Save the Date June 9 2018 th Branding and Visual Identity Guideline 2018
01 CONTENT The package you are currently looking through is a guide which lays out the corporate identity standards for GLOBAL WELLNESS DAY, a branded special day. The purpose of this package is to provide guidance for brands which would like to support GLOBAL WELLNESS DAY regarding graphic design and production, so that this special day is celebrated with the same visual codes and standards to create a branding unity throughout the world. This guide starts with brand idea and slogan, continues with the visual identity guideline, and finishes with the details of promotional materials. We hope that this guide helps you to add value to your brand's GLOBAL WELLNESS DAY promotional activities.
02 INTEGRATED WELLNESS Global Wellness Day is an international day that is celebrated on the second Saturday of June every year as a public event which turns everyone s shared dream of living well into reality. GWD has no relation to ANY institution or ANY organization and it is without ANY commercial purpose.
03 LOGO / POSITIVE https://drive.google.com/uc?export=download&id=1vizordwywkuprttxhcfw5zv1mkdjrjvf
04 LOGO / NEGATIVE https://drive.google.com/uc?export=download&id=1vizordwywkuprttxhcfw5zv1mkdjrjvf
05 IMPROPER USE OF LOGO APART FROM THE LISTED COLORS, THE LOGO CAN ONLY BE USED IN WHITE. EFFECTS SUCH AS CONTOURING, SHADING AND GRADATION SHOULD NOT BE USED ON THE LOGO. THE LOGO SHOULD BE DISTINGUISHED FROM THE BACKGROUND. THE BACKGROUND USED FOR THE LOGO SHOULD NOT HAVE ANY COMPLEX COLORS OR PATTERNS.
06 LOGO COLOR PALETTE Main Colors Text Colors C0 M100 Y0 KO R236 G0 B140 C31 M0 Y100 KO PANTONE 389 U R187 G220 B0 C0 M0 Y0 KO R255 G255 B255 C37 M30 Y28 KO PANTONE COOL GRAY 6 U R165 G165 B168
07 MAIN TYPOGRAPHY Aa LUBALIN GRAPH Lorem ipsum dolor sit amet, consectetur adipiscing elit. In hendrerit arcu ac odio bibendum, non molestie odio posuere. Fusce odio justo, commodo vitae iaculis vitae, facilisis eu leo. Nullam ac nisl lectus. Nullam blandit laoreet ligula. Suspendisse sodales, enim et faucibus pharetra, enim turpis fermentum sapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi ut magna ornare, eget sodales neque ornare. Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa. Quisque convallis suscipit risus sit amet luctus. Sed finibus tincidunt ex, non consectetur tortor. In hac habitasse platea dictumst. Nam pretium hendrerit magna ac imperdiet. Suspendisse sodales, enim et faucibus pharetra, enim turpis fermentum sapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi ut magna ornare, eget sodales neque ornare. Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa. Quisque convallis suscipit risus sit amet luctus. Lorem ipsum dolor sit amet. https://drive.google.com/uc?export=download&id=1ivdipewgsj9tg9zki4hkxwoxpzwuf7ow
08 COMPLEMENTARY TYPOGRAPHY HELVETICA LT PRO FAMILY Aa Lorem ipsum dolor sit amet, consectetur adipiscing elit. In hendrerit arcu ac odio bibendum, non molestie odio posuere. Fusce odio justo, commodo vitae iaculis vitae, facilisis eu leo. Nullam ac nisl lectus. Nullam blandit laoreet ligula. Suspendisse sodales, enim et faucibus pharetra, enim turpis fermentum sapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi ut magna ornare, eget sodales neque ornare. Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa. Quisque convallis suscipit risus sit amet luctus. Sed finibus tincidunt ex, non consectetur tortor. In hac habitasse platea dictumst. Nam pretium hendrerit magna ac imperdiet. Suspendisse sodales, enim et faucibus pharetra, enim turpis fermentum sapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi ut magna ornare, eget sodales neque ornare. Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa. Quisque convallis suscipit risus sit amet luctus. Lorem ipsum dolor sit amet.. https://drive.google.com/uc?export=download&id=1ulh8vhkmvhdd5m0z7aejvh_skoszu7fd
09 MOTTO "One day, can change your whole life!" https://drive.google.com/uc?export=download&id=1rcph9ukhdmqnxa9qrkoa7tlpgydywrdo
