.13 +0.5 +0.04 +$17 +$16 +$13 +$28 2116 is the only bull by 9525 this year. He is polled, big bodied, and is big ended. This bull should work great on heifers. Lot 15 California Bullfest 2014 11

16 SS O571 Harland 3S11 DOB: 03/10/2013 Tattoo: 3S11 Bull HH Advance 9005j cjh harland 408... cjh l1 dominette 0064 ups harland 0571 jbn l1 domino 508 ups miss domino 8712... ups miss domino 6505 gh rambo 279 r mh rambo 757 1et... wt 51 domnet 4163 mh miss rambo 1170 ch 87e multi 102m mh miss multi 4103... mh miss domnet 9137 horned +3.4 65 +2.7 515 +48 1050 +76 +25 +49 +3.5 +0.76 +0.047 +0.31 +0.07 +$19 +$19 +$15 +$21 3s11 is out of our Harland son and a first calf heifer. He is long bodied, smooth shoulder and moderate. For All your Angus Genetic Needs The Danekas Family (916) 849 2725 1-800-989-TAGS 8247 www.allflexusa.com Scott Holt (208) 850-1329 Providing these brand names, as well as many others agrilabs boehringer-ingelheim equi aid fort dodge intervet jorgensen l & h branding irons merial monoject mooremaker novartis pfizer schreiner s springer magrath and more! 1416 Industrial Way Ste. A Gardnerville, Nevada 89410 (775) 782-5337 Toll Free (800) 513-4963 Fax: (775) 782-4698 For all your Livestock Transportation needs. Since 1944 Andy Moore 530-682-3894 12 California Bullfest 2014

The Genoa Livestock Family. 640 Genoa Lane, Minden, NV 89423 Dwight Joos (775) 240-6030 Bob Coker (916) 539-1987 Office (775) 782-3336 View Sale Bull Videos at genoalivestock.com Genoa Livestock, owned by Bob and Carol Coker, is located in Carson Valley, Nevada, at an elevation of 4700 feet. It is here that we develop performance Hereford genetics to meet the demands of today s commercial and seedstock producers for calving ease, high growth curve and carcass merit. For the 4th consecutive year, Genoa Livestock s bulls and heifers an average crop of 149 calves rank higher than the AHA breed average in 14 of 15 measured traits. We are pleased to be offering an outstanding set of 19 bulls out of our program. Genoa Livestock Lots 17-35 We raise our young stock in the same way each year. The calves are weaned in October and moved around to different areas of the ranch throughout the fall and early winter months. This allows them to learn how to earn a living for themselves and to establish their natural growth pattern. When the calves are about a year old, we start them on a developmental program for the upcoming sales and breeding seasons. By letting them grow naturally, it tends to cost us a little on their actual yearling weights; however, this method has served us and our customers well by producing more durable cattle. For this year s California Bullfest, we are offering a set of bulls with a variety of traits, keeping in mind the differing needs of the commercial cattleman. No matter what type or breed of cattle you run, there is a bull to fit your needs in this offering. Videos of all bulls can be viewed on our website GENOALIVESTOCK.COM. Please feel free to call with any questions, or stop by the ranch if you are in our area. Visitors are always welcome. We look forward to seeing you in Oakdale on September 9th! 17 GENOA MSU REVOLUTION 12187 Reg: 43349442 DOB: 