08CORPORATE SPONSORSHIP JUNE 23 - JUNE 29 TIGER WOODS TWO-TIME BUICK OPEN CHAMPION
GOLF IS ONLY THE BEGINNING 3 ELEVATE YOUR GAME THE BENEFITS OF SPONSORSHIP GET RECOGNIZED ADVERTISING & ENTERTAINMENT PACKAGES 6 9 EMBRACE OPPORTUNITIES BE A PART OF THE ACTION REACH NEW FANS SKYBOXES & HOSPITALITY PRO- AM PACKAGES TICKET PACKAGES & ADMISSION 15 21 25 SHARE YOUR SUCCESS HOW TO ORDER A SPONSORSHIP PACKAGE 29
2 TIGER WOODS Two-Time Buick Open Champion
GOLF IS ONLY THE BEGINNING You are invited to build upon one of the hottest tickets in golf The 2008 Buick Open. There has never been a more opportune time to become a part of our proud history as Michigan s only PGA TOUR event. Rich in tradition and rich in opportunity, the Buick Open offers you and your company unparalleled access to fans, sponsors, media and the biggest names on the PGA TOUR. We are proud to add that after expenses, the Buick Open donates all tournament proceeds to local charities. Over $8 million has been donated to southeastern Michigan charities since 1982. To join some of the nation s finest businesses in celebrating the game s finest talents, seize this opportunity and become a part of the action. The Buick Open approaches. Don t let it pass you by. 3
EVENT ESSENTIALS KEY FACTS ABOUT THE BUICK OPEN CHRIS DiMARCO Place: Warwick Hills Golf & Country Club, Grand Blanc, Michigan Course: Par 72; 7,127 yards Purse: $5 million Winner s Share: $900,000 Defending Champion: Brian Bateman (65, 70, 69, 69) -15 Past Winners Include: Tiger Woods (2002, 2006), Vijay Singh (2005, 2004, 1997), Jim Furyk (2003), Kenny Perry (2001), Rocco Mediate (2000), Tom Pernice, Jr. (1999), Billy Mayfair (1998), Justin Leonard (1996), Woody Austin (1995), Fred Couples (1994) The Field: The Buick Open consistently draws top names on the PGA TOUR. In recent years, Tiger Woods, John Daly, Mike Weir, Geoff Ogilvy, Vijay Singh and Jim Furyk have been just a few of the golf superstars to tee it up at Warwick Hills. Television: The Golf Channel broadcasts the tournament nationally Thursday and Friday. CBS Sports broadcasts the tournament nationally Saturday and Sunday. Tournament Charities: Since 1982, in addition to many other worthy organizations, the Buick Open has donated over $8 million to southeastern Michigan charities. In 2007, the Buick Open raised money for the following organizations: American Lung Association American Red Cross Boy Scouts of America Whaley Children s Center Easter Seal Society Flint Institute of Music Grand Blanc Community Schools Visually Impaired Center 4
HISTORY OF THE BUICK OPEN In 1958 Buick became the PGA TOUR s first corporate sponsor. Now, 50 years later, your company has an opportunity to capitalize on the PGA TOUR s longest running corporate partnership. Scheduled to take place during the week of June 23-29 at beautiful Warwick Hills Golf and Country Club in Grand Blanc, the Buick Open is one of the most popular events on the PGA TOUR. It has an incredibly rich history and tradition and this year Buick plans to commemorate the tournament s 50th anniversary with a spectacular celebration. Over the years the Buick Open has evolved into one of the Tour s most prestigious events, generating extensive media coverage from local, regional, national and international media. One of the keys to the rich tradition of the Buick Open is the world-class field. Since its inception, the tournament has played host to many of the world s all-time greats, including Jack Nicklaus, Arnold Palmer, Gary Player, Chi Chi Rodriguez, Tommy Bolt, Miller Barber, Don January, Tiger Woods, Jim Furyk, Phil Mickelson and many more of the game s great professional golfers. That s not to mention the list of past winners. Tournament Champions include Billy Casper (1958), Julius Boros (1963, 1967), Tom Weiskopf (1968), Peter Jacobson (1980), Hale Irwin (1981), Ben Crenshaw (1986), Brad Faxon (1991), Fred Couples (1994), Justin Leonard (1996), Jim Furyk (2003), Vijay Singh (1997, 2004, 2005) and Tiger (2002, 2006). Throughout its history, the Buick Open has been known for its generous purse. Starting with a then unrivaled $52,000 in 1958, the prize at Warwick Hills has soared, reaching $500,000 in 1986, $1,000,000 in 1989 and now a tournament record $5 million in 2008. The winner will take home $900,000. However, the biggest beneficiaries of the tournament have been the area charities. All tournament proceeds, after expenses are paid, go directly to charity. Over the years Buick has raised nearly $9 million for worthy causes in Southeastern Michigan. So corporate sponsors, while benefiting from valuable marketing partnerships, also make important contributions to the community. During its history, the Buick Open has played an integral role in Buick s golf program. Building