2016 MEDIA KIT
OVERVIEW PowerUp is the GO-TO MAGAZINE of sports fans and fitness enthusiasts in Bahrain. The first sports, health, and fitness magazine in the GCC, it continues to be true to its aim of promoting health, sports, and fitness in the country by being a forum to LINK UP exciting, old and new sports and events. PowerUp provides quality informative and inspirational content complete with EXPERT TIPS and HOW-TO s which DRIVES our readers into action. Complete with Sports news, fitness tips, and GEAR GUIDES; PowerUp reaches out to its highend, sports-minded consumers. It is this approach that makes us stand out and INFLUENCE our thousands of readers. BEST PLACES TO LEARN FOOTBALL IN BAHRAIN JUST IN TIME FOR FOOTBALL SEASON COSMETOLOGY Bahrain BD2 KSA SR20 Kuwait KD1.75 Oman RO2 Qatar QR20 UAE DHS20 TOP ESTABLISHMENTS YOU CAN GO TO, TO ENHANCE YOUR LOOKS MEMOIRS OF AN F1 ENTHUSIAST SOHAIL BRINGS F1 ACTION TO THE PRINT WORLD WITH HIS WIDE-LENS CAMERA! PUSH YOUR LIMITS Check out the Trek Domane bike, Summer s hottest ride. www.powerup-mag.com TRAVEL GEAR DIAMAN Trilife gives advice on what gear to pack for triathlon season. A DIABETIC CONQUERED IRONMAN SOUTH AFRICA! RUNNING ROUTES CHALLENGE YOURSELF TO RUN THEM ALL GRUB Bahrain BD2 KSA SR20 Kuwait KD1.75 Oman RO2 Qatar QR20 UAE DHS20 Check out Mooyah s black bean veggie burger! ADRENALINE JUNKIE Extreme sports choices February 2016 Issue 08 www.powerup-mag.com OFFICIAL RACE MAGAZINE IRONMAN 70.3 DUBAI NEYMAR JR. FIVE The second IRONMAN 70.3 race in the Middle East takes place in the City of Gold FIVE-ON-FIVE FOOTBALL TOURNAMENT HAPPENING IN BAHRAIN THIS RAMADAN! IRONMAN NUTRITION Nutrients you need for the race Sports & Fitness KHK MMA GRAND SLAM KHK MMA team gets big wins in India Complimentary Copy 6 879655 644532 SOCIAL MEDIA ACCOUNTS @PowerUpMag @PowerUpMag facebook.com/powerupmagazine ONLINE E-MAGAZINE ARCHIVE You can browse our current and past issues online through your mobile devices. Just download issuu app on Google Play for Adroid devices or App Store if you have apple devices. You may also visit www.issuu.com/powerupmagazine www.powerup-mag.com
READER S PROFILE 25-34 YEARS OLD AVERAGE AGE 4% 45-54 13% 35-44 43% 25-34 1% 55 above 8% 13-17 31% 18-24 Affluent Educated Curious Competitive Young and active GENDER AGE DISTRIBUTION 62% 38% MEN PSYCHOGRAPHICS Adventure seekers, actively involved in sports and fitness; and is health conscious Trendy, fashionable and sophisticated Ambitious and goal oriented Up-to-date and tech-savvy WOMEN Loves to travel and learn new things Entrepreneurs and financially influential
EDITORIAL CONTENTS SPORTS ADVICE FROM SPORTS EXPERTS Our experts column features articles from award-winning athletes like Sara Gross, Jodie Swallow, and James Cunnama of the legendary Bahrain Endurance 13 team as well as various sports experts from a wide-range of disciplines like football, bastketall, tennis and more. This section covers all your sports questions. TRAVEL & EVENTS/ SPORTS DESTINATIONS Your GO TO destination for events and travel packages. Register online, know where to go in Bahrain and the GCC for your sports, health and fitness fix; and get the best deals on tour and accomodation packages. FITNESS EXERCISES AND TIPS FROM EXPERTS Step by step instructions to your workout from the experts as well as their fitness tips and instructions. SPORTS AND FITNESS EXPERIENCE PowerUp goes on fitness adventures (naturally!). From boxing to watersports, dragster to horse-riding, we re game to try anything on the island so our readers can try it too. At the end we provide a PowerUp verdict and details on where to try the adventure. MOTORING This section specifically dedicated to sportscars/ bikes covers new deals, events, and car parts/ gears. Test drives from car enthusiasts are also a major part of this section. HEALTHY FOOD AND RESTAURANTS This is the definitive guide of where to eat healthy when dining outside. We go from fastfoods (who knew burgers can be so healthy?) to fine dining at some of the island s most wellknown places. NUTRITION Fitness and nutrition go hand in hand, so we ask our nutrition experts about what to eat for a heart-healthy diet. Plus, our experts tackle nutrition myths to see what is right and wrong and what would work for this generation. HEALTH TIPS AND Q&A WITH EXPERTS We have answers to your most pressing health questions! From high blood pressure to cardiology to internal medicine, our health experts are your partners in forging a healthier lifestyle. WEIGHTLOSS TIPS/ ADVICE Everyone wants to lose weight, but seriously is there a harder task? Our experts weigh in with knowledge gained from years of experience, plus diet tips, and diet finds available in Bahrain! SPORTS FASHION The shoes, the top, the jogging pants; if its sporty, we ll definitely find a place for it here. We always have a space for local designers and most of the products in these pages are found in the GCC. GEARS From scuba gear to football gear, to triathlete gear and bikes; everything you need for all the sports you ll want to venture into is here. BEAUTY For the athlete or the multitasking woman, we feature products that are either waterproof or has multiple uses. Always sporty with a hint of glamour, products featured here are available in the GCC. GROOMING Men and women s skincare and toiletries are featured in these pages. APPS AND GADGETS We all want to be healthy but its hard to do it by ourselves. The gadgets and apps page are for people who need a little boost.