09/16/2012 Tattoo: 12187 Bull FELTONS DOMINO 774 FELTONS LEGEND 242... FELTONS G15 MSU TCF REVOLUTION 4R REMITALL ONLINE 122L MSU TCF RACHAEL ET 54N... HH MISS ADV 786G 1ET VCR EAST KODIAK 506E S&S KODIAK 63J... S&S MAIN LADY 578D CRR 63J ECLIPSE 360 CRR 236Z STANDOUT 353 CRR 353 ECLIPSE 737... CRR 832W ECLIPSE 509 Lot 17 +1.9 97 +3.7 641 +52 1109 +85 +22 +48 +0.6 +0.8 +0.022 +0.44 +0.04 +$17 +$15 +$14 +$24 A dark red bull sired by Revolution 4R, one of the all-time leading sires in the Hereford breed. Fully pigmented in both eyes and all meat. This bull brings all the tools to the table for adding bone and meat to your calf crop. California Bullfest 2014 13

Lot 18 18 GENOA YANKEE 12181 Reg: 43349447 DOB: 09/13/2012 Tattoo: 12181 Bull GH DIFFERENCE BRITISHER 45L GH NEON 17N... GH SIR SIMBA LASS 107K CHURCHILL YANKEE ET HH ADVANCE 767G 1ET CHURCHILL LADY 202... CHURCHILL LADY 0113 CL 1 DOMINO 212M KC L1 DOMINO 04054... C L1 DOMETT 3061 R MISS DOMINO 777 SNS 28E STANDARD LAD 23J R MISS LAD 1772... VJR MISS MARK 654 Horned 20 GENOA 9023 HARLAND 13089 Reg: 43376757 DOB: 03/24/2013 Tattoo: 13089 Bull HH ADVANCE 9005J CJH HARLAND 408... CJH L1 DOMINETTE 0064 GENOA HARLAND 408 09023 HH ADVANCE 4047P CL 1 DOMINETTE 724T... MONTANA MISS 4310P CL 1 DOMINO 212M C 212 DOMINO 4011 ET... C MS PURE GOLD 2003 C 4011 MISS DOM 8091 C -S PURE GOLD 98170 C MS PURE GOLD 4142... C 2516 MISS DOM 98185 Horned +1.4 90 +2.8 629 +54 1124 +82 +12 +39 +3.7 +0.4 +0.034 +0.22 +0.42 +$20 +$16 +$16 +$30 Sired by Yankee out of a phenotypically correct cow, the 12181 bull is built to travel. Long-spined with great depth. This bull will cover the country to get your cows bred. 19 GENOA FOREMOST 12182 Reg: 43349448 DOB: 09/13/2012 Tattoo: 12182 Bull FELTONS LUTE 680 FELTONS SOUNDER 957... FELTONS C9 EFBEEF FOREMOST U208 EF 821C MR CARCASS G824 EFBEEF G824 KATE S610 ET... FELTONS KATE P38 FELTONS DOMINO 774 KCF BENNETT 774 R413... KCF MISS H142 L332 CHURCHILL LADY 835U PW VICTOR BOOMER P606 CHURCHILL LADY 538R... CHURCHILL LADY 031 +4.6 84 +0.9 619 +46 960 +78 +29 +52 +2.4 +1.0 +0.002 +0.31 +0.15 +$20 +$19 +$16 +$25 A long-spined, attractive, smooth-made bull. This 408 Harland son has all the performance you need. He weaned at 105% of his contemporaries and his yearling weight was 104% of the group. Moderate birth with loads of performance. 21 GENOA DOMINO 860U 13082 Reg: 43376830 DOB: 03/17/2013 Tattoo: 13082 Bull L1 DOMINO 03396 CL 1 DOMINO 637S 1ET... CL1 DOMINETTE 118L CL 1 DOMINO 860U CL1 DOMINO 1172L CL 1 DOMINETTE 5142R... CL 1 DOMINETTE 810H CL 1 DOMINO 9126J 1ET UPS DOMINO 3027... UPS MISS DIAMOND 1353 GENOA MS UPS 3027 09021 L1 DOMINO 03541 L1 DOMINETTE 06455... L1 DOMINETTE 00479 Horned +2.9 82 +1.8 651 +53 1103 +83 +23 +50 +2.1 +1.5 +0.035 +0.67 +0.12 +$26 +$19 +$23 +$26 Long-spined like his sire Foremost, this bull will add value to your calf crop. With a WW of 53, he is sure to add pay weight to your calves. 14 California Bullfest 2014 +4.4 83 +1.5 588 +48 907 +89 +31 +55 +2.4 +0.8 +0.016 +0.25 +0.07 +$15 +$17 +$11 +$24 Pigmented in both eyes, this 860U son blends moderate BW with solid growth. Sired by Mark Cooper s 860U, this bull is an outcross to many programs.