on the success of this event, Buick s commitment to the PGA TOUR has grown significantly. Buick has been the Official Car of the PGA TOUR since 1984 and title-sponsor of the Buick Invitational in La Jolla, California since 1992. Buick has a sponsorship agreement with the world s number-one player and sports celebrity Tiger Woods. Tiger and Buick have developed a great partnership over the past eight years. He has been an integral part of Buick s marketing and advertising programs and has played in the Buick Open six times since he signed with Buick just prior to the 2000 season. The 2008 Buick Open promises to be an outstanding tournament featuring another world-class international field. This is an excellent opportunity for your company to leverage its marketing resources by being part of a very special 50th anniversary celebration at Michigan s premier sporting event. 5
ELEVATE YOUR GAME THE BENEFITS OF SPONSORSHIP HOW YOUR COMPANY GAINS As a sponsor of the 2008 Buick Open, you can: Build business relationships in a first-class setting Entertain valuable customers and employees Promote your company to an upscale target market with demonstrated buying power Spotlight your company as a community leader Associate your business with nationally recognized companies who currently sponsor the Buick Open All proceeds go to southeastern Michigan charities. SCHEDULE OF EVENTS SEVEN DAYS OF EXCITEMENT AND OPPORTUNITIES MONDAY, JUNE 23 PGA TOUR Players Practice Rounds Buick Dealers Monday Pro-Am TUESDAY, JUNE 24 PGA TOUR Players Practice Rounds Buick Family Golf Clinic WEDNESDAY, JUNE 25 OnStar Pro-Am HOW YOU CAN STAND OUT FROM THE FIELD You ll find many ways to participate at the 2008 Buick Open: Advertising Packages Corporate Hospitality Tents Corporate Expo Tents Pro-Am Packages Skyboxes Ticket Packages Sky Suite at 17 Official Sponsor Packages Trophy Suite at 17 Other Special Opportunities 18th Fairway Chalets THURSDAY, JUNE 26 Opening Round of Buick Open FRIDAY, JUNE 27 Second Round of Buick Open SATURDAY, JUNE 28 Third Round of Buick Open SUNDAY, JUNE 29 Final Round of Buick Open 6
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8 JASON GORE
GET RECOGNIZED ADVERTISING & ENTERTAINMENT PACKAGES 9
ADVERTISING DELIVER YOUR MESSAGE TO A MOST ATTRACTIVE AUDIENCE When you advertise at the Buick Open, you ll reach a highly desirable market more than 100,000 affluent consumers with proven buying power: $84,900 is the average household income of PGA TOUR spectators. 59% have annual incomes of more than $75,000. The average age of PGA TOUR spectators is 39 years. More than 75% of PGA TOUR spectators report that they are positively influenced by companies sponsoring professional golf. Two-thirds of PGA TOUR spectators say they are more likely to purchase a sponsor s product than a non-sponsor s product. You may choose from a variety of advertising options at the Buick Open, each offering you an effective way to increase sales and build awareness. JIM FURYK 2003 Buick Open Champion 10
ADVERTISING TOURNAMENT PROGRAM ADVERTISING Programs are distributed to all corporate hospitality guests and tournament patrons. They re also sold to the public at all gates and on the grounds. Programs get extended exposure as keepsakes or souvenirs. Full-page advertisers receive 10 Anyday tickets. Four-Color Full page- $3,050 Half page- $2,050 HOLE SPONSORSHIP: $7,050 Prominent locations on-site and in the program provide premium exposure. Wooden tee sign with company name and/or logo Full-page four-color program advertisement with premium placements 8 Clubhouse badges 4 VIP parking passes Logo identification on hole page JOHN DALY
ADVERTISING PAIRING SHEET The pairing sheet is an indispensable part of the event. Over 100,000 pairing sheets are given to fans at no charge. Pairing sheet advertisers receive eight Clubhouse badges and four preferred parking passes. CHARLES HOWELL III FOUR-COLOR FULL PANEL $6,550 EXPO TENTS* Promote your product or service to more than 100,000 spectators through on-site exposure. Expo tents are located on the course in high-traffic areas. 10' x 10' white frame tent 4 service badges 8' table with two chairs** 2 parking passes *The Buick Open requires all Expo Tent vendors to sign the Expo Tent Vendor Agreement upon purchase of an Expo Tent. **Additional requests (e.g., electricity, phone service) may have added costs and must be approved. 8TH TEE EXHIBIT AREA: $4,550 13TH GREEN SAMPLING AREA: $3,550 OTHER ADVERTISING OPPORTUNITIES TICKET BACKS $20,000 Add your company s message or coupon to the backs of tournament tickets, a premium, highly-visible keepsake worn by every spectator. 12 PARKING PASSES $5,000 Add your company s message or coupon to the backs of all official tournament parking passes.
