Style Guidelines www.traveltrust.co.uk
THE LOGO The new logo is the centre of the new identity. The TTA acronym and full name,, are contained within a travel tag to create a highly stylised, bold logo that identifies the TTA as a confident and progressive organisation. By following these guidelines you can ensure that the organisation s brand grows from a solid professional base. The logo is made up of three main elements: The TTA acronym The full name The tag The relationship between these elements is fixed and must NOT be altered. Never redraw or re-proportion the logo or any of its elements. The logo is also available in Black and White as shown above. 3
SIZE MATTERS To make sure that the logo is legible when reproduced it is important that it is never made smaller than the minimum size. In print applications never reproduce the logo smaller than 22mm across, as indicated in the illustration opposite. There is no maximum size limitation although when using the logo larger than A4 in size always request advice from the Brand Guardian. 22mm Minimum size 4
CLEAR SPACE To ensure maximum stand out there is an imaginary space around the logo that should not be invaded by any image or text. The clear space area is marked by the grey rules shown opposite and defined by taking the width of the t in tta and using it as a measure as illustrated. x x x x At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore cum soluta nobis. Est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et width of 1 t = x aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, 5
DON T GET IT WRONG Only use the Master Artwork versions of the logo provided. The examples illustrated show potential misuse of the logo. Always make sure not only that the correct artwork is used but that it has been applied correctly according to these guidelines. Never alter the horizontal or vertical dimensions of the logo independently Never add a shadow to the logo or alter the angle of the logo. 6
Never alter the colour of any of the elements of the logo Never place the logo on any background image or colour. It should only ever appear on a WHITE background Never use a keyline around the logo. Never substitute the typeface used in the logo 7
MEMBERSHIP NUMBER Consistent positioning of your membership number is important. Only use the master Membership Number logo. This is provided as an Illustrator EPS and can be easily amended to incorporate your unique membership number as shown opposite. sun holidays Aurora Travel 17 Manor Road Wheathampstead Herts AL4 8JG 29th February 2008 Membership number Font used is Arial Regular and colour is 50% black. U1234 Dear Mr Davis, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean a orci. Praesent id urna. Nam tincidunt. Nulla nisl ligula, sodales vitae, ornare sodales, blandit et, arcu. Integer ultricies turpis et nunc. Suspendisse egestas. In sit amet mauris ac sem malesuada vestibulum. Duis ut velit sed enim mollis tempor. Proin sagittis cursus enim. Morbi bibendum mauris a nisl ultrices sodales. Aenean mi nunc, aliquam non, vulputate vel, fringilla sed, quam. In tempor. amet, pharetra ac, arcu. Ut a lectus tempor mauris suscipit gravida. Pellentesque auctor, lacus nec faucibus porta, nisl pede nonummy dui, sed fermentum enim velit eget mauris. The full membership number should align with the words at an angle of 7.5 as illustrated Donec a erat. Vivamus pellentesque diam id neque. Integer orci. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nam nunc nunc, aliquet sit amet, hendrerit eget, tristique sit amet, massa. imperdiet in, adipiscing sit amet, porta eget, augue. Cras ante. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Aliquam erat volutpat. Aenean venenatis augue at sem. Aenean ac nulla. In hac habitasse platea dictumst. Nullam elit. Morbi sit amet arcu in augue congue placerat. Nunc diam mi, pulvinar sit amet, cursus et, adipiscing a, nunc. Nullam ipsum nunc, blandit at, dignissim vitae, sagittis vel, nisi. Kind regards U1234 U1234 Registered number 12345678 22mm Example member letterhead 8
If you have any queries regarding the TTA visual identity please contact Simon Hargreaves Albion House, High Street, Woking, Surrey, GU21 6BD Tel: 0870 8890577 Fax: 01483 730746 E: contact@traveltrust.co.uk www.traveltrust.co.uk