Contents 1 Introduction 2 Brand Overview 4 Full Logo 6 Main Logo 8 Short Logo 10 Icon 12 Monarch Logo 14 Placement 16 Colors 17 Typefaces 18 Co-Branding 19 Website 20 Stationery 22 Flags & Banners 23 Digital Display 24 Sub-Branding 26 Promotional Items 28 Main Mascot 30 Bear Mascot 32 Paw Mascot 34 Name Mascot 35 Icon Mascot 36 Mascot Apparel GUTTMAN COMMUNITY COLLEGE
Introduction Stella and Charles Guttman Community College is not just a new community college. It offers a new approach to community college education a rigorous academic program specifically designed to link learning in the classroom to practical career eperiences in the outside world. Guttman Community College is wholly committed to student success, providing a structured and supportive environment where students receive individualized attention. The clearly defined educational pathway starts with a full-time, first-year program focused on issues relevant to New York City. Through partnerships with outside organizations, businesses and agencies, students also gain hands-on eperiences as interns, volunteers and participants in community service projects. Graduates will earn an Associate s Degree in one of five distinctive majors, from liberal arts and sciences to information technology. Guttman Community College is located in midtown Manhattan, overlooking vibrant Bryant Park. The city is not only its location, but its campus and laboratory as well. The college s identity reflects the strong, university-wide commitment to individual achievement and educational opportunity for all a unique, cutting-edge education for the 21st Century. In these pages, we provide standards for the college identity, including logo versions, typefaces, colors, placement, and relational spacing. Eamples of proper usage are provided for use with numerous formats. The clear and unified use of the Guttman Community College identity will give the greater community an immediate, symbolic recognition of this new school where graduates will emerge as engaged citizens, purposeful, and ready to address the critical challenges of our time. Introduction GUTTMAN COMMUNITY COLLEGE 1
Brand Overview For all usage The Guttman Community College logo consists of several elements: the shield, the tet, the horizontal rules and the URL. The Guttman Community College logo has three written versions: the full name, the main name and the short name. The shield may be used alone in certain circumstances. The tet may be used alone in certain circumstances. The monarch version may be used under special circumstances. The primary typeface is Chronicle and is set in small caps. The URL is set in all lowercase Trade Gothic Bold No. 2. The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16. 2 GUTTMAN COMMUNITY COLLEGE Brand Overview
Full Name Icons Monarch Logo Main Name Short Name Brand Overview GUTTMAN COMMUNITY COLLEGE 3
Full Logo For all usage White The full logo is written on three lines, and consists of the shield, the tet and the horizontal rules. It has both a vertical and horizontal version. The primary typeface is Chronicle, and is set in small caps. The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16. Vertical > Horizontal > 4 GUTTMAN COMMUNITY COLLEGE Full Logo
Color Blue Black Full Logo GUTTMAN COMMUNITY COLLEGE 5
Main Logo For all usage White The main logo is written on two lines, and consists of the shield, the tet and the horizontal rules. It has both a vertical and horizontal version. The primary typeface is Chronicle, and is set in small caps. The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16. Vertical > Horizontal > 6 GUTTMAN COMMUNITY COLLEGE Main Logo
Color Blue Black Main Logo GUTTMAN COMMUNITY COLLEGE 7
Short Logo For all usage White The short logo is written on two lines, and consists of the shield, the tet, the horizontal rules and the URL. It has both a vertical and horizontal version. The primary typeface is Chronicle, and is set in small caps.the URL is set in all lowercase Trade Gothic Bold No. 2. Vertical > The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16. Horizontal > 8 GUTTMAN COMMUNITY COLLEGE Short Logo
Color Blue Black Short Logo GUTTMAN COMMUNITY COLLEGE 9
Icon For special usage The shield can be used by itself as an icon in special circumstances especially social media applications where space is very limited. Circle The icon has a square, a rounded square and a circular version. It s important that the icon be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of the background square or circle. Approved color versions are provided on the following page. Rounded Square 10 GUTTMAN COMMUNITY COLLEGE Icon
Icons GUTTMAN COMMUNITY COLLEGE 11
Monarch Logo For special usage White A Monarch logo can be used in special circumstances especially for events, promotional materials and apparel. It s important that the Monarch logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain at a safe distance. The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16. 12 GUTTMAN COMMUNITY COLLEGE Monarch Logo
