Louisville Bats Corporate Sponsorship Opportunities Triple-A affiliate of the Cincinnati Reds These unique baseball opportunities provide unlimited ways to promote your company!
274854_CV 11/5/08 1:37 PM Page 2 Why the BATS? Position your company with the thrill of professional baseball and the Louisville Bats, perennial International League attendance leaders five years in a row! Reach a broad audience or targeted demographic with one of our exciting programs. Louisville has continuosly led the International League in attendance over the past nine years. (Average fans per game: 9,192). Be part of the excitement and energy during the opening years at Louisville Slugger Field and downtown s rebuilding process. Build brand awareness and capture media awareness with radio and signage programs. Create distinctive and customized marketing programs. Achieve product differentiation. Heighten consumer/trade visability. Benefit from the Louisville name, image and heritage. BATS DEMOGRAPHICS Gender: Male 49% Female 51% 64% come to games with either spouse or their family. AGE 45-49 12% 4% 6% 35-39 12% 8% 8% 50-54 7% 19% 18-24 13% 11% 60-65 65+ 40-44 25-29 30-34 55-59 92% come to games from within 40 mile radius of Jefferson County. 28% of attendance at any given game is from southern Indiana. The Louisville ADI represents 292 zip codes; 653,780 households; 1,483,185 population. The database was cluster coded. The targeted clusters that appear most frequently at games are as follows: EDUCATION SOME COLLEGE 25% COLLEGE DEGREE 19% 34% Well educated, young, mobile, singles, apartment dwellers 20% Retirees, apartments and condos, high home values and rent Young mobile working couples, young children, new homes 1% 1% GRADUATE DEGREE Younger mobile large families, children, new homes HIGH SCHOOL ELEMENTARY & JR. HIGH Younger mobile professionals, homeowners, children Well educated, mobile professionals, new homes and condos Older below average income, homeowners INCOME $120,000+ Mature professionals, older families, teenagers $80,000-$89,999 12% 13% Older, non-mobile, urban, white collar, old housing Average educated homeowners, teenagers, homes built in the 90 s. INFORMATION PREPARED BY DR.T. GREENWELL 11% 5% 5%4% $50,000-$59,999 6% 7% 8% $70,000-$79,999 10% $60,000-$69,999 10% 9% LESS THAN $19,000 $110,000-$119,999 $100,000-$109,999 $30,000-$39,999 $20,000-$29,999 $40,000-$49,999 $90,000-$99,999 PHOTOS BY STAN DENNY / SPORTSIMAGE
Team HISTORY Deion Sanders The relationship between Louisville and baseball dates back over 120 years Baseball has some of its deepest roots embedded in Louisvilleas the River City was an original member of the National League. Hall of Famers Honus Wagner and Carlton Fisk played here as did Kentucky native Pee Wee Reese. The Louisville Redbirds became the first Minor League team in history to have one million fans in one season, accomplishing the feat in 1983. By being the first franchise to break the one million mark in attendance, Louisville set the stage for the renaissance of Minor League baseball s popularity which continues to escalate today. Much has transpired in regards to professional baseball in Louisville since the early days of the 1980 s. Cardinal Stadium was vacated for the state-of-the-art Louisville Slugger Field which opened in 2000. After a 16-year working agreement with the St. Louis Cardinals, the franchise became the top farm club of the Milwaukee Brewers in 1998 followed by the Cincinnati Reds in 2000. The team name has changed from the Redbirds to the RiverBats and then to the Bats since the franchise s inception in 1982. Though the team has experienced a number of changes, one thing that remains constant is this area s affinity for professional baseball. An affiliation with the Cincinnati Reds complemented the opening of Louisville Slugger Field perfectly in that the interest generated was not limited to a local level. Fans continue to frequently travel from all over Kentucky, Ohio, Indiana and beyond to see the future stars of the Cincinnati Reds. Whereas Louisville baseball is an affordable family entertainment option, Louisville Slugger Field is a reason fans keep coming back for more. Louisville Slugger Field has a charisma all of its own as it blends the aura of baseball s storied past with modern-day amenities to maximize the pleasure of the common fan. This Jewel Box of a ball park was put on display to a National Television Audience on July 16, 2008 when the Bats hosted the 2008 Triple-A All- Star Game and played the game on ESPN 2. And if the numbers through the years are any indication, the fans certainly agree. The Louisville Bats have led the International League in attendance each of the nine seasons that Louisville Slugger Field has been open averaging over 630,000 each of those seasons. The relationship between Louisville and the national pastime dates back over 120 years. By offering affordable ticket prices to watch the top farm club of the Cincinnati Reds play at a top-notch facility such as Slugger Field, fans have come out in droves. Judging by the area s affinity for baseball, there is little doubt there is much more history to be made. Jay Bruce Terry Pendleton PHOTOS BY STAN DENNY / SPORTSIMAGE DEMOGRAPHICS & TEAM HISTORY
