SOUTH AFRICA S PREMIER MUSIC MOTORCYCLE, & Lifestyle FESTIVAL WWW.SOUTHAFRICABIKEFESTIVAL.COM FRIDAY 27 TH MAY SUNDAY 29 TH MAY Kyalami Grand Prix Circuit
Clarion Events UK is thrilled to announce the launch of South Africa Bike Festival Powered by Discovery Channel, to be held at the newly renovated Kyalami Grand Prix Circuit in Johannesburg 27-29 MAY 2016 From Friday 27th May to Sunday 29th May 2016, Kyalami will open its gates for 3 days to an audience of over 20 000 of the growing mass market of South Africans seeking entertainment, new adventures, leisure pursuits and a fun-filled family day out. Clarion s Current Portfolio BROUGHT TO YOU BY CLARION EVENTS UK A dynamic and innovative international events organiser, Clarion Events has steeped history within the motoring industry, organising annual events such as Gulf Bike Week in Dubai, the Classic Motorbike Show, Classic Motor Show and The Restoration and Classic Car Show all held at the NEC in Birmingham. These market leading events attract over 120 000 visitors each year. Clarion Events exists to create unique and stimulating environments that help industries build business and allow them to continue to invest in face-to-face market Simon Kimble, CEO relations across a customer focused platform 2 www.southafricabikefestival.com
DISCOVERY CHANNEL - HEADLINE MEDIA PARTNER The leading factual programmer in the world, Discovery Channel are delighted to be partnering with Clarion Events to provide unprecedented levels of advertising and awareness for the first time ever South Africa Bike Festival. SA Bike Festival s coverage will consist of a variety of turbo content airtime, open & closer mentions, break bumpers, sponsored promo s as well as supported promotion online & through social media in the lead up to the event. See, Hear, Smell - Try, Test Ride & Buy Kyalami Grand Prix Circuit ALL-NEW VENUE Kyalami means my home in Zulu and has been described as a national treasure with a little bit of Kyalami in every South African s veins and blood. In recent years, the area surrounding the Grand Prix Circuit has developed into a wealthy residential and commercial suburb of Johannesburg providing the ideal location and venue for a national motorcycle and lifestyle festival. South Africa Bike Festival will be the first ever motorcycling event open to the public following Kyalami s refurbishment. Our visitors will experience the brand new track facilities at South Africa s Premier Motorcycle, Music & Lifestyle Festival. 3 www.southafricabikefestival.com
Festival content MOTORCYCLE Motoring themed live action and stunt entertainment Unique manufacturer test rides for public on Kyalami s brand new Grand Prix Circuit On-site Bike Park Engaging Motorcycle features from Scooters to Off Road Custom Bike Build Championship 2016 Mass Rolling Ride including 2 laps of the Kyalami Grand Prix Circuit on arrival MUSIC & LIFESTYLE Entertainment stage with live bands, DJ s and celebrity entertainers playing throughout the day & into the evening Unique and themed food and drink experiences - food trucks, bars, braai experiences, lounges Children s entertainment and bike fun featured around motoring and sports activities The largest range of Motorcycles in South Africa From 50cc to over 2000cc the largest selection of motorcycle brands will be exhibiting their new launch models to try, test, ride and buy. CATEGORIES Scooters & Mopeds > Sports > Specialty and Custom > Cafe Racers > Trail Off Road > Cruisers > Quads > Side by Sides > Road > Adventure BRANDS ALREADY CONFIRMED WHO ELSE WILL TAKE PART? Bike Manufacturers Specialised Bike Companies (Performance Customising/Tuning) Bike accessories, parts & spares Bike Apparel Bike Fashion Wear Gadgets and Technology Bike Services & Associations Bike holidays, Bike Hire & Related Adventure travel Finance & Insurance Motor Lifestyle Media, publications, online community websites Lifestyle brands Children s & youth products Classic Bikes Bike Clubs Custom Build Bikes Rider Training schools Events and Rallies 4 www.southafricabikefestival.com