EDITORIAL CONTENTS Sports & Fitness Health & Wellness Covers all type of sports & events Healthy Food & Restaurants Fashion & Gears Fashion Sports Advice from Sports Experts Nutrition Gears Travel & Events / Sports Destinations Health Tips and Q&A with Experts Beauty Fitness Exercises & Tips from Experts Weightloss Tips / Advice Grooming Sports & Fitness Experience Motoring & Events Apps & Gadgets
PARTNERSHIPS PowerUp has always been at the forefront of local and international sporting events like the IRONMAN 70.3 Middle East Championship Bahrain and IRONMAN 70.3 Dubai; the XDubai Spartan Race - Bahrain Sprint; the Bahrain Battle of Heroes; Nasser 9 and RedBull s Neymar Jr s Five. XDubai Spartan Race - Bahrain Sprint 5000 PARTICIPANTS & SPECTATORS Our partners are top sporting brands who provide cutting-edge sports entertainment while PowerUp delivers the necessary coverage and exposure OFFICIAL RACE MAGAZINE IRONMAN 70.3 Bahrain and Dubai 4000 PARTICIPANTS & SPECTATORS Bahrain Battle of Heroes 1500 PARTICIPANTS & SPECTATORS Let s Play Sports Ministry of Youth & Sports 5000 PARTICIPANTS & SPECTATORS PARTNERSHIPS PowerUp Magazine has partnered with various local and international organizations to bring great content and exciting events to our audience.
CIRCULATION 10,000 PRINTED COPIES DISTRIBUTED IN BAHRAIN 11% 9% 8% 7% 6% 5% 4% 4% 3% 2% 1% 15% HOTELS 25% HOSPITALS SPAS & BEAUTY CENTERS GYMS RESTAURANTS & COFFEE SHOPS RESIDENTIALS OFFICES SALES COPIES MALLS & OTHER HIGH TRAFFIC AREAS CLINICS AIRPORT LOUNGE 2,000 SPORTS & FITNESS CLUBS GOVERNMENT ESTABLISHMENTS & EMBASSIES ADDITIONAL PRINTS FOR EVENTS SOCIAL MEDIA ACCOUNTS @PowerUpMag @PowerUpMag facebook.com/powerupmagazine WEBSITE AND E-MAGAZINE Responsive website that you can browse through all mobile devices. Read our current and past issues online or through mobile devices. Just download issuu app on Google Play for Adroid devices or App Store if you have apple devices. You may also visit www.issuu.com/powerupmagazine www.powerup-mag.com youtube.com/channel/uctw7cogdc085asx-x6k4zsg ONLINE PRESENCE
2016 ADVERTISING RATES PowerUp has STANDARD POSITIONS PRICES ARTWORK SPECIFICATIONS Full Page (First 30 Pages) BD 1,400 USD 3,710 Full Page (Other Pages) BD 1,200 USD 3,180 432mm 216mm Half Page BD 600 USD 1,590 279mm 279mm PRIME POSITIONS Front Cover (including 1 full page inside ad) PRICES BD 3,200 USD 8,480 184mm 92mm Gatefold BD 3,000 USD 7,950 Inside Front Cover (Double Page Spread) BD 2,200 USD 5,830 Inside Front Cover BD 1,600 USD 4,240 Inside Back Cover BD 1,500 USD 3,975 Double Page Spread BD 1,700 USD 4,505 Belly band or bookmark BD 1,800 USD 4,770 Outside Back Cover BD 1,800 USD 4,770 Bleed adverts: Add 3mm to the trim size on all 4 sides for all full and double page ads Preferred Format: Adobe Acrobat (Pdf/X-1a Compliant) Other Formats: EPS, TIFF, JPEG (300 dpi) Submission: CD preferred 122mm 244mm ADDITIONAL DISCOUNTS FOR MULTIPLE INSERTIONS 3 INSERTIONS : 5% 6 INSERTIONS : 10% 12 INSERTIONS : 15% DIRECTORY PRICES AND SIZES H 8 cm W 19 cm BHD 250 W 9.2 cm W 9.2 cm H 18.6 cm H 12.2 cm H 25 cm FOR MORE INFORMATION CONTACT: MANAGEMENT CONSULTANT Redia Castillo M. +973 66700601 E. redia@powerup-mag.com H 8 cm H 3.6 cm H 3.6 cm W 9.2 cm W 19.5 cm BHD 50 H 8 cm H 3.6 cm W 9.2 cm BHD 50 H 18.6 cm BHD 150 H 5.7 cm BHD 50 BHD 250 SALES ACCOUNT MANAGER Portia Pinky Sioting M. +973 66700604 E. sales@powerup-mag.com PHOTOGRAPHER / EVENTS Bench Medina M. +973 66700605 E. events@powerup-mag.com www.powerup-mag.com