AN OFFICIAL PGA CHAMPIONS TOUR EVENT t THE LEGENDS CONTINUE The Old Course at Broken Sound February 6-12, 2012 Boca Raton, FL
TOURNAMENT INFORMATION When February 6-12, 2012 Site The Old Course at Broken Sound SCHEDULE OF EVENTS Monday, February 6th Professional Practice Round Broken Sound Pro-Am Purse History $1.8 million Winner s share is $270,000 12th Annual event Tuesday, February 7th Professional Practice Round Women s Executive Pro-Am VIP Draw Party Title Sponsor Allianz Life of North America Charity Volunteers Television Boca Raton Champions Golf Charities - Main benefactor Boca Raton Regional Hospital More than 650 volunteers annually contribute more than 13,500 hours Live on the Golf Channel Friday-Sunday Board Members Don Allison - Gillespie & Allison, P.A. M.J. Mike Arts - Past Chairman Bill Berger - Greenspoon Marder Gary Bhojwani - Allianz Life Insurance Co. of N. America Hollis Cavner - Pro Links Sports Brent Colston* - Konica Minolta Business Solutions Jim Dunn - JM Lexus Jerry Fedele** - Boca Raton Regional Hospital Mark Gensheimer - Penn-Florida Companies Patti Hamilton - Southern Waste Systems Nancy Jones - Allianz Life of North America J. Scott McCleneghen*** - City National Bank of Florida Keith O Donnell - Flagler Real Estate Services, Inc. J.C. Perrin - U.S. Trust Bank David Rosenberg - Rosenberg Diamonds & Co. Jan Savarick - Boca Raton Regional Hospital Foundation Dick Schmidt - Schmidt Companies Ivan Snyder - Broken Sound Club Wednesday, February 8th Championship Pro-Am Presented by Konica Minolta Business Solutions Thursday, February 9th Championship Pro-Am Friday, February 10th First Round of Championship Play Televised on the Golf Channel Saturday, February 11th Second Round of Championship Play Televised on the Golf Channel 3rd Annual Golf & Wine Experience Family Day Sunday, February 12th Final Round of Championship Play Televised on the Golf Channel Trophy Presentation Immediately following play * Chairman 2 ** Vice Chairman *** Treasurer For More Information Call 561.241.GOLF (4653)
CHAMPIONS TOUR CURRENT AND FUTURE STARS 2013 Vijay Singh Colin Montgomerie Steve Elkington Rocco Mediate 2013 Billy Andrade Jeff Maggert Davis Love III Lee Janzen The Legends Continue The Old Course at Broken Sound
SPECTATOR PROFILE Champions Tour Fan Base Gender Distribution Male 71% Female 29% Age Distribution Under 25 7% 26 40 31% 41 55 40% 56 70 19% Over 70 3% Type of Attendee General Attendance 71% Customer Hospitality 29% Income Distribution Totals represent yearly household income Over $100,000 32% $50,000 -$100,000 48% Under $50,000 20% Economic Impact Each year the Allianz Championship brings in over $15 million to South Florida and benefits local Boca Raton businesses. ATTENDANCE Allianz Championship, held at the beautiful Old Course at Broken Sound in Boca Raton, FL, has a continued reputation as a premier event in South Florida each year. Attracting an upscale audience, the Allianz Championship provides many opportunities for your business to reach a targeted demographic. Year Attendance % Increase 2007 51,600 2008 58,994 14.3% 2009 66,120 12.1% 2010 84,685 21.9% 2011 71,846-15.0%* * Due to Inclement Weather Green Initiatives - Broken Sound Club has become the first golf facility in Florida, and only the second in the United States, to achieve the GEO Certified award - an international sustainability assurance from the Golf Environment Organization. The Allianz Championship is the first PGA and Champions Tour event played on a GEO certified course. The Broken Sound Club management team received the GEO Certified award during the Allianz Championship
CHAMPIONSHIP PRO-AM Wednesday, February 8th or Thursday, February 9th Imagine walking down the fairway with Gary Player, Fuzzy Zoeller, Ben Crenshaw, Tom Lehman or Curtis Strange or asking Mark O Meara what club he hit on the treacherous 12th par 3 at the 1998 Masters. Now stop imagining, because you can do all of this at the Allianz Championship Pro-Am. If it is for client entertaining, employee recognition or a memorable round of golf with your buddies this Championship Pro-Am is a day to remember. Not only will you have memories that will last you a lifetime, but each player will receive a premium gift package that may include golf clubs, balls, shoes, and accessories from the top manufacturers in the game. Each Pro-Am Participant receives: Premier gift package that may include golf clubs, apparel and accessories One (1) Invite to the VIP Draw Party, admits two Team photo with your golf professional Designer golf shirt Ten (10) passes to the VIP Partners Club which admits you and a guest to an upscale VIP tent Good Any Day Friday Sunday PRO-Am Benefits Enhance Client Relationships Showcase client appreciation and build more productive relationships with current clients. Business Development Perfect opportunity to network, diversify and create new business relationships. Employee Recognition Great incentive or thank you gift for employees. Single PRO-Am and Foursomes Available Ten (10) Good Any Day Grounds Passes
