Prepared by Into the blue

Prepared by Into the blue

The Isle of Wight has 15 years of heritage in hosting Extreme Sports Festivals. Big Blue Festival is the breakthrough extreme sports festival in the UK boasting the UK s biggest freesports park, sports in land, sea and air combined with the party atmosphere you would expect from an Isle of Wight Festival Over 20 extreme sports Big Blue accommodates over 20 extreme sports with events on water, land, air and beach, and music to chill out to on the green The Big Blue Freesports Park The Big Blue Freesports Park provides a dramatic festival centrepiece, covering multiple extreme sports with professional displays and competitions in everything from BMX and Skateboard, to Beat Box, Graffiti Jams and Park DJs For those want to get interactive Play gives the public the chance to have a go and taste the sports! A Big Screen and Live Stage A Big Screen will show live coverage from around the Festival, providing sponsor images and messages to the crowd. Newton Faulkner to perform on the beach from early evening, and a DJ party with Rob Da Bank will entertain into the night

Extreme Sports More mainstream than ever before attracting more big brands Many sports are now, or soon to be, in the Olympics: Wind Surfing (Since LA 1984) Skateboarding (debut 2012) Kite Surfing (IKA 2016) BMX (Beijing 2008) London 2012 - extreme sports street demo at the opening ceremony Appeals to youth and family markets - funky youths - active families Many have low cost entry points anyone can have a go Sport England's Active People Survey 2008/09, extreme sports experienced increased participation rates whilst more mainstream sports such as football have experienced a significant decrease USA - participation in Climbing + 63%, whilst Baseball -28% It's estimated that over 2 million people - 5% of the British population - now participate in the various forms of extreme sports in the UK. The Observer, March 2005 8% of the UK population have participated in windsurfing, 30% state they would like to try if they had the opportunity, (Mintel, 2005) Skateboarding - 49% increase in participation from 2002-08, with 14 million people participating in the US

Big Blue Visitors Spectator viewing figures are estimated at 20,000 over the 3 days. Confirmation of the Red Arrows will be a major factor Projected main village footfall is 3,000 per day over 3 days (9,000 total) Demographic two distinct audiences: - 16-35 year olds - modern active families 5,000 people tried sports in the past 4 festivals Approx 500 competitors UK and International fleets

Big Blue = Action Sports At Big Blue 2010 a range of around 20 different action sports and activities will be taking place on LAND, SEA and AIR: Professional demonstrations and displays Competitions running throughout the weekend eg South Coast Surfing Championships, British Paddle Board championships PLAY where the public get involved Visitors can try each sport on offer, under professional supervision of course! Professionals will be demonstrating mountain boarding and Parkour, but mere mortals are encouraged to have a go too! The Sunday Times, 2009

The Sports ON THE WATER Windsurfing, Kitesurfing, Jet Ski, Thundercats, Sailing, Canoe/Kayak, Stand Up Paddle, and more LAND Bocking, FMX, Mountain Board, Skateboard, BMX, Inline, Bouldering, Mountain Bike, Parkour, Land Yachting and more AIR Red Arrows Pilots fly over (confirmed after the election), gliding simulator Just for fun!: Beatbox, Graffiti workshop, Digital DJ Mixing, Freestyle Football And the all new: Camtrike, Aquaskipper..the latest sports Discovering a Water Sports sensation... the festival attracts the worlds biggest names. Daily Mail

The Weekend Experience Non stop action throughout the weekend Live action on the big screen ensuring you don t have to miss a thing Opportunity for evening cinema on the big screen showing cult films Jaws! Try as many sports as you dare.with expert tuition Newton Faulkner to perform on the beach Rob Da Bank DJ Party Party and prize giving nights The extreme sports lifestyle culture is developing Extreme sport are also gaining a mainstream platform with their fusion alongside headline music events and acts The Telegraph, Sep 09

Extreme Mile A concept developed to involve mass participation over the weekend In aid of the Ellen MacArthur Trust an Isle of Wight resident charity Fully backed and promoted by the Ellen MacArthur Trust An opportunity for all ages to take part in an exciting charity challenge on water or land The Water Mile Open water swim, Paddle boards, Kayak, Windsurf, Kite Surf (by invitation only) The Land Mile Beachdash and Tidesprint. Visually will look great with adults and kids running it, and allows everyone to do something that is slightly more out of the ordinary than a walk along the road The Assault Mile An assault course around the top field of the Festival site that is a mile distance. suitable for children and adults.

