Contents Report authors 2 Introduction 3 Match schedule 4 Report notes 6 Top-line coverage and audience summary 7 Executive summary 8 Key market summaries 9 In-home data sources and methodology 10 Global Futsal World Cup Thailand 2012 analysis 11 Regional Futsal World Cup Thailand 2012 analysis o Africa and Middle East 16 o Asia 18 o Europe 20 o North, Central America and Caribbean 22 o Oceania 24 o South America 25 Broadband analysis 27 Appendix o Futsal World Cup Thailand 2012 broadcast summary by territory 32 o Futsal World Cup Thailand 2012 reach analysis 34 o Media Rights Licensees 35 o Unconfirmed Licensees 49 o Glossary of terms 50 Futsal World Cup Thailand 2012 1
Report authors KantarSport (formerly TNS Sport) is a leading specialist sports and entertainment research company, delivering insight for nearly 20 years into more than 250 sporting federations, rights holders, clubs/teams, venues, broadcasters and sponsors globally. KantarSport has been working directly with on their global coverage and audience reporting since June 2009. KantarSport is part of the Kantar Media family; the research and insight arm of the WPP group. Address: 66 Wilson Street, London, EC2A 2JX, United Kingdom Tel.: 0044 (0)207 868 6110 Website: www.kantarmediauk.com/kantarsport.aspx Futsal World Cup Thailand 2012 2
Introduction The Futsal World Cup Thailand 2012 took place from 1 st to 18 th November 2012 and featured 24 football nations from around the globe. The list of competing nations was: Group A Group B Group C Thailand Spain Brazil Costa Rica Iran Japan Ukraine Panama Libya Paraguay Morocco Portugal Group D Group E Group F Argentina Egypt Russia Mexico Serbia Solomon Islands Italy Czech Republic Guatemala Australia Kuwait Colombia Each of the teams played three Group Phase matches, before the top teams progressed to the knockout Round of 16 stage. The games took place at two cities across Thailand, Bangkok and Nakhon Ratchasima. Bangkok hosted the Final between Brazil and Spain, with Brazil claiming back to back titles with a 3:2 win after extra time. Futsal World Cup Thailand 2012 3
Match Schedule Group Phase Match Stage Date Time Venue Teams Score 1 Group Matches 01-Nov-12 17:00 Bangkok UKR v PAR 3:3 (1:1) 2 Group Matches 01-Nov-12 19:00 Bangkok THA v CRC 3:1 (1:0) 3 Group Matches 01-Nov-12 19:00 Nakhon Ratchasima LBY v POR 1:5 (1:3) 4 Group Matches 01-Nov-12 21:00 Nakhon Ratchasima BRA v JPN 4:1 (1:0) 5 Group Matches 02-Nov-12 17:00 Bangkok ITA v AUS 9:1 (4:0) 6 Group Matches 02-Nov-12 19:00 Bangkok ARG v MEX 5:1 (2:0) 7 Group Matches 02-Nov-12 19:00 Bangkok PAN v MAR 8:3 (1:3) 8 Group Matches 02-Nov-12 21:00 Bangkok ESP v IRN 2:2 (2:0) 9 Group Matches 03-Nov-12 17:00 Bangkok GUA v COL 5:2 (1:2) 10 Group Matches 03-Nov-12 19:00 Bangkok RUS v SOL 16:0 (8:0) 11 Group Matches 03-Nov-12 19:00 Bangkok CZE v KUW 3:2 (1:0) 12 Group Matches 03-Nov-12 21:00 Bangkok EGY v SRB 1:3 (0:0) 13 Group Matches 04-Nov-12 17:00 Bangkok PAR v CRC 3:6 (2:0) 14 Group Matches 04-Nov-12 19:00 Bangkok THA v UKR 3:5 (0:5) 15 Group Matches 04-Nov-12 19:00 Nakhon Ratchasima POR v JPN 5:5 (5:2) 16 Group Matches 04-Nov-12 21:00 Nakhon Ratchasima BRA v LBY 13:0 (5:0) 17 Group Matches 05-Nov-12 17:00 Bangkok AUS v MEX 3:1 (0:1) 18 Group Matches 05-Nov-12 19:00 Bangkok ARG v ITA 2:3 (1:2) 19 Group Matches 05-Nov-12 19:00 Bangkok MAR v IRN 1:2 (1:1) 20 Group Matches 05-Nov-12 21:00 Bangkok ESP v PAN 8:3 (5:1) 21 Group Matches 06-Nov-12 17:00 Bangkok COL v SOL 11:3 (3:3) 22 Group Matches 06-Nov-12 19:00 Bangkok RUS v GUA 9:0 (6:0) 23 Group Matches 06-Nov-12 19:00 Bangkok KUW v SRB 2:7 (0:3) 24 Group Matches 06-Nov-12 21:00 Bangkok EGY v CZE 7:2 (2:1) 25 Group Matches 07-Nov-12 17:00 Bangkok JPN v LBY 4:2 (1:1) 26 Group Matches 07-Nov-12 17:00 Nakhon Ratchasima POR v BRA 1:3 (1:1) 27 Group Matches 07-Nov-12 19:00 Nakhon Ratchasima CRC v UKR 1:6 (0:3) 28 Group Matches 07-Nov-12 19:00 Bangkok PAR v THA 3:2 (3:1) 29 Group Matches 08-Nov-12 17:00 Bangkok MEX v ITA 2:5 (0:1) 30 Group Matches 08-Nov-12 17:00 Bangkok AUS v ARG 1:7 (1:3) 31 Group Matches 08-Nov-12 19:00 Bangkok IRN v PAN 4:3 (3:1) 32 Group Matches 08-Nov-12 19:00 Bangkok MAR v ESP 1:5 (0:3) 33 Group Matches 09-Nov-12 17:00 Bangkok SOL v GUA 4:3 (2:1) 34 Group Matches 09-Nov-12 17:00 Bangkok COL v RUS 0:2 (0:1) 35 Group Matches 09-Nov-12 19:00 Bangkok SRB v CZE 2:2 (1:0) 36 Group Matches 09-Nov-12 19:00 Bangkok KUW v EGY 4:3 (4:1) Futsal World Cup Thailand 2012 4
Knockout Phase Match Stage Date Time Venue Teams Score 37 Round of 16 11-Nov-12 16:00 Bangkok PAR v POR 1:4 (0:2) 38 Round of 16 11-Nov-12 18:30 Bangkok UKR v JPN 6:3 (6:0) 39 Round of 16 11-Nov-12 18:30 Bangkok ESP v THA 7:1 (2:0) 40 Round of 16 11-Nov-12 21:00 Bangkok IRN v COL 1:2 (0:0) 41 Round of 16 12-Nov-12 16:00 Nakhon Ratchasima ITA v EGY 5:1 (3:1) 42 Round of 16 12-Nov-12 18:30 Nakhon Ratchasima BRA v PAN 16:0 (8:0) 43 Round of 16 12-Nov-12 18:30 Bangkok RUS v CZE 3:0 (2:0) 44 Round of 16 12-Nov-12 21:00 Bangkok SRB v ARG 1:2 (0:2) 45 Quarter Finals 14-Nov-12 16:00 Bangkok ARG v BRA 2:3 a.e.t. (2:2, 2:0) 46 Quarter Finals 14-Nov-12 18:30 Bangkok COL v UKR 3:1 (0:0) 47 Quarter Finals 14-Nov-12 18:30 Bangkok POR v ITA 3:4 a.e.t. (3:3, 3:0) 48 Quarter Finals 14-Nov-12 21:00 Bangkok ESP v RUS 3:2 (3:1) 49 Semi Finals 16-Nov-12 17:00 Bangkok ITA v ESP 1:4 (0:1) 50 Semi Finals 16-Nov-12 19:30 Bangkok BRA v COL 3:1 (1:1) 51 3/4 Place 18-Nov-12 17:00 Bangkok ITA v COL 3:0 (0:0) 52 Final 18-Nov-12 19:30 Bangkok ESP v BRA 2:3 a.e.t. (2:2, 0:0) Futsal World Cup Thailand 2012 5
Report Notes Throughout this report AUDIENCE REACH has been quoted, which is the measurement of the total unique individuals to have watched the event on television in-home. This ensures viewers are not duplicated while providing a true measure of event penetration. For the purposes of this report, audience reach has been based on viewers watching a minimum of 20 consecutive minutes of coverage; however a lower reach condition of viewers watching a minimum of 3 consecutive minutes of coverage has also been sourced and is quoted throughout as well as shown in the Appendix section. The projected global reach is based on collecting the audited reach data in major measured markets around the world, which account for a wide geographic spread as well as a significant proportion of the world s population. Many markets around the world have developed accurate methodologies to measure IN- HOME AUDIENCES over recent years; therefore there is a higher level of available audited audiences in this report than in the previous event report. Where estimated audiences have been applied, a more rigorous methodology has been employed than previously, taking into account multiple variables (see In-Home Data sources and methodology section). Audience estimates are used due to the fact that official audited audience measurement systems still do not exist in many markets around the world. For example, estimates continue to be necessary in much of Africa, the Middle East, Caribbean, Pacific Islands and smaller markets in the Asia sub-continent. In addition, many digital/subscription channels around the world either do not or are not able to measure their audiences. 1 Please refer to Glossary for definition of all terms identified in CAPITALS Futsal World Cup Thailand 2012 6
Top-line coverage and audience summary Total broadcast hours: 3,214 (+44.6%) Total territories reached: 196 (+36.1%) Total in-home audience reach (20+ consecutive minutes): Total in-home audience reach (3+ consecutive minutes): 83 million 138.6 million (all % in parenthesis are compared to Futsal World Cup Brazil 2008) Futsal World Cup Thailand 2012 7