HOSPITALITY Corporate Tents Corporate Skyboxes This 30 x 30 air conditioned corporate hospitality tent on the 18th green has a 10 foot patio with tiered seating. This comfort and exclusivity is highly envied. You will be enjoying complimentary food and beverage from one of the best catering companies in the business while not missing a single action packed moment. What is better than sitting in a 20 x 20 executive skybox on the 18th green at the Allianz Championship in February? Not only will you have the best seat on the course, but you will be enjoying complimentary food and beverage from one of the best catering companies in the business. Enjoy an open-air skybox surrounded by action-packed golf, television cameras and access to private restrooms, all while watching your favorite Champions Tour players march up the 18th fairway where the excitement ends. *Tents & Skyboxes Include: Company Name on Tickets, VIP Parking, One Page Ad in the Program Guide, Daily Visits from PGA Championship Players, and Access to Private Restrooms VIP Partners Club Brand and customize this 40 x 60 open-air party tent located on the 16th hole with your company name, logo on VIP tickets, receive VIP Parking and be visible on the Golf Channel all weekend long. Party all day and watch the approach shots on the exciting Par 3 surrounded by water and the final hole of alligator alley. Not only will you entertain your clients but also network with South Florida s elite. This party tent will feature special tournament cocktails. *Exclusivity available
B B C A D E A CORPORATE TENTS B CLUB 18 C PUBLIC BLEACHERS D VIP PARTNERS CLUB - 16th HOLE E GOLF & WINE EXPERIENCE
SPONSOR OPPORTUNITIES Tournament Day Sponsor Have full ownership of one day at the Allianz Championship. Golf fans from all over South Florida will be guests of your organization FREE of charge. Brand your logo, or current promotion, on all tickets, gate signage, and media relating to the tournament including ticket backs and program/pairings guide. *All media buys are mutually agreed upon between organization and tournament director. Volunteer Sponsor Brand the inside of the Allianz Championship Volunteer Headquarters, Have your company name/logo on all volunteer shirts, hats, jackets and featured in the volunteer handbook. A portion of this sponsorship will underwrite 50% of the volunteer uniform fee. Family Day Sponsor The Annual Allianz Championship Family Day offers a fun bounce house, face painting, contests and games presented by Don Law Golf Improvement Center, and Championship Player Autographs. There will also be Celebrity Mascots from the Miami Heat, Miami Dolphins, Florida Marlins, and Florida Panthers. You can even sign your name in paint on a brand new Lexus! Fans love coming out to enjoy this fun filled day on Championship Saturday. Golf & Wine Experience Sponsor Wine connoisseurs and golf enthusiasts will get the chance to taste delicious reds and whites from private wine collections of golf pros' own vineyards as well as legendary vineyards around the world while enjoying delectable bites and benefiting the Boca Raton Regional Hospital all at the same time. This new exclusive setting is taking place Saturday February 11, 2012 from 2pm - 5pm between the Driving Range and 18th Green. This unique experience draws an impressive group of both wine and golf lovers. Women s Executive Pro-Am This event gives women of all skill sets a chance to play 9 holes with a PGA Champions Tour Player during the week of the Allianz Championship. Players are encouraged to continue playing all championship holes. This fun-filled day includes a private clinic hosted by a PGA Champions Tour professional, lunch, and a fabulous gift package. This fun Women s day only is an experience like no other. Leave the men at home and reserve your foursome today!
