BUCKNELL UNIVERSITY CORPORATE MARKETING OPPORTUNITIES Presented by: Nelligan Sports Marketing, Inc. 150 Clove Road Little Falls, NJ 07424 973.812.5900
COLLEGE SPORTS AUDIENCE Bucknell Universe STUDENTS Over 3,500 Undergraduates enrolled Over 150 Graduates enrolled Over 7,900 applicants for 925 spaces Students are from 46 states and 66 countries 89% of undergraduates live on campus Alumni Parents FANS Consumers Sales Force FACULTY, STAFF & ALUMNI Approximately 1,000 institutional staff Nearly 50,000 Alumni represented in every state and 100 countries 5,000 active alumni living within a 45 mile radius of Bucknell Trade Customers
COLLEGE SPORTS AUDIENCE Alumni income 30% above national average. Alumni develop lifelong affinity to their school/sport. Average household income exceeds $100,000. Over 70% of fans own their own homes. Over 69% of fans own two or more cars. Over 30% of fans have children. 50% of fans have attended or graduated from college. Nearly $100 billion a year spent on consumer goods and services by college students.
About the University Established: 1846, 100th American college chartered Enrollment: 3,508 Nickname: Bison Colors: Orange & Blue Home Arena: Sojka Pavilion (capacity 4,000) Home Stadium: Christy Mathewson-Memorial Stadium (capacity 13,100) Bison Football Head Coach: Joe Susan (Entering 3 rd season with the Bison) All-Time Record: 564-533-51 (564 wins ranks 17th all-time in Division I FCS history) Coach Susan Former Recruiting Coordinator/Tight Ends Coach at Rutgers University (from 2003-2009) Returns to Bucknell after serving as Assistant Coach from 1981-1990 Bison Men s Basketball Head Coach: Dave Paulsen (Entering 5 th season with the Bison) 2011 Patriot League Champions Oldest program in the nation along with Minnesota and Yale (116 th season) Coach Paulsen Former Head Coach at Williams College (2000-2008) Won the Division III Title in 2003 and finished as runner-up in 2004
Bucknell won six (6) Patriot League Championship Titles in 2010-2011 Men s Basketball Men s Track & Field Men s Lacrosse Men s Soccer Women s Rowing Women s Track & Field
OBJECTIVE Corporate sponsorship of Bucknell Athletics provides high profile visibility on a year-long basis and a high degree of association with the passion and excitement of college sports. Corporate partnerships deliver effective, impactful marketing opportunities that can increase brand awareness and loyalty, increase store traffic, drive sales, and support community relations initiatives. All partners benefit from the opportunity to reach a well-educated, upper-income demographic with tremendous affinity for their college programs.
SOJKA PAVILION SIGNAGE OPPORTUNITIES New digital scorer s table signage displayed during all men s and women s basketball home games at Sojka Pavilion
SOJKA PAVILION SIGNAGE OPPORTUNITIES One (1) 3 x 6 courtside table sign to be displayed at all Bucknell men s and women s basketball games at Sojka Pavilion
One (1) 4 x 4 wall back-lit scoreboard sign displayed during all Bucknell men s and women s basketball home games at Sojka Pavilion SOJKA PAVILION SIGNAGE OPPORTUNITIES Wall matrix board signage to be displayed at all Bucknell men s and women s basketball games at Sojka Pavilion Each advertiser will have their advertiser shown a minimum of four (4) times per game
SOJKA PAVILION SIGNAGE OPPORTUNITIES One (1) center hung and/or repeater scoreboard sign to be displayed at all Bucknell men s and women s basketball games at Sojka Pavilion
SOJKA PAVILION SIGNAGE OPPORTUNITIES Two (2) basket arm stanchion signs to be displayed at all Bucknell men s and women s basketball home games at Sojka Pavilion Two (2) basket pole pad signs to be displayed at all Bucknell men s and women s basketball home games at Sojka Pavilion Example of arm stanchion sign Location of pole pad signs
SOJKA PAVILION SIGNAGE OPPORTUNITIES Logo recognition on team bench chair backs to be displayed at all men s and women s basketball home games played at Sojka Pavilion Example of chair back signage
CHRISTY MATHEWSON-MEMORIAL STADIUM SIGNAGE OPPORTUNITIES One (1) main scoreboard sign to be displayed at all Bucknell football, lacrosse, track & field, camps, Lewisburg area football and outside events at Christy Mathewson-Memorial Stadium
CHRISTY MATHEWSON-MEMORIAL STADIUM, GRAHAM FIELD & EMMITT FIELD SIGNAGE OPPORTUNITIES One (1) 8 x 2.5 sideline A frame sign to be displayed at all Bucknell football, lacrosse, track & field, camps, field hockey, soccer and Lewisburg area football and outside events at Christy Mathewson-Memorial Stadium, Graham Field and Emmitt Field
