A HISTORY OF DISTINCTION; UNSTOPPABLE FUTURE SPONSOR OPPORTUNITIES
GROWTH & PROSPERITY The Glendale Raptors Rugby Football Club has been one of the nation s flagship rugby organizations, both on and off the field, for over a decade. Sponsorship at Infinity Park is an exceptional opportunity to reach the existing and robust rugby fan base, as well as the legions of future fans that make rugby the fastest growing team sport in the U.S. Beginning in the Spring of 2018, the Raptors moniker will earn new acclaim as the Men s Elite Raptors team enters Major League Rugby as a founding member team. Major League Rugby (MLR) will become the crown jewel atop the USA Rugby domestic participation pyramid, providing a focal point for fans, an aspirational goal for young players, and opportunities for businesses and sponsors to further engage with the sport. Infinity Park is a robust and flourishing organization. Celebrating ten years since their establishment and multiple national titles, the Glendale Raptors are building upon an already impressive history of distinction. Sponsorship not only offers a substantial return on investment, but also the opportunity to share in Glendale s ongoing growth and prosperity. Best Regards, Diana Anderson Director of Marketing and Sponsorships Infinity Park
TABLE OF CONTENTS PAGE 1 WELCOME TO GLENDALE CAPACITY 4,000 EST. 2007 FIRST RUGBY-SPECIFIC STADIUM IN THE UNITED STATES PAGE 2 PAGE 4 PAGE 5 THIS IS RUGBY RUGBY AUDIENCE U.S. RUGBY SUPPORTER PAGE 6 WE ARE GLENDALE RAPTORS PAGE 8 MLR TELEVISION MARKETS PAGE 9 NETWORK REACH PAGE 10 SPONSOR OPPORTUNITIES
WELCOME TO GLENDALE Today s Glendale, with Infinity Park at its heart, began in 2005 with a bold plan from city leaders: the future of the city would be built around rugby. When this plan was conceived, rugby in the U.S. was one of the sporting world s best-kept secrets. More than a decade later, that secret is out: today millions of Americans play rugby, with many more following as fans. Glendale s hand in that growth is undeniable, and is an example of what thoughtful, inspired public-private partnerships can accomplish. The result is what we call RugbyTown USA. It s more than a name, more than the buzz on game day. It s more than the verdant grass on the pitch, than the glittering ballroom floor, more than the weight room or the thrill of victory. RugbyTown USA is about character the teamwork that embodies rugby s tough-yet-elegant ethos. It s shared experience, execution, and excellence. IT S WHO WE ARE THE SECRET IS OUT. Just southeast of downtown Denver, Glendale s 16-acre Infinity Park is a cultural cornerstone for Coloradans up and down the Front Range. The multi-use, indoor-outdoor hub boasts the first rugby-specific stadium in the country. Infinity Park is not just the epicenter of rugby in Colorado, it s a nationally recognized rugby nerve center. PAGE 1
PAGE 2 THE LEGEND 194 YEARS LATER, RUGBY IS NOW THE SECOND MOST POPULAR SPORT IN THE WORLD, PLAYED BY 7.3 million men, women, boys and girls. In 1823 during a game of school football in the town of Rugby, a young man named William Webb Ellis picked up the ball and ran towards the oppositions goal line, creating the distinctive feature of the game. 1875 FIRST PLAYED IN U.S BOSTON-MCGILL vs HARVARD THIS IS RUGBY 2015 FASTEST GROWING PARTICIPATION SPORT 2010 PARTICIPATION GROWTH SINCE 2009 EQUAL INTEREST MEN = WOMEN * Source: Nielsen Sports & Entertainment USA Rugby Research Insights, Nov. 2016 2.1 2,500 KIDS PLAY U.S. MILLION AMATEUR RUGBY CLUBS
THIS IS RUGBY USA S KEY STAKEHOLDERS USA S NATIONAL GOVERNING BODY WORLD RUGBY 7s CIRCUIT IN LAS VEGAS 2018 PROFESSIONAL LAUNCH 2018 RUGBY 7s WORLD CUP IN SAN FRANCISCO Seven team inaugural season with expanding 2019 season PAGE 3
PAGE 4 MILLENIALS & GENERATION X GLOBAL & EDUCATED NICHE SPORTS FANS AGES 18-24 MOST LIKELY TO BE INTERESTED IN RUGBY AMERICANS AGES 18-45 2X MORE LIKELY TO BE INTERESTED IN RUGBY THAN THOSE OLDER PLAYED OR EXPOSED IN COLLEGE PLAYED ADULT CLUB RUGBY RUGBY NATION EXPATRIATE CROSSOVER FANS SOCCER HOCKEY GOLF FORMULA 1 GENDER BALANCE 50% MALE 50% FEMALE RUGBY AUDIENCE
97 TREND % THE U.S. RUGBY SUPPORTER Source: Nielsen Sports & Entertainment USA Rugby Research Insights, Nov. 2016 SETTERS22 BRAND % A massive 97% more than the general population OF THE 40 MILLION U.S. RUGBY FANS... LOYAL 72 % A respectable 22% more than the general population The rugby fan base increased by 14% from 2012-2015; while every other sport was stagnant or declined. MOTIVATED BUYERS 55 22 MILLION 67 27 MILLION 64 29 72% more likely to purchase a partner company s products and/or services ARE MILLENIAL HAVE KIDS UNDER 18 ARE COLLEGE EDUCATED HAVE HH INCOME > $100k PAGE 5