Executive summary 1 The in-home television coverage of the Futsal World Cup Thailand 2012 reached 138.6 million people around the world, based on viewers watching a minimum of 3 consecutive minutes of coverage. Based on viewers watching a minimum of 20 consecutive minutes of coverage, the Futsal World Cup Thailand 2012 reached 83 million viewers. To establish the audience reach for the Futsal World Cup Thailand 2012, sourced audience reach from selected key markets. Other highlights of the Futsal World Cup Thailand 2012 included: o Each live match was watched by an average in-home global audience of 2.2 million. o The peak audience was for the Final match (ESP v BRA), with a total audience of 24.9 million viewers. o Brazil achieved the highest audience of the Futsal World Cup Thailand 2012, with 9.5 million viewers for live coverage of the Spain v Brazil Final on TV Globo. Bandeirantes secured an average audience of 1.4 million viewers across their 12 live broadcasts. o o Strong audiences were also recorded in the host market Thailand. 26 live matches were broadcast on Modernine TV where an average audience of 1.3 million was achieved. The Round of 16 match between Spain and Thailand attracted an average audience of 2.7 million viewers. Reach was highest in Brazil, where 22.3 million 2 viewers were reached. o Elsewhere, more than 3 million 2 viewers were reached in Thailand (18.1 million), Japan (7.5 million), Indonesia (4.8 million), Pan Europe (3.8 million), Pan Middle East (3.6 million), South Africa (3.5 million), Colombia (3.4 million) and Spain (3.1 million). o A total of over 3,200 hours of Futsal World Cup Thailand 2012 DEDICATED COVERAGE were broadcast in-home globally. o The highest ratings ( TVR% ) were produced by channels in Brazil, Honduras, Panama, Portugal and host market Thailand. An average TVR% of 2% was achieved across Thailand with Colombia averaging 1.6% across their live fixtures. The highest rating of the Futsal World Cup Thailand 2012 was 6.9% on VTV in Honduras for the delayed coverage of Thailand v Costa Rica Group Match. o The highest MARKET SHARE during the Futsal World Cup Thailand 2012 was achieved in Guatemala, where the late night live coverage of the Guatemala v Colombia match gained 61% of all television viewers during the game. In addition, market shares of more than 30% where achieved in Brazil, Colombia, Paraguay and South Africa. 1 Please refer to Glossary for definition of all terms identified in CAPITALS 2 Based on viewers watching a minimum of 20 consecutive minutes Futsal World Cup Thailand 2012 8
Key Market Summaries 1 Australia Brazil Coverage (hh:mm): 13:30 Coverage (hh:mm): 133:45 Audience reach 2 : 0.2m Audience reach 2 : 22.3m Live Match AVERAGE AUDIENCE : 26,333 Live match average audience: 0.9m PEAK MATCH AUDIENCE : 31,000 Peak match audience: 12.6m Colombia Italy Coverage (hh:mm): 135:50 Coverage (hh:mm): 140:25 Audience reach 2 : 3.4m Audience reach 2 : 1.7m Live match average audience: 0.6m Live match average audience: 48,917 Peak match audience: 2.5m Peak match audience: 0.3m Korea Republic Russia Coverage (hh:mm): 07:08 Coverage (hh:mm): 36:07 Audience reach 2 : 0.2m Audience reach 2 : 2.4m Live match average audience: 30,667 Live match average audience: 0.5m Peak match audience: 53,000 Peak match audience: 1.3m South Africa Spain Coverage (hh:mm): 159:11 Coverage (hh:mm): 18:40 Audience reach 2 : 3.5m Audience reach 2 : 3.1m Live match average audience: 13,692 Live match average audience: 0.3m Peak match audience: 0.5m Peak match audience: 1m Thailand Coverage (hh:mm): 114:26 Audience reach 2 : 18.1m Live match average audience: 0.7m Peak match audience: 2.7m 1 Please refer to Glossary for definition of all terms identified in CAPITALS 2 Based on viewers watching a minimum of 20 consecutive minutes Futsal World Cup Thailand 2012 9
In-home data sources and methodology 1 The majority of schedules and programming were sourced from the official television auditing agencies in markets, or in some cases directly from the MEDIA RIGHTS LICENSEES (MRLs). In addition, the current household penetration figures were confirmed via the same source for the majority of MRLs, or if this was not forthcoming, from either published data or via the Kantar Media and WPP network of offices. Furthermore, audience data, where available, has been gathered for each programme directly from MRLs. However, in some cases this has also been ordered from official television auditing agencies in the market. It is worth noting that several territories have audience measurement panels which do not cover the entire territory. In such cases, the audiences are upweighted using the officially measured data in conjunction with population and television penetration information to account for the entire territory. Where markets are able to split live coverage into pre-match, match and post-match and such coverage is of reasonable duration (more than three minutes), this has been displayed and analysed as separate highlights programming. Where markets remain unrated, a methodology to ESTIMATE AUDIENCES was employed in each of the individual markets. This methodology is based on using the available data for licensees in the corresponding region as well as analysis based on a combination of the following variables: o Household penetration of channel o Day part (morning, lunchtime, afternoon, prime time, late evening or late night) o Type of coverage (live, delayed, repeat, highlights / magazine) o Match (live games only) o Stage of competition (Group Matches / Round of 16 / Quarter Finals / Semi Finals / Final; all non-live programming) o Analysis of individual market (i.e. whether the market has a team competing in the tournament, whether the market has a team competing in the fixture, the level of interest in football within a market, etc.) o Comparative audiences in the region Please note that at time of publishing there were Media Rights Licensees whose data remained outstanding. These licensees are listed in the Appendix and are not been included in the analysis. 1 Please refer to Glossary for definition of all terms identified in CAPITALS Futsal World Cup Thailand 2012 10
Global Futsal World Cup Thailand 2012 analysis When based on viewers watching a minimum of 20 consecutive minutes, the total audience reach of the Futsal World Cup Thailand 2012 was 83 million. However, when analysing the threeminute audience reach, a total of 138.6 million was achieved. To establish the global audience reach of the event, official measured audience reach statistics were collected from each market within this report. For the purposes of defining the audience reach below, viewers had to have watched a minimum of 20 consecutive minutes of Futsal World Cup Thailand 2012 coverage. 25 Audience reach by territory 30% Audience Reach (millions) 20 15 10 5 Audience Reach % of Population 25% 20% 15% 10% 5% Reach as % of Population 0 Brazil Thailand South Africa Colombia Spain Russia Italy Korea Republic Australia 0% Audience reach was 22.3 million 2 in Brazil, which represents 13% of the population. Bandeirantes, SporTV and TV Globo all broadcast coverage in Brazil. TV Globo only broadcast the Final, attracting an average audience of 9.5 million viewers. Host market Thailand achieved a unique audience reach of 18.1 million 2, with coverage broadcast on Modernine TV and T-Sports. 55 live matches were broadcast across Thailand attracting an average audience of 0.7 million. A peak audience of 2.7 million viewers was achieved for Spain v Thailand in the Round of 16. In South Africa, Colombia and Spain, the in-home television coverage reached more than 3 million 2 viewers. The reach in South Africa was achieved mainly by the delayed coverage on SABC where the Opening Group Match fixture, Thailand v Costa Rica, was watched by an average audience of 0.5 million viewers. Marca TV in Spain only broadcast the Spanish matches live, attracting almost 1 million viewers for the Spain v Brazil Final. 2 Based on viewers watching a minimum of 20 consecutive minutes Futsal World Cup Thailand 2012 11
To calculate the global reach of the event, a ratio was calculated taking into account live average and peak audiences in each market, the universe of channels in each market and the reach in each of the measured markets shown on the previous pages. This ratio was then used to extrapolate across all markets in the corresponding regions. This methodology resulted in the event reaching a total of 83 million individuals globally (based on viewing a minimum of 20 consecutive minutes). However, if the reach condition is reduced to viewers watching just three consecutive minutes of coverage, the projected global reach equates to 138.6 million. 60 50 53.0 Projected Reach by Region 20+ consecutive minutes 3+ consecutive minutes Individuals (millions) 40 30 20 10 0 31.2 26.4 39.7 14.3 27.0 Asia South America Europe Africa & Middle East North, Central America & Caribbean 7.6 11.3 3.4 7.0 0.2 Oceania 0.5 The highest reach was in the Asian region (31.2 million 2 ). Host market Thailand totalled 18.1 million 2, which accounted for 58% of the total reach in the region. Elsewhere, audience reach of over 4 million 2 was projected in both Indonesia and Japan. There were 26.4 million 2 individuals reached across South America, with Brazil generating 85% of this total (22.3 million 2 ). 3.4 million 2 individuals were reached across Colombia with coverage split across 3 channels, RCN, Caracol and DirecTV. Across Europe, a reach of 14.3 million 2 was generated, with Spain accounting for 21% of the region with 3.1 million 2, Russia (2.4 million 2 ) and Italy (1.7 million 2 ) were also significant contributors. A reach of 3.8 million 2 was projected across the continent on Eurosport. Across Africa & Middle East a total of 7.6 million 2 viewers were reached. South Africa reached 3.5 million 2, which accounted for 47% of the total reach in the region. In the North, Central America & Caribbean region, 3.4 million 2 people were reached by the in-home television coverage of the event. Projected reach of 1.3 million 2 was generated in Mexico, which accounts for 38.3% of the regions reach. In the Oceania region, 0.2 million 2 people were reached by the in-home television coverage of the event. 2 Based on viewers watching a minimum of 20 consecutive minutes Futsal World Cup Thailand 2012 12