10 VISUAL SAMPLE / POSTER Turkey's Gift to the World June 9 th 2018, Saturday Global Wellness Day, launched in 2012 in Turkey with the mission to live well, is now a special day celebrated on the 2nd Saturday of June every year in 7 continents and 100 countries around the world. 7Continents 100 Countries Sleep at 10:00 PM. Walk for an hour. Have a family dinner with your loved ones. Drink more water. Do a good deed. Don t use plastic bottles. Eat healthy food. /globalwellnessday /wellness_day /globalwellnessday One day, can change your whole life! https://drive.google.com/uc?export=download&id=1chndavnrcofu3vp-tj2zefvu7yxarhri
11 GWD LOGO - COMPANY LOGO RELATIONSHIP SAMPLE Turkey's Gift to the World June 9 th 2018, Saturday Global Wellness Day, launched in 2012 in Turkey with the mission to live well, is now a special day celebrated on the 2nd Saturday of June every year in 7 continents and 100 countries around the world. 7Continents 100 Countries Sleep at 10:00 PM. Walk for an hour. Have a family dinner with your loved ones. Drink more water. Do a good deed. Don t use plastic bottles. Eat healthy food. COMPANY LOGO One day, can change your whole life! /globalwellnessday /wellness_day /globalwellnessday https://drive.google.com/uc?export=download&id=1chndavnrcofu3vp-tj2zefvu7yxarhri
12 AMBASSADOR BUSINESS CARD!"#"$%&"'("$!"#$%"&'("")(**&+%,&-.$%**%/#0 1203(, 4567.#)/&82%&'("")(**&9:%!()(0%"&;%)%<(0 )"#"$*+"'("$,-'.+"'/0''$0112"3*.4-56%789%:;<%<<<%::%==%!"#$%&'()%!"#%*+'#,$ $%&'()*%+,(+-.,/0!"#$%&#'(##)(**+&,-!'(##)(**.+&,!"#$%&#'(##)(**+&, https://drive.google.com/uc?export=download&id=1jylhhxmrwpzzrmsmbts6usmt9qftp653 Features Single Color 1+1 Print Color: 100 Magenta 6 x 6 cm 300 Gram Matte Coated Matte Cellophane
13 GWD ENVELOPE /globalwellnessday /wellness_day /globalwellnessday wwww.globalwellnessday.org Features Single Color (Magenta) 24 x 10,6 cm 200 gr First Quality Pulp Regular Cut https://drive.google.com/uc?export=download&id=1ywaacgs4utpwrjg5eze_fduvky8xybvv
14 GWD ENVELOPE /globalwellnessday /wellness_day /globalwellnessday wwww.globalwellnessday.org Features Single Color (Magenta) 23 x 32 cm 200 gr First Quality Pulp Regular Cut https://drive.google.com/uc?export=download&id=16671tzd2ii971dsnzw-cdj2n1zqov28w
15 GWD PADDLE I SAY YES! EVET DİYORUM! Front https://drive.google.com/uc?export=download&id=1xybm2xiiakprhoefph1hdkphpxaqqs_q Back Features Double Color Color: Magenta+ Pantone 425 Photo block Print 23 x 23 cm
16 GWD MUG Features Mug Color: Magenta https://drive.google.com/uc?export=download&id=1dt4cadr_i_7-zvgvrs320rkwxs4r5alm
17 GWD PLACE MATE COMPANY LOGO June 9 th 2018 Second Saturday of June I SAY YES! One day, can change your whole life! 7 100 Continents Countries Walk for an hour. Drink more water. Don t use plastic bottles. Eat healthy food. Do a good deed. Have a family dinner with your loved ones. www.globalwellnessday.org https://drive.google.com/uc?export=download&id=1leutcsvx0bvw0ehulka3uo0tsw8txdkf Sleep at 10:00 PM. Features Color 2 Print Magenta Pantone 389C 46 x 35 cm opened 250 gr Matt Coated
18 GWD T-SHIRT I SAY YES! I SAY YES! Features T-shirt Color: Magenta Single Color Heat based Press Print https://drive.google.com/uc?export=download&id=1lwypflpvljfsu78za75zblzzlsy7158n
19 GWD VEST I SAY YES! Features Vest Color: Magenta Single Color Heat based Press Print https://drive.google.com/uc?export=download&id=1upinvak808keu4neir-v1mcxj8v_gsxt
20 GWD LONG SLEEVE SOLID FLEECE PULLOVER I SAY YES! Features Color: Magenta Single Color Heat based Press Print https://drive.google.com/uc?export=download&id=1ivffnmppmopumyc3wsufk-8j_17vmpuw
21 GWD RAINCOAT https://drive.google.com/uc?export=download&id=1dxldgtq2gq4rkrnak8r_kx2npyeg9m75 Features Color: Magenta Front Logo Print Area: 13 cm Back Logo Print Area: 25 cm White and Magenta raincoat Single Color Heat based Press Print
