M A G A Z I N E MEDIA KIT 2 0 0 7 / 2 0 0 8
Company Overview 1 As the surf market in North America matures, informed eyes are looking south to the emerging economies of Spanish-speaking Latin America for new opportunities. Ondas del Sur has been established to assist international surf brands as they venture south and open these new markets. In keeping with the dynamic nature of the Latin American market, Ondas del Sur has chosen to respond with four main focus areas: MEDIA EVENTS TRADE ADVERTISING & MARKETING In all areas Ondas del Sur brings a keen understanding of the needs and service expectations of the international action sports brand community as well as experience, know how and relationships in the region that are unparalleled. The Company founders come from the surf world, and all have extensive experience in media, marketing, advertising and events, as well as real-world experience and relationships in the key markets in Latin America. They each bring a passionate commitment to realizing the full potential of the region while maintaining the core values of the global surf culture as interpreted for Latin America.
2 Olas Magazine 7 Descubre cuando ir... Destinos Epicos en Latino America Costa Rica Roca Bruja, Guanacaste The Company s first effort is OLAS, a new pan-regional bi-monthly surf magazine created and managed by a team of experienced surf magazine executives from Latin America and the US. OLAS will launch in the second half of 2007 and will feature surf action and lifestyle from around Latin America with the goal of building awareness of the leading surfers and the vibrant surf culture throughout the region. Unique aspects of the magazine include a horizontal publishing format (Landscape) that will allow for entirely new creative executions, a high-quality paper/cover package that will allow it to stand out against the competition and an editorial vision that is all about promoting surfing and surfers in Latin America.
Circulation/ Calendar 3 The magazine will enjoy an initial print run of 20,000 and will be distributed FREE at specialty surf shops in Mexico, Costa Rica, Panama, Colombia, Ecuador, Peru, Chile, Uruguay, Venezuela and Argentina. Audience: 140.000 (5 MALE / 2 FEMALE) The Premier Issue of OLAS will debut on 06/21/2007 during the WCT Somewhere in Chile as Media Partnership Magazine. Subsequent issues are scheduled for September 2007 (ASR distribution) and November 2007 (Holiday) while in 2008 OLAS will published in January, March, May, July, September and November. Planning Calendar 2007 OLAS.01 OLAS.02 OLAS.03 Ad close 3-May 20-Jul 3-Oct Material Due 18-May 4-Aug 18-Oct Publication date 15-Jun 1-Sep 1-Nov Planning Calendar 2008 OLAS.04 OLAS.05 OLAS.06 OLAS.07 OLAS.08 OLAS.09 Ad close 25-Nov 20-Jan 24-Mar 19-May 21-Jul 22-Sep Material Due 10-Dec 4-Feb 8-Apr 3-Jun 5-Aug 7-Oct Publication date 7-Jan 4-Mar 6-May 1-Jul 2-Sep 4-Nov Bonus Destinos Calendar
SPREAD W 23.4 X H 8.3 Full PAGE W 11.7 X H 8.3 2/3 PAGE W 7.485 X H 8.3 Spaces 4 1/2 PAGE W 5.958 X H 8.3 1/3 PAGE W 4.057 X H 8.3 1/4 PAGE W 4.984 X H 3.255 In addition to traditional print advertising, OLAS will accommodate special inserts, folds, posters and will also explore options for poly-bag inserts and special tag-along elements.
WEB 2.0 Channel 5 www.olasmag.com OLASMAG.COM In addition to OLAS Magazine, the company will launch OLASMAG.com, an integrated WEB 2.0 channel that will feature highly targeted and relevant features and functionality that surfers in Latin America demand. From conditions reporting and forecasting to a live camera network, from video and photos to travel resources and information, OLASMAG.COM will be Spanish-speaking Latin America s first choice for surf content, information and entertainment.
Rates 6 Available Spaces 1X 2X 4X 6X Poster Folds Backcover Spreed Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 10000 9000 4875 4750 2500 1750 1500 1000 875 9200 8280 4485 4370 2300 1610 1380 920 805 8464 7618 4126 4020 2116 1481 1270 846 741 7787 7008 3796 3699 1947 1363 1168 779 681 Technical Requirements All the issues will require the Ads which will be delivered as data. This information will be taken in: QuarkXpress, Illustrator, InDesign, freehand or Photoshop formats, including EPS or TIFF images in CMYK colors, in 300 dpi resolution and all the used fonts for those that are not in paths. This information must be delivered in CD and DVD plus a printed copy of the art. Can also be delivered though our FTP.
Don Meek @ 949 874 4850 email: don.meek@ondasdelsur.com Eduardo Salazar @ 949 212 3510 email: eduardo.salazar@ondasdelsur.com O N D A S D E L S U R