The Spain v Brazil Final was the most watched live match globally for the Futsal World Cup Thailand 2012. An audience of 21.5m viewers tuned in for the live coverage, the main contributor to this was TV Globo in Brazil with an average of 9.5m viewers. ESP v BRA (Final) BRA v COL (Semi Finals) THA v CRC (Group Matches) ITA v ESP (Semi Finals) BRA v JPN (Group Matches) ESP v THA (Round of 16) POR v ITA (Quarter Finals) BRA v PAN (Round of 16) IRN v COL (Round of 16) BRA v LBY (Group Matches) JPN v LBY (Group Matches) THA v UKR (Group Matches) PAR v THA (Group Matches) ARG v ITA (Group Matches) ARG v BRA (Quarter Finals) MAR v ESP (Group Matches) ITA v COL (3/4 Place) ESP v RUS (Quarter Finals) 3.0 2.7 0.3 4.4 4.4 4.2 3.4 3.7 3.0 2.7 2.9 2.5 2.4 2.4 1.6 2.9 Global average audience by match (Total audience of over 3 million shown) 10.0 0.2 0.6 3.2 0.8 0.5 0.8 0.9 0.7 0.2 1.5 1.7 2.8 2.8 0.7 0.7 1.5 21.5 1.8 Individuals (millions) 3.3 Live Non-live (repeat, delayed) Futsal World Cup Thailand 2012 13
TV Globo in Brazil generated the highest average audiences for live games. TV Globo only broadcast one live game which was the Final between Spain and Brazil, attracting 9.5 million viewers. Bandeirantes, also in Brazil, averaged 1.4 million viewers across their 12 live matches, their highest audience was for the Final with 2.6 million viewers. Thailand, the host market, achieved an average audience of over 1.3 million for their live match coverage, one live match (Spain v Thailand) attracted 2.7 million viewers. Another 4 markets averaged over 500,000 viewers for live match broadcasts including Indonesia, Colombia, Russia and Mexico. Average live match audience by channel (Average of over 100,000 shown) Individuals (000s) Brazil - TV Globo Brazil - Bandeirantes Thailand - Modernine TV Indonesia - ANTV Colombia - Caracol Russia - Russia 2 Colombia - RCN Mexico - Canal 13 Mexico - Canal 7 Pan Europe - Eurosport Mexico - Canal 5 Spain - MARCA TV Pan Middle East - Al Jazeera Sports 2 Pan Middle East - Al Jazeera Sports 1 USA - Univision Russia - RTR Sport 1 Brazil - Sportv Mexico - Canal 9 Portugal - RTP 2 Ukraine - NTU 0 2,000 4,000 6,000 8,000 10,000 Futsal World Cup Thailand 2012 14
A total of over 3,214 hours of Futsal World Cup Thailand 2012 were aired around the world. For the purposes of this report, this has been broken down into six regions (see below). Licensees across South America showed the highest levels of dedicated in-home coverage, with a total of over 986 hours being aired across 10 territories. The highest contribution to this coverage total was provided by Venezuela, which aired 143 hours across DirecTV and Meridiano TV. In addition, Brazil, Colombia and Peru aired more than 130 hours across South America. There were over 973 hours of coverage broadcast across Africa and Middle East in 68 territories. The majority of coverage was provided by the SuperSport licensee where 735 hours were broadcast on 17 different channels. Europe broadcast 426 hours with Italy contributing 140 hours of coverage. Eurosport also contributed a high level of coverage with over 77 hours. Across North, Central America and Caribbean over 421 hours of coverage were broadcast, with Mexico (104 hours) and Guatemala (75 hours) showing the most coverage. In Asia, licensees aired a total of 304 hours of coverage. The highest levels were shown in host market Thailand (114 hours), while significant output was broadcast in Malaysia (98 hours), Japan (33 hours) and Cambodia (27 hours). The remaining 32 hours were shown across the other Asian territories. A further 102 hours were shown across Oceania, with broadcasters in the French Overseas Territories accounting for the highest levels (48 hours). Region No. of territories Total coverage (hh:mm) South America 10 986:27 Africa & Middle East 68 973:57 Europe 50 426:10 North, Central America and Caribbean 44 421:39 Asia 8 303:57 Oceania 16 102:00 Total 196 3214:11 1800:00 Hours of coverage and territories by region 80 1500:00 70 Hours of coverage 60 Coverage (hh:mm) 1200:00 900:00 600:00 Territories 50 40 30 Territories 20 300:00 10 00:00 South America Africa & Middle East Europe North, Central America and Caribbean Asia Oceania 0 Futsal World Cup Thailand 2012 15
Regional Futsal World Cup Thailand 2012 analysis Africa and Middle East A projected reach of 7.6 million 2 individuals was generated across the region by the in-home coverage of the tournament. The large majority (46.3%) of the audience reach was produced by SABC and SuperSport 3 in South Africa with 3.5 million 2 viewers. Elsewhere, across the Middle East the Al Jazeera coverage reached a projected 3.6 million 2 viewers in-home. The highest audiences in the region were delivered by the Al Jazeera Sport 1 and SABC 1, with their programming achieving peak averages of over 0.5 million viewers. Average and peak average audience by channel Africa and Middle East (peak average of over 50,000 shown) Individuals(000s) 0 100 200 300 400 500 600 Al Jazeera Sports 1 - Pan Middle East SABC 1 - South Africa Al Jazeera Sports 2 - Pan Middle East Al Jazeera Sports + 7 - Pan Middle East Average audience Al Jazeera Sports + 6 - Pan Middle East Peak average audience Supersport 3 - South Africa 2 Based on viewers watching a minimum of 20 consecutive minutes 3 Sub-licensee of the Media Rights Licensee SABC Futsal World Cup Thailand 2012 16
More than 973 hours of Futsal World Cup Thailand 2012 coverage was broadcast in the Africa and Middle East region; representing 30% of the global total. The Pan Africa SuperSport channels accounted for a combined total of over 499 hours of tournament coverage. SuperSport also had feeds going directly in to South Africa as well as Nigeria, therefore overall, this licensee accounted for a total of 735 hours of coverage. Viewers in South Africa had access to over 159 hours of coverage, with SuperSport coverage being supplemented by the coverage on SABC. Over 110 hours of SuperSport 3 coverage was broadcast across Nigeria. Audiences across the Middle East were able to watch 126 hours of tournament coverage via the Al Jazeera channels. 600:00 Coverage by territory - Africa and Middle East 499:30 480:00 Coverage (hh:mm) 360:00 240:00 120:00 159:11 126:45 110:45 47:45 30:00 00:00 Pan Africa South Africa Pan Middle East Nigeria French Overseas Territories Afghanistan 3 Sub-licensee of the Media Rights Licensee SABC Futsal World Cup Thailand 2012 17
Asia The projected audience reach was 31.2 million 2 individuals in Asia. Much of the reach in Asia (58%) was delivered by host market Thailand, where 18.1 million 2 people were reached. In other markets, Japan had a projected reach of 7.5 million 2 and 4.8 million 2 people were projected to have been reached in Indonesia. Modernine TV, in host market Thailand, achieved the highest peak average audience in the region. The live coverage of the Spain v Thailand Round of 16 match achieved an average audience of 2.7 million. In addition, peak average audiences of more than 1 million were produced in Japan (Japan v Libya) and Indonesia (Spain v Brazil). Average and peak average audience by channel Asia (peak average of over 50,000 shown) Individuals (000s) 0 500 1,000 1,500 2,000 2,500 3,000 Modernine TV - Thailand Fuji TV - Japan ANTV - Indonesia MyTV - Cambodia Average audience Fuji TV (CS) - Japan Peak average audience SBS ESPN - Korea Republic 2 Based on viewers watching a minimum of 20 consecutive minutes Futsal World Cup Thailand 2012 18