22 GWD VOLUNTEER VEST I SAY YES! I SAY YES! Global Wellness Day organizes volunteer aid activities for the communities in need in different countries. Wearing GWD Volunteer Vests during these activities will attract the attention of communities to the project with the branding unity. Features Color: Magenta https://drive.google.com/uc?export=download&id=1inn5kcqutztdnky8lfawpv_1vybkj92k
23 GWD LUNCH BOX To reach the younger generation and develop mindfulness on healthy eating, Global Wellness Day Japan team has created this lunch box design and distributed the lunch boxes at schools. You can use this design, to reach out to schools in your country to highlight the importance of healthy eating. Features Color: Magenta https://drive.google.com/uc?export=download&id=1dw98y8xqkdsxa7dsclksghhuy7irz8ww
24 GWD ENTRANCE BRANDING https://drive.google.com/uc?export=download&id=1k2az_nyv8kwrgdcnpcr8ipw-kwutaifc
25 GWD BALLOON Features Color: Magenta, White Logo Print Area: 150 cm Foil Printing Helium Balloon Size: 250 cm https://drive.google.com/uc?export=download&id=1f4sn9h1brvnrj9cmbfvm5-cimuebcdk6
26 GWD BAG Features 45x38 cm Cloth material: Linen/Cotton https://drive.google.com/uc?export=download&id=1nhu53d335-pbp8lnsqodag9sfcsopa2o
27 GWD ROLL-UP Features 85x200 cm https://drive.google.com/uc?export=download&id=12evpwvdq4rcs07v7kscs-yt4th287ilm
Lorem ipsum 28 GWD TEAR DROP FLAGS Features 85x200 cm https://drive.google.com/uc?export=download&id=16skpr8marly2ebikuii0q4u QrzbWHH
29 GWD FLAG POLE https://drive.google.com/uc?export=download&id=1ol2rrc2eyv4bpuu1bcknnl7fkzodo3nn
30 GWD FLAG https://drive.google.com/uc?export=download&id=1hxx-vqso6wkxsnsqcg9wmf7rzxd76yer
31 GWD BANNER 4x x https://drive.google.com/uc?export=download&id=1-v2tvtvafdkiatruoediecamb1my4ic8
32 SAVE THE DATE, WEB Features 1000 x 1000 px https://drive.google.com/uc?export=download&id=1eqylmmymflnf_shfsseik1xlqfomtahi
33 GWD CUT-OUT "One day, can change your whole life!" Features Color: Magenta Double Colored Photo block Custom cut 120 x70 cm https://drive.google.com/uc?export=download&id=1zyt4ejdl9l1t70z0zhxpxfvyu1v-hnpr
34 GWD PHOTO-WALL "One day, can change your whole life!" "One day, can change your whole life!" https://drive.google.com/uc?export=download&id=17zj_ap8seins3zec6zvbdvzl5meuqkm0
35 GWD USB Features Logo print area 4 cm Laser Carving https://drive.google.com/uc?export=download&id=1tz2kql0zoptxfdechgze14av_ley7z7m
36 GWD ICON https://drive.google.com/uc?export=download&id=1ha-buto_c7qhi462rtzdsqdjv1b5bdtp
37 GWD ICON John Doe Manager e-imza 2525 Massachusetts Avenue NW Washington DC 20008 Phone: 00 1 202 612 67 00 Fax: 00 1 202 612 67 44 www.domain.com johndoe@domain.com John Green Brand Director 2525 Massachusetts Avenue NW Washington DC 20008 Phone: 00 1 202 612 67 00 Fax: 00 1 202 612 67 01 johngreen@turkishembassy.com
38 GWD ICON John Doe Manager e-imza 2525 Massachusetts Avenue NW Washington DC 20008 Phone: 00 1 202 612 67 00 Fax: 00 1 202 612 67 44 www.domain.com johndoe@domain.com John Green Brand Director 2525 Massachusetts Avenue NW Washington DC 20008 Phone: 00 1 202 612 67 00 Fax: 00 1 202 612 67 01 johngreen@turkishembassy.com
39 THE CERTIFICATE OF APPRECIATION FOR GWD SPONSOR BRANDS CERTIFICATE OF APPRECIATION This certificate of appreciation is presented to. for supporting Global Wellness Day... We are so grateful for your engagement, time and effort. Thank you for joining us in our path to change the lives of millions of people through Wellness. One day, can change your whole life! Belgin Aksoy Berkin Founder Global Wellness Day.. Ambassador of... Global Wellness Day Date... Place... The Certificate of Appreciation is prepared to be presented to the Sponsor brands by GWD Ambassadors to thank them for their support. https://drive.google.com/uc?export=download&id=1wscqjezrhvjuv9fyoxga-9cedktqfxge
Save the Date June 9 2018 th "One day, can change your whole life!" www.globalwellnessday.org For further information please contact İpek Aktaş, GWD Communication Executive. ipek.aktas@globalwellnessday.org