22 GENOA 11051 BONANZA 13079 Reg: 43376713 DOB: 03/14/2013 Tattoo: 13079 Bull BAR JZ TRADITION 434V EFBEEF SCHU-LAR PROFICIENT N093... GERBER 117F DIXIE 009K GENOA S BONANZA 11051 SCHU-LAR ON TARGET 22S HYALITE 22S LASS 876... HYALITE TS LASS 406 FELTONS 517 R&R PRIME CUT 6378 ET... FELTONS KATE P62 R&R 6378 LEANNE 5004 8009 C -S PURE GOLD 98170 R&R LEANNE LIZA 5004 ET... R&R LEANNE 9006 +6.8 78-2.2 541 +45 873 +69 +23 +46 +6.2 +2.2 +0.019 +0.01 +0.59 +$39 +$27 +$36 +$31 Another Bonanza 11051 son, 13079 is a red-eyed deep-bodied bull that is structurally correct. His negative BW EPD should translate into an easier calving season and live calves. Lot 22 23 GENOA 22S ON TARGET 13076 Reg: 43376747 DOB: 03/14/2013 Tattoo: 13076 Bull RRH MR FELT 3008 SCHU-LAR 5N OF 9L 3008... SCHU-LAR 9L OF 1F 821C SCHU-LAR ON TARGET 22S KPH PHASE 121 SCHU-LAR 208 OF 1H 121 ET... SCHU-LAR 1H OF 1F 597 MJB BLAZER 1000 KT TOP SECRET 1030... KT MS 517 FELTON 8031 HYALITE TS LASS 406 FR BUCKAROO 215F HYALITE 215F LASS 812... HYALITE C26 LASS 612 +5.1 87 +0.8 666 +58 997 +99 +24 +53 +3.6 +1.9-0.002 +0.30 +0.30 +$31 +$22 +$27 +$34 A dark red bull from the Grand Dam of Genoa s Bonanza 11051. His dam calved her 10th calf this spring. If productive longevity is a priority for your herd, this may be the bull for you. A calving ease bull with a weaning weight EPD of 59 and yearling EPD of 102 put him in the top 5% of the entire breed for growth. Lot 23 24 GENOA YANKEE 13074 Reg: 43376844 DOB: 03/13/2013 Tattoo: 13074 Bull GH DIFFERENCE BRITISHER 45L GH NEON 17N... GH SIR SIMBA LASS 107K CHURCHILL YANKEE ET HH ADVANCE 767G 1ET CHURCHILL LADY 202... CHURCHILL LADY 0113 L1 DOMINO 98300 L1 DOMINO 01384... L1 DOMINETTE 99374 L1 DOMINETTE 04493 L1 DOMINO 99513 L1 DOMINETTE 01481... L1 DOMINETTE 98295 Horned +1.5 91 +2.6 616 +49 974 +88 +20 +44 +1.2 +0.6 +0.027 +0.22 +0.51 +$20 +$15 +$16 +$32 This bull comes from one of the top maternal cows in our herd. His dam weaned 7 calves indexing 105% and a yearling ratio of 106%. A deep-bodied bull with a straight top line and high growth curve out of an exceptional maternal line. Lot 24 California Bullfest 2014 15