A total of 304 hours of tournament coverage were aired throughout Asia. Viewers in Thailand could have seen the highest levels of coverage in the region, with more than 114 hours of tournament coverage being shown. In Malaysia, viewers had access to 98 hours of coverage, while more than 25 hours were available to watch in both Japan and Cambodia. Furthermore, over 5 hours of coverage were broadcast in Philippines, Indonesia and Korea Republic. Coverage by territory - Asia Coverage (hh:mm) 144:00 120:00 96:00 114:25 98:06 72:00 48:00 24:00 33:23 27:14 15:00 8:39 7:08 00:00 Thailand Malaysia Japan Cambodia Philippines Indonesia Korea Republic Futsal World Cup Thailand 2012 19
Europe Over 14 million 2 individuals were reached across the region by the in-home coverage of the Futsal World Cup Thailand 2012. The majority of the audience reach in Europe was generated by Eurosport, which was projected to have reached 3.8 million 2 viewers. Across Spain coverage was broadcast on Marca TV, where 3.1 million 2 viewers were reached. The highest audiences in Europe were generated by Eurosport, with an average of 0.3 million viewers watching each programme and a peak average audience of nearly 1.2 million watching the Spain v Brazil Final live match. Marca TV in Spain produced strong audiences with average audiences of 0.2 million and a peak average audience of 1 million watching the Spain v Brazil Final live match. Average and peak average audience by channel - Europe (peak average of over 90,000 shown Individuals (000s) 0 200 400 600 800 1,000 1,200 1,400 Eurosport - Pan Europe MARCA TV - Spain Russia 2 - Russia RTR Sport 1 - Russia RTP 2 - Portugal Eurosport - France Eurosport 2 - Pan Europe NTU - Ukraine Rai Sport 1 - Italy RTS 2 - Serbia Average audience Peak live audience 2 Based on viewers watching a minimum of 20 consecutive minutes Futsal World Cup Thailand 2012 20
Licensees across Europe showed over 426 hours of Futsal World Cup Thailand 2012 coverage. Across the region, Italy generated the highest level of coverage, with over 140 hours being broadcast. This was followed by Pan Europe, where Eurosport showed over 76 hours. Elsewhere, over 20 hours were shown in France, Russia, Poland and Portugal. 168:00 Coverage by territory - Europe 144:00 140:25 Coverage (hh:mm) 120:00 96:00 72:00 76:49 48:00 47:45 36:07 31:19 29:04 24:00 00:00 Italy Pan Europe 18:40 17:20 12:44 09:32 France Russia Poland Portugal Spain Austria Serbia Czech Republic 04:52 Ukraine 01:30 Belgium Futsal World Cup Thailand 2012 21
North, Central America & Caribbean The in-home television coverage across the region reached 3.5 million 2 individuals. Across Mexico, 1.3 million 2 viewers were reached by the dedicated coverage of the tournament, this equates to 38% of the reach in the region. 0.9 million 2 people were projected to have been reached in Honduras. The highest average audience in the region was delivered by Canal 13 4 in Mexico. Their live coverage of the Spain v Brazil Final was watched by an average audience of 0.6 million people. The live coverage of Mexico s Group Matches on Canal 7 4 in Mexico achieved the second highest single audience in the region; with an average of 0.5 million people watching. Mexico dominated audiences in this region; however average audiences of more than 100,000 were recorded by broadcasters in the Honduras and USA. Average and peak average audience by channel North, Central America & Caribbean (peak average of over 100,000 shown) Individuals (000s) 0 100 200 300 400 500 600 700 Canal 13 - Mexico Canal 7 - Mexico VTV - Honduras Canal 5 - Mexico Canal 9 - Mexico Average audience Peak live audience Univision - USA ESPN 2 - USA 2 Based on viewers watching a minimum of 20 consecutive minutes 4 Channel of the Media Rights Licensee OTI / TV Azteca S.A. de C.V. Futsal World Cup Thailand 2012 22
Over 421 hours of tournament coverage were aired in the North, Central America and Caribbean region. Viewers in Mexico had access to the most coverage with over 100 hours broadcast across 5 channels. Guatemala, Pan Caribbean, the French Overseas Territories and Panama all had access to more than 40 hours of tournament coverage. Coverage by territory - North, Central America & Caribbean 120:00 108:00 103:53 96:00 Coverage (hh:mm) 84:00 72:00 60:00 48:00 74:57 70:30 47:45 46:05 36:00 24:00 12:00 27:38 23:00 16:31 08:20 03:00 00:00 Futsal World Cup Thailand 2012 23
Oceania 188,317 2 individuals were reached across the region by the in-home coverage of the Futsal World Cup Thailand 2012. Australia accounted for over 96% of the reach in the region, with a projected reach of 180,000 2 being generated. By far the highest audiences in the region were delivered by SBS Two in Australia, which gained an average of 26,333 viewers for each programme. This included an average audience of 31,000 for their live coverage of the Australia v Argentina Group Match. Average and peak average audience by channel Oceania (peak average of over 1,000 shown) Individuals (000s) 0 5 10 15 20 25 30 35 SBS Two - Australia Fiji One - Fiji Eurosport France - French Overseas Territories Average audience Peak average audience A total of 102 hours of Futsal World Cup Thailand 2012 coverage was shown across the Oceania region. The majority of this coverage was aired in the French Overseas Territories, where viewers could have seen over 47 hours. Viewers in Fiji had access to over 40 hours and Australia over 13 hours. 60:00 Coverage by territory - Oceania Coverage (hh:mm) 48:00 36:00 24:00 12:00 47:45 40:45 13:29 00:00 French Overseas Territories Fiji Australia 2 Based on viewers watching a minimum of 20 consecutive minutes Futsal World Cup Thailand 2012 24
South America A total of 26.3 million 2 individuals were reached across the region by the in-home coverage of the Futsal World Cup Thailand 2012. This accounts for 31.7% of the global reach. Brazil accounted for the highest reach in South America, with 22.3 million 2 people reached by the in-home coverage. In addition, 3.4 million 2 people were reached in Colombia. The highest audiences in the region were generated by TV Globo in Brazil. TV Globo only broadcast one live match during the Futsal World Cup Thailand 2012. This was the Spain v Brazil final which attracted an average audience of 9.5 million viewers. Bandeirantes 5 also in Brazil and RCN and Caracol in Colombia achieved peak audiences of over 1 million viewers. Average and peak average audience by channel South America (peak average of over 60,000 shown) Individuals (000s) 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 TV Globo - Brazil Bandeirantes - Brazil RCN - Colombia Caracol - Colombia Sportv - Brazil Sportv 2 - Brazil SNT - Paraguay Global TV - Peru Sportv 3 - Brazil Average audience Peak average audience Meridiano TV - Venezuela 2 Based on viewers watching a minimum of 20 consecutive minutes 5 Sub-licensee of the Media Rights Licensee TV Globo Futsal World Cup Thailand 2012 25
A total of over 986 hours of tournament coverage was broadcast across the South America region. This is the highest of any region and 31% of the global coverage. Viewers in Venezuela, Peru, Colombia, Brazil, Argentina, Chile and Ecuador had access to over 100 hours of coverage, while in Paraguay and Bolivia in excess of 20 hours were broadcast. 168:00 Coverage by territory - South America 144:00 143:07 136:37 135:49 133:45 Coverage (hh:mm) 120:00 96:00 72:00 124:58 124:58 120:58 48:00 24:00 26:39 24:09 15:26 00:00 Venezuela Peru Colombia Brazil Argentina Chile Ecuador Paraguay Bolivia Uruguay Futsal World Cup Thailand 2012 26