WE ARE GLENDALE RAPTORS Glendale s Infinity Park is a stronghold for rugby in the United States. Promoting local engagement and participation, the Raptors club builds on its established support and encourages Glendale, as well as the broader American audience, to experience the unique and vibrant rugby community. Utilizing an existing foundation of excellence on and off the field, in 2018 the Raptors will join the nation s professional rugby league, Major League Rugby. The Glendale Raptors are more than just a club the Raptors are the embodiment of the Rugby Family; an inspirational, character-driven model of sport and athleticism, teamwork and diversity, participation and community. From their home at Infinity Park, the Raptors provide a focal point for fans, aspiration for young players, and opportunities for businesses to engage with the sport. GAME OF THE WEEK BROADCAST ON CBS SPORTS NETWORK (SEE PAGE 9) PAGE 6 2018 INAUGURAL SEASON 8 MATCH SEASON + 3 MATCH PRESEASON PRESEASON EXHIBITIONS 3/10 vs. NOLA Gold Infinity Park 3/31 at Utah Warriors Salt Lake City, UT 4/07 at Rugby Club New York NYC. NY SEASON SCHEDULE SUBJECT TO CHANGE 4/21 vs. Austin Elite Infinity Park 4/28 at Seattle Seawolves Seattle, WA 5/05 at Utah Warriors Salt Lake City, UT 5/13 vs. San Diego Legion Infinity Park 6/03 at NOLA Gold New Orleans, LA 6/08 vs. Houston SaberCats Infinity Park 6/16 vs. Seattle Seawolves Infinity Park 6/23 at San Diego Legion San Diego, CA POSTSEASON 6/30 Semifinals Infinity Park 7/07 Final San Diego, CA
PAGE 7 WE ARE Complete pathway to the pros with robust community outreach & engagement. Professional Major League Rugby Team Glendale Raptors Rugby Academy Elite & Development Amateur Men s & Women s Club Rugby Boys & Girls from Kindergarten through 8th Grade & a Girls HS Team Year-round programming with leagues, camps, clinics & school outreach
MLR TELEVISION MARKETS DMA RANK 14 SEATTLE- TACOMA 1,808,530 TV HOMES DMA RANK 17 DENVER 1,630,380 TV HOMES DMA RANK 39 AUSTIN 771,210 TV HOMES DMA RANK 8 HOUSTON 2,450,800 TV HOMES DMA RANK 50 NEW ORLEANS 654,620 TV HOMES PAGE 8 DMA RANK 28 SAN DMA RANK DIEGO 34 SALT LAKE CITY 1,065,700 TV HOMES 916,960 TV HOMES Source: Nielsen Sports & Entertainment USA Rugby Research Insights, Nov. 2016
NETWORK REACH Major League Rugby s GAME OF THE WEEK televised on CBS Sports Network. All other matches will be televised regionally through AT&T SportsNet / ROOT Sports OTT coverage on ESPN 63 MILLION HOUSEHOLDS Widely available through all major cable, satellite and telco distributors and OTT streaming service providers YouTube TV, fubotv, PlayStation Vue, DirecTV and Hulu. A live stream is available through CBSSports.com and the CBS Sports App. 4.5 MILLION SUBSCRIBERS Rocky Mountain Region 10 state footprint: Colorado, Wyoming and Utah with statewide coverage. Presence in parts of New Mexico, California, Idaho, Nevada, South Dakota, Nebraska and Kansas. 91 MILLION SUBSCRIBERS Widely available through all major cable, satellite and telco distributors and OTT streaming service, ESPN provides live streams and replays of global sports events to sports fans in the United States and across the globe. PAGE 9
PAGE 10 SPONSORSHIP OPPORTUNITIES BRAND RECOGNITION Naming rights Kit sponsorship Logo inclusion Advertising rates available IN STADIUM ACTIVATION Presenting sponsor Pre-game interviews; Game Day; Half time; In-game elements SPONSORSHIP PACKAGES BEGIN AT $25,000 CUSTOMIZED TO FIT YOUR NEEDS DIGITAL PROMOTIONS & ADVERTISING :30 spots; Billboards, score strips, etc. CBS Sports, AT&T SportsNet, ESPN Platform Collateral and Signage Commercial spots instadium and via broadcast HD digital screen and ribbon display Category exclusivity Media exposure Community outreach opportunities On-site booth and brand activation Logo recognition on pitch Presenting sponsor of stadium activities Social media activation Complimentary tickets and experience Presenting sponsor opportunities on OTT webcast and Raptors Magazine show Website advertisements Electronic advertisements: Pre-Game enews, Raptors Monthly enewsletter, Coaches Corner blog, Social Media and additional digital media
GLENDALE RAPTORS SPONSORS OFFICIAL SPONSORS DENVER - CHERRY CREEK SUPPORTING SPONSORS