274854_4_13 10/29/08 1:55 PM Page 1 Custom Game SPONSORSHIPS These fun and crazy opportunities provide unlimited ideas to promote your company THE LOUISVILLE BATS... BASEBALL... AND SPONSORSHIP... WITH BITE! We can custom design a sponsorship package to fit your promotional needs and budget. Premium night giveaways... between inning on-field contests... the Famous Chicken... or any other wild and wacky idea that you can come up with - we re game! Quick Change Mad Chad PHOTOS BY STAN DENNY / SPORTSIMAGE Jake The Diamond Dog
With a variety of entertainment and giveaway opportunities, your company or product is bound to be a BIG hit! Birdzerk Rubber Boy Famous Chicken Skyy Dogs USA Myron Noodleman www.batsbaseball.com Zooperstars CUSTOM GAME SPONSORSHIPS
274854_6_11 10/29/08 1:50 PM Page 1 Advertising PRINT These great opportunities provide a direct pipeline to hundreds of thousands of people, both current and potential customers PROGRAM, MEDIA GUIDE & SCORECARD ADVERTISING You can t tell the players without a program! The Bats publish a 172 page Souvenir Program, a 128 page Media and Information Guide, as well as a six page Scorecard for keeping score at all games. All are color with a high distribution. Editorial copy and covers are changed two other times a season in the Souvenir Program. Your ad in any of these publications not only shows your support for the team and the community, it also gives you a direct communications pipeline to hundreds of thousands of people who are your customers... and your potential customers right at their fingertips! PROGRAM Cost: Inside Front Cover, 4 color only (7.625 x 10.25 )...$7,500.00 Inside Back Cover, 4 color only (7.625 x 10.25 )...$6,000.00.Full page, 4 color (7.625 x 9.75 )...$2,700.00 Half page, 4 color (7.625 x 4.8 hor.)......$1,700.00 Half page, 4 color (3.75 x 9.75 vert.)...$1,700.00 (No bleeds on any ad size please. Page trim size is 8.125 x 10.75 ) MEDIA & INFORMATION GUIDE Cost: Outside Back Cover, 4 color only (4.25 x 8.25 )...$2,500.00 Inside Back Cover, 4 color only (4.25 x 8.25 )...$1,500.00 Inside Front Cover, 4 color only (4.25 x 8.25 )...$1,500.00 Full page ad, color only (4.25 x 8.25 )...$1,000.00 (5.25 x 9.25 if full page ad bleeds. Page trim size is 5 x 9 ) SCORECARD Cost: Outside Back Cover, 4 color only (7.5 x 10 )...$7500.00 Inside far right, 4 color only (7.5 x 10 )...$5000.00. Inside Back Cover, 4 color only (7.5 x 10 )...$5000.00 ( 8.75 x 11.25 if full page) KID S ACTIVITY BOOK Cost: Outside Back Cover, 4 color only (8 x 10.5 )...$3500.00/combo Ad - 1 color only (4 x 2 ) and Coupon - 1 color only (3.75 x 1.5 )...$1500.00/combo (200,000 Books will be printed and distributed free of charge to children 12 & under at 72 games during season). Get In The GAME! PHOTOS BY STAN DENNY / SPORTSIMAGE
Your ad shows your support for the team and the community! PROGRAM AD SPECS Line Screen: 85-100 Bleed: None Film Read: Right Film Emulsion: Down Film Densities: GCR 80%- Black limit Dot Gain: 28-35% in the 50% mid tone area MEDIA & INFO GUIDE AD SPECS Line Screen: 175 on coated 4/C image 133 on B&W uncoated Bleed: 1/8 all sides (if full page) Film Read: Right Film Emulsion: Down Film Densities: 5.0 Dot Gain: 3% on 4/C image, coated 7-8% on uncoated SCORECARD SPECS Line Screen: 150 Bleed: 1/8 all sides (if full page) Film Read: Right Film Emulsion: Down Film Densities: 360 Dot Gain: 12% ACTIVITY BOOK AD SPECS Line Screen: 150 Bleed: None Film Read: Right Film Emulsion: Down Film Densities: 360 Dot Gain: 12% NOTE FOR ALL BATS AD SUBMISSIONS FOR ABOVE PUBLICATIONS Contact: Greg Galiette of the Louisville Bats at (502) 212-2287 or e-mail ggaliette@batsbaseball.com. Space Reservation: January 1, before season. Artwork Deadline: February 1, before season. Please contact Greg for exact ad sizes and specifications per publication. NOTE: All advertising programs and content are subject to approval by the staff of the Louisville Bats. PRINT ADVERTISING
274854_8_9 10/29/08 1:33 PM Page 1 Advertising SIGNAGE Hundreds of thousands of potential customers will know your company name and product! SIGNAGE RATES Main scoreboard Backlit 10 x 20 sign package on main scoreboard. 1-year contract or multi-year contracts available...negotiable per year Outfield fence sign advertising package One (1) 16 x 8 Advertising board on outfield fence; includes :60-second radio commercial, full page, 4 color program ad, VIP Ticket Hospitality or group night for one hundred (100)! 1-year contract or multi-year contracts available...$25,000 per year Concourse sign package One (1) 47 x 68 backlit sign located on the main concession concourse; includes :60-second radio commercial, full page, 4 color program ad, VIP Ticket Hospitality or group night for fifty (50)! 1-year contract or multi-year contracts available...$12,500 per year Concourse sign One (1) 47 x 68 backlit sign located on the main concession concourse. 1-year contract or multi-year contracts available...$6,000 per year No matter where you place your sign in Louisville Slugger Field, you can be sure that more than one million eyes will see your message throughout the baseball season, both on the field and off, including nightly sports reports. Get NOTICED! PHOTOS BY STAN DENNY / SPORTSIMAGE