Futsal World Cup Thailand 2012 analysis Broadband KantarSport has collected viewing information from Media Rights Licensees relating to their broadband coverage of Futsal World Cup Thailand 2012. The figures are unique viewers, which refers to the number of different people who access the video content. It is based upon one or more of the following types of information garnered from visitors: their IP address, their member name (if the particular site uses membership or if the visitor is part of a commercial service s panel), or their cookies (personal identification information). Not all Media Rights Licensees have provided this information. The below is a summary of all information received for this event and does not necessarily reflect the global broadband coverage that was achieved by Futsal World Cup Thailand 2012. Africa & Middle East Territory Website Date Match Unique Viewers South Africa SuperSport.com 01/11/2012 BRA v JPN 647 South Africa SuperSport.com 01/11/2012 LBY v POR 156 South Africa SuperSport.com 01/11/2012 THA v CRC 96 South Africa SuperSport.com 01/11/2012 UKR v PAR 132 South Africa SuperSport.com 02/11/2012 ARG v MEX 204 South Africa SuperSport.com 02/11/2012 ITA v AUS 156 South Africa SuperSport.com 02/11/2012 PAN v MAR 36 South Africa SuperSport.com 02/11/2012 ESP v IRN 132 South Africa SuperSport.com 03/11/2012 CZE v KUW 252 South Africa SuperSport.com 03/11/2012 GUA v COL 480 South Africa SuperSport.com 03/11/2012 RUS v SOL 144 South Africa SuperSport.com 04/11/2012 PAR v CRC 156 South Africa SuperSport.com 04/11/2012 POR v JPN 384 South Africa SuperSport.com 04/11/2012 THA v UKR 0 South Africa SuperSport.com 05/11/2012 ARG v ITA 168 South Africa SuperSport.com 05/11/2012 AUS v MEX 168 South Africa SuperSport.com 05/11/2012 MAR v IRN 324 South Africa SuperSport.com 05/11/2012 ESP v PAN 264 South Africa SuperSport.com 06/11/2012 COL v SOL 180 South Africa SuperSport.com 06/11/2012 KUW v SRB 72 South Africa SuperSport.com 06/11/2012 RUS v GUA 108 South Africa SuperSport.com 07/11/2012 EGY v CZE 156 South Africa SuperSport.com 07/11/2012 CRC v UKR 48 South Africa SuperSport.com 07/11/2012 JPN v LBY 72 South Africa SuperSport.com 07/11/2012 PAR v THA 108 South Africa SuperSport.com 07/11/2012 POR v BRA 300 South Africa SuperSport.com 08/11/2012 AUS v ARG 216 South Africa SuperSport.com 08/11/2012 IRN v PAN 168 South Africa SuperSport.com 08/11/2012 MEX v ITA 216 South Africa SuperSport.com 08/11/2012 MAR v ESP 192 Futsal World Cup Thailand 2012 27
Africa & Middle East continued Territory Website Date Match Unique Viewers South Africa SuperSport.com 09/11/2012 COL v RUS 180 South Africa SuperSport.com 09/11/2012 KUW v EGY 72 South Africa SuperSport.com 09/11/2012 SRB v CZE 180 South Africa SuperSport.com 09/11/2012 SOL v GUA 84 South Africa SuperSport.com 11/11/2012 PAR v POR 336 South Africa SuperSport.com 11/11/2012 UKR v JPN 0 South Africa SuperSport.com 12/11/2012 ESP v THA 240 South Africa SuperSport.com 12/11/2012 IRN v COL 0 South Africa SuperSport.com 12/11/2012 BRA v PAN 84 South Africa SuperSport.com 12/11/2012 ITA v EGY 12 South Africa SuperSport.com 12/11/2012 RUS v CZE 24 South Africa SuperSport.com 12/11/2012 SRB v ARG 228 South Africa SuperSport.com 14/11/2012 ARG v BRA 264 South Africa SuperSport.com 14/11/2012 COL v UKR 60 South Africa SuperSport.com 14/11/2012 POR v ITA 408 South Africa SuperSport.com 14/11/2012 ESP v RUS 276 South Africa SuperSport.com 16/11/2012 ITA v ESP 144 South Africa SuperSport.com 16/11/2012 BRA v COL 300 South Africa SuperSport.com 18/11/2012 ITA v COL 192 South Africa SuperSport.com 18/11/2012 ESP v BRA 528 Europe Territory Website Date Match Unique Viewers Czech Republic ceskatelevize.cz 03/11/2012 CZE v KUW 3,032 Czech Republic ceskatelevize.cz 06/11/2012 EGY v CZE 7,333 Czech Republic ceskatelevize.cz 09/11/2012 SRB v CZE 3,000 Czech Republic ceskatelevize.cz 12/11/2012 RUS v CZE 3,832 Czech Republic ceskatelevize.cz 18/11/2012 ESP v BRA 1,980 Futsal World Cup Thailand 2012 28
North, Central America & Caribbean Territory Website Date Match Unique Viewers USA ESPN 3 01/11/2012 UKR v PAR 350 USA ESPN 3 01/11/2012 THA v CRC 410 USA ESPN 3 01/11/2012 LBY v POR 559 USA ESPN 3 01/11/2012 BRA v JPN 1,921 USA ESPN 3 02/11/2012 ITA v AUS 574 USA ESPN 3 02/11/2012 ARG v MEX 910 USA ESPN 3 02/11/2012 PAN v MAR 508 USA ESPN 3 02/11/2012 ESP v IRN 1,976 USA ESPN 3 03/11/2012 GUA v COL 959 USA ESPN 3 03/11/2012 RUS v SOL 1,281 USA ESPN 3 03/11/2012 CZE v KUW 2,238 USA ESPN 3 03/11/2012 EGY v SRB 3,236 USA ESPN 3 04/11/2012 PAR v CRC 746 USA ESPN 3 04/11/2012 THA v UKR 714 USA ESPN 3 04/11/2012 POR v JPN 1,941 USA ESPN 3 04/11/2012 BRA v LBY 3,804 USA ESPN 3 05/11/2012 AUS v MEX 505 USA ESPN 3 05/11/2012 ARG v ITA 892 USA ESPN 3 05/11/2012 MAR v IRN 466 USA ESPN 3 05/11/2012 ESP v PAN 2,245 USA ESPN 3 06/11/2012 COL v SOL 433 USA ESPN 3 06/11/2012 RUS v GUA 865 USA ESPN 3 06/11/2012 KUW v SRB 364 USA ESPN 3 06/11/2012 EGY v CZE 1,656 USA ESPN 3 07/11/2012 JPN v LBY 302 USA ESPN 3 07/11/2012 POR v BRA 675 USA ESPN 3 07/11/2012 PAR v THA 460 USA ESPN 3 07/11/2012 CRC v UKR 414 USA ESPN 3 08/11/2012 MEX v ITA 525 USA ESPN 3 08/11/2012 AUS v ARG 323 USA ESPN 3 08/11/2012 IRN v PAN 536 USA ESPN 3 08/11/2012 MAR v ESP 744 USA ESPN 3 09/11/2012 SOL v GUA 355 USA ESPN 3 09/11/2012 COL v RUS 337 USA ESPN 3 09/11/2012 SRB v CZE 600 USA ESPN 3 09/11/2012 KUW v EGY 680 USA ESPN 3 11/11/2012 PAR v POR 894 USA ESPN 3 11/11/2012 UKR v JPN 1,052 USA ESPN 3 11/11/2012 ESP v THA 637 USA ESPN 3 11/11/2012 IRN v COL 2,055 USA ESPN 3 12/11/2012 ITA v EGY 605 USA ESPN 3 12/11/2012 BRA v PAN 570 USA ESPN 3 12/11/2012 RUS v CZE 649 USA ESPN 3 12/11/2012 SRB v ARG 2,908 USA ESPN 3 14/11/2012 ARG v BRA 1,115 USA ESPN 3 14/11/2012 POR v ITA 1,133 USA ESPN 3 14/11/2012 COL v UKR 701 USA ESPN 3 14/11/2012 ESP v RUS 3,247 USA ESPN 3 16/11/2012 ITA v ESP 923 USA ESPN 3 16/11/2012 BRA v COL 2,072 USA ESPN 3 18/11/2012 ITA v COL 1,142 USA ESPN 3 18/11/2012 ESP v BRA 6,457 Futsal World Cup Thailand 2012 29
Oceania Territory Website Date Match Unique Viewers Australia sbs.com.au/theworldgame 02/11/2012 ITA v AUS 4,486 Australia sbs.com.au/theworldgame 05/11/2012 AUS v MEX 3,772 Australia sbs.com.au/theworldgame 08/11/2012 AUS v ARG 2,599 Australia sbs.com.au/theworldgame 16/11/2012 ITA v ESP 579 Australia sbs.com.au/theworldgame 16/11/2012 BRA v COL 579 Australia sbs.com.au/theworldgame 18/11/2012 ESP v BRA 716 Futsal World Cup Thailand 2012 30
Appendix Futsal World Cup Thailand 2012 31
Futsal World Cup Thailand 2012 broadcast summary by territory Africa and Middle East Total coverage (hh:mm) Live coverage (hh:mm) Average live TVR% Total Average Live Territory programmes TVR% programmes Afghanistan 30:00 15 0.2 00:00 0 0.0 19,698 French Overseas Territories 47:45 40 0.1 34:59 22 0.1 8,304 Nigeria 110:45 75 0.1 68:25 45 0.1 50,311 Pan Africa 499:30 348 0.2 164:30 109 0.1 337,691 Pan Middle East 126:45 100 0.1 44:30 36 0.1 3,644,498 South Africa 159:11 103 0.2 82:16 48 0.1 3,500,000 Africa & Middle East total 973:56 681 0.2 394:40 260 0.1 7,560,502 Audience reach (20+ consec. mins) Asia Total coverage (hh:mm) Live coverage (hh:mm) Average live TVR% Total Average Live Audience reach Territory programmes TVR% programmes (20+ consec. mins) Cambodia 27:14 15 0.1 14:55 8 0.2 386,703 Indonesia 08:39 4 1.6 04:57 2 2.4 4,798,067 Japan 33:23 18 0.4 19:00 9 0.3 7,492,064 Korea Republic 07:08 4 0.1 05:40 3 0.1 247,168 Malaysia 98:06 61 0.1 52:08 33 0.2 147,482 Philippines 15:00 9 0.0 07:00 4 0.0 19,163 Thailand 114:25 56 1.0 112:25 55 1.1 18,068,000 Asia total 303:57 167 0.5 216:06 114 0.6 31,158,647 Europe Total coverage (hh:mm) Live coverage (hh:mm) Average live TVR% Total Average Live Audience reach Territory programmes TVR% programmes (20+ consec. mins) Austria 17:20 15 0.0 00:00 0 0.0 18,002 Belgium 01:30 3 1.3 00:00 0 0.0 326,013 Czech Republic 09:32 5 0.3 05:05 3 0.3 147,482 France 47:45 40 0.6 34:59 22 0.5 767,202 Italy 140:25 87 0.0 44:12 26 0.1 1,701,642 Pan Europe 76:49 69 0.1 57:45 42 0.1 3,789,142 Poland 31:19 24 0.0 17:50 12 0.1 179,272 Portugal 29:04 17 1.3 24:42 14 1.3 1,067,439 Russia 36:07 24 0.3 10:00 6 0.5 2,432,589 Serbia 12:44 9 0.9 07:45 5 1.4 353,956 Spain 18:40 11 0.6 12:33 7 0.7 3,055,000 Ukraine 04:52 3 0.3 04:52 3 0.3 462,319 Europe total 426:09 307 0.3 219:48 140 0.4 14,300,056 Futsal World Cup Thailand 2012 32
