Ormond Beach s Andy Romano Beachfront Park Imagine City Commission Meeting June 1 st, 2011 Presented by
Who are we? Daytona Regional CHAMBER OF COMMERCE 2010 Small Business Of the Year Presented To Zev Cohen & Associates, Inc. February 3, 2011 Zev Cohen & Associates 34 Years of History in Ormond Beach Experienced Team Commitment to the Community Established in Ormond Beach in 1977
Who are we? Experience
Sign-Off Community Milestone Deliverable What is our Project Approach? Discover Imagine Choose Create Build Experience Community Engagement Plan Concept Plans Preliminary & Final Design Operations & Maintenance Manual Community Input Meeting Community Concept Plans Input Meeting Community Preferred Plan Review Meeting Ground Breaking Ceremony Ribbon Cutting Ceremony Project Mission Statement Summary of Imagine *Not a sign-off Choose Concepts Approve Preferred Plan Contractor Approval April May - June July October Outreach November April 2012 Inform May - December Open Park! January 2013
What is the Project? Mission Statement - Approved 4/20/2011 To create a public beachfront park with beach access and ample off-beach parking to maximize access and enjoyment to all that will provide ocean views and restoration of natural dunes. The park will become a special place in the City, leaving a lasting impression and will further define Ormond Beach as an exceptional place to live, work and play. 65% AGREE THE MISSION STATEMENT ACCURATELY DESCRIBES THE PARK WE WANT
How Will We Engage the Community? Meetings Community May 10 & 11 - Imagine July 12 Choose September 15 Create Advisory Board May 18 - Imagine July 14 - Choose City Commission April 20 - Discover June 1 - Imagine August 3 - Choose September 6 - Create
How Will We Engage the Community? Website Updates 337 Hits for May 2,226 year to date Media Partners Press Release April 28 Newspaper ad May 1 News Paper Articles May 7, May 10, May 12 TV 13 News Story May 7 WNDB News Radio May 11 Letter to the Editor May 16 Orlando Sentinel Blogs May 10, May 16 How do you get information? 56% Newspaper 13% TV 6% Radio 26% Internet
Who Responded? Questionnaires 39 Responses Age 57% age 55+ 26% age 35-54 9% age 18-34 Children at Home 29% 0-2 years 10% 3-6 years 25% 7-13 years 25% 14-18 years 10% 19+ How you will arrive at the Park 19% Walk 15% Bike 67% Car Distance you live from the Park 13% ½ mile 13% ½ mile to 1 mile 63% more than 1 mile 11% Don t live in Ormond Beach Use the park how often 12% daily 33% weekly 30% monthly 25% occasionally
What does the Community Want? Questionnaires Things to Make this park special Ocean Views Beach Access Dune Restoration Natural Landscaping Shaded Seating, Gathering, and performance areas Allow Dogs Authentic architecture Design, materials and landscaping should be characteristic of the area Educational signage Restrooms/showers/drinking fountains
What does the Community Want? Questionnaires other parks Things you Like: Fire pits Elevated viewing Volleyball courts Art Views Shade Things you Don t Like: Closing at night Limited exit after rain Buildings block view Rusting/deterioration No shade Nowhere to sit
What does the Community Want? Questionnaires What would you add to mission? RV Parking Surfing contests Performing areas No cars in front of park Long-range plan to limit parking on beach Information area to educate Live entertainment An area multi-use a stage concert, a talk or judge a surfing contest.