25 GENOA 719T VICTOR 13073 Reg: 43376743 DOB: 03/13/2013 Tattoo: 13073 Bull HRP THM VICTOR 109W 9329 DRF JWR PRINCE VICTOR 71I... RHF 964 VICTRA 4057 TH 122 71I VICTOR 719T NJW 1Y WRANGLER 19D KBCR 19D DOMINETTE 122... KBCR DOMINETTE 9112 SCHU-LAR 5N OF 9L 3008 SCHU-LAR ON TARGET 22S... SCHU-LAR 208 OF 1H 121 ET HYALITE 22S LASS 806 KT TOP SECRET 1030 HYALITE TS LASS 601... HYALITE 271 LASS 138 Lot 25 +6.2 88 +0.7 546 +55 887 +87 +24 +51 +0.8 +1.4-0.010 +0.31 +0.22 +$26 +$21 +$23 +$31 A Victor son with all the bells and whistles: Low BW EPD, high growth and out of an exceptional dam. His dam s calves ratioed 108% at Weaning and 105% at Yearling. A set of growth EPDs in the top 15% of the breed with calving ease and structural correctness. Lot 26 26 GENOA 4R REVOLUTION 13064 Reg: 43376736 DOB: 03/11/2013 Tattoo: 13064 Bull FELTONS DOMINO 774 FELTONS LEGEND 242... FELTONS G15 MSU TCF REVOLUTION 4R REMITALL ONLINE 122L MSU TCF RACHAEL ET 54N... HH MISS ADV 786G 1ET C LR DIESEL 2030 ET LAMBERT DIESEL POWER 453P... CS CARISSA 75A 792L LAMBERT PARFAIT 453P 82T C LR DIESEL 2030 ET LAMBERT PARFAIT 2030 456P... CS VALERIE 280F 780L +1.4 86 +2.7 593 +50 953 +81 +27 +52 +0.7 +0.8 +0.019 +0.69 +0.09 +$17 +$15 +$14 +$25 It would be hard to go wrong with this Revolution 4R son. He is out of a highly productive dam which has raised 4 calves with a weaning ratio of 107%. 13064 is a solid bull with the genetics to get you to that next level. 16 California Bullfest 2014 27 GENOA U38 VISION 13060 Reg: 43376814 DOB: 03/11/2013 Tattoo: 13060 Bull KCF BENNETT 3008 M326 SHF RIB EYE M326 R117... HVH MISS HUDSON 83K 8M SHF VISION R117 U38 SHF PROGRESS P20 SHF MISS PROGRESS S03 ET... SHF GOVERNESS 236G K42 FELTONS LEGEND 242 MSU TCF REVOLUTION 4R... MSU TCF RACHAEL ET 54N GENOA MISS REVOLUTION 10008 SCHU-LAR ON TARGET 22S HYALITE 22S LASS 846... HYALITE TS LASS 635 +3.5 94 +2.6 640 +61 943 +90 +22 +53 +3.5 +2.1-0.013 +0.58 +0.24 +$35 +$21 +$32 +$35 This is an easy fleshing bull with plenty of frame depth. His impressive 39.2 cm scrotal circumference at a year of age gives him scrotal EPD exactly 3 times the breed average. If your program needs earlier onset of puberty in your heifers, this bull will do just that. With a WW EPD in the top 3% of the breed, he brings a lot to the table.