North, Central America & Caribbean Total coverage (hh:mm) Live coverage (hh:mm) Average live TVR% Total Average Live Territory programmes TVR% programmes Canada 03:00 1 0.2 00:00 0 0.0 173,000 Costa Rica 27:38 15 0.7 14:53 8 0.7 143,141 El Salvador 23:00 13 0.4 00:00 0 0.0 60,178 French Overseas Territories 47:45 40 0.5 34:59 22 0.5 12,889 Guatemala 74:57 50 0.5 74:57 50 0.5 157,273 Honduras 16:31 8 2.7 08:55 4 0.5 928,808 Mexico 103:53 65 0.4 40:23 23 0.4 1,305,160 Pan Caribbean 70:30 47 0.5 40:30 27 0.5 48,960 Panama 46:05 23 1.3 41:25 20 1.2 151,033 USA 08:20 5 0.5 06:20 4 0.6 490,767 North, Central America & Caribbean total Audience reach (20+ consec. mins) 421:39 267 0.6 262:22 158 0.6 3,471,208 Oceania Total coverage (hh:mm) Live coverage (hh:mm) Average live TVR% Total Average Live Territory programmes TVR% programmes Australia 13:29 6 0.2 13:29 6 0.2 180,000 Fiji 40:45 20 0.1 20:45 10 0.1 4,265 French Overseas Territories 47:45 40 0.3 34:59 22 0.2 4,052 Oceania total 102:00 66 0.2 69:14 38 0.2 188,317 Audience reach (20+ consec. mins) South America Territory Total coverage (hh:mm) Total programmes Average TVR% Live coverage (hh:mm) Live programmes Average live TVR% Audience reach (20+ consec. mins) Argentina 124:58 62 0.0 59:51 29 0.0 12,928 Bolivia 24:09 12 0.4 08:40 4 0.5 59,515 Brazil 133:45 93 0.3 67:36 46 0.5 22,288,572 Chile 124:58 62 0.1 59:51 29 0.1 5,993 Colombia 135:49 76 0.3 70:42 43 0.6 3,362,240 Ecuador 120:58 66 0.2 47:51 29 0.3 34,077 Paraguay 26:39 16 1.3 14:20 8 1.8 224,143 Peru 136:37 78 0.2 47:51 29 0.0 175,092 Uruguay 15:26 8 0.5 10:15 5 0.7 53,150 Venezuela 143:07 77 0.1 71:35 36 0.1 98,201 South America total 986:27 550 0.2 458:32 258 0.3 26,313,911 Global total 2142:27 1,149 0.3 991:43 488 0.4 82,992,642 Futsal World Cup Thailand 2012 33
Futsal World Cup Thailand 2012 reach analysis by viewing condition Territory Futsal World Cup Thailand 2012 3+ consecutive minutes reach Futsal World Cup Thailand 2012 20+ consecutive minutes reach Australia 502,000 180,000 Brazil 33,304,333 22,288,572 Colombia 5,340,930 3,362,240 Italy 3,574,599 1,701,642 Korea Republic 711,540 247,168 Russia 4,865,177 2,432,589 South Africa 5,231,000 3,500,000 Spain 5,420,000 3,055,000 Thailand 28,447,000 18,068,000 Rest of the World (projected) 51,168,448 28,157,431 Total 138,565,027 82,992,642 Futsal World Cup Thailand 2012 34
Media Rights Licensees RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet AFRICA & MIDDLE EAST Afghanistan Ariana Radio & Television Network (ATN) Al Jazeera Sport Algeria Eurosport S.A. African Union of Broadcasting () Supersport International (PTY) Limited Angola CFI - Canal France International TPA - Televisão Publica de Angola Bahrain Al Jazeera Sport African Union of Broadcasting () Supersport International (PTY) Limited Benin CFI - Canal France International ORTB - Radiodiffusion et Television Du Benin African Union of Broadcasting () Supersport International (PTY) Limited Botswana BTV - Botswana Radio and Television Services CFI - Canal France International African Union of Broadcasting () Supersport International (PTY) Limited Burkina Faso CFI - Canal France International RTB - Radiodifussion Télévision du Burkina Faso African Union of Broadcasting () Supersport International (PTY) Limited Burundi CFI - Canal France International RTNB - Radio Television National Burundi African Union of Broadcasting () Supersport International (PTY) Limited Cameroon CFI - Canal France International CRTV - Camberoon Radio & Television African Union of Broadcasting () Supersport International (PTY) Limited Cape Verde CFI - Canal France International RTC - Radio TV du Cap-Vert African Union of Broadcasting () Supersport International (PTY) Limited Central African Republic CFI - Canal France International TVCA African Union of Broadcasting () Supersport International (PTY) Limited Chad CFI - Canal France International Telechad Comoros Al Jazeera Sport Futsal World Cup Thailand 2012 35
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet African Union of Broadcasting () Supersport International (PTY) Limited Congo Brazzaville CFI - Canal France International Tele Congo African Union of Broadcasting () Supersport International (PTY) Limited Côte d'ivoire CFI - Canal France International RTI - Radiofidfusion Television Ivoirienne African Union of Broadcasting () Supersport International (PTY) Limited Democratic Republic of Congo CFI - Canal France International RTNC - Radio Television Nationale Congolaise Djibouti Al Jazeera Sport Al Jazeera Sport Egypt Eurosport S.A. African Union of Broadcasting () Supersport International (PTY) Limited Equatorial Guinea CFI - Canal France International TGE African Union of Broadcasting () Supersport International (PTY) Limited Eritrea CFI - Canal France International ERI TV African Union of Broadcasting () Supersport International (PTY) Limited Ethiopia CFI - Canal France International ETV TF1 - Télévision Française 1 SA French Overseas Territories (Africa) TF1 Eurosport France African Union of Broadcasting () Supersport International (PTY) Limited Gabon CFI - Canal France International RTG 1 - Radiodiffusion Télévision Gabonaise African Union of Broadcasting () Supersport International (PTY) Limited Gambia CFI - Canal France International GRTS - Gambia Radio and Television Services African Union of Broadcasting () Supersport International (PTY) Limited CFI - Canal France International Ghana GBC - Ghana Broadcasting Corporation Metro TV Ltd TV3 Network Ltd. African Union of Broadcasting () Supersport International (PTY) Limited Guinea Bissau CFI - Canal France International RTGB Futsal World Cup Thailand 2012 36
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet African Union of Broadcasting () Supersport International (PTY) Limited Guinea Conakry CFI - Canal France International RTG - Radiodiffusion Télévision Guinéenne Al Jazeera Sport Iran Al Jazeera Sport IRIB Iraq Al Jazeera Sport Al Jazeera Sport Jordan Eurosport S.A. African Union of Broadcasting () Supersport International (PTY) Limited Kenya CFI - Canal France International KBC - Kenya Broadcasting Corporation Kuwait Al Jazeera Sport Al Jazeera Sport Lebanon Eurosport S.A. African Union of Broadcasting () Supersport International (PTY) Limited Lesotho CFI - Canal France International LTV African Union of Broadcasting () Supersport International (PTY) Limited Liberia CFI - Canal France International ELTV Al Jazeera Sport Libya Eurosport S.A. African Union of Broadcasting () Supersport International (PTY) Limited Madagascar CFI - Canal France International TVM / MATV African Union of Broadcasting () Supersport International (PTY) Limited Malawi CFI - Canal France International Malawi TV African Union of Broadcasting () Supersport International (PTY) Limited Mali CFI - Canal France International ORTM Mauritania Al Jazeera Sport African Union of Broadcasting () Supersport International (PTY) Limited Mauritius CFI - Canal France International MBC- Mauritius Broadcasting Corporation Al Jazeera Sport Morocco Eurosport S.A. Futsal World Cup Thailand 2012 37
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet African Union of Broadcasting () Supersport International (PTY) Limited Mozambique CFI - Canal France International SOICO TVM - Télévision de Mozambique African Union of Broadcasting () Supersport International (PTY) Limited Namibia CFI - Canal France International NBC - Namibian Broadcasting Corporation African Union of Broadcasting () Supersport International (PTY) Limited Niger CFI - Canal France International ORTN - L'Office de Radiodiffusion Télévision du Niger Nigeria Supersport International (PTY) Limited Oman Al Jazeera Sport Palestine Al Jazeera Sport Qatar Al Jazeera Sport African Union of Broadcasting () Supersport International (PTY) Limited Rwanda CFI - Canal France International TVR Saudi Arabia Al Jazeera Sport African Union of Broadcasting () Supersport International (PTY) Limited Senegal CFI - Canal France International RTS - Radiodiffusion Télévision Sénégalaise African Union of Broadcasting () Supersport International (PTY) Limited Seychelles CFI - Canal France International SBC - Seychelles Broadcasting Corporation African Union of Broadcasting () Supersport International (PTY) Limited Sierra Leone CFI - Canal France International SLBS - Sierra Leone Broadcasting Authority Somalia Al Jazeera Sport Futsal World Cup Thailand 2012 38
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet SABC - South African Broadcasting Corporation Limited Supersport International (PTY) Limited Radio 2000 Radio 5FM Music Radio CKI FM Radio Good Hope FM Radio Ikwekwezi FM Radio Lesedi FM Radio Ligwalagwala FM Radio Lotus FM South Africa SABC Radio Metro FM Radio Motsweding FM Radio Munghana Lonene FM Radio Phalaphala FM Radio RSG Radio SAfm Radio Thobela FM Radio Ukhozi FM Radio Umhlobo Wenene FM Radio X-K fm Sudan Al Jazeera Sport African Union of Broadcasting () Supersport International (PTY) Limited Swaziland CFI - Canal France International Swazi TV Al Jazeera Sport Syria Eurosport S.A. African Union of Broadcasting () Supersport International (PTY) Limited Tanzania CFI - Canal France International TBS - Tanzania Broadcasting Services Al Jazeera Sport Tunisia Eurosport S.A. African Union of Broadcasting () Supersport International (PTY) Limited Togo CFI - Canal France International TVT - Télévision Togolaise UAE Al Jazeera Sport African Union of Broadcasting () Supersport International (PTY) Limited Uganda CFI - Canal France International UBC - Uganda Broadcasting Corporation Yemen Al Jazeera Sport Futsal World Cup Thailand 2012 39