What does the Community Want? Questionnaires Activities, Uses, Qualities? Evening performances at pavilion Chess club space Education Night activities beach concerts Activities for teenagers Night concessions Movies on the beach
Starting Point - On-site Amenities Questionnaire Responses Clear Consensus Restroom / Concession area 87%-yes(restrooms); 5%-no Safe pedestrian access from A1A 84%-yes; 5%-no Dune Restoration and Landscaping 79%-yes; 5%-no Safe ADA-compliant beach access 78%-yes; 3%-no Pedestrian Plaza/Covered Pavilions 78%-yes; 16%-no More emphasis on Passive than Active 65%-yes; 16%-no Varied Opinions Include Adjacent Milsap Approach 54%-yes; 16%-no Vehicular and bicycle parking 49%-maximize; 30%-minimize Children s Playground 46%-yes; 41%-no
What does the Community Want? Questionnaires Evaluation Criteria? Low maintenance Sustainable Safety Education/Awareness Cost-effective Schedule/Construction Time Eco-friendly/Energy-efficient Locally Contracted Appropriate to Ormond
What does the Community Want? Questionnaires Additional Comments Small performance area Provide beach games Need more things for young adults Need day and night activities Quiet, restful place to enjoy the beauty and calmness the ocean provides
What Does the Community Want? May 10 & 11, 2011 Meetings Meeting Format Consultant Presentation Questions/Comments from Audience Indicate Preferences with Dots on Concepts Scribes Written Questionnaire Architectural Styles
What Does the Community Want? May 10 & 11, 2011 Meetings Questions/Comments from Audience Parking usually available at Harvard & Milsap Need more park than parking Restaurant owner will beachgoers park in my lot? More parking no landscaping. Buildings off to side. How to determine parking? Holding capacity - how many people on beach at once. Need safe place to store surf boards Have we coordinated with County regarding lessons learned? Separate DEP lighting permit from storm water permit Go Green Dunes conflict with beach driving. No driving on beach. Provide parking for motorcycles/scooters, bicycles Provide educational signage regarding nature and historical monuments
What Does the Community Want? May 18, 2011 - Joint Advisory Boards Meeting Kids Activities A playground is imperative Questions/Comments from QLB & LSAB Don t forget young parents who cannot attend meetings Provide a simple splash park for kids Parking Is car parking allowed on A1A? Use statistics on parking from other beachfront parks to size the parking. Purpose of the park is parking. Beach parking may be eliminated in the future. We need public parking. Need balance park and parking Need to study how much off-beach parking to provide. Park was sold to voters as beachfront parking As sections of the beach close to driving, parking will become the issue. Parking is important, but needs to be aesthetic
What Does the Community Want? May 18, 2011 - Joint Advisory Boards Meeting Questions/Comments from QLB & LSAB Other Since questionnaire not statistically valid, use caution in applying data. Pay special attention to the design along A1A beautification. Beach overload is not valid because of people who will walk on the beach. No traffic zone in front of park is preferred. Should the size of vehicles be limited? Security should be considered.
Colored Dots on Concepts Trends Seen from Input Green Dots (positive) Ample/More Parking Beach Access Playground Features Shade Structures/Pavilions Restrooms Benches/Seating Dune Restoration Ormond/Cracker Red Dots (negative) Too Much Parking On-Site Concessions Playground Features
What Does the Community Want? Trends Seen from Input Verbal & Written Comments fell into the following categories: Sustainability Build to last, consider maintenance Ocean Views Dune Restoration Circulation/Access Parking Program activities/amenities Design layout/materials Landscaping
What Does the Community Want? Trends Seen from Input Verbal & Written Clear Consensus Sustainability Build to last Minimize maintenance Ocean Views Provide visual access from car Views! Dune Restoration Mimic a natural dune west of seawall Bring dune restoration into park
What Does the Community Want? Trends Seen from Input Verbal & Written Important Items Safety/Access/Circulation Safe pedestrian movement A1A, Parking lot Maximize pedestrian access to beach Maximize vehicular access to A1A Parking Incorporate motorcycle/scooter and bicycle parking Provide short-term parking for just viewing beach Car parking on A1A
What Does the Community Want? Trends Seen from Input Verbal & Written Important Items Program Design Parking need vs. more park area No concession? Vending Playground concerns Public gathering space Beach No traffic zone Maintain views Pervious parking Landscape - Native Low Maintenance Natural vs. Urban
What Does the Community Want? Trends Seen from Input Verbal & Written Important Items Landscaping Native Beach Landscaping No St. Augustine grass Profuse greenery, not sparse Don t block views with shrubs Buffer/landscape along A1A Dune planting but keep views clear Minimize Maintenance
What Does the Community Want? New Ideas - On-site Activities & Amenities Activities Night-time activities bon fires, movies Beach activities kite-flying, sand castle contests, etc. Performance Pavilion/Area Public gathering space Surf contests Beach concerts Watchtower for viewing wildlife and surf School trips (Historical and Natural Educational resource)
Architectural Styles Historical Ormond Cut Coquina Stone 15 Prefer Modern Contemporary Style 3 Prefer Florida Vernacular Cracker Style 20 Prefer
NEXT STEPS Tonight - Imagine Provide Input After Tonight Choose Concepts Community Meeting 7/12/11 Joint Advisory Boards 7/14/11 City Commission Meeting/Sign-off 8/3/11 Create Preferred Plan City Commission Meeting/Sign-off 9/6/11 Community Meeting 9/15/11