Color Blue Black Monarch Logo GUTTMAN COMMUNITY COLLEGE 13
Placement Clear space and page placement Clear Space It s important that the logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of a clear space that measures at least (), or the distance between the two horizontal rules. The logo should also be given proper space around it in relationship to the edge of the page (printed page, digital display or any other application). A safe distance to the edge equals (), or the distance between the two horizontal rules. Page Placement 14 GUTTMAN COMMUNITY COLLEGE Placement
Clear Space Page Placement Placement GUTTMAN COMMUNITY COLLEGE 15
Colors The primary colors for Guttman Community College are sky and red. Secondary colors are indigo, orange, blue, yellow, dark gray and light gray. Pantone numbers, CMYK, RGB and headecimal numbers are provided for color consistency, and should be followed for print, electronic and all other usage. Sky PMS 3005 / C100 M34 Y0 K2 / R0 G93 B170 / #005DAA Red PMS 172 / C0 M74 Y100 K0 / R242 G104 B34 / #F26822 Indigo PMS 2768 / C100 M90 Y13 K61 / R12 G34 B85 / #0C2255 Orange PMS 716 / C0 M55 Y91 K0 / R255 G132 B0 / #FF8400 Blue PMS 286 / C100 M66 Y0 K2 / R29 G58 B131 / #1D3A83 Yellow PMS 109 / C0 M10 Y100 K0 / R255 G221 B0 / #FFDE00 Dark Gray PMS Cool Gray 9 / C0 M0 Y0 K51 / R102 G111 B116 / #666F74 Light Gray PMS Cool Gray 3 / C0 M0 Y0 K17 / R214 G219 B222 / #D6DBDE 16 GUTTMAN COMMUNITY COLLEGE Colors
Typefaces The Guttman Community College has a serif and a sans-serif typeface. The serif typeface is Chronicle. It can be used for both body copy and headlines. The college logo is typeset in Chronicle small caps. It should be substituted with Georgia on digital publishing platforms. The sans-serif typeface is Trade Gothic. It can be used for both body copy and headlines. The URL under the short college logo is typeset in Trade Gothic Bold No. 2. It should be substituted with Arial on digital publishing platforms. Both these typefaces are used for the University brand standards, and also appear in the University logo (Trade Gothic Light and Trade Gothic Bold Condensed 20). Chronicle Tet G2 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890 Tet G2 Semi Ab Trade Gothic Light Tet G2 Small Cap Ab ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890 Display Roman Ab Medium Ab Bold No. 2 Ab Bold Cond. No. 20 Ab Typefaces GUTTMAN COMMUNITY COLLEGE 17
Co-Branding For all usage The Guttman Community College logo often will appear with the University logo. Proper space must be given to both logos, and certain scale and alignments must be kept. The college URL may be added as shown. guttman.cuny.edu 18 GUTTMAN COMMUNITY COLLEGE Co-Branding
Website Directory Financial Aid Info Commons Giving Employment Quick Links My Guttman The Guttman Community College website is an important gateway. It serves the needs of students, faculty, staff and alumni as well as the greater community. The college logo and university logo are visible on all pages. Brand colors are used throughout. Color specifications are on page 16. The typefaces used are Georgia and Arial. ABOUT ADMISSIONS ACADEMICS NEWS & EVENTS STUDENTS FACULTY & STAFF PARTNERS Welcome Entering Class of 2016 50 WEST 40TH ST NYC (646) 313-8000 ADMISSIONS@GUTTMAN.CUNY.EDU 2016 Stella and Charles Guttman Community College. All Rights Reserved. Content may not be reproduced without permission. Website GUTTMAN COMMUNITY COLLEGE 19
Stationery Letterhead 1" Office of the President scott.evenbeck@guttman.cuny.edu guttman.cuny.edu 50 West 40th Street New York, NY 10018 (646) 313-8020 Tel (212) 221-2396 Fa The Guttman Community College stationery system should strive for consistency in both printed and digital form. The University logo should be included on all stationery items. When printed, the inks are sky and blue. Color specifications are on page 16. The preferred letterhead stock is Strathmore Writing Bright White Wove 24 lb. tet weight. If other stock is used, post-consumer waste (PCW) content should be at least 30%..75" 1" 1" 20 GUTTMAN COMMUNITY COLLEGE Stationery
Business Card Envelope.5" Office of the President 50 West 40th Street New York, NY 10018 guttman.cuny.edu.375" Scott E. Evenbeck President Stella and Charles Guttman Community College scott.evenbeck@guttman.cuny.edu 50 West 40th Street New York, NY 10018 (646) 313-8020 Tel (212) 221-2396 Fa.375" guttman.cuny.edu.5".375".375".5" Stationery GUTTMAN COMMUNITY COLLEGE 21
Flags & Banners For all usage Banner Guttman Community College displays its logo on flags eterior and interior on campus and in public buildings. Eterior flags should be flown using standard flag protocol. Interior flags should be displayed on a standing pole, alone or with the university, city, state and national flags. Flag Banners are also useful in displaying the logo in event settings. The main logo on sky background is preferred. Color specifications are on page 16. 22 GUTTMAN COMMUNITY COLLEGE Flags & Banners