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet Zambia Zanzibar Zimbabwe African Union of Broadcasting () Supersport International (PTY) Limited CFI - Canal France International MUVI TV ZNBC - Zambia National Broadcasting Corporation African Union of Broadcasting () Supersport International (PTY) Limited CFI - Canal France International African Union of Broadcasting () Supersport International (PTY) Limited CFI - Canal France International ZBC - Zimbabwe Broadcasting Corporation Futsal World Cup Thailand 2012 40
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet AMERICAS American Samoa ESPN Inc. IMC - International Media Content Ltd. Antigua & Barbuda IMC Sportsmax IMC - International Media Content Ltd. Anguilla IMC Sportsmax TyC - Torneos y Competencias S.A. Argentina TyC DirecTV Latin America IMC - International Media Content Ltd. Aruba Sportsmax IMC TeleAruba N.V. IMC - International Media Content Ltd. Bahamas IMC Sportsmax IMC - International Media Content Ltd. Barbados IMC Sportsmax IMC - International Media Content Ltd. Belize IMC Sportsmax IMC - International Media Content Ltd. Bermuda IMC Sportsmax OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. Bolivia TSB - Red Unitel (Canal 2) OTI Red Uno de Bolivia IMC - International Media Content Ltd. Bonaire IMC Sportsmax Globo Comunicação e Participações S/A (TV Globo) SporTV (Globosat) Brazil Rádio e Televisão Bandeirantes Ltda TV Globo Rádio Difusora de Parana IMC - International Media Content Ltd. British Virgin Islands IMC Sportsmax IMC - International Media Content Ltd. Cayman Islands IMC Sportsmax CBC - Canadian Broadcasting Corporation Canada CBC Rogers Sportsnet OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. DirecTV Latin America Chile OTI Television Nacional de Chile (Canal 7) Canal 13 Spa OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. Colombia Caracol Television S.A. OTI RCN Television S.A. OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. Costa Rica Representaciones Televisivas Repretel S.A. (Canal 6) OTI Televisora de Costarica S.A. (Canal 7 / Teletica) IMC - International Media Content Ltd. Cuba IMC Sportsmax Futsal World Cup Thailand 2012 41
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet Curaçao Dominica Dominican Republic Ecuador El Salvador French Overseas Territories (Americas) Granada Guatemala Guyana Haiti Honduras Jamaica Mexico Montserrat Nicaragua Panama Paraguay IMC - International Media Content Ltd. IMC Sportsmax IMC - International Media Content Ltd. IMC Sportsmax IMC - International Media Content Ltd. IMC Sportsmax OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. OTI DirecTV Latin America Telecentro Cadena Ecuatoriana de Television (Channel 10) Television del Pacifico Teledos S.A. (Canal 2 / Gamavision) OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. OTI Telecorporacion Salvadorena (Canal 2, 4, 6) TF1 - Télévision Française 1 SA TF1 Eurosport France IMC - International Media Content Ltd. IMC Sportsmax OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. OTI Radiotelevision Guatemala S.A. (Canal 3) Televisiete S.A. (Canal 7) Teleonce S.A. (Canal 11) Trecevision S.A. (Canal 13) IMC - International Media Content Ltd. IMC Sportsmax IMC - International Media Content Ltd. IMC Sportsmax OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. OTI Telesistema Hondureño S.A. de C.V. (Canal 3 y 7) Compania Televisora Hondureña S.A. de C.V. (Canal 5) Corporacion Centroamericana de Comunicacion S.A. de C.V. (VICA or Canal 2, 9, 13) IMC - International Media Content Ltd. IMC CVM Television Ltd. Sportsmax OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. OTI Televisa S.A. de C.V. TV Azteca S.A. de C.V. IMC - International Media Content Ltd. IMC Sportsmax OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. OTI Televicentro de Nicaragua S.A. (Canal 2) Radio y Television Nicaraguense, S.A. (Ratensa / Canal 10) OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. OTI Televisora Nacional, S.A. (Canal 2) Corporacion Medcom Panama, S.A. (Canal 4) OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. OTI Television Cerro Cora, S.A. (Canal 9) TV Accion S.A. / Telefuturo (Canal 4) Futsal World Cup Thailand 2012 42
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet Peru Puerto Rico Suriname St. Kitts & Nevis St. Lucia St. Vincent Trinidad & Tobago Turks & Caicos Uruguay USA US Virgin Islands Venezuela OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. ATV - Andina de Radiodifusion S.A.C. (Canal 9) OTI DirecTV Latin America ESPN Inc. Futbol de Primera Univision IMC - International Media Content Ltd. Sportsmax IMC STVS - Surinaamse Television Stichting IMC - International Media Content Ltd. IMC Sportsmax IMC - International Media Content Ltd. IMC Sportsmax IMC - International Media Content Ltd. IMC Sportsmax IMC - International Media Content Ltd. One Caribbean Media Limited IMC Sportsmax IMC - International Media Content Ltd. IMC Sportsmax OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. Montecarlo TV S.A. (Canal 4) OTI Sociedad Anonima Emisoras de Television y Anexos (Canal 10) Sociedad de Televisora Larranaga S.A. (Canal 12) ESPN Inc. Futbol de Primera Univision ESPN Inc. IMC - International Media Content Ltd. IMC Sportsmax OTI - Organizacion de Telecomunicaciones Iberoamericanas, A.C. Continental T.V. C.A. (Meridiano TV) OTI Corporacion Venezolana de Television C.A. (Venevision / Canal 4) DirecTV Latin America Futsal World Cup Thailand 2012 43
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet ASIA M-League Marketing Sdn Bhd Brunei M-League Astro Cambodia CBS - Cambodian Broadcasting System Co. Ltd. China, Peoples Republic of CCTV - China Central Television PT Inter Sports Marketing (ISM) PT Cakrawala Andalas Televisi (ANTV) Indonesia, Republic of ISM PT Lativi Mediakarya (TV ONE) PT Visi Media Asia Tbk (VIVA) Dentsu Inc. Japan Dentsu Fuji TV Korea DPR SBS International, Inc. M-League Marketing Sdn Bhd Malaysia M-League Astro Myanmar Sky Net (Shwe Than Ltwin Media Company Ltd) Philippines ABS CBN (Balls TV) South Korea SBS International, Inc. Adamas Inv Plc Thailand MCOT Adamas T-Sports Channel Futsal World Cup Thailand 2012 44
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet EUROPE EBU - European Broadcasting Union Albania Eurosport S.A. EBU RTV - Radiotelevisioni Shiqptar TF1 - Télévision Française 1 SA Andorra TF1 Eurosport France EBU - European Broadcasting Union Armenia Eurosport S.A. EBU PTV - Public Television of Armenia EBU - European Broadcasting Union Austria Eurosport S.A. EBU ORF - Oesterreichischer Rundfunk EBU - European Broadcasting Union Eurosport S.A. Azerbaijan EBU Ictimai Ictimai Idman EBU - European Broadcasting Union Belarus Eurosport S.A. EBU - European Broadcasting Union Belgium Eurosport S.A. EBU VRT - Vlaamse Radi en Televisieomroep EBU - European Broadcasting Union Bosnia-Herzegovina Eurosport S.A. EBU BHRT - Radio -Televizija Bosne i Hercegovine EBU - European Broadcasting Union Bulgaria Eurosport S.A. EBU BNT - Balgarska Nationala Televizija EBU - European Broadcasting Union Croatia Eurosport S.A. EBU - European Broadcasting Union Cyprus Eurosport S.A. EBU CYBC - Cyprus Broadcasting Corporation EBU - European Broadcasting Union Czech Republic Eurosport S.A. EBU CT - Ceska Televize Denmark Eurosport S.A. EBU - European Broadcasting Union Estonia Eurosport S.A. EBU ERR - Eesti Rahvusringhääling - Estonian Public Broadcasting SportA Germany Eurosport S.A. TF1 - Télévision Française 1 SA France TF1 Eurosport France Finland Eurosport S.A. EBU - European Broadcasting Union Georgia Eurosport S.A. EBU GT - Georgian Public Broadcasting Futsal World Cup Thailand 2012 45