ADVERTISING-ENTERTAINING PACKAGES MAXIMUM IMPACT, EXCELLENT VALUES In these packages, you ll save with valuable discounts as you combine advertising in the tournament program and corporate entertainment opportunities. EAGLE ADVERTISING PACKAGE $6,750 Our premier package offers you the most. UNIQUE SPONSORSHIPS Are you looking for a way to make your company stand out? Just call us at 313-596-9043. We ll be happy to talk with you about a variety of special sponsorships, based on availability or even create a new opportunity just for you. Transportation Sponsor Locator Boards Sponsor Clubhouse Sponsor Volunteer T-Shirt Sponsor Official Scoreboard Sponsor Kids View Sponsor Larger sponsorship packages that include television visibility, premium on-course exposure, golf outings and hospitality are also available. Full-page four-color ad in tournament program 10 Clubhouse badges 100 Anyday tickets 4 VIP parking passes BIRDIE ADVERTISING PACKAGE $5,250 An excellent package with extra benefits and savings. Full-page four-color ad in tournament program 25 daily Clubhouse tickets 6 Clubhouse badges 50 Anyday tickets PAR ADVERTISING PACKAGE $3,750 Our most economical package. Full-page black-and-white ad in tournament program 2 Clubhouse badges 10 parking passes 2 grounds badges 50 parking passes 50 daily Clubhouse tickets Value $11,490 (41% Savings) 3 VIP parking passes 30 parking passes 6 grounds badges Value $7,570 (31% Savings) 10 daily Clubhouse tickets 2 VIP parking passes Value $4,290 (12% Savings) 13
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EMBRACE OPPORTUNITIES SKYBOXES & HOSPITALITY 15
SKYBOXES YOU CAN T GET ANY CLOSER This summer you can enjoy an up-close look at each pro, a front-row view of every shot and the ability to hear the ball roll into the cup. How? By purchasing a skybox package at the Buick Open. Adjacent to the green, the fully catered, upscale skyboxes are canopied, carpeted and furnished with padded chairs. Skyboxes offer general seating to skybox patrons, and seats are limited. 13th Hole Skybox SKYBOX PACKAGES: For 20 guests: Greenside at the 13th and 16th holes: Thursday or Friday $4,500 each day Saturday or Sunday $5,550 each day ALL 4 DAYS $18,000 Greenside at the 18th: Thursday through Sunday $20,500 Package includes Greenside seating with: Food and beverages (beer, wine and soda) Official tournament programs Daily pairing sheets Clubhouse privileges 10 VIP parking passes Recognition in tournament program For 2 guests: Greenside at the 13th and 16th holes: Anyday $550 -Includes 1 VIP Parking Pass For 6 guests: Greenside at the 13th and 16th holes: Anyday $1,650 -Includes 3 VIP Parking Pass For 10 guests: Greenside at the 13th and 16th holes: Anyday $2,750 -Includes 3 VIP Parking Pass Packages include Greenside seating with: Food and beverages (beer, wine and soda) Official tournament programs Daily pairing sheets Clubhouse privileges 16 16th Hole Skybox
CORPORATE HOSPITALITY TENTS PERFECT FOR LARGE GROUPS The intimate atmosphere of the corporate tent provides an efficient, personalized way to entertain large numbers of people. Private hospitality tents, designed to accommodate 250 guests or more, are conveniently stationed in the middle of the on-course action. (You ll find several sizes and locations at the bottom of this sheet.) Food and beverages are available with the Buick Open caterer at additional cost. The spirited social atmosphere of professional golf is an ideal setting for entertaining valuable customers and employees. What better way is there to build a business relationship or just say thanks for a job well done? Provide unrivaled corporate hospitality at a better value than you ll find at other sporting events in the area. All Tent Packages Include (Thursday - Sunday): AVAILABLE UPGRADES Professional Hospitality Planning Deluxe Floor Plans Lighting and Décor Options A/C $7,500 for the week These new upgrades are available at an additional cost; please ask your marketing representative for details. White frame tent with: Carpeted flooring Round tables with chairs Patio area with umbrella tables Color television Private phone IBM official scoring computer Corporate signage Daily housekeeping 24-hour security (catering costs are additional) Anyday tickets Skybox badges for week-long access to the skyboxes at 13, 16 and 18 Clubhouse badges VIP parking passes Official tournament programs Daily pairing sheets Recognition in tournament program Round of golf for three at Warwick Hills (with a Buick Open host) Anyday Clubhouse VIP Programs/ Locations, Sizes, Pricing Tickets Skybox Badges Parking Pairing Sheets Cost VILLAGE LOCATIONS (17TH FAIRWAY) 40' x 30' 250 4 4 125 250 $30,450 40' x 60' 500 8 8 250 500 $40,950 PREMIUM LOCATIONS (LAKESIDE AT 17TH HOLE, 18TH HOLE) 40' x 30' 350 4 6 175 350 $38,850 40' x 60' 600 8 12 300 600 $49,550 17
