Lockup Guidelines Guidelines for Special Olympics and Lockups
A Examples Lockup + Color Palette of how to properly represent Project UNIFY in different executions Color Variations 2 Color Variations 1 Color Variations Special Olympics Project Unify Primary Colors + Complimentary Color Palette 1 Color Variations within a shape Complimentary Color Palette Purple Pantone 276C Process: 70c/100m/100y/0k RGB: 111R/44G/145B Hex: #6F2C91 Primary Colors Grey Pantone 418 Process: 0c/0m/15y/75k RGB: 99R/99G/89B Hex: #636359 White Complimentary Color Variations We suggest choosing from these color variations when creating design pieces or communication materials. This color palette should not be applied to the original lockup.
+ Accredited Program A Examples + Accredited Program Representation of how to properly represent Project UNIFY and the Accredited Program mark Vertical Banners E-mail Masthead/ Newsletter Masthead 4 T-shirts 1 2 The Special Olympics Accredited Program mark is used to endorse the communication. It should not be locked-up with Project UNIFY s logotype. A clean typographic construct can be used for Project UNIFY. 3 2 3 The curve house style should be used to enhance the design. 4 Pictures should be empowering and signify sports, fun and inclusion. Horizontal Banners 1
B Communication Needs Examples of how to properly represent in different executions E-mail MAsthead/ Newsletter Mastheads Flags Newsletter Project UNIFY trains teachers on best practices Page 1 HEADING adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque erat nisl. T-shirts On your marks, get ready for the 4 year cycle adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit consequat, elit eros volutpat mauris, et gravida nibh neque ut sapien. Duis mi lacus, semper nec hendrerit eget, posuere nec lacus. Sed felis est, pellentesque sit amet volutpat quis, imperdiet vitae purus. Cras at lacus sed SUB HEADING GOES HERE adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit consequat, elit eros volutpat mauris, et gravida nibh neque ut sapien. Duis mi lacus, semper nec hendrerit eget, posuere nec lacus. Sed felis est, pellentesque sit amet volutpat quis, imperdiet vitae purus. Cras at lacus sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsan. Lorem ipsum dolor FAMILIES ARE TERRIFIC! adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit consequat, elit eros volutpat mauris, et gravida nibh neque ut sapien. Duis mi lacus, semper nec hendrerit eget, posuere nec lacus. Sed felis est, pellentesque sit amet volutpat quis, imperdiet vitae purus. Cras at lacus sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsan. adipiscing elit. In quis quis, imperdiet vitae purus. Cras at lacus sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Cras at sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsas at lacus sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsan. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In quis quis, imperdiet vitae purus. Cras at lacus sed ante dictum ultricies. SPORT ONE Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsan. SPORT TWO adipiscing elit. In quis quis,us sed ante dictumm posuere accumsan nisi a tempus. SPORT TWO Tur adipiscing elit. In quis quis,us sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan ni. PO Box 321 Address Line One, XX 54321 Tel 321 321 4321 Email info@soprogramename.org www.programename.org Horizontal Banner + Sponsor s Logo Vertical Banners
Some Notes Our primary brand is Special Olympics and everything we do should build recognition and positive associations in this name and symbol. Our brand however is active in many different areas such as Education, Health and Community Branding, in addition to our core offering of sports training and competition. Events and activities such as, Unified Sports and Young Athletes provide entry points that clearly link back to our organization. Therefore it is important to clearly represent the relationship between these aspects and Special Olympics. Fonts: Our primary Special Olympics font is Ubuntu, it is advisable to use the same font for the all our entry points such as, Unified Sports and Young Athletes to have consistency and unique brand recognition. Colors: Purple is the primary color for and for the lockup. When communication material is designed, the purple color can be used with the complimentary palette specified.