The festival target visitor OUR VISITORS South Africa Bike Festival will bring buyers and sellers together in an engaging and entertaining format for all ages. Over 20 000 visitors over 3 days; - The next generation of South Africans - Upcoming professionals & students aged 20-29 - Middle Class families and professionals 30-60 - Retired market aged 60 and over CORE 1. Active Bike Club Members - attend all events, regularly read and watch motorcycle media. They are very active in their leisure hobby and engage deeply in their passion for motorcycle appreciation. 2. Bike Owners - enthusiasts that ride alone or in packs with fellow riders during fine weather weekends, occasionally follow motorcycle media and regularly attend organised events. MORE 1. Motor enthusiasts from all walks of life. Fans of anything petrol and can talk for hours about their interest in motoring. 2. Families, professional couples and friends looking for an exhilarating day out to enjoy motoring action, displays, shopping and socialising through music and hospitality. 3. Kyalami locals (residential and commercial) and fans of the venue. The much anticipated renovation plans for Kyalami has a revived fan-base who are waiting and are excited about being apart of this newly rejuvenated track. Adventure seeking outdoor enthusiasts 5 www.southafricabikefestival.com
Your opportunity to participate FESTIVAL OBJECTIVES FOR THE MOTORCYCLE INDUSTRY To grow the next generation of motorcycle riders from daily commuters to weekend social riders, from active sports riders to cafe racer and super-bike collectors. To showcase products from the machines to the accessories, clothing and biking pursuits including holidays, cross-country and international rallies as well as other motorcycling events throughout Southern Africa. To introduce the whole family to the world of motorcycles through entertainment and interactive activities. To produce a sustainable annual motoring event for the Gauteng events calendar. THE EXHIBITION The main brand expo area will be situated inside Kyalami s newly built pit garages on the ground level and at the start line of the circuit. An accessories expo area will feature upstairs showcasing clothing, helmets, footwear, protection equipment, rider training schools, touring companies and alike. The roof terrace featuring an all new viewing deck will be used for visitor entertainment, as well as sponsor and partner hospitality. Temporary structures will be constructed for other brands as well as food and beverage offerings SPONSORSHIP OPPORTUNITIES Live Action Arena Education through Entertainment Branded Track activity Dedicated family bike features Classic bike displays & Kyalami heritage Biker clubs & community attractions Food & hospitality areas Music stage MARKETING TO ACHIEVE THE RIGHT AUDIENCE As well as the unique platform of promotion through TV with Discovery Channel, the festival will deliver a wide and diverse national marketing campaign to maximise the attendance at the festival and to promote sponsor and partner involvement. 6 www.southafricabikefestival.com
CONTACT US FOR FURTHER INFORMATION AND TO FIND OUT MORE ABOUT EXHIBITING OR SPONSORSHIP OPPORTUNITIES CONTACT THE TEAM TODAY Nicole Muller Kasia Pienaar Kelly Fenning PORTFOLIO DIRECTOR CLARION EVENTS LTD TEL: +27 (0)21 700 3545 MOBILE: +27 (0) 71 894 4767 E:NICOLE.MULLER@CLARIONEVENTS.COM SKYPE:NICOLEMULLER27 SALES CONSULTANT CLARION EVENTS LTD TEL: +27 (0)21 700 3545 MOBILE: + 27(0) 78 544 4360 KASIA.PIENAAR@CLARIONEVENTS.COM MARKETING MANAGER CLARION EVENTS LTD TEL: +27 (0)21 700 3545 MOBILE: + 27(0) 81 033 0386 KELLY.FENNING@CLARIONEVENTS.COM UK UAE USA TURKEY SOUTH AFRICA SINGAPORE NETHERLANDS GERMANY BRAZIL SPINTELLIGENT PTY (LTD) IS A LEVEL 2 BBBEE CONTRIBUTOR 8 www.southafricabikefestival.com