Freesports Park

Freesports Park The Freesports Park will form the central attraction at the Big Blue Play or simply watch The UK s biggest multi sport modular park Transportable to any location, ideal tool for creation of an extreme tour Competitions Professional displays Play public workshops Open Park Sessions - bring your board

Park Set-up Various Sports: BMX, Skate, Inline, Mountain Board, Mountain Bike, Climbing, Bocking, Parkour, Trials Bike Competitions: Bringing the top pros together for the ultimate action Pro displays: The best riders around showing their extreme skills Public interaction: Play at some of the latest sports around Open Park sessions: Bring your board or bike and use the park Extensive branding opportunities: 200m wrap around, 8 flag location, prize back drop Provides awesome images: Stunning action shots from some of the most extreme sports around

Attracting Champions from across the globe Nik Baker -World Windsurfing Champion, and Indoor World Champion Bryony Shaw - World Champion Racer and Olympic Bronze Medallist, Beijing 2008 James Sinclair and Murray MacGregor - National and European Champs Thundercats Powerboats Kai Forte - BMX World Champion Neal Gent - British Champion / Stand Up Paddle, British Amateur Windsurfing Champion Andrei Burton - World top 10 Mountain Bike freestyle and multiple Guinness Book of records holders / Mountain Bike Trials Johnny Fryer - British Surfing Champion Aaron Hadlow - 5 times World Kitesurfing Champion Tom Kirkman - World Downhill Champion Steve Allen - World Champion Course Racing Windsurfing Lee Sheath - Amatuer Wavesailing Windsurfing Champion Ross Williams - World overall champion Windsurfing Flash Austin - Kitesurfing World Champion

Press Coverage In 2008 (the last time the festival was held on the Isle of Wight) the press coverage for White Air generated an Estimated Advertising Value of 856,638 (excluding online coverage) Press highlights included: 30 minutes of BBC2 prime time show Countryfile 1 hour broadcast on BBC Radio 4 s Politics Show Preview film on the Extreme Channel National newspaper Gig Guides A diverse mix of print, online and broadcast media Previous PR activity has been mainly reactive with a new proactive approach we would expect the EAV to be well above that recorded in previous years Previous years have recorded more coverage than Cowes Week (recorded by the Isle of Wight Council) 2009 Media White Air Media Partnership with FHM and FHM Bionic

Social Media Big Blue audience is at the forefront of Social Media culture Instantly puts the festival on the global stage Joe Dixon s double back flip from the past festival has been watched 647,389 times on YouTube Live streaming on to the web and the Big Screen all day huge number of women taking part in extreme sports. Mountain biking, snowboarding, surfing and climbing all attract women who want to do more with their weekends than shop for shoes. The Times, May 08

Sponsorship Benefits Aligning your brand with one of the fastest growing areas of sport Association with an activity based festival Healthy individuals and active families Event audience = captive audience Be part of all communications to the audience Down with the kids understanding and embracing modern culture Opportunity to communicate directly with target audience in their own environment Appealing to people s passions therefore they will be more receptive and trusting of sponsorship and sampling The chance to help shape the event to your objectives The event can be used for your own corporate hospitality

Title Sponsorship Festival Title Sponsor naming rights and sector exclusivity 3 x 9m Trade space for experiential product display or sampling Rights free images and film footage Creation of event logo to include your branding if required Branding on all boats, boards, sails, kites, bike and competitor bibs Advertising on the big screen 50% of all site branding with flags, backdrops and banners Prominence on all advertising, marketing website and promotional material Full page advert and editorial space in official festival guide Promotions through the website and emails to database Data capture from the event 10 VIP weekend passes Title Sponsor Package = 60,000 per annum + VAT / 3 year deal We are happy to shape the event and communications to meet your objectives as title sponsor you take on the rights to more than simply putting your name above the door

Partner Sponsorship Sector exclusivity 3 x 3 metre trade space for experiential product display or sampling Rights free images and film footage Opportunity to advertise on the big screen 300m total site wrap branding with maximum 9 partner sponsor logos + headline. Association shown on all advertising, marketing, website and promotional material Half advert in official festival guide free to all spectators and competitors Promotion opportunities through the website and emails to database Opportunities to sponsor a prize e.g. XXX Big Blue Air prize 4 VIP weekend passes Partner sponsorship package = 8,000 + VAT 3 year deal Big Blue reserves the right to continue to market the event title sponsorship

Sponsorship of the Freesports Park The Freesports Park is the central attraction and a big crowd puller Displays by professionals DJs / PA Public interaction Play Lasting legacy - provides amazing images and footage The most dynamic and impactful form of outdoor advertising and sampling Live streaming means live action from the park will be sent around the world Rights free images and film footage 50% of branding on the Freesports park (200m wrap around, 8 flag location) Sector exclusivity 8 VIP weekend passes 35,000 + VAT - 3 year deal

Contacts Into the blue One The Parade Cowes Isle of Wight PO31 7QJ 01983 247286 Sarah Rees: e: sarah.rees@intotheblue.biz m: 07769827261