THE 17 TH HOLE Sky Suite at 17th Hole STEP UP TO LUXURY AT WARWICK S SIGNATURE HOLE SKY SUITE PACKAGES PROVIDE UNRIVALED VIEWS A lakeside Sky Suite at the 17th hole offers you the premier location on the course. At this combination of hospitality tents and skyboxes, you may entertain between 40 and 120 guests. Packages Include: Tickets for 40 guests 40 official tournament programs Skybox chair seating 40 daily pairing sheets Round table with chairs Color television Food and beverages Telephone (beer, wine and soda) IBM official scoring computer VIP parking passes Clubhouse privileges for guests Prices are as follows (for 40* guests): Thursday $9,050 Friday $10,050 Saturday $11,050 Sunday $12,050 *Additional tickets may be purchased at a prorated per-person rate. 18 TROPHY SUITES OFFER LAVISH AMENITIES Buick Open Trophy Suites at the 17th green give you an exceptional way to enjoy the tournament s most exciting location. See all the action unfold right in front of you while relaxing in a climate-controlled environment, enjoying plush, theater-style seating and much more. Trophy Suites Include: Indoor A/C and open-air deck levels Panoramic windows with spectacular views Audio/visual entertainment center Bar service area with mini-refrigerator Marble countertops for food presentation Second-story, open-air observation deck A luxurious way to impress clients TOTAL INVESTMENT THURSDAY - SUNDAY $69,550 Wood floors Exclusive view of the action Multiple TVs Catered refreshments, including beer, wine and soda Private restroom with vanity area Tournament programs and pairing sheets Packages Include: 80 credentials per day with VIP parking All food and beverages Choose from four custom menus Trophy Suites at 17th Hole
THE 18 TH HOLE Private Chalets on the 18th fairway New at the Buick Open in 2008, host your own Private Chalet on the 18th hole. Our two Private Chalets feature a 20' x 20' luxury hospitality tent and an expansive patio that opens directly onto the 18th fairway. Entertain 25 guests per day with VIP parking, Clubhouse access and all food and beverages from one of four custom menus. Package Includes: Tickets for 25 guests Round table with chairs Food and beverages (beer, wine and soda) VIP parking passes Clubhouse privileges for guests 25 official tournament programs 25 daily pairing sheets Color television Telephone IBM official scoring computer Price for all four days (Thursday - Sunday): $25,050
20 PGA TOUR Professional DARREN CLARKE with Pro-Am Amateur partners.
BE A PART OF THE ACTION PRO-AM PACKAGES 21
THE ONSTAR PRO-AM PLAY ALONG WITH THE PROS You can treat a major client, employee or yourself to a rare opportunity by signing up for a golf package at the Buick Open. You ll compete at Warwick Hills alongside some of the preeminent players in the world, as the tournament consistently draws the top pros on the PGA TOUR. You ll also receive VIP privileges and exclusive access to tournament parties and seating at the course. Choose from the two packages on the opposing page. KENNY PERRY 2001 Buick Open Champion 22
THE ONSTAR PRO-AM PRO-AM PACKAGES PATRON PACKAGE 1 Wednesday Pro-Am playing spot 1 practice round at Warwick Hills 2 patron badges 6 Clubhouse badges 20 Anyday tickets Access to VIP bleachers at 18 (first-come, first-served basis) 1 valet parking pass 2 invitations to Pro-Am pairings party and awards reception 1 Buick Open gift package Listing on Patron Board and in tournament program Access to Patron Hospitality inside Clubhouse (Wed. - Sun.) $5,000 BUICK OPEN MONDAY AMATEUR The Buick Open Amateur will be held Monday, July 2 at the Warwick Hills Golf and Country Club. The package includes: 1 playing spot in the 2008 Buick Open Monday Amateur using Sunday Pins from the Buick Open Premium Buick Open/Warwick Hills Gift Package One Day Admission to the 13th Hole Skybox During the Buick Open, which includes: - Food & beverage in Skybox - An Official Tournament Program - Daily pairing sheets - Clubhouse privileges - VIP parking pass (for day of tournament attendance) 11:00 am Lunch/1:00 pm Shotgun Heavy Hors d Oeuvres Awards Presentation after Golf $500 per Player PGA TOUR Professional CHRIS DiMARCO with Pro-Am Amateur partners.