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet EBU - European Broadcasting Union Greece Eurosport S.A. EBU ERT - Ellinki Radiophonia Tileorassi SA EBU - European Broadcasting Union Hungary Eurosport S.A. EBU MTV - Magyar Televizio EBU - European Broadcasting Union Iceland Eurosport S.A. EBU RUV - Rikisutvarpid (Icelandic National Broadcasting Service) EBU - European Broadcasting Union Ireland Eurosport S.A. EBU RTE - Radio Telefis Eireann EBU - European Broadcasting Union Israel Eurosport S.A. EBU IBA - Israel Broadcasting Authority Eurosport S.A. Italy RAI - Radiotelevisione Italiana Kazakhstan EBU - European Broadcasting Union EBU - European Broadcasting Union Kosovo EBU RTK - Radio Television Kosovo EBU - European Broadcasting Union Latvia Eurosport S.A. EBU - European Broadcasting Union Liechtenstein Eurosport S.A. EBU SRG SSR EBU - European Broadcasting Union Lithuania Eurosport S.A. EBU LT - Lietuvos Radijas ir Televizija EBU - European Broadcasting Union Luxembourg Eurosport S.A. EBU - European Broadcasting Union Macedonia Eurosport S.A. EBU MKRTV - Macedonian Radio and Television EBU - European Broadcasting Union Malta Eurosport S.A. EBU - European Broadcasting Union Moldova Eurosport S.A. TF1 - Télévision Française 1 SA Monaco TF1 Eurosport France EBU - European Broadcasting Union Montenegro Eurosport S.A. EBU - European Broadcasting Union Netherlands Eurosport S.A. EBU NOS - Nederlande Omroep Stichting Norway Eurosport S.A. EBU - European Broadcasting Union Poland Eurosport S.A. EBU TVP - Telewizja Polska SA Futsal World Cup Thailand 2012 46
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet EBU - European Broadcasting Union Portugal Eurosport S.A. EBU RTP - Radio e Televisao Portugal EBU - European Broadcasting Union Romania Eurosport S.A. EBU TVR - Televiziunea Romana EBU - European Broadcasting Union Eurosport S.A. Russia RTR - Rossijskoe Teleradio (All Russian State TV and Radio Broadcasting EBU Company) RTR Sportbox Eurosport S.A. San Marino RAI - Radiotelevisione Italiana EBU - European Broadcasting Union Serbia Eurosport S.A. EBU - European Broadcasting Union Slovakia Eurosport S.A. EBU RTVS - radio and Television Slovakia EBU - European Broadcasting Union Slovenia Eurosport S.A. EBU RTVS - Radiotelevizija Slovenja Spain Eurosport S.A. Sweden Eurosport S.A. EBU - European Broadcasting Union Switzerland Eurosport S.A. EBU SRG SSR EBU - European Broadcasting Union Turkey Eurosport S.A. EBU TRT - Turkiye Radyo-Televizyon Kurumu EBU - European Broadcasting Union Ukraine Eurosport S.A. EBU NTU - Natsionalna Telekompanya Ukrainy United Kingdom Eurosport S.A. Eurosport S.A. Vatican State RAI - Radiotelevisione Italiana Futsal World Cup Thailand 2012 47
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet OCEANIA American Samoa SBS - Special Broadcasting Services Corporation MP & Silva Australia SBS - Special Broadcasting Services Corporation Cook Islands SBS - Special Broadcasting Services Corporation MP & Silva Federated State of Micronesia SBS - Special Broadcasting Services Corporation MP & Silva Fiji SBS - Special Broadcasting Services Corporation MP & Silva TF1 - Télévision Française 1 SA French Overseas Territories (Oceania) TF1 Eurosport France Guam ESPN Inc. Kiribati SBS - Special Broadcasting Services Corporation MP & Silva Nauru SBS - Special Broadcasting Services Corporation MP & Silva Niue SBS - Special Broadcasting Services Corporation MP & Silva New Zealand SBS - Special Broadcasting Services Corporation Northern Mariana Islands SBS - Special Broadcasting Services Corporation MP & Silva Pacific Region MP & Silva Fiji Television Limited MP & Silva Media Niugini Limited Palau SBS - Special Broadcasting Services Corporation MP & Silva Papua New Guinea SBS - Special Broadcasting Services Corporation MP & Silva Samoa SBS - Special Broadcasting Services Corporation MP & Silva Solomon Islands MP & Silva Telekom Television Limited Tonga SBS - Special Broadcasting Services Corporation MP & Silva Tuvalu SBS - Special Broadcasting Services Corporation MP & Silva Vanuatu SBS - Special Broadcasting Services Corporation MP & Silva Futsal World Cup Thailand 2012 48
RIGHTS PROVISION TERRITORY LICENSOR MEDIA RIGHTS LICENSEE TV Radio Mobile Broadband Internet HIGHLIGHTS ONLY Worldwide (In-Flight) TWI (UK) Limited / Futbol Mundial NEWS ONLY Germany ZDF CNN - Cable News Network Worldwide Reuters American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Aruba, Australia, Bahamas, Bangladesh, Barbados, Belize, Benin, Bermuda, Bhutan, Bonaire, Botswana, British Virgin Islands, Brunei, Burkina Faso, Burundi, Cameroon, Cape-Verde, Cayman Islands, Central African Republic, Chad, Congo Brazzaville, Cook Islands, Cote d'ivoire, Cuba, Curacao, Democratic Republic of Congo, Dominica, Dominican Republic, Equatorial Guinea, Eritrea, Ethiopia, Fiji, Gabon, Gambia, Germany, Ghana, Granada, Guam, Guinea Bissau, Guinea Conakry, Guyana, Haiti, Hong Kong, India, Indonesia, Jamaica, Kenya, Kiribati, Lesotho, Liberia, Madagascar, Malawi, Malaysia, Mali, Mauritius, Monaco, Montserrat, Mozambique, Namibia, Nauru, Nepal, New Zealand, Niger, Niue, Northern Mariana Islands, Pakistan, Palestine, Papua New Guinea, Philippines, Puerto Rico, Rwanda, Samoa, Senegal, Seychelles, Sierra Leone, Solomon Islands, South Africa, Sri Lanka, St. Kitts & Nevis, St. Lucia, St. Martin, St. Vincent, Suriname, Swaziland, Tanzania, Togo, Tonga, Trinidad and Tobago, Turks and Caicos Islands, Tuvalu, Uganda, US Virgin Islands, USA, Vanuatu, Vietnam, Zambia, Zanzibar, Zimbabwe SNTV Futsal World Cup Thailand 2012 49
Unconfirmed Licensees The broadcast schedule for the below licensees had not been received at time of publishing, therefore the data from these has not been included in the analysis contained within this report. Media Rights Licensee Licensor Territory African Union of Broadcasting () Angola, Benin, Botsw ana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Congo Brazzaville, Code d'ivoire, Democratic Republic of Congo, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea Bissau, Guinea Conakry, Kenya, Lesotho, Liberia, Madagascar, Malaw i, Mali, Mauritius, Mozambique, Namibia, Niger, Rw anda, Senegal, Seychelles, Sierra Leone, Sw aziland, Tanzania, Togo, Uganda, Zambia, Zanzibar, Zimbabw e Sociedad de Televisora Larranaga S.A. (Canal 12) OTI Uruguay Media Niugini Limited (Fiji TV Subsidiary) Fiji, American Samoa, Cook Islands, Nieu, Samoa, Tuvalu, Tonga, Vanuatu Telekom Television Limited Solomon Islands Futsal World Cup Thailand 2012 50
Glossary of terms Audience reach: the net number of unique individuals that watched an event for a minimum of a stated number of consecutive minutes. For the purposes of this report, 20 consecutive minutes has been used, as a recognised industry standard for engagement with football, however one minute reach has also been quoted throughout. Average audience: in audited markets, an audience is measured each minute throughout the day. The average audience is the sum of each audience for each minute during a broadcast, divided by the duration of coverage in minutes. Channel(s): the television station which the Media Rights Licensee used to show the event inhome. Dedicated coverage: the television time the event is aired for, based on specific devoted event coverage including live games, repeats, event highlights and magazine shows. Dedicated coverage therefore excludes clips shown in news bulletins and in non-dedicated magazine coverage such as Futbol Mundial or World Sport. Estimated audience: as many markets remain unaudited around the globe, estimated audiences are employed to predict the audience for coverage. For this event, the methodology outlined in the In-home data sources and methodology section was used. In-home viewing: the audience measurement based on all viewers from within the home, including guests. Market Share %: the audience expressed as a percentage of the total viewing audience watching television during a particular time period. Media Rights Licensee (MRL): an organisation which has been granted certain media rights to the Futsal World Cup Thailand 2012 in relation to the live and continuous transmission of the international TV signal of each match in a particular territory or territories. Peak average audience: the highest average audience of any single programme from all broadcasts. Peak match audience: the highest match audience, where all programmes for a match are considered (i.e. all live, delayed and repeat programmes). TVR%: the audience expressed as a share of the total possible television viewers in a particular market. Unique Viewers (Broadband): This metric refers to the number of different people who access the video content. It is based upon one or more of the following types of information garnered from visitors: their IP address, their member name (if the particular site uses membership or if the visitor is part of a commercial service s panel), or their cookies (personal identification information). Futsal World Cup Thailand 2012 51