Chester RUFC 2013 2018 Delivering for future generations 1
Overview Background Chairman Comments Club Values Executive Board Strategic Aims Operational Structure Strategic Plan Purpose & Values Rugby Growth Strategic Partnerships Participation Growth Summary 2
Background Chester RUFC are committed to the long term development and sustainability of its membership, business, playing facilities and it s role within the local community. In 2012/13 CRUFC :- Added 80 new participants to the game, Was chosen by the RFU to host O2 Touch Rugby Provided 40 coaches with UKCC / RFU accreditation to deliver best practice. The commitment to sustainability has enabled:- Growth to be maintained in the mini & junior section - participation level now 450+. Provide four senior rugby teams [3 Men s & 1 Women s] in English Rugby tier 4. Promotion to National 2 North for the 1XV was achieved (top 60 clubs in England). The club implemented a re-structure of its Management & Governance processes. The club commenced the development of a strategic plan in consultation with all stakeholders across the sporting spectrum in Cheshire, National Governing Bodies, local government and the membership of Chester RUFC to ensure sustainability through until 2018 3
Chairman s Comments Our aim is to have a vibrant rugby club that is fit to meet the challenges of modern sport. We will support our volunteers, coaches and players and work with the Rugby Football Union and Sport Cheshire to provide a members experience second to none. We believe that we have three key objectives, to continue to grow our participation numbers, continually strive to provide a superb membership experience and to ensure that we protect the long term financial sustainability of CRUFC. Taking a long term approach will ensure that we can meet the challenges in our current senior rugby league both now and in the future. This means our playing success and investment projects will be focused around our people and our facilities. The possibility of bringing other sports to Hare Lane on a formal basis will be considered as part of the plan. In addition within we will give greater focus to working with strategic partners including the University of Chester, Sport Cheshire and the RFU. Our aim is to further develop Chester Rugby Club within the City of Chester as a club the city can be proud of and as a sports club which provides for its City both on and off the pitch. 4
Club Values Improving the Playing Experience We will provide all players with a safe, secure and well managed playing environment that strives to be a beacon of Rugby in West Cheshire. Our business is transparent and based on the core value of the Rugby Union. We are one club and all have a role to play to ensure that our club s next fifty years are as successful as the last. Improving the Membership Experience We will ensure that performance on the pitch is matched by those off it in respect of our business management, governance and membership experience. Our decisions are consulted, developed and agreed with all opinions counted and consensus established before we agree a direction. Financial Sustainability We are one club and all have a role to play to ensure that our club s next fifty years are as successful as the last. We all have a responsibility to provide a sustainable, financially sound and community focused club through our actions and decisions. 5
Executive Board 2013-2018 Club Executive Members President Chairman Vice Chairman Club Secretary Treasurer Operational Executive Members Director of Sport Director of Operations Director of Commercial Independent Public sector [Independent] Private sector [Independent] 6
Strategic Aims Excellent Membership Experience Long Term Financial sustainability Chester RUFC 2013-2018 Excellent Facilities & Incorporation of Sport Excellent Playing Experience 7
Club Structure 2013-2018 Executive Corporate Governance Sport Commercial Operations & Finance 8
Strategic Plan 2013-2018 Operations & Finance Financial Sustainability Finance Safeguarding & Policy Development Strategic Partnerships Membership Management & Database Web Site Commercial Membership Experience Sponsorship Catering & bar Events Management. Weddings, Functions & Conferences Match Day Experience Facility Management and maintenance Executive 1. Club Heritage 2. Strategic Planning 3. Financial Performance 4. Capital Developments Corporate Governance Club Constitution Facility Development Funding support and application Communication Sport Player Experience Delivery of annual Rugby Development Plan Integration of other sports Increase player numbers Coaching support and development 9
Purpose & Vision Purpose:- For Chester Rugby Club to be part of the sporting & social DNA of the City of Chester. To positively impact the sporting landscape within the County for the long term. To work in partnership with other clubs and stakeholders locally, regionally & nationally. To build on the Olympic & Rugby World Cup legacy. Success will be measured by:- The impact we have within our existing Mini & Junior section. The development of enduring programs within the City of Chester & surrounding district The strength of partnerships with the University of Chester & local schools. The degree of support of received from our stakeholders. Our aim is to bring the game of Rugby Union to as many people as possible. 10
Rugby Growth Club 2013/14 2014/15 2015/16 2016/17 2017/18 1XV Top 8 Finish Top 4 Finish Promotion National One National One 2XV Top 3 League Top 3 League Top 3 League Top 3 League Top 3 League 3XV Maintain League Top 3 Finish Promtion to Div. 1 Maintain in Div. 1 Promotion to Premiership 4XV Explore Enter League Structure Compete in league Structure Top half finish Maintain 5XV Explore Enter League Maintain Ladies RFU Championship 3 RFU Championship 2 RFUW Championship 2 RFUW Championship 1 Maintain 7s Establish a team in 4 major competitions 1 x Tournament Win 5 tournament Competitions 1 x Tournament Win 5 tournament Competitions 1 x Tournament Win 5 tournament Competitions 1 x Tournament Win 5 tournament Competitions 11
Strategic Partnerships University of Chester Existing Sports Partners Archery & Squash RFU Chester Business Community Sport Cheshire Future Sports Partners 12
Participation Growth Section 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 Senior Rugby Junior Rugby Touch Rugby 80 100 120 150 180 200 450 500 550 *650 * Not all @ CRUFC site ie schools *750 *800 20 30 40 50 60 70 7s Ruby 40 50 100 150 200 250 New UKCC Coaches (annually) 40 25 25 25 25 25 Total 630 705 845 1025 1215 1345 13
Summary We plan to:- Continue to grow the game to ensure the long term sustainability of Chester Rugby Club. Develop a strategic plan for 2013 2018 that ensures we further improve our playing and member experience. Be open to the possibilities that other sports development at Hare Lane could support our long term vision. Ensure we deliver for the current, potential and future members across many sports. Respecting and cherish our rugby union heritage but understand that multi sport facilities could have significant benefits to our members, their families and the wider community. Engage with local and national stakeholders. Ensure Corporate Governance is at the heart of all our activities. Allow our operational Directors to deliver within their relevant business management areas. Ensure our Executive manage in a robust and transparent manner. Engage in Olympic legacy and World Cup legacy programmes. 14