EMMITT FIELD AT HOLMES STADIUM SIGNAGE OPPORTUNITIES One (1) main scoreboard sign displayed at all Bucknell men s and women s soccer home games at Emmitt Field
KINNEY NATATORIUM SIGNAGE OPPORTUNITIES One (1) 2 x 6 static wall matrix board signage to be displayed at all Bucknell swimming, water polo, and community events at Kinney Natatorium
LANGONE ATHLETICS & RECREATION CENTER SIGNAGE OPPORTUNITIES Opportunity to display a message, logo and/or advertisement on the new KLARC lobby digital message board
One (1) outfield fence banner sign displayed at all Bucknell baseball home games at the newly renovated Depew Field Corporate Partner Program DEPEW FIELD SIGNAGE OPPORTUNITIES One (1) scoreboard sign displayed at all Bucknell baseball home games at the newly renovated Depew Field
VARSITY SOFTBALL FIELD SIGNAGE OPPORTUNITIES One (1) outfield fence banner or dug-out sign displayed at all Bucknell softball home games at the Varsity Softball Field
GERHARD FIELDHOUSE SIGNAGE OPPORTUNITIES One (1) wall-mounted sign displayed at all indoor track & field events at the Gerhard Fieldhouse
DAVIS GYMNASIUM SIGNAGE OPPORTUNITIES One (1) scoreboard sign displayed at all Bucknell volleyball and wrestling home matches at Davis Gymnasium One (1) scorer s table sideline sign displayed at all Bucknell volleyball and wrestling home matches at Davis Gymnasium
RADIO OPPORTUNITIES Bucknell football and men s basketball games are broadcast on WEGH-FM/Eagle 107.3 FM and WVBU-FM 90.5 as well as streamed live on Sportsjuice.com and BucknellBison.com One (1) :30 commercial message in all Bucknell football game broadcasts One (1) :30 commercial message in all Bucknell men s basketball game broadcasts One (1) :10 live read message in all Bucknell football game broadcasts One (1) :10 live read message in all Bucknell men s basketball game broadcasts One (1) vignette feature in all Bucknell football and/or men s basketball game broadcasts Opening and closing billboards in all above broadcasts Playoff/Post-Season Stipulation: Any additional or post-season tournament broadcast will be charged automatically at an additional pro-rated investment of xx per commercial spot for each game for football and/or men s basketball.
PRINT OPPORTUNITIES One (1) full-, half-, or quarter-page, black and white advertisement in the Official Bucknell Football Game Day program sold at all Bucknell football home games at Christy Mathewson Memorial Stadium One (1) full-, half-, or quarter-page black and white advertisement in the Official Bucknell Men s and Women s Basketball Game Day program sold at all Bucknell men s and women s basketball home games at Sojka Pavilion
ADDITIONAL PRINT OPPORTUNITIES Logo recognition on the Bucknell schedule magnets produced for Bucknell football, men s and women s basketball (1200 pieces each) Logo recognition on the Bucknell schedule posters produced for Bucknell football, men s and women s basketball (1000 pieces each) Posters are distributed throughout Susquehanna Valley Logo recognition on the Bucknell schedule cards produced for Bucknell football, men s and women s basketball (20,000 pieces for football and 10,000 pieces for basketball) Logo recognition on Bucknell ticket backs for all ticketed sporting events
GAME SPONSORSHIPS Game sponsorships allow corporations to help build relationships with their clients while treating them to a firstclass sporting event. Game sponsorships available at football, men s basketball, and women s basketball: Pre-game publicity leading up to the event Tickets to the game and/or hospitality event (if available) Opportunity for in-game promotion Game sponsorship recognition on jumbotron/scoreboard and public address announcements during game Opportunity for exit sampling, promotional item or coupon distribution
The following on-site marketing opportunities are available at all Bucknell football, men s and women s basketball home games In-game on-court/on-field promotions In-game features (Lucky seat, Fan of the Game, etc) Videoboard sponsorships, i.e., Replay, Fan Cam (where available) Videoboard commercials (where available) Sampling and couponing opportunities Tabling/display opportunities Giveaways On-court presentations Corporate Partner Program ON-SITE MARKETING OPPORTUNITIES Public address announcements Videoboard recognition (where available)
INTERNET Permanent banner advertisement throughout The Official Athletics website of Bucknell University, bucknellbison.com with hyperlink to your website Sponsor will also have the opportunity to sponsor a feature on bucknellbison.com. Examples include sponsorship of the Fan Poll, Upcoming Schedule, etc.