Expo Booth Sponsor Exhibitor Tents are one of the best ways to get your product, service or current promotion in front of the Allianz Championship audience, located at the main entrance of the championship gates, all spectators will pass by your booth before entering the grounds of tournament play. Your 10 x10 booth will include tables, chairs and linens. This direct marketing is extremely effective by give-a-ways, lead generation, contests, etc.. Golf Cart Sponsorship Day Sponsor What is better than mobile branding? Not only will your company s logo be picked up by the Golf Channel s live coverage, but it will also be in front of 80,000 spectators all week long. Your company logo will be placed on 78 PGA Champions Tour professionals golf carts throughout the week of championship play. Putting Green Sponsorship The putting green is a central location where fans come to watch their favorite players warm up. The Official Putting Green Sponsor will have prominent signage at this high spectator traffic area. Driving Range Sponsorship A highly visible on-course advertising vehicle is our championship driving range. The driving range is a common area for spectators to visit prior, during, and after championship play. You have the ability to brand your company and take ownership of this championship driving range throughout the week. Community Partner Sponsorship How is your organization viewed in the community? This sponsorship is a blend of hospitality, branding, and tickets showing the community your organization supports local events. Utilize this sponsorship for recognizing key employees or accounts, networking/business or relationship development. Video Board Panel Sponsor Sponsor one of several tournament update screens and a panel on our 12 x 16 jumbotron. This video board faces the 18th green and all corporate skyboxes. The tournament update screens are picked up by the TV cameras multiple times a day and are viewed around the world on the Golf Channel. *All media buys are mutually agreed upon between organization and tournament director.
BENEFICIARY Boca Raton Regional Hospital Serving the community since 1967, Boca Raton Regional Hospital has 400 beds and more than 700 primary and specialty physicians with privileges. Areas of expertise include cancer, cardiovascular disease and surgery and women s health. Proceeds from this year s Allianz Championship will support the Ron & Kathy Assaf Center for Excellence in Nursing at Boca Raton Regional Hospital. With our country facing a nursing shortage of unheard proportions, this initiative becomes an extremely important tool. Our mission is to attract and retain the highest caliber nursing staff in the country, help our nurses discover a myriad of personal and professional opportunities and provide scholarship opportunities to support their professional growth. For almost half a century, philanthropy has been an integral component of Boca Raton Regional Hospital s success. Today, community support is more important than ever. For more information about the foundation and fundraising initiatives that support the mission of Boca Raton Regional Hospital, please call 561-955-4142. Birdies Fore Charity This is branding for your company with the right cause. Be a part of our Birdies Fore Charity program and make an impact in the community, as well as get your business name out there for a great day of golf, charity and community. Birdies Fore Charity is a program endorsed by the PGA Tour and allows local charities to utilize a PGA Tour event to raise additional funds with 100% going back to charity. Allianz Championship also supports: Big Brothers Big Sisters Broward County Sports Hall of Fame American Cancer Society Cystic Fibrosis Foundation Just World International George Snow Scholarship Fund Palm Beach Garden Police Explores Florida Marlins Foundation The First Tee of the Palm Beaches Habitat for Humanities of South Palm Beach County Boy & Girls Club of Broward County Take Stock in Children 4 KIDS of South Florida Boys & Girls Club of Palm Beach County 4 Children's S.A.K.E Boca Raton Police Athletic League Boca Helping Hands Autism Society of Broward
MEDIA PARTNERS TV International: Televised Live on the Golf Channel Golf Channel is currently available in 83 million homes. Golf Channel has the most affluent viewer profile of any ad-supported cable network. Miami / Fort Lauderdale: ABC 10 Palm Beach County: NBC 5 Radio Sirius XM 98.7 Gater Kool 105.5 93.9 MIA 105.9 WBGG 560 WQAM 610 WIOD 940 WINZ 760 ESPN 1290 WJNO Newspapers Sun Sentinel Palm Beach Post Miami Herald Tee Times South Florida Business Journal Magazines GolfWeek Boca Magazine Boca Observer Parkland Magazine Boca Tribune Delray Magazine Online Websites: BocaNews.com BocaMag.com BocaTribune.com Golfweek.com PGATOUR.com AllianzChampionship.com
CONTACT INFORMATION Executive Director Tournament Director Tournament Manager Tournament Coordinator Operations Director Corporate Sales Corporate Sales Volunteer Coordinator Media Director Public Relations Hollis Cavner Ryan Dillon Ariana Dominguez Danielle Husby Sam Bakke Anthony Greco Jackie Langer Anne Jenkins Rene Nunez Kaye Communications Website: www. allianzchampionship.com Toll Free: 8 0 0-2 4 1 - G O L F ( 4653) Telephone: 5 6 1-2 4 1-4 6 5 3 Fax: 561-241-4658