28 GENOA 3027 DOMINO 13056 Reg: 43376812 DOB: 03/11/2013 Tattoo: 13056 Bull HH ADVANCE 767G 1ET CL 1 DOMINO 9126J 1ET... CL 1 DOMINETTE 490 UPS DOMINO 3027 SH DIAMOND 881 UPS MISS DIAMOND 1353... UPS MS MILEHIGH 8330 GH NEON 17N CHURCHILL YANKEE ET... CHURCHILL LADY 202 GENOA MISS YANKEE 10012 CL 1 DOMINO 6169S GENOA DOMINETTE 08006... L1 DOMINETTE 04514 Horned +7.4 78 0.0 616 +48 982 +74 +28 +52 +5.4 +1.2 +0.039 +0.17 +0.46 +$27 +$23 +$22 +$30 A full pigmented bull sired by UPS 3027 Domino out of a Churchill Yankee dam. If you are looking to put meat on your calves, this bull is worth a look. Lot 28 29 GENOA YANKEE 13055 Reg: 43376808 DOB: 03/10/2013 Tattoo: 13055 Bull GH DIFFERENCE BRITISHER 45L GH NEON 17N... GH SIR SIMBA LASS 107K CHURCHILL YANKEE ET HH ADVANCE 767G 1ET CHURCHILL LADY 202... CHURCHILL LADY 0113 L1 DOMINO 05516 L1 DOMINO 07546... L1 DOMINETTE 01502 GENOA DOMINETTE 10020 HR ADVANCER 65 R MISS ADVANCE 1778... R MISS PUCKSTER 026 Horned +2.8 78 +1.8 596 +44 958 +78 +20 +42 +3.1-0.1 +0.003 +0.47 +0.27 +$13 +$16 +$8 +$27 Sired by Churchill Yankee, this well-pigmented son is long-spined and built to travel. This bull has a great hind quarter and is structurally correct. Lot 29 30 GENOA REVOLUTION 4R 13052 Reg: 43376715 DOB: 03/10/2013 Tattoo: 13052 Bull FELTONS DOMINO 774 FELTONS LEGEND 242... FELTONS G15 MSU TCF REVOLUTION 4R REMITALL ONLINE 122L MSU TCF RACHAEL ET 54N... HH MISS ADV 786G 1ET OXH DOMINO 7002 FELTONS DOMINO 774... FELTONS B72 R&R 774 LEANNE 3002 7018 ET REMITALL ONLINE 122L R&R LAURALIE LEANNE 3002... R&R LEANNE 9006 +2.8 91 +3.1 496 +58 886 +97 +20 +49 +1.8 +1.2 +0.035 +0.51 +0.13 +$22 +$17 +$18 +$28 A Revolution 4R son with a little more chrome. This bull has loads of natural thickness. His WW and YW put him the top 10% of the entire breed for growth. Lot 30 California Bullfest 2014 17

31 GENOA 408 HARLAND 13039 Reg: 43376718 DOB: 03/08/2013 Tattoo: 13039 Bull KB L1 DOMINO 519 HH ADVANCE 9005J... HH MS ADVANCE 4054D CJH HARLAND 408 L1 DOMINO 920501 CJH L1 DOMINETTE 0064... CJH L1 DOMINETTE 759 R PUCKSTER 2013 R PUCKSTER 2586... R MISS PATEND 074 R MISS PUCKSTER 3448 OXH DOMINO 1095 R MISS DOMINO 1526... R MISS COMET 893 Horned Lot 31 +4.8 86 +1.7 655 +57 958 +98 +30 +58 +3.8 +1.0 +0.028 +0.25 +0.11 +$19 +$19 +$13 +$27 One of the top growth bulls that will sell at this Bullfest. With a very respectable BW EPD of 1.7 and the growth curve of a bullet. Weaning weight EPD of 57 and YW 98 put him in the top 15% of the breed for growth. This bull indexed at 111% for weaning and 103% of his contemporaries for yearling weight. 13039 is a bull that will give you the type of calves that pay the bills. 32 GENOA 11051 BONANZA 13023 Reg: 43376722 DOB: 03/05/2013 Tattoo: 13023 Bull BAR JZ TRADITION 434V EFBEEF SCHU-LAR PROFICIENT N093... GERBER 117F DIXIE 009K GENOA S BONANZA 11051 SCHU-LAR ON TARGET 22S HYALITE 22S LASS 876... HYALITE TS LASS 406 NJW 57G 12E VALUE 100M JDH 100M BOULDER 59R... JDH MS LUTE 18J R MISS BOULDER 528 R WRANGLER 5350 R MISS WRANGLER 265... R MISS BONANZA 1353 Lot 32 +6.9 74-2.4 562 +44 914 +74 +24 +46 +6.1 +1.2 +0.001 +0.32 +0.20 +$26 +$23 +$22 +$26 Partially pigmented and dark red, a heifer bull from the word go. Sired by Genoa Bonanza 11051. His BW EPD of - 2.4 puts him in the top 1% of the breed for calving ease. This bull has a great top line and is put together right. 