INTERNET: VIDEO Opportunity to have one (1) :10 pre-roll message played before all live broadcasts of sporting events on Bison Vision on bucknellbison.com Opportunity to have one (1) :30 commercial message played during all live broadcasts of sporting events on Bison Vision on bucknellbison.com Static logo recognition displayed throughout all live broadcasts of sporting events on Bison Vision on bucknellbison.com
JUNIOR BISON CLUB & BISON LAND Opportunity to sponsor the Junior Bison Club The Junior Bison Club is designed to give little Bucknell fans a special and unique way to be a big part of the fun and thrills of Bison Athletics. Sponsor will receive name recognition on all printed Junior Bison Club materials and on the Sojka Pavilion matrix board Opportunity to sponsor Bison Land, the children and family fun zone during all Bucknell football home games Sponsor will receive name recognition at the site on game day and will be recognized with PA announcements and mailings to members
ADDITIONAL OPPORTUNITIES Four (4) tickets to all Bucknell football home games at Christy Mathewson-Memorial Stadium Four (4) tickets to all Bucknell men s basketball home games at Sojka Pavilion Four (4) tickets to all Bucknell women s basketball home games at Sojka Pavilion Acknowledgement of sponsorship at all home football and basketball games (minimum of 2 per game)
NET ANNUAL INVESTMENT Based on level of involvement and length of commitment
2012 Football Schedule Schedule is subject to change Date Opponent Time 9/8 Marist TBA 9/15 Delaware TBA 9/22 LAFAYETTE*^ 12:00 PM 9/29 CORNELL 6:00 PM 10/6 Holy Cross* TBA 10/13 Harvard TBA 10/20 Lehigh* TBA 10/27 COLGATE* # 1:00 PM 11/3 FORDHAM 1:00 PM 11/10 Georgetown* TBA 11/17 BRYANT 1:00 PM HOME GAMES are in CAPS and bolded *Patriot League Conference games ^Family Day # Homecoming
2011-2012 Basketball Schedules Schedules are subject to change Nov. 11 Nov. 15 Nov. 19 Nov. 22 Nov. 25 Nov. 26 Nov. 27 Nov. 30 Dec. 3 Dec. 6 Dec. 17 Dec. 20 Dec. 22 Dec. 28 Dec. 31 Jan. 3 Jan. 7 Jan. 11 Jan. 14 Jan. 18 Jan. 21 Jan. 25 Jan. 28 Feb. 4 Feb. 8 Feb. 11 Feb. 16 Feb. 18 Feb. 23 Feb. 25 MEN Minnesota Vanderbilt (Legends Classic) SAINT FRANCIS (PA) Marist PRINCETON (Legends Classic) WEST ALABAMA (Legends Classic) MOREHEAD ST. (Legends Classic) George Mason La Salle Binghamton RICHMOND Syracuse Boston University LOYOLA (MD.) CORNELL Dartmouth Army* COLGATE* Lafayette* Lehigh* HOLY CROSS* AMERICAN* Navy* ARMY* Colgate* LAFAYETTE* LEHIGH* Holy Cross* American* NAVY* Nov. 11 Nov. 13 Nov. 16 Nov. 19 Nov. 22 Nov. 25 Nov. 27 Nov. 30 Dec. 3 Dec. 6 Dec. 18 Dec. 21 Dec. 28 Dec. 31 Jan. 3 Jan. 7 Jan. 11 Jan. 14 Jan. 18 Jan. 21 Jan. 25 Jan. 28 Feb. 4 Feb. 8 Feb. 11 Feb. 15 Feb. 18 Feb. 22 Feb. 25 WOMEN SAINT PETER S Rider YOUNGSTOWN STATE Buffalo MORGAN STATE Niagara Saint Francis (PA) CANISIUS NJIT (away) FORDHAM Cornell PENN STATE West Virginia Mount Saint Mary s YALE ARMY* Colgate* LAFAYETTE* LEHIGH* Holy Cross* American* NAVY* Army* COLGATE* Lafayette* Lehigh* HOLY CROSS* AMERICAN* Navy* HOME GAMES in CAPS *Patriot League Conference games