Digital Display Onscreen, video, and electronic signage The main logo will appear on video monitors and electronic signage throughout the campus. The logo should be given proper space around it in relationship to the edge of the screen. A safe distance to the edge equals at least (), or the distance between the two horizontal rules. The full-color version should be used whenever possible. Colors specifications are on page 16. Digital Display GUTTMAN COMMUNITY COLLEGE 23
Sub-Branding For special usage Office of Peer Mentoring Office of Student Engagement The Guttman Community College has offices which require their own signifier. Office names are to be standardized across the college, and will be typeset in Trade Gothic Light and Bold No. 2. Eamples are shown here. The preferred color is sky. Color specifications are on page 16. Offices often have their own social media presence. A menu of icon options is available to differentiate each office while remaining consistent with the college identity standards. Office names may be paired with the college logo, url and university logo. Preferred positioning and scale is shown for a page header and page footer. Office of Partnerships & Community Engagement OPCE Icons Office of Academic Affairs 24 GUTTMAN COMMUNITY COLLEGE Sub-Branding
Header Office of Peer Mentoring guttman.cuny.edu Footer Office of Peer Mentoring Sub-Branding GUTTMAN COMMUNITY COLLEGE 25
Promotional Items Variety of reproduction methods For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art. Full-color versions should be used whenever possible. Blue, black and white versions are also permitted. Color specifications are on page 16. Shown are five eamples of acceptable logo positioning on promotional items. 26 GUTTMAN COMMUNITY COLLEGE Promotional Items
Promotional Items GUTTMAN COMMUNITY COLLEGE 27
Main Mascot For all usage Full Color Students created a mascot to be used by all college sports teams. Stella is a grizzly bear protecting the college shield and is named after the college benefactor Stella Guttman. The main mascot features the bear, the shield and the name. There is a full color, 2-color and 1-color version. Color specifications are on page 16. For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art. 28 GUTTMAN COMMUNITY COLLEGE Main Mascot
2-Color 1-Color Main Mascot GUTTMAN COMMUNITY COLLEGE 29
Bear Mascot For all usage The bear mascot features the bear and the shield. There is a full color, 2-color and 1-color version. Color specifications are on page 16. Full Color For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art. 30 GUTTMAN COMMUNITY COLLEGE Bear Mascot
2-Color 1-Color Bear Mascot GUTTMAN COMMUNITY COLLEGE 31
Paw Mascot For all usage Full Color The paw mascot features the bear paw and the shield. There is a full color, 2-color and 1-color version. Color specifications are on page 16. For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art. 32 GUTTMAN COMMUNITY COLLEGE Paw Mascot
2-Color 1-Color Paw Mascot GUTTMAN COMMUNITY COLLEGE 33
Name Mascot For all usage The name mascot features the team name. The indigo version should be used whenever possible. A red and a black version are also permitted. Color specifications are on page 16. Indigo For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art. Red Black 32 GUTTMAN COMMUNITY COLLEGE Name Mascot
Icon Mascot For all usage The Guttman Grizzlies will need to etend their team messages onto social media platforms. Each sports team must be distinct from another while remaining within the overall identity program. This page shows ten variations of the mascot icon, one for each of ten potential sports teams. They adhere to the eisting brand colors. Color specifications are on page 16. Icon Mascot GUTTMAN COMMUNITY COLLEGE 35
Mascot Apparel For all usage The Grizzlies mascot will be applied to a variety of promotional items, especially apparel. Reproductions may occur on a variety of surfaces, such as cotton, vinyl, leather, ceramic or canvas, and the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require specifically formatted artwork. Shown is one eample of the mascot application. The full-color version is preferred. A two- and one-color version are also permitted. Color specifications are on page 16. 32 GUTTMAN COMMUNITY COLLEGE Mascot Apparel
Appendi Other Resources This standards manual is intended for use by college staff, as well as designers, developers, architects and media professionals working with Guttman Community College. Identity standards have been provided for all anticipated uses. Requests for additional guidance should be made to: cuny.edu/creativeservices A PDF of this manual is available at: cuny.edu/id Created by The City University of New York Office of University Relations Jay Hershenson Senior Vice Chancellor for University Relations Secretary of the Board of Trustees Scott E. Evenbeck President Guttman Community College Updated 05/13/16