33 GENOA U38 VISION 13010 Reg: 43376770 DOB: 02/10/2013 Tattoo: 13010 Bull KCF BENNETT 3008 M326 SHF RIB EYE M326 R117... HVH MISS HUDSON 83K 8M SHF VISION R117 U38 SHF PROGRESS P20 SHF MISS PROGRESS S03 ET... SHF GOVERNESS 236G K42 SCHU-LAR 5N OF 9L 3008 SCHU-LAR ON TARGET 22S... SCHU-LAR 208 OF 1H 121 ET GENOA MISS SCHULAR 22S 11068 FELTONS ACE FF 106 ET GENOA MISS HONEY 08062... CRR 106M HONEY 446 Lot 33 +6.4 68-0.8 607 +53 907 +74 +18 +44 +5.4 +1.2-0.007 +0.54 +0.35 +$30 +$23 +$26 +$33 This bull is 100% pigmented in both eyes. A Vision son with an outstanding actual birth weight of 68 lbs. and a negative birth EPD. He ultra-sounded high for carcass merit which can also be seen in his conformation. With a weaning ratio of 103%, this bull has the growth potential to sire exceptional calves. 18 California Bullfest 2014

Lot 34 34 GENOA 11051 BONANZA 13006 Reg: 43376766 DOB: 02/07/2013 Tattoo: 13006 Bull BAR JZ TRADITION 434V EFBEEF SCHU-LAR PROFICIENT N093... GERBER 117F DIXIE 009K GENOA S BONANZA 11051 SCHU-LAR ON TARGET 22S HYALITE 22S LASS 876... HYALITE TS LASS 406 FELTONS DOMINO 774 KCF BENNETT 774 N114... KCF MISS H142 L207 GENOA MISS KCF N114 11104 LAMBERT REMEDY 2030 75R LAMBERT LANA 75R 14U... CS LANA 72F 50H +6.3 70-1.1 611 +55 931 +83 +20 +48 +4.7 +1.8 +0.019 +0.41 +0.29 +$33 +$24 +$29 +$31 Another 11051 Bonanza son, 13006 is dark red and structurally correct. He displays the same traits as the 13005 bull: calving ease, high growth and structural correctness. Top 1% of the breed for calving ease. This is a great herd bull prospect for someone looking to add high bred vigor to their herd. 35 GENOA 11051 BONANZA 13005 Reg: 43376787 DOB: 02/05/2013 Tattoo: 13005 Bull BAR JZ TRADITION 434V EFBEEF SCHU-LAR PROFICIENT N093... GERBER 117F DIXIE 009K GENOA S BONANZA 11051 SCHU-LAR ON TARGET 22S HYALITE 22S LASS 876... HYALITE TS LASS 406 CS BOOMER 29F THM DURANGO 4037... THM 7085 VICTRA 9036 GENOA MISS THM DURANGO 11023 SHF RIB EYE M326 R117 R&R R117 LEANNE 7029 9109... R&R 774 LEANNE 3002 7029 ET +8.6 64-3.3 659 +55 949 +80 +25 +53 +7.6 +1.2 +0.016 +0.27 +0.38 +$29 +$25 +$23 +$33 This Bonanza son has a unique balance of calving ease combined with high growth and carcass merit. His 64 lb. actual birth weight and -3.2 BW put him to the top 1% of the breed. With a weaning weight ratio of 112% and yearling weight ratio of 102% this bull has lived up to his high growth WW and YW EPDs. A true herd bull prospect with calving ease and no compromise on weaning or yearling performance. California Bullfest 2014 19

c/o James Danekas & Associates, Inc. P.O. Box 410 Wilton, CA 95693 Change of Service Requested PRESORTED FIRST CLASS u.s. postage paid Tucson, AZ permit no. 271 Lot 1 Lot 22 Lot 6 Lot 34 Lot 11