24 FRED FUNK
REACH NEW FANS TICKET PACKAGES & ADMISSION 25
TICKET PACKAGES ENTERTAIN CUSTOMERS, CLIENTS AND EMPLOYEES JESPER PARNEVIK Tickets give you an economical method of pleasing your customers, clients and employees. Ticket packages reward you with valuable exclusive access, parking passes and something else... Choose from this threesome of attractively priced packages: PLATINUM 8 Clubhouse badges 8 grounds badges 30 daily Clubhouse tickets 40 Anyday tickets 4 VIP parking passes 20 parking passes Program listing GOLD 5 Clubhouse badges 5 grounds badges 20 daily Clubhouse tickets 20 Anyday tickets 2 VIP parking passes 10 parking passes Program listing SILVER 3 Clubhouse badges 3 grounds badges 15 daily Clubhouse tickets 10 Anyday tickets 1 VIP parking pass 5 parking passes Program listing Value: $4,070 $2,550 before May 1 $2,750 after May 1 Value: $3,265 $2,050 before May 1 $2,250 after May 1 Value: $1,840 $1,250 before May 1 $1,450 after May 1 26
ADMISSIONS ADVANCE ANY ONE-DAY TICKETS Single before June 24 $30 After June 24 and at the gate $35 Book of 10 $250 WEEK-LONG CREDENTIALS Clubhouse badge $185 Grounds badge $95 DAILY GATE PRICES Monday $15 Tuesday $15 Wednesday $20 Thursday $35 Friday $35 Saturday $35 Sunday $35 ANY ONE-DAY TICKET Normal single-day ticket. Allows access to grounds for any ONE day of the tournament. Does not permit access to Clubhouse, Skybox or any other hospitality areas. BOOK OF 10 ANY ONE-DAYS Contains 10 perforated Any One-Day tickets. As defined above. GROUNDS TICKET Reusable ticket. Allows access to grounds every day of tournament (Monday through Sunday). Does not permit access to Clubhouse, Skybox or any other hospitality areas. CLUBHOUSE TICKET Reusable ticket. Allows access to Warwick Hills Clubhouse and grounds for every day of the tournament (Monday through Sunday). Does not permit access to Skyboxes or any other hospitality areas. DAILY CLUBHOUSE Single-day ticket that allows access to Warwick Hills Clubhouse and grounds for one day of the tournament. VIP PARKING PASSES Parking at preferred location closer to Warwick Hills and with free shuttle transportation to and from course. Available only in packages. REGULAR PARKING Regular parking is available at Grand Blanc High School. Buses depart every 10 minutes to the main gate. 27
28 BRIAN BATEMAN 2007 Buick Open Champion
SHARE YOUR SUCCESS HOW TO ORDER A SPONSORSHIP PACKAGE 29
HOW TO ORDER A SPONSORSHIP PACKAGE Please fill out the enclosed form and fax it to the number provided on the form. For more information, please call us or log onto W W W.B U I C K O P E N.P G AT O U R.C O M. We would be happy to answer any questions and discuss available options. For more information on the Buick Open, or to reserve your package today, please contact: Buick Open Sales and Marketing One Woodward Ave Detroit, MI 48226 313-596-9043 30
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WARWICK HILLS GOLF AND COUNTRY CLUB GRAND BLANC, MICHIGAN
FOR MORE INFORMATION, OR TO ORDER YOUR SPONSORSHIP, PLEASE CONTACT US. WE LL BE HAPPY TO ANSWER ANY QUESTIONS AND DISCUSS THE OPTIONS THAT BEST MEET YOUR NEEDS. Buick Open Sales and Marketing General Motors R*Works One Woodward Ave, Suite 1300 Detroit, MI 48226 313-596-9043 (p) SEE YOU AT WARWICK HILLS 2008 GM Corp. All rights reserved.