Speaker Information Play the Game 2017 Silke Kassner Diplom- Kauffrau (equiv. to MSc in economics) & EMBA (Master in Sports Management) Address Date of birth Mobile E- mail Online Profile Alte Lohmarer Strasse 20B 53797 Lohmar, Germany June 14, 1976 + 49 (0) 170 55 67 019 silke.kassner@gmx.de LinkedIn: Silke Kassner Executive Summary Leadership experienced former athlete (wildwater racing, kayak) with several years of experience in international strategic & operative business and project development in university & sport organisations Advanced knowledge: International University Development, Marketing & Student Recruitment Academic Program Development Communication- & public relation (Olympic & Paralympic) sports sponsors communications International partnership management contract creation & negotiation Excellent international network with decision makers in universities, commercial enterprises, sport organisations and NGOs, as a result of professional, collegiate and volunteering activities in sports Highly international, intercultural orientation with excellent language skills ( English, French ) Team player with the ability to work under pressure accurate efficient empathetic proactive problem- solving and result- driven mindset
07/2016- today 01/2016-6/2016 Professional Expericence German Olympic Sport Confederation Frankfurt a.m., Germany http://www.athletenkommission.de/ NGO Umbrella organization of German Sports Managing Director, German Athletes Commission Business development - German Athletes Commission & Athletes representation Event Management (planning, realization and moderation of annual assembly, open- space forums, seminars & workshops) Project management Sports law for athletes Development and implementation of strategic media and PR activities, editoring sport- political statements of the athletes Consulting, development & documentation of all competitive sports- related topics (sport science, dual career, anti- doping management, sports law) Implementation of PR concept of Athletes Commission for internal and external communication Institutionalization of athlete representation in national sports federations LUNEX University Luxemburg http://www.lunex- university.net/ International study programs (Bachelor & Master) in the field of Sports Management, Health and Sports, Prevention and Therapy Program Director and Business Development Strategic & operative business development Development & coordination of University marketing & corporate communication Sales oriented partner & relationship management, event management Management and development of study programs International Sports Management (B.A.), Int. Sports Law (LL.M.) Implementation of marketing & communication concept for the launch of LUNEX University Successful accreditation Sports Psychology (M.Sc.), Exercise & Sport Science Training & Coaching (B.Sc.), Psychology (B.Sc. & M.Sc.) Study start of LUNEX University with 50 international students (April 2016) 11/2014 12/2015 Cognos AG Cologne, Germany http://www.cognos- ag.de/index.php Private education & training provider Turnover EUR 120 Mio 1,400 Employees Project Development LUNEX University Cologne- Luxemburg Development of communication and marketing strategy for LUNEX University, taking into account the relevant media, operationally, strategically, editorially Key Account for business partners & planning of research projects in sports management Conceptual development of study programs for Int. Sports Management ( B.A. ) and Int. Sports Law ( LL.M. ) Event planning, preparation and monitoring (e.g. study fairs, press conferences, application day) 2
Construction and development of the institution and applicant management Successful institutional & program accreditation in the areas mentioned above as well as the University LUNEX country Luxembourg Job change motivation: From the Holding, Cognos AG, into the subsidiary LUNEX University, Luxemburg 01/ 2016 12/2011 10/2014 Deutsche Sport Marketing GmbH Frankfurt a.m., Germany http://www.dsm- olympia.de/ Exclusive marketer of the German Olympic and Paralympic Team, Sports for all DOSB Turnover EUR 16.5 Mio 30 Employees Project & Sponsors Relations Management Coordination & Key Account Management of Olympic Partner Strategic planning & operational implementation of international Olympic partnership communication Project development and team sponsorship to foster dual career and education for German Olympic and Paralympic Team Conceptual development & webdesign for www.duale- karriere.de Successful consulting & implementation of international sports sponsoring by Vattenfall in three- country approach (SWE- NED- GER), including communication concept development Sustainable activation of Sports & Sponsorships establishment of the Trust Athletes Support Program 11/2007 01/2011 German Olympic Sport Confederation Frankfurt a.m., Germany http://www.dosb.de/ NGO Umbrella organization of German Sports Managing Director, German Athletes Commission Business development for German Athletes Commission Consulting, development & documentation of all competitive sports- related topics (sport science, dual career, anti- doping management, sports law) Event Management (planning, realization and moderation of annual assembly, open- space forums, seminars & workshops) Development and implementation of strategic media and PR activities, editoring sport- political statements of the athletes Implementation of PR concept of Athletes Commission for internal and external communication Institutionalization of athlete representation in national sports federations Successful elections of German athlete representatives in international bodies ( IOC, EOC ) 11/2005 09/2007 IW Consult GmbH Cologne, Germany http://www.iwconsult.de/home/ Institute of German Economics Economic Research and Consulting Scientific Associate 3
Development of educational programs for schools in economics and business administration, communication and public relations activities, including implementation of relevant strategies Conceptual development & design of homepage www.wirtschaftundschule.de Consulting & development of policies, programs and their platforms Education and Credentials 03/2011 today Master Governance Fernuniversität Hagen, Germany 09/2009 09/2010 Master International Sports Management, MEMOS provided by International Olympic Comittee Université de Poitiers Poitiers, France 04/2003-11/2006 Master Business Administration University of Applied Science Cologne, Germany Priorities: International Business & Finance 08/1998 06/2001 Apprenticeship in wholesale & foreign trade Neugart KG Troisdorf, Germany Activities (sales, B2B & customer relations & operational marketing): Employee Sales and Distribution Neugart KG Troisdorf, Germany 07/2001 03/2003 08/1997 06/1998 Commercial College for high school graduates Vocational School Siegburg, Germany 08/1993-06/1997 Allgemeine Hochschulreife (University Entrance Qualification) Städtisches Anno- Gymnasium Siegburg, Germany IT Skills Additional skills Microsoft Office Sharepoint TYPO3 several CMS & mailing tools Photoshop Languages German: native English: business fluent French: business fluent Others Athlete Career Wildwater Racing (Canoeing/Kayak) since 1987 Team leader national wildwater racing in German Canoe Federation 2014 Member of Team Management World Games Team Germany, DOSB 2013 Athlete and Member of German National Team, Wildwater Racing 1998 2011 Silver medalist, World Championships 2008 Lecturer Publications Coaching licence education at German Canoe Federation: Doping prevention & Ethics since 10/2010 Coaching licence education at Coaching Academy of DOSB: Ethics in Sports since 06/2016 Numerous sports policy publications, representing the athletes www.athletenkommission.de Stay abroad Organization and logistics of the World Games team at World Games, Cali, Columbia 2013 Master studies, International Sports Management Swiss, Qatar, Malta 2009-2010 Volunteering Deputy Chair, Advisory Board and Athletes Respresentative National Anti- Doping- Agency Germany Bonn 03/2011 today 4
Member of Athletes Commission, elected representative by athletes German Olmypic Sports Confederation Frankfurt am Main, Germany 10/2010 today Consulting & development of the first anti- doping and prevention program task group, doping- prevention at German Canoe Federation Duisburg, Germany 2008 2013 Athletes representative, Wildwater Racing at German Canoe Federation 2001 2011 Lohmar, 5. November 2017 5