Simple. Bold. Dynamic. Signs are an effective, larger than life way to market your company! www.batsbaseball.com SIGNAGE ADVERTISING
274854_7_10 10/29/08 1:16 PM Page 1 Advertising ELECTRONIC These two great opportunities create an awareness over the airwaves and on the internet to hundreds of thousands of people daily RADIO COMMERCIALS All 144 Louisville Bats games are broadcast LIVE on 790 WKRD. Sponsorship of these broadcasts gives your company a big league impression at Minor League prices. Cost: $40 per :30 second spot/$5,760.00 for entire 144 game season. Cost: $49 per :60 second spot/$7,056.00 for entire 144 game season. Pitching Changes (Minimum 100 spots) :30 second spot - $4,200.00 :60 second spot - $5,800.00 (Commercials formats preferred are DAT, CD, MD or reel. Prices are net to the Louisville Bats). WEB SITE ADVERTISING The Louisville Bats website develops awareness over the internet to hundreds of thousands of people worldwide all year long. Sponsorship of banner ads will give your company over 900,000 hits! Banners will vary in size depending on which page is utilized. Call for rates and specials. PHOTO BY LOUISVILLE BATS Bats radio broadcasters Jim Kelch (left) and Matt Andrews. Get wired with the BATS!
Your company and services will be seen by an average of over 9,000 fans for each game and create a unique awareness among tens of thousands of potential customers during the season! IN-GAME VIDEO SCREEN ADVERTISING We can show your produced made-for-tv 30 second commercial or we can do a PA read and showcase your logo and message on our giant new state-ofthe-art video screen. It will be shown once every night during the entire season for all 72 home games at Louisville Slugger Field! Please call for rates and specials. www.batsbaseball.com ELECTRONIC ADVERTISING
274854_5_12 11/5/08 1:42 PM Page 1 Louisville Slugger Field SEATING The views are perfect in Louisville Slugger Field, providing you a choice of great seat opportunities to meet you or your company s needs What a great way for you to entertain your family, friends, employees or business associates! Order your seats NOW for the opportunity to lock in on special pricing! If Full Season tickets do not fit into your budget or busy schedule, we offer other great Partial Packages which allow you to catch all of the action of our biggest games. These ticket plans range in price and include 9 to 26 games of exciting baseball action! PLUS, all ticket package holders receive premium giveaway items FREE! Call today for the BEST SEATS!
Reserve a game date with the Bats for your group today! GROUP FOOD & PICNIC EVENTS As a Louisville Bats sponsor, you ll want to entertain clients, friends and family with a delicious pre-game meal at one of several unique picnic areas in beautiful Louisville Slugger Field! Catering areas include the Preston and Jackson Street Picnic Areas, the Hall of Fame Pavilion, the Overlook Deck in center field and the Patio Deck in right field. All locations are sure to offer your group a scenic atmosphere to complement plenty of outstanding food items. From hamburgers, hot dogs and grilled chicken breast sandwiches to pulled pork, potato salad and baked beans, we have it all to feed your hungry guests. We can also custom create a meal especially for your group with advance notice. Call 502.212.2287 today to book your group and enjoy all of the food, fun and exciting Bats baseball at Louisville Slugger Field! All of our food locations are sure to satisfy any craving you might have at the stadium. www.batsbaseball.com SEASON TICKETS & GROUP OUTINGS
274854_3_14 10/29/08 1:10 PM Page 1 Louisville Slugger Field EXPERIENCE The whole experience surrounding a Louisville Bats game makes the team a perennial attendance leader in Minor League baseball! The Louisville Slugger Field experience only begins with the facility itself. It s the sights, sounds, smells and entertainment value that has kept fans coming through the turnstiles since the stadium s opening. Just as important to the experience is the fact Louisville Slugger Field appeals to fans of all ages. A children s playground and carousel is located in right field with the zany mascot, Buddy Bat, never far away. If you are looking to entertain important clientele, Louisville Slugger Field can exceed your expectations with luxury suite availability and the capability to cater any event. In short, while the stadium is best described as first class and state-ofthe-art, it is the whole experience surrounding a Louisville Bats game which makes the team a perennial attendance leader in minor league baseball! DESIGN BY LONNIE WALKER / WWW.PRIMOGRAPHICS.NET We can EXCEED your expectations!
Fans always enjoy baseball season at Louisville Slugger Field with the Bats! www.batsbaseball.com
274854_CV 11/5/08 1:37 PM Page 1 Louisville Bats & Louisville Slugger Field 401 East Main Street Louisville, KY 40202 502.212.2287 502.515.2255 fax www.batsbaseball.com