2017 MARKETING
ANTHEM MOTORSPORTS ANTHEM MOTORSPORTS is an official marketing partner and publisher for 18 major speedways that host More than 120 premier motorsports events annually. 60 NASCAR Sprint Cup Series, XFINITY, and Camping World Truck Series events. Additional events covered include; Indy Car, ARCA, AMA and UNited Sports Car Racing. Reaching close to 2 Million TOP-TIER RACE Fans Annually! Anthem Motorsports puts your marketing message in the NASCAR marketing fast lane. Anthem specializes in reaching the top 20% of race fans the fans that attend races in person. Anthem s audience is 3 times more likely than the average NASCAR fan to purchase your products. TRACKS CLIENTS You are in good company when you select Anthem Motorsports. Sprint Sirius Satellite Radio The Home Depot AAA Castrol Wm. Wrigley Co. Pepsi Army National Guard Revo Shoes Coca-Cola Ford Shell Cabarrus County CVB Altair Time Wiley-X GEICO Plus hundreds of other national, regional, and local businesses choose Anthem Motorsports because AMS... Reaches top-tier race fans those race fans who have bought tickets to attend race events in person. Provides an integrated marketing platform, with multiple touch points. Offers unique promotional, experiential, and partnership platforms. Customizes programs with flexible options that maximize your ROI. Provides quantitative and measurable results.
AUDIENCE NASCAR FANS ARE VERY BRAND LOYAL NASCAR Fans are 3 times more likely than the average person to purchase a sponsor s products. The face of the NASCAR audience: NASCAR fans closely mirror the age, income, and geographical demographics of the U.S. population. NASCAR fans are 60% male, 40% female. NASCAR fans skew above average in almost every retail product purchasing category, including: Money management/personal finance/insurance RV/Boat/ATV/Motorcycle Ownership Purchasing new and used cars and trucks Travel Active lifestyles Pet ownership Purchasing own home electronics/computers/video games Dining out - casual and quick serve Leisure activities Outdoor lifestyles Need specific NASCAR or Motorsports marketing/demographic information for your business? www.anthemmotorsports.com
OFFICIAL SOUVENIR PROGRAMS OFFICIAL SOUVENIR PROGRAM Reaches premium trackside audience Sold trackside to race fans Additional distribution to the luxury suites and hospitality chalets Has long shelf life lasting well after the races are over Measures 8½ wide X 11 deep and is printed in full color PITNOTES Premium visibility Day-of-race supplement to the official souvenir program that acts as an up-to-the minute raceday newspaper Printed the night before select Sprint Cup races and is distributed free of charge to race fans along with their Souvenir Program purchase Contains information like qualifying times, starting positions, car number/driver/ radio frequency, track tidbits, a photo gallery, and other related last-minute editorial copy Pitnotes advertising copy is needed just 10 days prior to the race. This gives advertisers the opportunity to reach race fans in attendance with their most current marketing and promotional messages Pitnotes is always printed in full color on glossy stock paper, and presents a very professional image
NASCAR HALL OF FAME YEARBOOK NASCAR HALL OF FAME YEARBOOK Exclusive publisher of NASCAR Hall of Fame Yearbook 7000 copies printed and placed in the hands of the NASCAR Hall of Fame Induction Ceremony attendees In-depth profiles of the five NASCAR Hall of Fame Inductees Fun content that includes infographics and full-color photos An insider s look into how the NASCAR Hall of Fame operates, the significant historic artifacts and the high-tech displays Your products placed before fans, families and the elite of NASCAR
ANNUALS ANTHEM MOTORSPORTS ANNUALS PREVIEW ANNUAL Profiles of every track on the NASCAR circuit, including history, statistics and schedules Industry features that preview the coming season with information about up and coming drivers, who to watch and advances in technology Covers all three of NASCAR s top series: Sprint Cup Series, XFINITY Series and Camping World Truck Series Distributed trackside to fans CHASE ANNUAL Profiles all 10 tracks in the Chase for the NASCAR Sprint Cup Features Chase-specific content on tracks and drivers Covers all three of NASCAR s top series: Sprint Cup Series, XFINITY Series and Camping World Truck Series Distributed trackside to fans.
DIGITAL DIGITAL Anthem can enhance your existing promotions, or custom design new promotions that will capture vital consumer data including names, addresses, phone numbers, and e-mail addresses Information can be used to drive fans to your trackside experiential display or to provide them with discounts or coupons to drive traffic following the event Sampling programs are available in the official souvenir programs, or through on-site sampling kiosks on raceday Think outside the book... Everything Anthem does is customizable. Branded features Product placement Sampling Map placement Interactive elements Inserts Let us design your creative solution
BY THE NUMBERS EDITORIAL CALENDER SOUVENIR PROGRAM PACKAGE EVENT DATE 1/2017 2/2017 2/2017 3/2017 3/2017 3/2017 4/2017 4/2017 4/2017 5/2017 5/2017 6/2017 6/2017 6/2017 8/2017 8/2017 8/2017 10/2017 10/2017 10/2017 11/2017 11/2017 1/2018 TRACK/EVENT Rolex 24 at Daytona Daytona 500 Spring Annual Daytona Motorcycles Phoenix Raceway Auto Club Speedway Phoenix Raceway IndyCar Martinsville Speedway Richmond International Raceway Talladega Superspeedway Kansas Speedway Pocono Raceway Michigan International Speedway Iowa Speedway XFINITY Watkins Glen International IMSA Daytona International Speedway Iowa Speedway IndyCar Iowa Speedway XFINITY Pocono Raceway Watkins Glen International Pocono Raceway IndyCar Michigan International Speedway Darlington Raceway Richmond International Raceway Fall Annual Chicagoland Speedway Road Atlanta Talladega Superspeedway Kansas Speedway Martinsville Speedway Phoenix Raceway Homestead-Miami Speedway NASCAR Hall of Fame Ceremony Scope of the package: For the NASCAR season, Anthem Motorsports is offering a comprehensive package for teams and sponsors to integrate into 19 Marquee events in the 2017 NASCAR Sprint Cup Series Schedule beginning with the Daytona 500 and culminating with the Championship weekend in Miami. Details of the package: Anthem Motorsports is offering a total of 2 full pages, 4C positions to be used in the following manner: 1 of the pages will be dedicated to an editorial feature that can focus on your specific team/driver/sponsor in the souvenir programs at each event on the ISC schedule. Key races in the package: Daytona International Speedway Phoenix Raceway Auto Club Speedway Martinsville Speedway Talladega Superspeedway Richmond International Raceway Darlington Raceway Kansas Speedway Michigan International Speedway Daytona International Speedway Key Figures: Total number of pages in the package 38 Total value of the package - $161,000 Total net cost to partners - $35,500 Watkins Glen International Michigan International Speedway Richmond International Raceway Chicagoland Speedway Kansas Speedway Talladega Superspeedway Martinsville Speedway Phoenix Raceway Homestead-Miami Speedway